O presente estudo objetivou entender a influência das práticas de gestão socioambientais para o desempenho da eco-inovação empresarial. Para tanto, desenvolveu-se, numa primeira fase, pesquisa bibliográfica que permitiu construir o modelo teórico da pesquisa baseado nas práticas para programas e objetivos para a sustentabilidade, recursos e capacidades, cooperação com stakeholders, inovação ambiental em processos e no desempenho eco-inovador da competência organizacional, em eco-inovação em processos e em eco-inovação em produtos. Com base nesses temas, o estudo pretendeu responder a seguinte questão: qual a relação entre a adoção das práticas de gestão socioambientais orientadas para a sustentabilidade e o desempenho da eco-inovação nas indústrias? A segunda fase do estudo envolveu pesquisa de campo com 95 empresas do setor industrial, associadas ao CIESP e localizadas nas regiões do Vale do Paraíba e Alto Tietê, no Estado de São Paulo. Os dados quantitativos foram obtidos por meio da aplicação de um questionário a respeito da intensidade da adoção das práticas de gestão socioambientais para a sustentabilidade. Análises posteriores foram feitas com o uso das técnicas estatísticas descritivas e de correlações e com o uso da técnica de modelagem de equações estruturais, que avaliou a consistência dos construtos e hipóteses da pesquisa. Os resultados corroboram com pressupostos encontrados na literatura, que evidenciaram a influencia positiva das práticas voltadas para recursos e capacidades e em inovação ambiental em processos no desempenho eco-inovador das empresas. Os resultados apontaram que as empresas investigadas apresentam algumas fraquezas quanto às práticas para objetivos e programas para a sustentabilidade e nas práticas de cooperação com stakeholders, cujas hipóteses foram parcialmente confirmadas. Os coeficientes da modelagem de equações estruturais indicaram que as práticas de gestão socioambiental impactaram, respectivamente, sobre o desempenho da eco-inovação em processos, competência organizacional e em eco-inovação em produtos, demonstrando que as empresas estão preocupadas com o aumento da capacidade de inovação ambiental. A aplicação dos testes de correlação de Pearson e da modelagem de equações estruturais apresentou que o porte da empresa não se mostrou significativo para influenciar a relação entre as práticas de gestão para a sustentabilidade e o desempenho da eco-inovação. / This study aimed to understand the influence of social and environmental management practices for the performance of corporate eco-innovation. To this end, initially, it was developed, bibliographic research that allowed to build the theoretical model of research, based on practices for programs and goals for sustainability, resources and capabilities, cooperation with stakeholders, environmental innovation in processes, to eco-innovation performance of organizational competence, eco-innovation in processes and eco-innovation in products. Based on these themes, the study sought to answer the following question: what is the relationship between the adoption of environmental management practices geared towards sustainability and performance of eco-innovation in industries? The second phase of the study involved fieldwork with 95 industrial companies, associated to CIESP and located in the regions of Vale do Paraiba and Alto Tietê, in São Paulo. Quantitative data were obtained through a questionnaire about the intensity of adoption of social and environmental management practices for sustainability. Subsequent analyzes were performed with the use of descriptive statistics and correlation techniques and the use of the technique of structural equation modeling, that evaluated the consistency of the constructs and hypotheses of the research. The results corroborate assumptions found in the literature, demonstrating the positive influence of practices for resources and capabilities in environmental and process innovation in corporate eco-innovation performance. The results showed that the companies investigated have some weaknesses regarding the objectives and practices for sustainability programs and practices of cooperation with stakeholders, whose hypotheses were partially confirmed. The coefficients of structural equation modeling indicated that environmental management practices impacted respectively, on the performance of eco-innovation in processes, organizational competence and eco-innovation in products, demonstrating that companies are concerned about the increase in environmental innovation capacity. The application of Pearson correlation and structural equation modeling tests showed that company size was not significant in influencing the relationship between management practices for sustainability and eco-innovation performance.

Our interest in this thesis is based on the discussion we had in previous courses about the development of emerging countries. Since two of the writers of this thesis are from Poland we tried to found a common interest, hence the relationship between the Polish subcontractors and Swedish customer is analyzed. Poland is also known as a low cost country and that make it favorable when it comes about hiring subcontractors. The subcontractors in Poland are also known for the skills and expertise to produce quality. Something that is important for many foreign companies. IKEA has more than 40 subcontractors in Poland; the reason is just the factors mentioned above, to be able to produce good quality to low cost. (www.ikea.com) Earlier research indicate that Poland is developing rapidly compare to other emergent countries in Eastern Europe. There have been and will be changes in the environment that most likely will affect the competitive advantage that the subcontractors are the leader in. In other words these changes might lead to that Poland loses its customers which choose other markets that still are able produce at lower costs. The main problem for the thesis is to investigate how can polish subcontractors cope with environmental changes to sustain competitive advantage? In order to answer this, we used a qualitative approach where the characteristics of a case study are conducted. We collected and analyzed data in an abductive way. The interviews with the three Polish subcontractors were made in a semi structure form via telephone. To be able to solve the above problem an environmental analysis of Poland was done, in order to found those factors that are mentioned as worries and are likely to change in the future. The changes are presented from subcontractors’ perspective and recommendation how to cope with them is given.

Researchers studying the alignment of business resources usually focus on business cases that inherently have a going-concern interaction built on long-term relationships at the firm level (e.g., Barney, 1991) dyadic level (e.g., Eisenhardt & Martin, 2000) or the broader network level (e.g., Dyer, 1996). Resource alignment is usually flexible in terms of the timeline for identifying and aligning resources and resource engagement. While contractual limitations can be applied to resource alignment, resource engagement holds a notion of persistent value adding relationship. However, there are multitudes of contexts where relationships are bounded by the limited life of a project and by the way where resources must be rapidly aligned and managed. Examples exist in sectors as diverse as construction, filmmaking, and oil exploration. The study examined theories and empirical studies of resource alignment ranging from resource-based views (e.g., Wernerfelt, 1984) to more complex network views of social organizational interactions (e.g., Gulati et al., 2000). The majority of these literatures treat the development of business relationships and the acquisition of resources as a phenomenon that occurs over an extended period. Time-bound transactions challenge these theoretical perspectives built around the longevity of inter-organizational relations. Thus, the key strategic management problem this research addresses is how resources and capabilities can be rapidly aligned and managed in a time-bound network to achieve sustainable competitive advantages (SCA) at the network level. The fieldwork was conducted on more than 20 construction projects in the United Arab Emirates. Using secondary source data, I mapped the projects??? networks and interviewed 45 industry experts about the resources and capabilities their firms bring to the network, and how quickly they can be aligned to achieve the objectives of the project. The interviews were conducted over 11 months between 2011 and 2012 and amounted to more than 20 hours of audio and hundreds of notes including network sketches. I also investigated the transfer of resources and capabilities that may help network members to increase their competitive advantage when bidding on future projects. The benefits of long-term relationships are evident in any business; however, firms in the project-based construction industry often cannot reap those benefits. This study built upon theories of network-based resource alignment in the extreme situation of time-bound projects. The two-phase qualitative research approach relied on intensive interviews with key decision makers. Template analysis was used as the primary method of data analysis. This research???s primary finding is that there is no evidence of the concept of sustainable competitive advantage at the network level, while it is evident at the firm level. Other findings confirm that the events of full replication and non-replication of networks after project completion do not exist nor do decision makers favour them. While these findings imply the lack of attention to the benefits of contributing to a network, the more apparent scenario is replication of parts of a network, which is a result of two factors: 1) capabilities developed at firm level, which in return develop resources, and other capabilities, 2) movement of resources across network entities. The results shed light on decision-making techniques for efficient management of resources in time-bound business transactions such as construction and other projects. However, they may also generalize to dynamic business situations such as the entry of a firm into a new market or the entrepreneurial start-up of a new company in which resources must also be quickly aligned.

<p>Our interest in this thesis is based on the discussion we had in previous courses about the development of emerging countries. Since two of the writers of this thesis are from Poland we tried to found a common interest, hence the relationship between the Polish subcontractors and Swedish customer is analyzed.</p><p>Poland is also known as a low cost country and that make it favorable when it comes about hiring subcontractors. The subcontractors in Poland are also known for the skills and expertise to produce quality. Something that is important for many foreign companies. IKEA has more than 40 subcontractors in Poland; the reason is just the factors mentioned above, to be able to produce good quality to low cost. (www.ikea.com)</p><p>Earlier research indicate that Poland is developing rapidly compare to other emergent countries in Eastern Europe. There have been and will be changes in the environment that most likely will affect the competitive advantage that the subcontractors are the leader in. In other words these changes might lead to that Poland loses its customers which choose other markets that still are able produce at lower costs.</p><p>The main problem for the thesis is to investigate how can polish subcontractors cope with environmental changes to sustain competitive advantage?</p><p>In order to answer this, we used a qualitative approach where the characteristics of a case study are conducted. We collected and analyzed data in an abductive way. The interviews with the three Polish subcontractors were made in a semi structure form via telephone. To be able to solve the above problem an environmental analysis of Poland was done, in order to found those factors that are mentioned as worries and are likely to change in the future. The changes are presented from subcontractors’ perspective and recommendation how to cope with them is given.</p>

O presente estudo objetivou entender a influência das práticas de gestão socioambientais para o desempenho da eco-inovação empresarial. Para tanto, desenvolveu-se, numa primeira fase, pesquisa bibliográfica que permitiu construir o modelo teórico da pesquisa baseado nas práticas para programas e objetivos para a sustentabilidade, recursos e capacidades, cooperação com stakeholders, inovação ambiental em processos e no desempenho eco-inovador da competência organizacional, em eco-inovação em processos e em eco-inovação em produtos. Com base nesses temas, o estudo pretendeu responder a seguinte questão: qual a relação entre a adoção das práticas de gestão socioambientais orientadas para a sustentabilidade e o desempenho da eco-inovação nas indústrias? A segunda fase do estudo envolveu pesquisa de campo com 95 empresas do setor industrial, associadas ao CIESP e localizadas nas regiões do Vale do Paraíba e Alto Tietê, no Estado de São Paulo. Os dados quantitativos foram obtidos por meio da aplicação de um questionário a respeito da intensidade da adoção das práticas de gestão socioambientais para a sustentabilidade. Análises posteriores foram feitas com o uso das técnicas estatísticas descritivas e de correlações e com o uso da técnica de modelagem de equações estruturais, que avaliou a consistência dos construtos e hipóteses da pesquisa. Os resultados corroboram com pressupostos encontrados na literatura, que evidenciaram a influencia positiva das práticas voltadas para recursos e capacidades e em inovação ambiental em processos no desempenho eco-inovador das empresas. Os resultados apontaram que as empresas investigadas apresentam algumas fraquezas quanto às práticas para objetivos e programas para a sustentabilidade e nas práticas de cooperação com stakeholders, cujas hipóteses foram parcialmente confirmadas. Os coeficientes da modelagem de equações estruturais indicaram que as práticas de gestão socioambiental impactaram, respectivamente, sobre o desempenho da eco-inovação em processos, competência organizacional e em eco-inovação em produtos, demonstrando que as empresas estão preocupadas com o aumento da capacidade de inovação ambiental. A aplicação dos testes de correlação de Pearson e da modelagem de equações estruturais apresentou que o porte da empresa não se mostrou significativo para influenciar a relação entre as práticas de gestão para a sustentabilidade e o desempenho da eco-inovação. / This study aimed to understand the influence of social and environmental management practices for the performance of corporate eco-innovation. To this end, initially, it was developed, bibliographic research that allowed to build the theoretical model of research, based on practices for programs and goals for sustainability, resources and capabilities, cooperation with stakeholders, environmental innovation in processes, to eco-innovation performance of organizational competence, eco-innovation in processes and eco-innovation in products. Based on these themes, the study sought to answer the following question: what is the relationship between the adoption of environmental management practices geared towards sustainability and performance of eco-innovation in industries? The second phase of the study involved fieldwork with 95 industrial companies, associated to CIESP and located in the regions of Vale do Paraiba and Alto Tietê, in São Paulo. Quantitative data were obtained through a questionnaire about the intensity of adoption of social and environmental management practices for sustainability. Subsequent analyzes were performed with the use of descriptive statistics and correlation techniques and the use of the technique of structural equation modeling, that evaluated the consistency of the constructs and hypotheses of the research. The results corroborate assumptions found in the literature, demonstrating the positive influence of practices for resources and capabilities in environmental and process innovation in corporate eco-innovation performance. The results showed that the companies investigated have some weaknesses regarding the objectives and practices for sustainability programs and practices of cooperation with stakeholders, whose hypotheses were partially confirmed. The coefficients of structural equation modeling indicated that environmental management practices impacted respectively, on the performance of eco-innovation in processes, organizational competence and eco-innovation in products, demonstrating that companies are concerned about the increase in environmental innovation capacity. The application of Pearson correlation and structural equation modeling tests showed that company size was not significant in influencing the relationship between management practices for sustainability and eco-innovation performance.

The premise of this thesis is the need for research regarding the relation between social and natural values and the competitive advantage of a firm. The overall purpose of this thesis is to identify, describe and analyze how a firm can achieve competitive advantage from a transformation of social and natural values. In order to reach the purpose of this thesis a case study of Cascades Djupafors has been carried out which entailed personal interviews with a selection of the firm’s customers.  The theoretical framework involves a description of the creation of a sustainable business, process for creating societal advantage, the transformation of societal advantage to competitive advantage as well as an elaboration of the transformation process. The empirical study deals with the sustainable approach of Cascades Djupafors, their quest for a sustained business, their process from sustainability to competitiveness and an elaboration of Cascades Djupafors’ innovation developments. In the analysis the theoretical framework is related to the results of the empirical study. It is discussed and analysed how Cascades Djupafors can create social and natural values as well as economic values which is continued by a discussion regarding the creation of a sustainable business. In addition, the organizational learning process at Cascades Djupafors is elaborated with focus on capability development. It is concluded that a firm can transform social and natural values to competitive advantage by developing green capabilities to perform CSR activities that the customers value and thereby gain legitimacy. This can lead to a positive reputation which is linked to competitive advantage through the source of competitive advantage, i.e. green innovations. The competitive advantage allows a firm to set a premium price or increase its amount of sales which offers a possibility for increased financial outcome. At last, recommendations for further research within this field are presented together with specific managerial implications for Cascades Djupafors.

The purpose of the thesis was to identify the tech startups main organizational resources and capabilities received from the Stockholm cluster. Correspondently, how those encourage to sustained competitive advantage internationally. The aim was to ensure a deeper understanding with a qualitative research method with a multiple case study and an abductive approach. The empirical findings were based on seven case companies that were committing within the tech sector and were internationalized. Further, the literature review takes off with the definition of the segment, namely the tech startups followed by industrial cluster, the network - and social network theory, the Resource-based view with concertation on the different firms’ resources, the VRIO framework, and capabilities, and thereby internationalization including international competitiveness. The conceptual framework has illustrated the correlation between investigated variables, mentioned above. Moreover, the empirical findings chapter was constituted of primary data presented by the seven companies. The analysis was established on the basis of the three voices, which are theoretical, empirical and authors to examine contrast and correlation with each other. The analysis part was followed by a conclusion chapter that presented the main findings/conclusions, thus answered the research question. In addition, the chapter provided with implications, , limitation and recommendations for future research.   The findings displayed that the main organizational resources and capabilities obtained from Stockholm consist of human and financial capital, alliances and relationships, innovation/technology and reputation. However, they are only three of them that bring sustained competitive advantage, which are the human capital, alliance and relationships, and reputation capability.

Made available in DSpace on 2016-03-15T19:25:54Z (GMT). No. of bitstreams: 1 Gustavo Geovany Araujo do Carmo.pdf: 721269 bytes, checksum: dd46cdd11d812f879c389d7d1deceb1e (MD5) Previous issue date: 2012-08-13 / This dissertation deals with the relationship between resources and capabilities and the generation of competitive advantage in cases of mergers and acquisitions (M&A). The overall objective is to characterize the features and capabilities and management of these related to the generation of competitive advantage, relevant in mergers and/or acquisitions of various businesses. This study is exploratory, based on a research question and whose method was qualitative, considering its aspects and procedures of scientific rigor. The study sample consisted of nine companies from different business sectors (food, education, health, technology, among others) and had carried out transactions of mergers or acquisitions in recent years. The theoretical study was based on the RBV approach, which enabled the link between resources and capabilities of the company and the operations of M&A. Resources, especially tangible prevail in companies that employ much of their investments in physical assets. For these companies, classified as tangible-intensive, physical assets deemed strategic can be considered rare and/or difficult to develop. On the other hand, companies classified as intangible-intensive, strategic focus is on capacity, in some cases represented by the knowledge, skills or specific skills - needed to provide products or services properly and extend the service to its customers. The management of these strategic resources and capabilities involved the pursuit of strategic opportunities in mergers and acquisitions, but faced threats from the competition. To do so, companies made detailed analyzes of the internal and external environments through monitoring. The competitive advantages sought by these companies aimed to raise the perceived value by customers and maximize returns for shareholders and benefits. The adoption of the strategy of M&A possibilities for broadening the portfolio of products and services offered to customers. Economies of scale and synergies fostered the growth and expansion. Among the relevant findings, we verified the existence of mechanisms for integration of resources and capabilities - primarily to try and get best practices and prevent the escape of strategic talent. / Esta dissertação trata da conexão entre os recursos e capacidades e a geração de vantagem competitiva em situações de fusões e aquisições (F&A). O objetivo geral é caracterizar os recursos e capacidades e a gestão destes voltados à geração da vantagem competitiva, relevantes em operações de fusões e/ou aquisições de negócios diversos. Trata-se de um estudo do tipo exploratório, fundamentado em uma questão de pesquisa e cujo método adotado foi o qualitativo, considerando seus aspectos e procedimentos do rigor científico. A amostra da pesquisa foi constituída por nove empresas de diferentes ramos de negócios (alimentício, educação, saúde, tecnologias, dentre outros) e que tinham realizado operações de fusões ou aquisições nos últimos anos. O referencial teórico do estudo foi fundamentado na abordagem da RBV, que possibilitou a ligação entre os recursos e capacidades da empresa e as operações de F&A. Os recursos, principalmente os tangíveis, prevalecem nas empresas que empregam grande parte de seus investimentos em ativos físicos. Para essas empresas, classificadas como tangível-intensivas, os ativos físicos considerados estratégicos podem ser considerados raros e/ou difíceis de desenvolver. Por outro lado, nas empresas classificadas como intangível-intensivas, o foco estratégico está nas capacidades, representadas em alguns casos por conhecimento, habilidades ou competências específicas - necessários para disponibilizar os produtos ou serviços adequadamente e ampliar o atendimento aos seus clientes. A gestão desses recursos e capacidades estratégicos envolveu a busca de oportunidades em fusões e aquisições, mas enfrentou ameaças com relação à concorrência. Para tanto, as empresas realizaram análises minuciosas nos ambientes interno e externo por meio de monitoramento. As vantagens competitivas buscadas por essas empresas visaram elevar a percepção de valor por parte dos clientes e maximizar os retornos e vantagens para os acionistas. A adoção da estratégia de F&A possibilitou a ampliação do portfólio de produtos e serviços ofertados aos clientes. As economias de escala e sinergias obtidas propiciaram o crescimento e a expansão das empresas. Dentre as descobertas relevantes, verificou-se a existência de mecanismos de integração dos recursos e capacidades principalmente para adotar as melhores práticas e evitar a evasão de talentos estratégicos.

Made available in DSpace on 2016-03-15T19:26:00Z (GMT). No. of bitstreams: 1 Marcio Vieira de Almeida.pdf: 626751 bytes, checksum: 72eb4fc81be2e4ad4bc380a69c0574bb (MD5) Previous issue date: 2012-08-07 / The main objective of this dissertation is to understand which elements inherent to physical distribution can lead manufacturers of fast consumer goods, specifically in the segment related to cleaning products, gain competitive advantage. The survey was conducted considering the perceptions of manufacturers and retailers about the physical distribution services. As a theoretical foundation it was used the resource-based view (RBV) including concepts of value, competitive advantage and competitive strategies, as well, the concepts of physical distribution and logistics. The exploratory research type and a descriptive qualitative methodology were used. Through a semi-structured script, eight executives, being three from the retail sector and five from industry manufacturers, were interviewed. The data was treated and analyzed considering the content analysis technician. It was noted that there are evidences that the combination of tangible and intangible resources are elements that can generate competitive advantage for manufacturers. It was noted the high importance given by the retailers on the stock availability and service level compliance by manufacturers. From the manufacturer s perspective, the establishment of "go to market" strategy in order to meet the retailers needs, as well, the cost management with the aim of generating economic value higher than the competitors are the basis of their perception about how the competitive advantage can be created. In light of the RBV, the conjunction of resources like warehouse and transportation networks, systems and personnel can create value for the retailers, but can not be considered strategic since they are imitable and not rare. In the other hand, culture of services and intellectual capital resources has characteristics of strategic resources. When the physical distribution services are related to the three biggest retailers of the market, it was noted that the manufactures have been using strategies of differentiation and cost leadership to gain competitive advantage. From the practical standpoint, it was noted that the manufacturers still have difficulty make use of strategic partners more effectively to improve services for physical distribution. Finally, retailers believe that the value is still in to delivery the basics in terms of physical distribution services and, in this way, there is still a long way to be covered by the manufacturers. / Essa dissertação tem como objetivo entender quais os recursos inerentes a distribuição física podem levar os fabricantes de produtos de consumo de massa, especificamente no segmento de produtos de limpeza e afins, a obterem vantagem competitiva. A pesquisa foi realizada a partir das percepções de fabricantes e varejistas sobre esses serviços. Como fundamentação teórica utilizou-se a visão baseada em recursos (VBR), incluídos os conceitos de valor, vantagem competitiva e estratégias competitivas, bem como os conceitos de distribuição física e logística. A pesquisa foi do tipo exploratória descritiva e utilizou a metodologia qualitativa. Foram entrevistados oito executivos, sendo três do setor de varejo e cinco do setor de fabricantes, por meio de roteiro semi-estruturado com perguntas abertas. Os dados foram tratados e analisados com base nas técnicas da Análise de Conteúdo. Observaram-se indícios de que a conjunção de recursos tangíveis e intangíveis constituintes dos serviços de distribuição física são elementos que podem gerar vantagem competitiva para os fabricantes. Constatou-se ainda a grande importância dada pelos varejistas na questão de disponibilidade de estoques e o cumprimento do nível de serviço por parte dos fabricantes. No que concerne aos fabricantes, o estabelecimento de uma estratégia go to market que vise atender às necessidades dos varejistas em termos de distribuição, bem como, a gestão de custos com objetivo de gerar valor econômico superior aos dos concorrentes, constituem-se a base da sua percepção de como se gerar vantagem competitiva para si mesmos. A conjunção de recursos como redes de armazéns, redes de transportes, sistemas e pessoal podem criar valor para os varejistas, porém não podem ser considerados estratégicos na medida em que são imitáveis e não raros. Por outro lado, a cultura de serviços e o capital intelectual possuem características de recursos estratégicos. Quando se trata dos serviços de distribuição física para os três grandes varejistas do mercado, observou-se que fabricantes se utilizam de estratégias de diferenciação e liderança de custos para obterem vantagem competitiva. Do ponto de vista prático, observou-se que os fabricantes ainda têm dificuldade de utilizar-se de parceiros estratégicos com maior efetividade para melhoria dos serviços de distribuição física. Por fim, os varejistas entendem que o valor ainda esta na entrega dos serviços básicos de distribuição e, neste sentido, ainda há um grande caminho a ser percorrido pelos fabricantes.

Made available in DSpace on 2016-03-15T19:26:28Z (GMT). No. of bitstreams: 1 Maurici Dias Gomesprot.pdf: 1098318 bytes, checksum: c6e030078204fe787741815a40cce9a3 (MD5) Previous issue date: 2015-02-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The present study analyzes resources and capabilities achieved by resident enterprises in Technological Incubator of Guarulhos, which have created value for products and services offered to face its competitors based on Resource-Based View - RBV. This subject was considered important because of the limited availability of studies dealing with the development of resources and capabilities by micro and small companies resident in business incubators. The competitive advantage of constructs, value creation, resources and strategic capabilities were reviewed in this study. The research method adopted was the qualitative exploratory and descriptive using of a standardized script containing open questions. The content analysis technique was used for the treatment of the data. Nine entrepreneur-managers of resident enterprises in Technological Incubator of Guarulhos were interviewed, whose business ranging from the production of durable goods to services in the areas of biotechnology, electromechanical assemblies, cosmetics, plastic injection, metallurgy, consulting and training, information technology and communication. As a result, it might be said that the resources of technical expertise and the personification of the service, in addition to capacity building and improvement products for specific demands and customization with product innovation, were considered strategic for the generation of value to products and services offered by the incubated companies that made up the study sample. / Esta dissertação teve por objetivo caracterizar os recursos e capacidades existentes e adquiridos por empresas residentes na Incubadora Tecnológica de Guarulhos, que tenham propiciado a criação de valor aos produtos e serviços ofertados para enfrentarem os seus concorrentes, sob a perspectiva da Visão Baseada em Recursos VBR. Esse tema foi considerado relevante devido a pouca disponibilidade de estudos que tratam do desenvolvimento de recursos e capacidades pelas micro e pequenas empresas residentes em incubadoras de empresas. Para tanto, foram revisados os construtos de vantagem competitiva, criação de valor, recursos e capacidades estratégicos. O método de pesquisa adotado foi o qualitativo de caráter exploratório e descritivo, com o emprego de um roteiro padronizado contendo perguntas abertas. Utilizou-se a técnica de análise de conteúdo para o tratamento dos dados. Foram entrevistados os empresários-gestores de nove empresas residentes na Incubadora Tecnológica de Guarulhos, com negócios variando entre a produção de bens duráveis a serviços, nas áreas de biotecnologia, eletrometalmecânica, cosméticos, injeção plástica, metalurgia, consultoria e treinamento, tecnologia da informação e comunicação. Como resultado, pôde-se afirmar que os recursos do conhecimento técnico especializado e da personificação do serviço, além das capacidades de desenvolvimento e aprimoramento de produtos para demandas específicas e a personalização com inovação do produto, foram considerados estratégicos para a geração de valor aos produtos e serviços ofertados pelas empresas incubadas que integraram a amostra deste estudo.