Made available in DSpace on 2015-05-14T12:36:29Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2138461 bytes, checksum: b91d7f14f64fd9d32fd38aee2b19b970 (MD5) Previous issue date: 2010-07-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work approaches the problem of the tasks scheduling (Job Shop Scheduling) through the combination of the GRASP and Tabu Search metaheuristics. The study consists of using the GRASP (Greedy Randomized Adaptive Search Procedure) in the construction phase of the initial solution, suggesting for that, a specific procedure based on Coffman Gramah algorithm. However, such procedure was the great differential in this study, since it offers an initial solution qualitatively better, what allows the reduction of the local search time, where it was utilized the Tabu Search metaheuristic in the local search phase, which provided best results when it was compared with other metaheuristics that have the same structural base. The combination GRASP and Tabu Search were evaluated under two differentiated implementations, being one with Tabu Search in its form more simplified and another one with Tabu Search developing a process of optimized search, using an aditional mathematical model, which demonstrated great advancements in relation at processing time and the obtained results. The computational results, when compared with the existing ones in literature, they had shown that GRASP and Tabu Search combination are capable to produce good solutions. / Este trabalho aborda o problema de escalonamento de tarefas (Job Shop Scheduling) através da combinação das metaheurísticas GRASP e Busca Tabu. O estudo consiste em utilizar o GRASP na fase de construção da solução inicial, sugerindo, para tanto, um procedimento específico baseado no algoritmo de Coffman Gramah. Tal procedimento foi o grande diferencial deste trabalho, visto que oferece uma solução inicial qualitativamente superior, permitindo a redução do tempo de busca local, onde foi utilizada a metaheurística Busca Tabu, a qual demonstrou proporcionar melhores resultados, comparando-se com outras metaheurísticas que seguem a mesma base estrutural. A combinação GRASP e Busca Tabu foi avaliada sob duas implementações diferenciadas, sendo uma com a Busca Tabu em sua forma mais simplificada e outra com a Busca Tabu desenvolvendo um processo de busca otimizada com o auxílio de um modelo matemático , a qual demonstrou grandes progressos quanto ao tempo de processamento e a obtenção de resultados. Os resultados computacionais obtidos, quando comparados com os existentes na literatura, mostraram que a combinação GRASP e Busca Tabu é capaz de produzir boas soluções.

Este estudo elegeu para objeto de investigação o fazer, o saber e o saber-fazer de quinze agentes de enfermagem de nível médio que desenvolvem atividades assistenciais no Centro de Atenção Psicossocial II Prof. Luís da Rocha Cerqueira, sede do Programa de Integração Docente Assistencial em Saúde Mental da Secretaria de Estado da Saúde e Universidade de São Paulo. A escolha das agentes deu-se mediante a crença de que o grupo protagoniza a ação e o trabalho da enfermagem em saúde mental no campo psicossocial porque é quem prevalentemente oferece ação de saúde mental no cenário de estudo. Esta pesquisa utilizou a Oficina de Trabalho como procedimento metodológico para a captação, análise e reconstrução do fazer e do saber das agentes de enfermagem. A construção compartilhada do conhecimento indicou duas dimensões da produção de produtos de saúde. Na primeira dimensão as agentes de enfermagem de nível médio produzem e oferecem ação de saúde mental mediatizada pelo fazer impregnado de saber alinhado ao campo psicossocial do coletivo institucional e compartilham a autoria da ação de forma subalternizada ao agente com formação de nível superior. A segunda dimensão do fazer agrega significado à ação de saúde e permite a apropriação da autoria da produção de produtos de saúde, configurando o trabalho da enfermagem: o cuidado em si de enfermagem em saúde mental. Os resultados indicam ainda uma prevalência de produção e oferta de produtos de saúde que atinge o usuário individual, no interior da instituição, indicando a necessidade institucional de buscar aprofundamento e coerência aos pressupostos do campo psicossocial no que tange à articulação do serviço com o território, à inclusão de ação de saúde para familiares e à ampliação da produção de produtos na esfera da vertente crítica da reabilitação psicossocial. A Oficina de Trabalho revela-se um instrumento potente para a particular aquisição de consciência crítica quando amplia o repertório teórico das pesquisadas, eleva o relato de experiência para o patamar do saber construído coletivamente e promove a mudança objetiva da posição das agentes de enfermagem no cenário do poder institucional. / The object of this study was the to do, the knowledge and the how to do of the fifteen medium level nursing agents who perform assistance activities in the Center of Psychosocial Attention II, Prof. Luis da Rocha Cerqueira, home office of the Program of Academic Assistance Integration in Mental Health of the State Health Secretary and University of São Paulo. The agent choice was performed according to the belief that the group performs the action and the nursing work in mental health in the psychosocial field because this is the individual who predominantly offers action in mental health in the study environment. This research used the Work Shop as a methodological procedure to achieve, analyze and reconstruct the to do and the knowledge of the nursing agents. The shared construction of the knowledge showed two dimensions to produce health products. In the first dimension, the medium-level nursing agents produce and offer intermediated mental health action by the do impregnate of knowledge aligned to the psychosocial field of the institutional collective and share the authorship in a subordinated way to the academic agent. The second dimension of the to do adds meaning to health action and allows the appropriation of the authorship of the production of health products, determining the nursing work: the care itself of nursing in mental health. The results showed a prevalence of production and offering of health products which reaches the individual user, within the institution thus indicating the institutional need of search for deepening and coherence of purposes in the psychosocial field regarding articulation of the service with the territory, inclusion of action of health action for relatives and to expand the production of products in the critical sphere of the psychosocial rehabilitation. The Workshop showed to be a strong instrument to specifically acquire critical consciousness when expanding the theoretical repertory of the investigated, raising the experience report up to the level of the knowledge collectively constructed and to promoting an objective change of the nursing agent’s position in the institutional power environment.

The ability to reach a wider public using the Internet has brought the world a wide varietyof online retailers offering their customers to purchase almost anything from the comfortof their home. With this increase in online retailing, a need for automation has been developedby the users. To be able to decrease the administrative tasks to a bare minimum allowsretailers to focus on their core business instead. With this new request for automation, businesssystems are becoming more and more popular and to be able to integrate the web sitewith a business system results in lower administrative workload. A variety of systems arealready available for the public to use for integrating a web shop to a number of differentbusiness systems. These systems are however often restrictive and will provide a frameworkfor developing the web shop themselves. One web content management system that lacksthis kind of support is SiteVision. On behalf of Soleil IT, a Proof of Concept was developedto investigate the feasibility of integrating a web shop developed in SiteVision, with a businesssystem for automation of administrative tasks. The implementation included featuressuch as retrieving products from the business system and displaying them on the web site,and the ability to purchase a set of products which should generate an order in the businesssystem. RESTful web services was used to transmit data between the business system andthe web shop. This project resulted in a successful integration of the business system VismaAdministration and a web shop developed in SiteVision. The project showed the feasibilityof performing such an integration and also exposed any restrictions that the setup may have.

This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.

This diploma thesis focuses on the issue of implementation of ERP system for small company, and proposes a solution to create a custom enterprise system for e-commerce, which is integrated with the ERP system. Author´s proposals are conceived in the form of a project, including definition of goals, definition of the logical framework, time analysis, risk analysis and economic evaluation.

This thesis deals with problematics of customer satisfaction in company OKAY electronics. The whole research and final asking were done in Brno, in two selected shops of the company. The work connects theoretical knowledge, from the field of satisfaction research, with the practical part made by asking customers personally. From those surveys the final conclusions and recommendations are made. Based on the conclusions from questionnaire result, some areas were defined, which should be improved by workers of company OKAY.

The aim of this dissertation is to investigate how public spaces in the Swedish History Museum in Stockholm have materialized in relation to cultural policy objectives and ideals of a democratic and inclusive museum. The investigated time period spans from 1943 to 2013. The Swedish History Museum is a state-run archaeological museum, where norms and values are expressed through various governmental policy- and control documents. Hence, entering the museum also means entering a symbolic national space. The fact that the museum has been politically regulated throughout the studied period makes it illustrative of changing democratic public ideals in the 20th century. Unlike other similar studies, the empirical focus is not on exhibitions, but on other public spaces that visitors encounter; the entrance, the shop, children’s spaces and the courtyard. These spaces are less invisible in the museum hierarchy. At the same time, they are often central spaces to visitors. The museum building is not as fixed as it might appear to be. Drawing on ideas from Bruno Latour and Doreen Massey – and their perspectives on space, materiality and power – I explore how the social and spatial changes of the museum affect each other. Efforts have continuously been made to alter these public spaces, and the outlines and uses have repeatedly changed. By combining archival materials, interviews and observations, I investigate how democratic ideals have been negotiated in material forms, and what kind of audiences/visitors these spaces have conceptualized over time. Linking different kinds of sources, that speak from various levels and positions, has been an analytically important method. The analysis describes the museum as a meaning producing network that materially embody different, and sometimes conflicting ideologies. The public spaces have been shaped by tensions; between education versus pleasure, collecting versus showing, and by the dichotomy between culture and commerce. What is communicated thorough various materialities and inscriptions in the shop, the entrance, and the spaces for children sometimes contradict perspectives produced in exhibitions and educational programmes. Hierarchies between professional positions and knowledges propagate as social extensions towards the visitors, and sometimes, reproduce structural hierarchies. Museum functions literally “takes place”, depending on how they are valued and assigned meaning. The museum has increasingly included children, while also becoming a space for commerce. Various, and sometimes incompatible ideals on equality and inclusion have been implemented, simultaneously. At the same time, the public spaces carry unique spatial qualities, which can benefit inclusion. Concluding, the dissertation stresses that the entrance, the shop, the children spaces and other public spaces perceived as “peripheral” need to be viewed as central, not as superficial services or add-ons to the “real” museum experience, i.e. the exhibition.

The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.

The thesis concerns with online purchases. It is more focused on the analysis of the target audience in the fitness studio, a production of a web and an online systém, their price calculation, involvement of the specific SEO optimalization for the fitness field and evaluation of the attendance measured by Google Analytics. It connects tools that are nearly free of charge and so e-mailing, social media Facebook and video canal YouTube. The company should make a decision about an investment in a new online presentation according to the discovered data.

The aim of the dissertation is a business plan concept and verification of its feasibility and competitiveness. The thesis is divided into a theoretical part I focus on basic business terms and the actual business plan - why and how the thesis is conceived how it should look like and what should not be missed. In the practical part I describe how to set the concrete business plan for opening an internet shop with coffee and tea product range. I will try to realize the project based on my business plan and compare it to reality. The goal of my dissertation work is the business plan realization and then a verification of its feasibility and its viability in real life.