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Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. The hypothesis testing has been                                       fomulating in analyzing the most important factors towards Thai consumers attitudes as well as the marketing mix                                       elements. The information of this paper is collected from the data of Malardalen University database. Conclusion:                       Age and income in term of demographic variable are considered to be the most significant factors of Thai consumer                                       choice on fast food consumption. Place element of the marketing mix has come to be the major factor among Thai                                       consumers followed by product, price and promotion respectively. Keywords:                       Quick Service Restaurant, Consumer Behavior, Culture, Demographics, and Marketing Mix (4’Ps)

I examined the relationship between performance on the Quick Spell Test (Bowers, 1996) and reading ability in an archival sample of Grade 3 (N = 192) and Grade 4 (N = 149) children from Kirby, Parrila, Deacon, and Wade-Woolley’s (2004-2007) longitudinal study. The data included a battery of phonological awareness, naming speed, phonological decoding, orthographic processing, and reading ability measures administered in both grades. I found that the Quick Spell Test was a good concurrent predictor of reading ability in Grade 3, but not a good longitudinal predictor. Orthographic processing and phonological decoding were consistently good predictors of the relationships between the Quick Spell Test and reading ability and of the difference in variance between the Quick Spell Test subscales. / Thesis (Master, Education) -- Queen's University, 2007-08-23 16:08:11.688

International Telemetering Conference Proceedings / October 21, 2002 / Town & Country Hotel and Conference Center, San Diego, California / There are many applications where an ultra-compact PC (palm-top) is required for quick analysis of PCM data. There are many design issues associated with the design of a PC-Card (PCMCIA) decommutator. • Is it possible to connect a 20Mbps PCM stream? • What outputs are required from such a card? • How many cards can be used? • Which mode to use (memory or I/O) • How to program such a card • How to develop third-party software for analysis of data This paper discusses some of these issues and the applications for such a card.

Reproduction de : Thèse de doctorat : informatique : Grenoble, INPG : 1988. / Titre provenant de l'écran-titre. Bibliogr. p. 126-129.

Thesis (MMus) -- University of Stellenbosch, 2015. / This study details the design of an audible QR Code. The audible QRCode seeks to increase the rate of information exchanged in a human interaction and increase the quality of communication by altering the delivery medium of a QRCode. The delivery medium is changed from a two dimensional bar code to a audio signal. The design is discussed in detail grounded on telecommunication theory including signal modulation, packet construction and error correction. Three techniques were tested in order to reduce the possible intrusive characteristics of the audible QR Code on media content. The commercial uses of the audible QR Code is discussed as well as possible competitions and the advantages it has over the traditional visual QR Code. / Hierdie studie verduidelik die ontwerp van ’n hoorbare QR-Kode. Die hoorbare QR-Kode se doel is om die hoeveelheid inligting wat verruil word gedurende menslike interaksies te verhoog en ook om die kwaliteit van die kommunikasie te verbeter deur die afleweringsmedium van ’n QR-kode te verander. Die medium word verander van n visuele tweedimensionele streepkode na ’n klanksein. Die ontwerp word in diepte bespreek gegrond op die telekommunikasie teorie wat seinmodulasie, datapakkonstruksie en foutkorreksie insluit. Daar word drie tegnieke getoets wat ontwerp is om die indringende eienskappe van die Hoorbare QR-Kode te verminder. Die kommersi¨ele gebruike van die Hoorbare QR-Kode word bespreek, so ook moontlike kompetisie en die voordele wat die Hoorbare QR-kode besit bo die tradisionele visuele QR-kode.

ITC/USA 2011 Conference Proceedings / The Forty-Seventh Annual International Telemetering Conference and Technical Exhibition / October 24-27, 2011 / Bally's Las Vegas, Las Vegas, Nevada / The F-22 Quick Response Package was designed to efficiently solve aircraft anomalies in the field. Providing this capability would enhance aircraft combat availability and lower maintenance costs. Using the current F-22 instrumentation flight test system design package as a baseline, a smaller, and much more versatile, version of the system was designed. This new design concept includes a data acquisition and recording system on a single pallet called the Quick Response Package (QRP). The QRP can be installed in any operational F-22 war fighter in a single production shift with no intrusion to the aircraft's systems readiness. The data acquisition and recording capabilities provide a near real-time field solution without excessive downtime or pilot intervention. This paper describes the design requirements, the design concept and packaging details of the QRP.

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question. The study also highlights research within media and crime as they hold a strong connection to each other. Then we de-scribe the theory of cognitive schemas and how they affect the way we think. Further we discuss journalist’s responsibility, which then leads to an account of the daily and evening press and their different working approaches.Through a quantitative content analysis study this study has sought answers to how Thomas Quick was framed at different time-periods, and if there are any differences and/or similarities between them. A coding was constructed and 408 articles from Aftonbladet and Dagens Nyheter were encoded. The articles were taken from Retrievers media archive and consist of a selection from the periods 1994-2001 and 2007-2014. The results were analyzed and presented in tables and graphs by using cross-tabulations and frequency charts made in SPSS just to create an overview of the figures the analysis resulted in. The results showed a lower use of attributes than expected, but despite this, the results indicated a journalism that dramatize and angles to create buzz and excitement. The usage of attributes was significantly higher in 1994-2001 than in 2007-2014. There was a clear lack of positive attributes which points to journalism that has a tendency to give negative angled news coverage. There are also clear signs of excessive selection of attributes. The results also show that evening and morning newspapers are not that far apart in their way of working. They both have an equal usage of attributes and uses sources in the same way. / Medierna har stor påverkansmakt över den allmänna opinionen. Den bild av verkligheten som medierna väljer att reproducera påverkar i sin tur mottagarens uppfattning av verkligheten. Fallet Thomas Quick och dess tillhörande mediedrev har använts som exempel för att belysa problematiseringen angående mediebilder och mediernas gestaltningsförsök. Syftet med uppsatsen har varit att illuminera hur dags- och kvällspress arbetar med olika gestaltningsmetoder. Det teoretiska ramverket för studien behandlar bland annat mediegestaltningsteorin och dess förgrening attributdagordningen. Dessa kommer lägga grunden för forskningsfrågan. Studien belyser även forskningen inom medier och brott då dessa innehar en stark anknytning till varandra. Därefter redovisas teorin om kognitiva scheman och hur dessa påverkar vårt sätt att tänka. Vidare diskuteras journalistens ansvarsområden, som sedan mynnar ut i en redogörelse för dags- och kvällspressens arbetssätt. Genom en kvantitativ innehållsanalys har studien sökt svar på hur Thomas Quick gestaltades vid två olika tidsperioder, samt om det finns några skillnader och/eller likheter mellan dessa. Ett kodschema har konstruerats och 408 artiklar från Aftonbladet och Dagens Nyheter har kodats. Enheterna är hämtade ur Retrievers mediearkiv och består av ett urval från perioderna 1994-2001 och 2007-2014. Resultaten har analyserats och redovisats i tabeller och diagram skapade med hjälp av korstabeller och frekvensdiagram gjorda i SPSS. Detta för att skapa en överblick av de siffror som analysen resulterat i. Resultaten har visat på en lägre användning av attribut än förväntat men trots detta pekar det på en journalistik som dramatiserar och vinklar för att skapa uppmärksamhet och spänning. Attributanvändningen är betydligt högre 1994-2001 än 2007-2014. Det finns en tydlig avsaknad av positiva attribut vilket pekar på att journalistiken har tendens att ge en negativt vinklad nyhetsrapportering. Det finns också tydliga tecken på överdramatisering genom starka attributval. Resultaten har också visat på en kvälls- och morgonpress som inte är långt ifrån varandra i sitt arbetssätt. De båda har en likartad attribut- och källanvändning.

This thesis conceptualizes quick feedback as part of a performance management tool influencing and contributing to the individual’s self-motivation to work and improvement of employees’ performance. Prior research has shown that feedback is often considered to be a useful communication tool but not essential due to its time-consumption, i.e. feedback is perceived as too time-consuming to be prioritized. Thus, this thesis investigates the potential benefits of a quick feedback strategy focusing on short, specific and unambiguous performance review from the manager to the employee. Quick feedback refers to a few-minute discussion between a manager and one of his or her employees. During the discussion, the manager first reminds the employee of his or her goals. Then, the manager assesses his or her achievement and praises the employee. Finally, the manager explains to the employee what he or she did wrong and concludes by reminding how much his or her work is valued by the company. However, limited research has been done on the topic of quick feedback, and, to the authors’ knowledge, only few researchers have studied ways to mitigate the time-consumption of feedback until now. Thus, the overall purpose of this thesis is to examine how quick feedback from the manager to the employees can affect their behavior, motivation and ultimately influence their performance. By investigating the effects of quick feedback, the authors seek to acquire greater knowledge regarding how to provide and formulate positive and constructive feedback that will lead to better performance. Therefore, this study has an inductive and qualitative approach and investigates a Swedish insurance company. The authors interviewed the sales manager and ten of his employees in order to discover how the current feedback strategy of the sales manager versus the quick feedback strategy affect the employees’ motivation and performance. Findings show that the interviewed employees seek the same amount of both positive feedback and constructive criticism and that this quick feedback strategy, in turn, would shape their motivation and performance. However, this linkage has subtleties. Indeed, the employee needs to receive positive feedback, first and foremost, in order to genuinely and cleverly process and make use of the constructive criticism. The employee must feel confident and safe before he or she can listen to and accept constructive criticism. Results further show that in order to formulate accurate and impactful quick feedback, the manager needs to provide face-to-face personalized feedback in a standardized way i.e. standard form but personalized content. Further research is needed to acquire a greater knowledge about the effectiveness and efficiency of this potentially valuable strategy. The aim is to better understand and therefore use quick feedback to improve employee self-awareness, self-confidence, motivation and performance.

Quick Response eller QR är en teknik som tillåter snabb och pålitlig optisk läsning av information som är kodad i ett rutmönster. Som läsverktyg kan man använda läsare som är speciellt tillverkade för ändamålet och numera också vanliga smartphones. Tekniken har i flera år varit framgångsrik i vissa industriella applikationer såsom lagerhållning, men det är fortfarande osäkert i vilken utsträckning den också kan vinna insteg i vardagligt användande av smartphones. Vi har genomfört en enkätundersökning bland universitetsstudenter för att uppskatta hur spridd användningen av QR-koder är och hur denna användning ser ut. För att analysera resultatet har vi använt oss av teorin om diffusion of innovations som tillhandahåller en modell för spridning av ny teknik inom ett sammanhang. Resultaten antyder försiktigtvis att kännedom om tekniken är väl spridd, men att användandet är begränsat och att det beror på brist på upplevd nytta snarare än på att tekniken skulle vara otillgänglig eller svårhanterlig. / Quick Response or QR is a technology allowing fast and reliable optical reading of information encoded in a pattern of black and white squares. Reading implements include devices designed especially for this purpose as well as, in recent years, ordinary smartphones. The technology has for some time been successful in industrial applications such as storage management, but it is uncertain to what degree it might also see widespread use in everyday use of smartphones. We conduct a questionnaire-based survey targeting university students in order to estimate the extent and nature of QR usage. In analysing our findings we make use of the theory of diffusion of innovations, which provides a model for the adoption of a new technology within a given context. Our results imply that knowledge of the technology is widely dispersed, but that actual use is limited and that this is due to a lack of perceived usefulness rather than the technology as such being inaccessible or difficult to use.