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This paper examines the structure, title, epigraph, and spiritual philosophy of Leo Tolstoy’s great novel, Anna Karenina. The intricate structure of the novel can leave more questions than it answers, and as the novel was written at such a critical, complex time of Tolstoy’s life, the ideas the characters struggle with in Anna Karenina are of both daily and cosmic importance. Considering influences and criticism of the novel, the method of Tolstoy’s vision of living well as shown in Anna Karenina leads to a very specific and intricate spiritual philosophy. It is also found that the novel’s structure and title are in conflict.

This thesis is a the comparative analysis of the motifs of advertising concepts as found in the German novel <em>Viktor Vogel</em>, by Alexandra Raumer, and the Russian novel <em>Generation P. </em>, by Viktor Pelevin. For reasons of readability, the work utilized is the German translation of <em>Generation P. </em> However, both the original Russian text and the German language film (which was produced prior to the German novel) have been used, and chapters regarding their interpretation are included. <br ><br /> The analysis of both novels contains discussion of the topic, function, and task of advertising in the text, as well as the manner in which marketing theory has influenced its literary manifestation. Additionally the relationships between advertising executives and clients are explored. <br ><br /> While the aspects aforementioned form the basis of the comparative analysis of <em>Viktor Vogel</em> and <em>Generation P. </em>, the thesis also includes work-specific researches. Regarding <em>Viktor Vogel</em>, the motifs of advertising found in the novel are compared to those which are present in the film. Likewise, concerning <em>Generation P. </em>, the advertisements in the Russian original are examined in comparison to its German language translation, and its interpretation is completed by a summary of the Russian advertising culture. <br ><br /> The results of this analysis concluded that in the work <em>Viktor Vogel</em> a strong measure of realistic and real-word advertising is maintained. Additionally, it is revealed that the focus of advertising in this work is primarily concerned with the internal processes of the marketing agency as opposed to actual advertisements, whose inclusion is solely for decorative purposes. The original movie, however, puts more emphasis on the depiction of the motif of advertising, providing more information than mere visual icons. <br ><br /> In contrast to these findings, the advertising found in <em>Generation P. </em> is in keeping with the absurd literary reality as created by Viktor Pelevin. The portrayal of advertisement activity is here strongly influenced by the economic changes that have taken place after the collapse of the former system. The advertising concepts in <em>Generation P. </em> complete three main tasks: the description of the environment, the development of the protagonists, and the representation of irony and satire. Advertising for foreign products concentrates on items, which enchance the prestige of the user (such as textiles, alcohol and cigarettes) and emphasize the actual product, whereas advertising dealing with genuine Russian items focus primarly on the service sector. Looking at the original text reveals significant differences between the German and the Russian edition which cannot to be put down to the high quality of the translation itself but are rather the result of later changes by Pelevin. It has become evident, that advertisements such as those found in the Russian novel encompass phenomena, which would be contrary to those which are used in the West.

The need for greater understanding of international leadership models has escalated in tandem with the globalization of trade and commerce. This dissertation presents the comparative-cultural study undertaken to address these two critical issues; employing the Russian Federation as the cultural context for the investigation. Cross-cultural research highlights a deficit of up-to-date comparative data on Russian organizational leadership, whilst practitioners articulate the demand for Russia-appropriate leadership development expertise. Increasingly, scholars advocate the application of integrated theories for assessing organizational leadership; contributing to several scholars updating trait theory into competency terms (including emotional competencies). Recent studies in the UK have established linkages amongst the competencies required for effective leadership, executives' emotional competencies, and the demonstrated leadership styles of managers. This research extends these UK findings, investigating the possible relationship between the leadership competencies, Emotional Intelligence (EI), and leadership styles of Russian managers working within domestic and foreign MNCs. The researcher employed the Leadership Dimensions Questionnaire (LDQ) as the standardized measurement instrument for conducting this "etic" (comparative) study. The LDQ assesses managers based on 15 dimensions, representing cognitive (IQ), Emotional Intelligence (EQ), and managerial competencies (MQ); generating a leadership style "profile" based on the respondent's scores. A combination of online and paper-based self-report versions of the LDQ (recently validated and utilized in several key UK studies) facilitated the data collection from the participating Russian managers (n = 152), over a 12- month period. Major findings of this research include: the identification of a clear leadership style preference by the Russian manager-sample ("participative"); statistically significant differences between the Russian and UK samples - on 14 of the 15 dimensions; distinctive differences in the competencies required for senior versus junior managers; "communication" was predictive of Russian leader performance, whilst follower commitment was predicted by leaders' levels of "sensitivity" and "communication". Contributions of this research to theory include: the identification of an up-to-date leadership profile of Russian managers, in competency terms, which can be compared with other cultures; a comparative cultural assessment of Russian managers' based on EI; a comparison of Russian managers at different levels of large companies, with special attention to their similarities and differences. Implications of this research for practitioners include: the ability for organizations operating in Russia to identify/develop leaders based on their personal leadership profiles (executive training and development), as assessed by the LDQ; the potential for identifying and fostering competencies required of managers at higher levels within the organization (promotion; as roles and responsibilities differ at various levels within an organization); the opportunity for matching appropriate leadership styles to conform with organizational strategies and the surrounding business environment (strategic leadership style/context fit).