The aim of this thesis is to explore innovations in retailing to the foreign market and then propose the concept of recommendations for use in the Czech market. Specifically, I therefore use of secondary data from international websites www.springwise.com collected 20 innovations from around the world, I worked in the case studies. In conclusion, I created a table which shows that innovation is a comprehensive view of the best and I'm here specifically described. I also used the survey research on e-script, which I created design concept

The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. This research  seeks to complement past research by investigating mobile commerce ventures. Through a series of semi-structured Interviews with investors, retail experts, and mobile commerce startups, the research collects qualitative data that contributes to a better understanding of the Swedish mobile commerce market and an analysis on mobile commerce startup success factors. The research suggests differences  in consumer and business adoption of technology.  While  consumers adopt technology according to the TAM model, based on enjoyment, usefulness and ease of use, businesses focus on competition, consumer satisfaction and sales. The results suggest that businesses should invest in and develop new retail technologies that fulfill the TAM model  in order to succeed. This research has practical implications for  mobile commerce companies  hoping to succeed and retailers looking to invest in mobile commerce solutions

Cette thèse porte sur l’analyse du processus d’adoption par le client d’une innovation commerciale. Plus particulièrement, elle étudie le rôle de la Socialisation Organisationnelle du Client sur le lien entre la Satisfaction Relationnelle et la Fidélité client à une nouvelle forme de vente. Dans cette optique, nous avons réalisé une étude exploratoire dans le but d’identifier les variables favorisant le succès d’une innovation commerciale ainsi que le processus d’adoption et d’apprentissage d’une innovation commerciale. La particularité de notre démarche réside dans le fait d’avoir interrogé différents segments de clients (et de non clients) mais aussi d’avoir observé les collaborateurs d’un DRIVE (Click&Carry). La première partie aboutit ainsi à une modélisation de l’adoption d’une innovation commerciale que nous testons dans la deuxième partie auprès de clients et d’employés. De plus, nous mettons en relation l’extraction des données de consommation des clients interrogés avec les données déclaratives issues des clients et des employés de contact.Les résultats de la recherche corroborent le rôle modérateur de la Socialisation Organisationnelle du Client (SOC) et de la Perception de la Socialisation Organisationnelle de l’Employé (PSOE), leur rôle variant en fonction du type d’innovation commerciale observée. Il en va de même au sujet du lien entre la Socialisation Organisationnelle de l’Employé (SOE) et, la Socialisation Organisationnelle du Client (SOC) d’une part, et, d’autre part, la Perception de la Socialisation Organisationnelle de l’Employé (PSOE), bien qu’il ne s’agisse que d’une démarche exploratoire / This thesis focuses on the analysis of a retailing innovation adoption process by customers. More in particular it examines the effect of Customer Organizational Socialization on the relationship between Relational Satisfaction and Customer Loyalty to a new form of selling.Towards this end, we conducted an exploratory study to identify variables promoting the success of a retailing innovation as well as the adoption and learning processes of a new form of selling. The advantage of our approach lies not only on having surveyed various customers and non-customers groups but also on having observed employees of a "Click and Collect". The first part led to a model of the adoption of a retailing innovation. In the second part, we tested this model on the basis of a customer and employee database. In addition, we related the extraction of our surveyed customers consumption data with declarative data from customers and contact employees.The research findings support the moderating effect of Customer Organizational Socialization (COS) and the Perception of Employee Organizational Socialization (PEOS), their role varying depending on the type of the retailing innovation. The same results are obtained about the relationship between Employee Organizational Socialization (EOS) and Customer Organizational Socialization (COS) on one part, and the Perception of Employee Organizational Socialization (PEOS) on the other part, although it is only an exploratory approach

The thesis focuses on an analysis of the specific innovation project and the follow-up evaluation of the innovation process in a medium-sized company. It follows by an analysis of resources which results into the proposing of the specific further development of innovation strategies. The theoretical part is aimed at an analysis of the scientific literature, which is mainly focused on the theory of innovations, innovations strategies and innovation processes. The practical part is aimed at detailed description of the specific innovation project, as well as its criticism and the possibility of extending the project to other areas.