Šiuo metu visame pasaulyje organizacijos didina pardavimus visais įmanomais būdais. Nuogas kūnas, kuris yra demonstruojamas reklamose paverčiamas tartum jaukas vartotojams. Nesvarbu kokią prekę ar paslaugą reklamuotų gamintojas, dažnai yra naudojamos nuogybės vien tam, kad atkreiptų vartotojų dėmesį. Didelio vartotojų dėmesio susilaukia reklamos, kuriose demonstruojamas gražus nuogas kūnas, jei jos reklamuoja sportą, ar su sportu susijusias prekes. Taigi tyrimu siekiama išsiaiškinti reklamose demonstruojamo nuogo kūno įtaką vartotojo sprendimui sportuoti. / Nowadays companies are trying to increase their sales in all the possible ways. A naked body, which is being demonstrated in the screens, is becomming a bate for the end users. Whatever item or service promoted - a naked body is used to attract the attention of the users. Often, exposure of a naked body is very successful with commercials of sports equipment or any sports activity. Thus, the aim of the study is to find out the influence of the naked body in commercials to the personal decision to engage in sports.

Advertisements are a means of widely used media, which uses language, images and/or sounds to attract the attention of potential clientele and transmit the message. The message of the advertisements is transmitted at the receiver with the help of deixis. Deixis points at the customer and builds the bridge of communication between the sender of the message and its receiver. This study analyses how the deictic forms are used in the advertisements and commercials of perfume in order to promote and sell the goods. / Skelbimai yra viena iš plačiausiai naudojamų žiniasklaidos priemonių, naudojančių kalbą, vaizdus ir/arba garsus, tam kad pritrauktų potencialių klientų dėmesį ir perduotų žinią. Deiksės pagalba reklaminiai pranešimai yra perduodami gavėjui. Deiksė nusitaiko į klientą ir sukuria bendravimo tiltą tarp žinutės pranešėjo ir gavėjo. Šis tyrimas analizuoja, kaip deiksė yra vartojama kvepalų reklamoje tam kad reklamuotų ir parduotų prekes.

Tyrimo tikslas Ištirti paciento informavimui skirto monitoriaus įtaką vaistų pasirinkimui. Tyrimo uždaviniai Atlikti vaistinės pacientų stebėjimą ir išsiaiškinti dažniausiai naudojamus informacinius šaltinius apie vaistus; Nustatyti, ar skiriasi pacientų, kurie naudojasi/nesinaudoja, monitoriaus teikiama informacija apsilankymo vaistinėje ir vaistų vartojimo dažnis, vaistų pirkimo bei pasirinkimo būdai; Įvertinti, ar pacientai pastebi reklamas monitoriuose; Išanalizuoti priežastis, lemančias kokį informacijos turinį pacientas pastebėjo monitoriuje; Apibendrinti gautus rezultatus ir pateikti rekomendacijas. Tyrimo metodai Teorinis analizės metodas - apžvelgtos ir aprašytos mokslinės publikacijos ir tyrimai, susiję su analizuojama tema. Empirinis analizės metodas - pasirinktas stebėjimo metodas. Statistiniai analizės metodai - atlikta naudojant SPSS 17.0, Microsoft Office Excel programas. Tyrimo dalyviai Pacientai, perkantys receptinius/nereceptinius/kompensuojamuosius vaistus. Tyrimo rezultatai 2011 m. Lietuvoje ieškodami informacijos apie vaistus internetu naudojosi 41 proc. pacientų, 2014 m. šis skaičius išaugo iki 69 proc. 2009 m. duomenimis 57 proc. JAV gyventojų naudojosi internetu ieškodami informacijos apie vaistus. Lietuvoje 85 proc. populiariausias informacijos šaltinis apie vaistus yra vaistininko konsultacija. Moterys labiau pastebi maisto papildų reklamas ir vaistinės (tinklo) pavadinimą, vyrai – vaistų reklamas ir taip pat vaistinės (tinklo) pavadinimą... [toliau žr. visą tekstą] / The aim To investigate the influence of monitor for patient on drug choice. Objectives of the study To analyze the various countries experience of information to patients in pharmacies regulation of Lithuania on the patient information for the monitor; Perform data collection in pharmacies and the monitor on drug choice; Identify where the information contained in the monitor does/does not influence the choice of drugs; The findings of the survey results to compare with each other for patients looked at the monitor/not looked at the monitor; Summarize the results and make recommendations. The methods Theoretical analysis method - an overview and description of scientific publications and studies related to the topic under consideration. Empirical analysis method - a prospective observational study. Statistical analysis methods - was performed using SPSS 17.0, Microsoft Office Excel applications. The study participants Patients who buy prescription/non-prescription/reimbursable drugs. The results In 2011. in Lithuania patients looking for information about medications 41% used internet, in 2014 this number increased to 69%. In 2009 – 57% of patients in USA used the internet to search for information about drugs, in Lithuania it was 85%. Most popular source of information on drugs is a medical consultation. Women becoming aware of food supplements and pharmacy commercial adverts (pharmacy network) brand name, for men – pharmacy commercials and as well as pharmacies... [to full text]

The main aim of this thesis is the determination and elaboration of the process of introducity new product based on the analysis of company data.An important part of this thesis is formed by the Analysis of Competition and Company´s financial health.

This thesis examines the influence of social advertising on Czech society. The theoretical section clarifies the concepts related to social advertising and psychology of advertising. In the practical section a survey, whose main objective was to determine which factors would effectively motivate respondents to a healthy way of life, what are the obstacles and how should the social advertising promoting it look like, was carried out. The survey was conducted on a sample of 514 respondents. The acquired data were evaluated by a statistical software Statistica 12 and a Microsoft Excel spreadsheet. Based on the data evaluation recommendations for organisations dealing with this issue have been drawn.

The thesis is mainly theoretic-empiric. It deals with influence of an advert on pupils at secondary schools. The theoretic part deals with basic summary of key topics of adverts based on literature. There is also a part of teenagers´developing aspects. In the practical part the exploration is based on a questionaire which investigates manners and attitudes of pupils in relation to an advert.

This diploma thesis deals with use of internet marketing, content marketing and SEO in terms of creating content plan for a corporate blog. Its structure is divided in two sections. Theoretical part enables the reader to get an insight into the issues of internet marketing, marketing communication, content marketing, browser optimization, and web analytics. Practical part offers the author's analysis of a corporate blog and its published content by means of web analytics. Evaluation and recommendation of further approaches in the above-mentioned fields provided by the author can be regarded a conclusion of this thesis.

The thesis is about advertising process taken as the most important part of all market communication i.e. the communication of an advertiser with consumers and its predominant role in the contemporary market world as a whole. First, in the course of literature sources search the theoretical background topics dealing with market communication, the process of advertising itself and, finally, the interaction between advertisement product and consumer are defined. The empirical part is based on the marketing data search carried out by Focus CZ Marketing and IT Research Ltd. advertising agency operating in the South Moravian region, which best reflects the evaluations, opinions and attitudes of consumers regarding specifically the advertising methods. The results are then processed statistically and interpreted using the results of advertisement success polls and put it into functional correlation with general statistical analysis.

Thesis Evaluation of the effectiveness of online advertising analyzes the possibilities of advertising for businesses on the internet and evaluates the effectiveness of individual campaigns. The theoretical part explores selected advertising strategy systems for their use and application options on selected subjects by selected literature sources mentioned in the work. In the practical part will be created electronic commerce, which will be applied to advertising strategies discussed in the theoretical part. The results are described in detail and selected the ideal online - marketing mix that fit this online store.

Thesis deals with the processing of a marketing plan for Slovácký sklípek. The theoretical part is a review of literature that focuses on the description of marketing, marketing plan and other terms that this issue is directly related. The literature review used the recommended literature and articles from websites. The practical part is focused on describing the current state of the wine shop and the formulation of a marketing plan. Evaluates the macro environment and micro environment wine shop. Defined are the strengths and weaknesses as well as threats and opportunities that may arise. From the above analysis it is handled major part marketing plan. The marketing plan is a newly formulated marketing mix, budget, schedule and control the various activities. Product, price, distribution and promotion are designed to appropriately addressed the target group of customers. The conclusion is defined timetable and implementation plan for 2016, which describes the various marketing activities, and is executed budget expenditure. The last part of the planned system of monitoring implementation of activities.