Thesis (M.A.)--Hong Kong Baptist University, 2005. / Dissertation submitted to the School of Communication. Includes bibliographical references (leaves 49-53).

Thesis (Ph. D.)--Ohio University, 2003. / Title from PDF t.p. (viewed on Apr. 30, 2006). Includes bibliographical references (p. 272-287).

Community radio typically relies on volunteers to produce and present stations’ programming. Volunteers are generally drawn from stations’ target communities and are seen as “representatives” of those communities. It is with such volunteers and their role as representatives of stations’ target communities that this study is concerned. It poses the question: “what are the central concepts that typically inform volunteers’ knowledge of their target community, and how do these concepts impact on their perception of how they have gained this knowledge, and how they justify their role as representatives of this community?” The dissertation teases out the implications of these conceptualisations for a volunteer team’s ability to contribute to the establishment of a media environment that operates as a Habermasian ‘critical public sphere’. It argues that this can only be achieved if volunteers have detailed and in-depth knowledge of their target community. In order to acquire this knowledge, volunteers should make use of systematic ways of learning about the community, rather than relying solely on knowledge obtained by living there. In a case study of Katutura Community Radio (KCR), one of the bestknown community radio stations in Namibia, the study identifies key differences in the way in which different groups of volunteers conceptualise “the community”. The study focuses, in particular, on such difference as it applies to those who are volunteers in their personal capacity and those who represent non-governmental and community-based organisations at the station. It is argued that two strategies would lead to significant improvement in such a station’s ability to serve as a public sphere. Firstly, the station would benefit from an approach in which different sections of the volunteer team share knowledge of the target community with each other. Secondly, volunteers should undertake further systematic research into their target community. It is also argued that in order to facilitate such processes, radio stations such as KCR should recognise the inevitability of differences between different versions of “community knowledge”.

This study analyses Uganda’s 2004 Broadcast Policy in light of the WSIS principles in order to establish whether the policy enables radio to build an inclusive and people-centred Information Society, and if so, in what ways it does this. The study specifically focuses on radio, which it views as the dominant medium in Uganda, and therefore the medium with the greatest potential to build a sustainable Information Society in the country. The study is informed by media policy theories as well as Information Society theories. It is argued that although most definitions of the Information Society consider the newer ICTs, especially the Internet, as the key drivers in the Information Society, most developing countries like Uganda are far from reaching the desired level of computer and Internet access as proposed by some Information Society theorists. Instead, most people in Uganda rely heavily on older ICTs, especially radio, for information about key issues in their daily lives. Inevitably, radio ends up being a key player in building the Information Society in these countries. The study, therefore, finds most of the common Information Society theories lacking and adopts the WSIS definition, which is more relevant to Uganda’s situation. This study also maintains that if radio is to be a key player in building an inclusive and people-centred Information Society in Uganda, the 2004 Broadcast Policy has to create that enabling environment, by, for example, promoting public service radio through local content programming, and diversifying radio ownership. The data for this study was obtained using the qualitative research approach, and specifically the research tools of document analysis and individual in-depth interviews. The findings indicate that the policy’s emphasis is on building a broadcast sector that addresses the public’s interests through local content programming and provision of diversified media services. However, the study also found that the policy is vague on some very crucial aspects, which would benefit the public, namely, local content quotas and the independence of the public service broadcaster.

Submitted in fulfillment of the requirements for the degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2017. / This qualitative study explored alternative revenue sources within and outside PBS radio stations that can be utilised to improve revenue generation at South African Broadcasting Corporation (SABC) Public Broadcasting Radio Stations (PBS). PBS radio relies heavily on traditional advertising revenue, sponsorships and TV licence fees, revenue sources are insufficient to sustain public broadcasting radio service in South Africa because funding from the South African Government is limited to specific projects. Public broadcasting radio services in South Africa have to provide content of public value while remaining competitive and profitable. The SABC is the sole owner of fifteen public broadcasting radio stations, making it one of the dominant media owners in South Africa. SABC owns all public broadcasting radio stations and has the highest audience penetration in South Africa which should translate into receiving the highest revenue share. However, this is not the case. Commercial radio stations earn a bigger percentage of the pie of advertising revenue although PBS radio stations command higher audience penetration. Semi-structured interviews were conducted with fifteen public broadcasting radio station managers and three senior public broadcasting managers to ascertain what alternative sources within and outside the radio station can help improve the revenue of the radio stations. The analysis of the data collected through interviews identified that there are a number of alternative sources which can assist in improving the revenue of the radio stations. It is therefore time that PBS Radio stations monetise their audience and not rely heavily on traditional advertising revenue. Six important alternative revenue sources are identified as follows: • Radio station events and outside broadcasts: Revenue generation potential is immense with opportunities for gate-takings, sponsorship and advertising or promotional revenues. • Broadcast syndication and sale of content: Original programming content and popular music genre playlists are sought after by the public or other entities that are prepared to pay for the content. • Radio Station Websites: Opportunities to generate revenue by marketing website opportunities to the public and advertisers. • Merchandising: Radio audiences like to own radio station branded merchandising like t-shirts, caps and jackets which can be made available at radio stations and retail stores for the public to purchase. • Cellular or mobile phones: Mobile phones provide an interactive element to radio campaign advertisements, competitions, and promotions, which should be monetised as an extension to advertisers‟ radio campaigns. • Social Media Platforms: Radio campaigns are extended to social media platforms like Facebook, LinkedIn, Instagram, Pinterest and Twitter to target a larger audience. / M

The problem of this study was to document the history of radio station WKY, Oklahoma City, and to locate its place within the development of American radio broadcasting. This thesis divides WKY's history into two periods: 1920 through 1925, the years it was operated by Earl Hull, and 1926 through 1989, after it was acquired by E. K. Gaylord. The purpose of this study was to record the history of the oldest radio station operating west of the Mississippi River, its effect on the broadcast industry in general, and its effect on Gaylord Broadcasting Corporation, the parent organization. The study also explored the innovations. in both programming and engineering that caused the station to grow into one of the most popular radio stations in the Southwest, as well as its decline in recent years.

No description available.

Text had abstracts in English and Tshivenda. No keywords / Very few scholars have ventured into language use in media discourse, especially in African Languages. The purpose of this study was to determine the language use in media discourse in the Nḓevhetsini Programme on Phalaphala FM, to investigate linguistic elements that create challenges amongst presenters, reporters, listeners and guest speakers and also the manner in which the message is received by listeners. This study employed a qualitative approach to obtain data from Nḓevhetsini episodes. The episodes were divided into themes identified in order to compare common cases and those that differ in language use amongst presenters, reporters, compilers, listeners and guest speakers engaged on the Nḓevhetsini episodes. The study found that borrowing, code-mixing, dialectal variants use, and not interpreting the English message to listeners bring challenges in language use in media discourse. Language programmes that promote language should be implemented. Rules that guide language use are important in language preservation. / A hu athu tou vha na vhaḓivhi vha maṅwalwa vhe vha sedzulusa kushumisele kwa luambo kha nyanḓadzamafhungo nga maanḓa kha ngudo ya Nyambo dza Vharema. Ndivho ya ngudo yo vha u ṱoḓa u wanulusa kushumisele kwa luambo kha nyanḓadzamafhungo kha mbekanyamushumo ya Nḓevhetsini, ho sedzwa zwiteṅwa zwa luambo zwine zwa vha fha khaedu khathihi na u sedza uri mulaedza u swika nga nḓilaḓe kha vhathetshelesi. Ngudo iyi yo shumisa ngona ya Khwaḽithethivi kha u kuvhanganya mafhungo u bva kha episode ṱhanu. Episode dzo saukanywa u ya nga thero dzo wanalaho hu u itela u ita mbambedzo dza kushumisele kwa luambo dzi fanaho na dzi sa faniho. Ngudo iyi yo wanulusa uri u hadzima, u ṱanganyiswa ha maipfi kana mafurase a nyambo dzo fhambanaho, na u sa pindulelwa ha milaedza ya English ndi khaedu. Milaedza i hashiwaho nga English i ṋea vhathetshelesi khaedu kha kushumisele kwa luambo kha khasho. Mbekanyamushumo na milayo i ṱuṱuwedzaho tshumiso ya Tshivenḓa zwi tea u sikiwa. / African Languages / M.A. (African Languages)

There has been no systematic study of the effectiveness of broadcasting by the Church of Jesus Christ of Latter-day Saints since the advent of TV and the nation-wide telecasting of the Annual and Semi-Annual General Conferences of the Church each April and October. In addition to determining effectiveness, there is a need to discover to what degree people watch or listen to religious programming in general, and what types of religious programs they wouldm most like to have available.The Northern States Mission of the Church, including all or part of Illinois, Wisconsin, Iowa, and Indiana, was seleceted as a represntative area for the purpose of the survey. Data was obtained by means of a questionnaire utilized in door-to-door proselyting by the L.D.S. missionaries in the mission area. The survey was conducted over a period of seven months, from October, 1963, through April, 1964, thus encompassing the broadcasting of two church General Conferences.

The master's thesis "The Social Responsibility of Media in the Example of Edward R.Murrow" describes the development of social responsibility of media in the American radio and television broadcasting in the 20's - 50's of the 19th century and it demonstrates that in the examples of a CBS's reporter and anchorman, Edward R. Murrow. The thesis inquires the historical context in which the responsibilities of broadcasters came about describing the key events, regulatory authorities and the inception of the socially responsible media concept and its development trends. Firstly, the text focuses on the development of radio broadcasting, new demand for some level of control, and on the gaining dominance of commercial broadcasting media on the broadcasting market of the late 30's. Furthermore, the thesis analyzes the origins of television broadcasting of the late 40's and its progress in the 50's. The instances of social responsibility are demonstrated in the examples of Murrow's London radio broadcasts during the WWII and his latter TV show 'See It Now' in the McCarthyism era of the early 50's. Moreover, the thesis scrutinizes some of Murrow's TV and radio shows and looks at his activities in CBS from the late 30's up to his retirement in the early 60's.