The main object of my diploma thesis is try to find out if the consumers in the Czech republic are influenced by advertising or not. The first part is focused on advertising, forms and the advertising media. Second chapter deals with the the theory and consumer behavior, the typology and making decisions. Second part is based on statistics and points to the research about advertising. The last chapter describes the results of my own research among people in the Czech republic, mainly people living on the South of Bohemia and in Prague.

This thesis titled Effective Use PPC to promote products services on the Internet is focused on traditional systems AdWords from Google, Sklik from Seznam and attribution models in Google analytics. The theoretical part of the history of the Internet, the development of online marketing individual marketing tools forms of advertising. The practical part is divided according to the strategic focus of the campaign. Acquisition, performance and remarketing campaigns. The last part is the comparison of measurement conversions in these systems with Google Analytics. The aim is to propose suitable metrics for evaluating the effectiveness of campaigns, banner ad and according to their strategic focus right perspective on measurement conversions.

The aim of my diploma thesis was to present a comprehensive view of OOH advertising in Czech republic, assess the current situation and outline the direction in which this form of advertising has great potential for further development and which way could this form of advertising lead, especially if we consider innovative technologies within the in-store advertising. The theoretical and methodological part defines OOH advertising within the marketing mix and marketing communication, mentiones its history, advantages and disadvantages, divides OOH formats according to location and use. I focused on the principles of creation OOH advertising, legislation that regulates this form of advertising, I have devoted the measurement of indoor and outdoor advertising, and described the process of planning OOH advertisement. Then I descrived the current situation in the Czech market, new trends OOH communication,which I followed in the practical part. The practical part is based on the theoretical part. It includes information about the company UGO! Media, its materials and products that can be used for in-store advertising. I also mention implemented campaigns and research that was related to the efficiency of the basic material UGO! Media and eventually devote my one research, which relates to the use of products offered by UGO! in a concrete point of sale. The conclusion sums up all the important parameters learned from the research, provides recommendation for further use UGO! product sales in a given location and general evaluation of potential in the use of new technologies in-store advertising.

The goal of this thesis is to find and describe regular visitor of cinema. Thesis also describes situation on the cinema market and identifies two latest key milestones of development of the market. Thesis describes group of regular visitors of cinema and defines two segments within it. These two segments are described from the lifestyle point of view, their opinions and media consumption. Thesis compares own results with the research Kino 2004 and find the development within the group. Thesis mines data from the widest commercial research done continuously in Czech Republic. Part of the thesis describing the visitor may serve as a answer to investor on question who will him target by advertising in cinema. The part about media consumption may serve to film distributors as a hint where it is best to target requested target group.

Práca popisuje vybrané psychologické aspekty reklamy na otvorenie fiktívneho hypermarketu v Prahe, ktorý je známy ako projekt "Český sen". Projekt chcel poukázať na možné nebezpečenstvo reklamy prostredníctvom vyvolania serióznej diskusie a zobudiť spoločnosť neštandardnou cestou šoku. Ďalej práca hodnotí úspešnosť jednotlivých cieľov projektu: úspešnosť samotnej reklamnej kampane a vyvolanie otázok týkajúcich sa dopadu reklamy a vzniku nákupných centier na správanie sa súčasného obyvateľstva. Zároveň sa pokúša právne postihnúť aspekt lživého charakteru projektu a fundovať východiská, na ktorých by mohla stavať potenciálna ochrana spotrebiteľov voči škodám, ktoré projekt spôsobil.

Internet advertising is becoming more and more important. Budgets of media planners are moving from TV and print to internet. Due to the young age of the Internet and especially online marketing, we can assume that this trend will grow stronger. This work addresses one of the biggest players on the Internet - Google and especially its tool for creating PPC ads. The first part concerns the most important aspects of the current internet marketing sphere and the second part is devoted to a specific topic of creating campaigns through Google Adwords and their subsequent success analysis by using already established metrics.

This diploma thesis looks into a problem of television advertisement, what is still the most perceived form of advertisement. In the introduction is defined concept of advertisement and its history, functions and there is concisely described only just television advertisement too. Other section of theoretical part refers to creation of advertising campaigns, what instruments are used there and how to measure advertisement's success. Practical part examines results of questionnaire research. In the conclusion is defined some recommendations for creators of television advertisement focused on college students.

This thesis deals with marketing, which is applied in CENTURY 21 Subvenio Ltd.. The aim is to analyze existing marketing efforts of the company and to suggest new solutions based on the results of this analysis. The base for determining appropriate concepts are theoretical and practical basis.

This thesis deals with the risks attaching to the marketing activities of the selected company. The theoretical part defines terms associated with marketing and risks. The practical part is dedicated to the analysis of the risks of marketing activities and subsequent recommendations that lead to the reduction or elimination of risks

This diploma thesis on the topic "Administrative supervision of advertising" deals with regulation of advertising with focus on specifics of the administrative supervision and provides a comprehensive description and analysis of current legislation (substantive law and procedural law). The thesis deals with general rules laid down by the legislator for the content and distribution of advertising as well as special rules related to specific products. These products are: alcohol, tobacco products, medicinal products for human use and food. Legal regulation of these products is highly complex, strict or otherwise legally interesting and also often appears in the decision-making of administrative courts. The description and analysis of current legislation shows its complexity which is based on the ambiguity of interpretation resulting from the vague legal concepts. This ambiguity and uncertainty has an impact on the practical application, which is demonstrated by a number of practical examples and selected case law of administrative courts. Following the description and analysis of the rules of advertising, this thesis focuses on the specifics of administrative supervision with emphasis on deviations from the general rules. Attention is focused mainly on the definition of the powers of supervisory...