In my diploma work I am dealing with topic of work in one of the world's largest global retailer on the internet - Amazon. In 2015 Amazon opened a new fullfilment centre in Dobrovíz near Prague. Through the statement of one of ex-employee I discovered what it means to work for one of the richest man in the world (2019) - Jeff Bezos. These working conditions I've decided to demonstrate on platform AmazonExperience which consists from e-shop that contains artworks - that apeears as products. They are mostly inspired by company's slogans, stereotypes of work, experiences of Amazon's system and strict or unwritten rules.

Contents of this master thesis is create suggestion of optimal e-commerce of company of a Musil firm. On the basis of this thesis the firm should be able to realize its web ecommerce. This thesis can be simultaneously used as instruction for others small and middle-sized firms at solving of analogous problem.

The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.

This Diploma thesis is focused on the communication mix of a manufacturer and a seller of glass products and decorations named Royal Crystal, s.r.o. during its expansion into the global market through an online shop. This company was founded in 2011 and belongs among the largest glass manufacturers in the Czech Republic. This thesis describes elements of communication, that will help to increase the efficiency of communication of this company in the global market.

The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.

The paper details the usage of mmWave radars to track people and monitor their movement through predefined zones of interest. The theoretical part describes the physical nature of the technology and then describes algorithms which can be used to monitor using it to monitor the movement of people. In the practical part, I have developed a concrete algorithm which can be used to monitor customer queues and cash registers in shops and inform the cashiers when their presence is needed, as well as gather impersonal GDPR-compliant data about the customer's habits. Afterwards, I have developed a visualization for the Windows platform, which can be used to communicate with the radar, manage its configuration, visualize the events in real time and perform further analysis of the measured data.

The Diploma thesis is focused on creation of business plan proposal for establishment of small company. The first part of thesis examines theoretical basics of business plan development. The second part of thesis analyzes current situation of business sector. In the third, practical part of thesis, business plan for small company establishment is proposed.

The diploma thesis focuses on creating the business plan to establish a competetive small company dealing with scale of yarn, fabrics and handmade assortment. Thesis is divided into three parts. The first part is focused on basic theoretical concepts. The second part practically analyses the environment of the future company. In the last part, a business plan is compiled with business schedule.

The diploma thesis focuses on the on-line marketing communication of the Pedro brand belonging to the portfolio of The Candy Plus Sweet Factory, s. r. o. The theoretical chapter contains definitions of important terms which provide the basis for further chapters. In the analytical part, there are performed analyses of the marketing mix and communication mix are performed, as well as analyses of the microenvironment and macroenvironment within the Slovak Republic. It also includes marketing research, which consists of a qualitative and quantitative part. The last chapter of this thesis deals with online marketing communication, through which the brand would expand its own e shop to the Slovak B2C market.

This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.