Early systems engineering and requirements definition requires quantitative information about potential solutions prior to having sufficient information or time to develop detailed models. This research develops and demonstrates a transparent and repeatable process for rapidly creating quantitative models that leverage existing expert knowledge. This process is built upon established modeling frameworks and current literature for low fidelity modeling and hierarchical expert-based methods. The process includes system definition using interactive morphological analysis and gathering information from subject-matter experts with computer-based interfaces in order to create a series of linear performance models. Available volunteers provided data for a relevant aerospace design to test the process as a whole and several hypotheses about specific methodological decisions made during the development. The collected data was analyzed for similarity among participants and for similarity to model parameters of an existing trusted truth model. The results of the analysis demonstrated the ability for expert-based models to accurately match the behavior of the truth models and of historical data.

The Pre-Project Phase of building construction manages the communication between client organization, user groups and designers. Disconnects and miscommunication in this phase may result in a product that does not fulfill the expectations of the parties involved. It is expected that the adoption of more formal methods can streamline the communication and improve its precision. Based on a literature review, a triage of methods is introduced: (a) a method for initial criteria management, supported by the EcoProP software (developed by VTT in Finland); (b) a method to rationalize and manage criteria in relation to the design organizational instruments, supported by the QFD ProP software (developed by VTT in Finland); (c) a method that supports multi criteria decision making, supported by a range of commercially available software tools. In order to assess the effectiveness of these tools they have been applied in the specific case of Pre-Project Phase of a healthcare facility. A Case Study on a concrete discrete decision problem is dealt with. It concerns the choice between a central medication room and patient room dispenser closets (also known as Nurservers). The Nurservers Case Study is used to evaluate the applicability of the proposed criteria gathering, ranking and decision methods in the Pre-Project Phases daily practices. The claim that these rational methods increase efficiency, precision and satisfaction of the parties involved in this phase is investigated. The thesis evaluates how the introduction of rational methods benefits the communication between stakeholders.

As the introduction of semiconductor¡Bcomputer¡Bnetwork communcation¡Bmulti-media technology¡K¡Ketc. and the development and application of relevant automotive electronics, the car has becoming a high technological product instead of a traditional and machnical conveyance. Based on IC Insights, over 40% of vehicles will be equipped with automotive electronics and the automotive electronics market will reach the scale of US$192 billion in 2010. The scale of market is expected to reach the record of US$400 billion that represented over 50% of vehicles will be equiped with automotive electronics in 2015. The automotive electronics was divided to six functional field including ¡§Powertrain¡¨¡B¡¨Body¡¨¡B¡¨Chassis¡BSecurity¡¨¡B¡¨Safety¡¨ and ¡§Driver information¡¨. According to the research of IEK, ¡§Tire Pressure Monitoring System¡¨ is the most potential product in ¡§Safety¡¨ field for Taiwan manufacturers of IT industry to invest their resource. Based on Strategy Analytics, the global market of Tire Pressure Monitoring System reaches the scale of US$200 million in 2004 and the growth is expected to reach the record of US$1,279 million in 2008 and 63.6% annual compound growth. Quality Function Deployment (QFD) is a systematical tool with customer orientated concept. Adopting QFD method to product design efficiently is able to shorten development time¡Breduce cost and improve quality to satisfy customer¡¦s needs in his or her mind. This research is completed by case study of Tire Pressure Monitoring System (TPMS) which is developed by certain Taiwan company with potentials that is chosen by specialists. In this research we try to collect related information about certain company and explore customer¡¦s real-life needs by conducting questionnaire surveys. Kano¡¦s two-dimensional quality model is applied to identify customer¡¦s critical quality requirements. Quality factor¡Bsub-system/component and process are deployed by the matrix method of QFD to recognize key items for improving product design.

Η παρούσα διπλωματική εργασία εκπονήθηκε στα πλαίσια του μεταπτυχιακού προγράμματος MBA «Νέες αρχές Διοίκησης Επιχειρήσεων» του τμήματος Διοίκησης Επιχειρήσεων του Πανεπιστημίου Πατρών, κατά το έτος 2013. Αντικείμενο της εργασίας είναι η παρουσίαση μιας μεθοδολογίας που μπορεί να αξιοποιηθεί για τον σχεδιασμό καλύτερων υπηρεσιών. Η εφαρμογή πραγματοποιείται για την διερεύνηση της αποδοτικότητας των υπηρεσιών μιας τράπεζας. Για τον σκοπό αυτό χρησιμοποιήθηκαν προκαθορισμένα κριτήρια (πρόταση από φίλο, φήμη, έξοδα λογαριασμών, τοποθεσία, επιτόκια δανείων, πάρκινγκ, πιστωτική πολιτική) τα οποία διαδραματίζουν σημαντικό ρόλο στην απόφαση των πελατών για την τράπεζα που θα επιλέξουν. Τα κριτήρια αυτά εξετάζονται ξεχωριστά για κάθε τμήμα της τραπεζικής αγοράς (στεγαστικά δάνεια, καταναλωτικά δάνεια, πιστωτικές κάρτες, άλλα δάνεια, λογαριασμοί ταμιευτηρίου, λογαριασμοί προθεσμιακών καταθέσεων και μερίδια αμοιβαίων κεφαλαίων) και υπολογίζονται οι συντελεστές στάθμισης που αντιστοιχούν στο καθένα. Οι συντελεστές αυτοί, έχουν ιδιαίτερη αξία για τα στελέχη της τράπεζας γιατί δείχνουν την αξία που έχει κάθε κριτήριο για τον πελάτη. Με αυτό τον τρόπο, τα στελέχη έχουν την δυνατότητα να σχεδιάσουν τις τραπεζικές υπηρεσίες δίνοντας μεγαλύτερη έμφαση στα κριτήρια με τη μεγαλύτερη βαρύτητα έτσι ώστε να επιτυγχάνεται καλύτερη ικανοποίηση των αναγκών των πελατών. Πιο συγκεκριμένα, στην παρούσα εργασία μελετάται η περίπτωση μιας ελληνικής τράπεζας, που κατέχει υψηλό μερίδιο αγοράς και για καθεμία από τις υπηρεσίες της υπολογίζονται οι συντελεστές στάθμισης. Η τράπεζα αυτή αναφέρεται ως Τράπεζα Χ στην υπόλοιπη εργασία για ευνόητους λόγους. Η επίλυση του προβλήματος πραγματοποιείται με δύο τρόπους: 1) με την χρήση της μεθοδολογίας AHP (Analytic Hierarchy Process) σε συνδυασμό με τη μέθοδο QFD (Quality Function Deployment) για την συμπλήρωση του πίνακα HOQ (House of Quality) και 2) την χρήση της μεθοδολογίας DEAHP (Data Envelopment Analytic Hierarchy Process) σε συνδυασμό με το QFD για την συμπλήρωση του HOQ. Τα αποτελέσματα της παρούσας μελέτης δείχνουν ότι και στις δύο μεθοδολογίες η κατάταξη των κριτηρίων βάσει των προτιμήσεων των πελατών είναι σχεδόν η ίδια. Συγκεκριμένα, τα δύο πρώτα κριτήρια στα οποία οι πελάτες δίνουν μεγαλύτερη βαρύτητα είναι τα έξοδα λογαριασμών και τα επιτόκια δανείων. Ακολουθούν τα κριτήρια φήμη, πρόταση από φίλο, πάρκινγκ κατά φθίνουσα σειρά κατάταξης και τελευταία είναι τα κριτήρια τοποθεσία και πιστωτική πολιτική. Ωστόσο, οι συντελεστές βαρύτητας των κριτηρίων που υπολογίστηκαν είναι διαφορετικοί στο συνδυασμό των μεθοδολογιών QFD-AHP σε σχέση με QFD-DEAHP. Αυτό συμβαίνει λόγω των διαφορετικών τρόπων επίλυσης και διαφορετικών υποθέσεων που χρησιμοποιούνται σε καθεμία μεθοδολογία. / This study was conducted at the Department of the Postgraduate program “New principles of Business Administration” in department of Business Administration of the University of Patras. The objective of this study is to present a methodology which can be used to design better services. This methodology is applied in order to investigate the efficiency of the services of a bank. For this purpose we used pre-defined criteria (recommendation by friends, reputation, expense accounts, location, interest charges on loans, parking, credit policy) which play an important role when the customers select a bank. These criteria are examined separately for each segment for the banking market (housing loans, consumer loans, credit cards, other loans, direct access deposits, time deposit accounts, matual funds shares) and we calculate the relative weight of each criterion. The relative weights above are important for the bank executives because they show the impact of each criterion in the opinion of customers. In this way, executives are able to design their banking services placing emphasis on the criteria with the highest preference in order to satisfy customer needs. Specifically, in this study we examine the case of a Greek bank with high market share and we calculate the weights for each service of the bank. This bank is called Bank X in the remaining study for obvious reasons. The problem was solved with two different ways: 1) by using the combination of AHP (Analytic Hierarchy Process) with QFD (Quality Function Deployment) methodology in order to complete the matrix of HOQ (House of Quality) and 2) by using DEAHP (Data Envelopment Analytic Hierarchy Process) methodology and QFD in order to complete the HOQ. The results of this study show that the ranking of bank selection criteria is almost the same for both methodologies. Specifically the first two criteria which customers seems to prefer are the expenses accounts and interest charges on loans. The rest of criteria are reputation, recommendation by friends, parking in descending order of priority and finally are the criteria location and credit policy. However, the weights which calculated for each criterion are different in combination of methodologies QFD-AHP compared with QFD-DEAHP. This happens because of the different ways of solving and different assumptions which are used in each methodology.

Thesis (MEng)--Stellenbosch University, 2015. / ENGLISH ABSTRACT: Numerous problems with product quality and time-to-market launches can be traced back to the management of the product lifecycle. This research assignment provides insight into how an integrated value proposition design framework can address these issues by shifting the focus of product lifecycle management from being product-centric to being customer-centric. This framework combines tools, methods and processes from a variety of disciplines such as Systems Engineering, Marketing, Project Management, and Financial Management. The application of the framework during the product lifecycle management process is that of a planning and communication tool to ensure integration between multifunctional teams to increase customer value proposition quality and decrease product time to market. This research assignment was implemented in a new product development case study within a leading Telecommunications company in South Africa. / AFRIKAANSE OPSOMMING: Die bestuur van ‘n produk se lewensiklus veroorsaak verskeie probleme wat gepaard gaan met die kwaliteit van produkte en die verlengde tydperk wat dit neem om produkte aan die mark bekend te stel. Hierdie navorsingswerk verduidelik hoe die geïntegreerde waarde-stelling raamwerk die probleme met betrekking tot die bestuur van produkte se lewensiklusse aanspreek. Die raamwerk verskuif die fokus van die bestuur van ‘n produk se lewensiklus, wat produk-gesentreerd is, na ‘n kliënt-gesentreerde fokus. Die raamwerk maak gebruik van tegnieke, metodes en prosesse verkry uit die dissiplines van Sisteem Ingenieurswese, Bemarking, Projek bestuur en Finansiële bestuur. Die toepassing van die raamwerk verbeter die bestuur van ‘n produk se lewensiklus deur beplanning en kommunikasie te fassiliteer tussen multi-funksionele spanne. Genoemde raamwerk bevorder die samewerking tussen multi-funksionele spanne, verbeter die waarde-stellings aan kliënte, verhoog die kwaliteit van produkte en verkort die tydperk van produk bekendstelling aan die mark. Bogenoemde navorsingswerk is geïmplementeer in ‘n vooraanstaande Telekommunikasie maatskapy in Suid-Afrika, op ‘n nuwe produkontwikkeling gevallestudie.

Nas últimas décadas, a provisão de habitação de interesse social tem apresentado uma crescente complexidade, envolvendo uma rede intrincada de relações entre os diversos agentes e o Estado, que operam de maneira fragmentada. Neste contexto, existe a necessidade de gerenciar os requisitos dos clientes de forma a processar e disponibilizar as informações adequadas para apoiar a tomada de decisão no processo de desenvolvimento do produto. O objetivo principal deste trabalho é propor uma sistemática para o processamento de requisitos dos clientes de empreendimentos habitacionais de interesse social, a fim de aumentar a satisfação dos usuários dos mesmos. O método de pesquisa foi dividido em três etapas: (a) estruturação dos requisitos; (b) ponderação dos requisitos; e (c) estudo da aplicabilidade do desdobramento da função qualidade (QFD). Primeiramente, buscou-se uma maneira de estruturar os principais fatores que afetaram a satisfação dos usuários de nove empreendimentos habiacionais, a fim de propiciar maior entendimento dos seus principais requisitos. Na segunda etapa, buscou-se analisar e comparar as diferentes percepções desses agentes para entender como esses perceberam os principais requisitos dos usuários, estruturados na etapa anterior. A última etapa buscou utilizar a matriz da qualidade do QFD no processamento de requisitos de cliente no contexto da HIS, com o objetivo de propor adaptações necessárias dessa ferramenta para sua aplicação neste contexto. O desenvolvimento dessa dissertação possibilitou a proposta de uma sistemática para o processamento dos requisitos dos clientes. A análise individual dos principais intervenientes auxiliou no processamento de dados, com o qual formam desenvolvidos dispositivos visuais que auxiliaram na sistematização dessas informações, possibilitando análises diversas. A aplicação da matriz da qualidade do QFD propiciou a oportunidade de um processamento integrado, à medida que os dados dos usuários e dos agentes puderam ser analisados conjuntamente, possibilitando um fechamento das etapas anteriores. / In the last few decades, the provision of social housing has become more complex, involving a network of relationships between several stakeholders and the government, which tend to operate in a fragmented way. In this context, it is necessary to manage client requirements, in order to process and make available suitable information for supporting decision making in the product development process. The main objective of this research work is to devise a protocol for client requirements processing in social housing projects, with the ultimate aim to increase the degree of users´ satisfaction. The research method was divided into three stages: (a) structuring of requirements; (b) weighing requirements; and (c) study of the applicability of quality function deployment (QFD). Initially, a method for structuring the main factors that affect the users´ satisfaction in nine housing projects was devised, in order to improve the understanding about their requirements. In the second stage, the different perceptions of the construction professionals involved in the product development process on the users´ requirements were analysed and compared. In the last stage, the QFD quality matrix was used for processing requirements, with the aim of proposing adaptations of that tool to the context of social housing. The individual analysis of construction professionals supported the processing of data that were used to produce visual devices, making it possible the development of several analises. The application of a QFD matrix created the opportunity for further processing clients’ requirements, since data from the users and from the construction professionals were analysed together, providing an opportunity to integrate data produced in the previous stages.

O acesso à informação formou um mercado altamente competitivo. Os clientes têm acessos a um número maior de marcas e produtos. Isso fez com que as empresas se preocupassem em agregar maior valor ao seu produto. Investir mais em desenvolvimento de produtos e em processos mais eficientes passou a ser um fator crítico para o sucesso das organizações. Neste trabalho, propõe-se um método para direcionar os investimentos da empresa para melhoria de um produto já existente, utilizando o método Quality Function Deployment (QFD) como base e incorporando um sistema de avaliação econômica a ele. Um estudo de caso foi realizado em uma empresa alimentícia da região metropolitana de Porto Alegre. O produto escolhido foi a massa fresca alimentícia. Por meio do detalhamento dos requisitos do cliente e o estudo do processo produtivo foram elaboradas as matrizes tradicionais do QFD: matriz da qualidade, matriz de processos, matriz de recursos, matriz de matéria-prima. Informações importantes como os requisitos mais valorizados pelo cliente e os processos que mais impactavam para a melhora desses requisitos foram identificadas. A incorporação da análise de custos foi realizada através do Custeio Baseado em Atividades, direcionando-o para os requisitos do cliente. Assim, foi possível conhecer os custos de cada atividade do processo de produção da massa fresca alimentícia e, então, com o direcionamento dos custos às características, pôde-se conhecer também os custos de cada característica do produto. Os resultados mostraram que mais da metade dos custos do produto é para facilitar a sua compra (distribuição e armazenamento). Realizou-se uma validação do método com o objetivo de verificar se o consumidor estaria disposto a pagar pelo aumento da qualidade desse produto. Foi possível observar que o cliente deste tipo de massa aceita pagar até R$ 1,53 por um aumento do nível da consistência e R$ 1,56 por um sabor mais artesanal, que representa aproximadamente 38% e 39% a mais no preço deste produto respectivamente. Por fim, com os dados obtidos com a aplicação do método foi realizada uma simulação de um investimento para melhoria da consistência. O método mostrou-se eficaz como um direcionador inicial de investimentos. / Access to information formed a highly competitive market. Customers have access to a greater number of brands and products. This made companies to concern about adding more value to their product. More investment in product development and efficient processes has become a critical factor for the success of organizations. In this paper, we propose a method to direct the company's investments to improve an existing product, using the Quality Function Deployment method (QFD) as a base and incorporating an economic evaluation system to it. A case study was conducted at a food company in the metropolitan region of Porto Alegre. The chosen product was the fresh pasta. Through the details of the customer requirements and the study of the production process were prepared traditional matrices of QFD: product planning, process planning, production planning and parts deployment. Relevant information such as the most important requirements for clients and the processes that most impacted to improve these requirements were identified. The incorporation of the cost analysis was performed using the Activity Based Costing, directing it to the customer's requirements. Thus, it was possible to know the costs of each activity of the fresh pasta production process and then directing the costs to the characteristics, we could also find the costs of each product feature. The results showed that more than half of the product cost is to facilitate your purchase (distribution and storage). The method was validated in order to check whether the consumer would be willing to pay for increased quality of the product. It was observed that the customer of this type of pasta agrees to pay up to R$ 1.53 per an increased level of consistency and R$ 1.56 for a more artisan flavor, which is approximately 38% and 39% more in the price of the product respectively. Finally, with the data obtained with the method a simulation of an investment to improve the consistency was performed. The method proved to be effective as an initial director of investments.

Nas últimas décadas, a provisão de habitação de interesse social tem apresentado uma crescente complexidade, envolvendo uma rede intrincada de relações entre os diversos agentes e o Estado, que operam de maneira fragmentada. Neste contexto, existe a necessidade de gerenciar os requisitos dos clientes de forma a processar e disponibilizar as informações adequadas para apoiar a tomada de decisão no processo de desenvolvimento do produto. O objetivo principal deste trabalho é propor uma sistemática para o processamento de requisitos dos clientes de empreendimentos habitacionais de interesse social, a fim de aumentar a satisfação dos usuários dos mesmos. O método de pesquisa foi dividido em três etapas: (a) estruturação dos requisitos; (b) ponderação dos requisitos; e (c) estudo da aplicabilidade do desdobramento da função qualidade (QFD). Primeiramente, buscou-se uma maneira de estruturar os principais fatores que afetaram a satisfação dos usuários de nove empreendimentos habiacionais, a fim de propiciar maior entendimento dos seus principais requisitos. Na segunda etapa, buscou-se analisar e comparar as diferentes percepções desses agentes para entender como esses perceberam os principais requisitos dos usuários, estruturados na etapa anterior. A última etapa buscou utilizar a matriz da qualidade do QFD no processamento de requisitos de cliente no contexto da HIS, com o objetivo de propor adaptações necessárias dessa ferramenta para sua aplicação neste contexto. O desenvolvimento dessa dissertação possibilitou a proposta de uma sistemática para o processamento dos requisitos dos clientes. A análise individual dos principais intervenientes auxiliou no processamento de dados, com o qual formam desenvolvidos dispositivos visuais que auxiliaram na sistematização dessas informações, possibilitando análises diversas. A aplicação da matriz da qualidade do QFD propiciou a oportunidade de um processamento integrado, à medida que os dados dos usuários e dos agentes puderam ser analisados conjuntamente, possibilitando um fechamento das etapas anteriores. / In the last few decades, the provision of social housing has become more complex, involving a network of relationships between several stakeholders and the government, which tend to operate in a fragmented way. In this context, it is necessary to manage client requirements, in order to process and make available suitable information for supporting decision making in the product development process. The main objective of this research work is to devise a protocol for client requirements processing in social housing projects, with the ultimate aim to increase the degree of users´ satisfaction. The research method was divided into three stages: (a) structuring of requirements; (b) weighing requirements; and (c) study of the applicability of quality function deployment (QFD). Initially, a method for structuring the main factors that affect the users´ satisfaction in nine housing projects was devised, in order to improve the understanding about their requirements. In the second stage, the different perceptions of the construction professionals involved in the product development process on the users´ requirements were analysed and compared. In the last stage, the QFD quality matrix was used for processing requirements, with the aim of proposing adaptations of that tool to the context of social housing. The individual analysis of construction professionals supported the processing of data that were used to produce visual devices, making it possible the development of several analises. The application of a QFD matrix created the opportunity for further processing clients’ requirements, since data from the users and from the construction professionals were analysed together, providing an opportunity to integrate data produced in the previous stages.

O acesso à informação formou um mercado altamente competitivo. Os clientes têm acessos a um número maior de marcas e produtos. Isso fez com que as empresas se preocupassem em agregar maior valor ao seu produto. Investir mais em desenvolvimento de produtos e em processos mais eficientes passou a ser um fator crítico para o sucesso das organizações. Neste trabalho, propõe-se um método para direcionar os investimentos da empresa para melhoria de um produto já existente, utilizando o método Quality Function Deployment (QFD) como base e incorporando um sistema de avaliação econômica a ele. Um estudo de caso foi realizado em uma empresa alimentícia da região metropolitana de Porto Alegre. O produto escolhido foi a massa fresca alimentícia. Por meio do detalhamento dos requisitos do cliente e o estudo do processo produtivo foram elaboradas as matrizes tradicionais do QFD: matriz da qualidade, matriz de processos, matriz de recursos, matriz de matéria-prima. Informações importantes como os requisitos mais valorizados pelo cliente e os processos que mais impactavam para a melhora desses requisitos foram identificadas. A incorporação da análise de custos foi realizada através do Custeio Baseado em Atividades, direcionando-o para os requisitos do cliente. Assim, foi possível conhecer os custos de cada atividade do processo de produção da massa fresca alimentícia e, então, com o direcionamento dos custos às características, pôde-se conhecer também os custos de cada característica do produto. Os resultados mostraram que mais da metade dos custos do produto é para facilitar a sua compra (distribuição e armazenamento). Realizou-se uma validação do método com o objetivo de verificar se o consumidor estaria disposto a pagar pelo aumento da qualidade desse produto. Foi possível observar que o cliente deste tipo de massa aceita pagar até R$ 1,53 por um aumento do nível da consistência e R$ 1,56 por um sabor mais artesanal, que representa aproximadamente 38% e 39% a mais no preço deste produto respectivamente. Por fim, com os dados obtidos com a aplicação do método foi realizada uma simulação de um investimento para melhoria da consistência. O método mostrou-se eficaz como um direcionador inicial de investimentos. / Access to information formed a highly competitive market. Customers have access to a greater number of brands and products. This made companies to concern about adding more value to their product. More investment in product development and efficient processes has become a critical factor for the success of organizations. In this paper, we propose a method to direct the company's investments to improve an existing product, using the Quality Function Deployment method (QFD) as a base and incorporating an economic evaluation system to it. A case study was conducted at a food company in the metropolitan region of Porto Alegre. The chosen product was the fresh pasta. Through the details of the customer requirements and the study of the production process were prepared traditional matrices of QFD: product planning, process planning, production planning and parts deployment. Relevant information such as the most important requirements for clients and the processes that most impacted to improve these requirements were identified. The incorporation of the cost analysis was performed using the Activity Based Costing, directing it to the customer's requirements. Thus, it was possible to know the costs of each activity of the fresh pasta production process and then directing the costs to the characteristics, we could also find the costs of each product feature. The results showed that more than half of the product cost is to facilitate your purchase (distribution and storage). The method was validated in order to check whether the consumer would be willing to pay for increased quality of the product. It was observed that the customer of this type of pasta agrees to pay up to R$ 1.53 per an increased level of consistency and R$ 1.56 for a more artisan flavor, which is approximately 38% and 39% more in the price of the product respectively. Finally, with the data obtained with the method a simulation of an investment to improve the consistency was performed. The method proved to be effective as an initial director of investments.

O acesso à informação formou um mercado altamente competitivo. Os clientes têm acessos a um número maior de marcas e produtos. Isso fez com que as empresas se preocupassem em agregar maior valor ao seu produto. Investir mais em desenvolvimento de produtos e em processos mais eficientes passou a ser um fator crítico para o sucesso das organizações. Neste trabalho, propõe-se um método para direcionar os investimentos da empresa para melhoria de um produto já existente, utilizando o método Quality Function Deployment (QFD) como base e incorporando um sistema de avaliação econômica a ele. Um estudo de caso foi realizado em uma empresa alimentícia da região metropolitana de Porto Alegre. O produto escolhido foi a massa fresca alimentícia. Por meio do detalhamento dos requisitos do cliente e o estudo do processo produtivo foram elaboradas as matrizes tradicionais do QFD: matriz da qualidade, matriz de processos, matriz de recursos, matriz de matéria-prima. Informações importantes como os requisitos mais valorizados pelo cliente e os processos que mais impactavam para a melhora desses requisitos foram identificadas. A incorporação da análise de custos foi realizada através do Custeio Baseado em Atividades, direcionando-o para os requisitos do cliente. Assim, foi possível conhecer os custos de cada atividade do processo de produção da massa fresca alimentícia e, então, com o direcionamento dos custos às características, pôde-se conhecer também os custos de cada característica do produto. Os resultados mostraram que mais da metade dos custos do produto é para facilitar a sua compra (distribuição e armazenamento). Realizou-se uma validação do método com o objetivo de verificar se o consumidor estaria disposto a pagar pelo aumento da qualidade desse produto. Foi possível observar que o cliente deste tipo de massa aceita pagar até R$ 1,53 por um aumento do nível da consistência e R$ 1,56 por um sabor mais artesanal, que representa aproximadamente 38% e 39% a mais no preço deste produto respectivamente. Por fim, com os dados obtidos com a aplicação do método foi realizada uma simulação de um investimento para melhoria da consistência. O método mostrou-se eficaz como um direcionador inicial de investimentos. / Access to information formed a highly competitive market. Customers have access to a greater number of brands and products. This made companies to concern about adding more value to their product. More investment in product development and efficient processes has become a critical factor for the success of organizations. In this paper, we propose a method to direct the company's investments to improve an existing product, using the Quality Function Deployment method (QFD) as a base and incorporating an economic evaluation system to it. A case study was conducted at a food company in the metropolitan region of Porto Alegre. The chosen product was the fresh pasta. Through the details of the customer requirements and the study of the production process were prepared traditional matrices of QFD: product planning, process planning, production planning and parts deployment. Relevant information such as the most important requirements for clients and the processes that most impacted to improve these requirements were identified. The incorporation of the cost analysis was performed using the Activity Based Costing, directing it to the customer's requirements. Thus, it was possible to know the costs of each activity of the fresh pasta production process and then directing the costs to the characteristics, we could also find the costs of each product feature. The results showed that more than half of the product cost is to facilitate your purchase (distribution and storage). The method was validated in order to check whether the consumer would be willing to pay for increased quality of the product. It was observed that the customer of this type of pasta agrees to pay up to R$ 1.53 per an increased level of consistency and R$ 1.56 for a more artisan flavor, which is approximately 38% and 39% more in the price of the product respectively. Finally, with the data obtained with the method a simulation of an investment to improve the consistency was performed. The method proved to be effective as an initial director of investments.