The aim of the thesis was to analyze shopping behaviour of online supermarket customers in South Bohemia region and to suggests, which strategies could help the company improve its marketing communication. For this thesis was chosen an e-shop with grocery Plná taška ltd. Plná taška is the first e-shop with grocery in South Bohemia. The whole thesis is divided into a theoretical and a practical part. Theoretical part is based on study of scientific literature and especially on more recent internet resources. In theoretical part are described terms such as consumer behaviour, specifics of retailing, e-commerce and details of online sale of food are defined. The practical part includes analyses of buying behaviour in the field of the purchasing grocery online. The analyses are based on results of questionnaire survey with data collection from 404 respondents. Based on the results of research three target groups were defined. For these groups more specific consumer behaviour was determined. Based on this consumer behaviour personas and recommendations for marketing communication for them were defined. The thesis includes proposals of banner, which can be used on social network Facebook.

Submitted by SIMONE THEREZA ALEXANDRINO MAFFEI null (simone.maffei@hotmail.com) on 2016-03-09T00:00:04Z No. of bitstreams: 1 TESE_SIMONE_THEREZA_A_MAFFEI_SIMACEK.pdf: 10213408 bytes, checksum: cfd1b66d32dcfc8d083140ccce420888 (MD5) / Rejected by Juliano Benedito Ferreira (julianoferreira@reitoria.unesp.br), reason: Solicitamos que realize uma nova submissão seguindo as orientações abaixo: -Verifique se a ficha catalográfica é obrigatória em sua unidade. Há uma página em branco após a folha de rosto reservada para a ficha. Corrija estas informações e realize uma nova submissão contendo o arquivo correto. Agradecemos a compreensão. on 2016-03-09T18:46:29Z (GMT) / Submitted by SIMONE THEREZA ALEXANDRINO MAFFEI null (simone.maffei@hotmail.com) on 2016-03-10T19:52:32Z No. of bitstreams: 1 TESE_SIMONE_THEREZA_A_MAFFEI_SIMACEK.pdf: 10213476 bytes, checksum: e05feab4c8b3845d371bb42a7f841501 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-03-11T12:09:45Z (GMT) No. of bitstreams: 1 maffeisimacek_sta_dr_bauru.pdf: 10213476 bytes, checksum: e05feab4c8b3845d371bb42a7f841501 (MD5) / Made available in DSpace on 2016-03-11T12:09:45Z (GMT). No. of bitstreams: 1 maffeisimacek_sta_dr_bauru.pdf: 10213476 bytes, checksum: e05feab4c8b3845d371bb42a7f841501 (MD5) Previous issue date: 2016-01-26 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O design, em seus diversos campos, é um agente gerador de necessidades contínuas. Responsabiliza-se por causar o desejo de compra e isso se dá principalmente com a exposição de seus produtos em vitrinas. Mas um expositor pode também ser considerado um produto de design, pois, para chamar a atenção do consumidor e despertar-lhe prazer (visual), usa de estratégias que envolvem elementos de percepção e emoção. Luzes, cores, formas, elementos tridimensionais encenam valores sociais, econômicos e culturais e isso provoca no observador uma mistura de sentimentos. Porém as respostas emocionais que ocorrem diante de uma vitrina não são conhecidas pelos designers, tampouco quais são os elementos da vitrina que provocam esses retornos afetivos. Seriam os elementos de percepção ou os objetos expostos? Haveria alterações nessas respostas ao colocar um objeto de possível desagrado emocional, como uma cadeira de rodas? Além disso, conseguir compreender as respostas emocionais dos consumidores ao observa-los diante de uma vitrina geraria informações projetuais muito mais verdadeiras e seguras sobre o que se está observando, do que propor um questionamento. Questionar um consumidor sobre um produto pode pô-lo em situação desconfortável e sua resposta não seria, assim, verdadeira. Portanto essa pesquisa visa compreender as respostas emocionais de observadores de vitrinas, por meio de imagens das mesmas, aplicando metodologia observacional, e assim obter dados que possam corroborar o design, nos âmbitos do emocional e de moda. / The design, in its various fields, is a generator agent of needs. The responsibility of design is causing the desire to purchase and the mainly way to do this proposition is with the exposure of products in shop windows. But an exhibitor can also be considered a design product, therefore, to draw the consumer's attention and awaken them (visual) pleasure, uses strategies that involve elements of perception and emotion. Lights, colours, shapes, three-dimensional elements enact social, economic and cultural values and this causes in observers a mixture of feelings. But the emotional responses that occur in front of a shop window are not known by designers, nor what are the elements of shop window that cause these emotional returns. Would be the exhibits elements of perception? There would be changes in these responses when introducing a possible emotional dislike object, such as a wheelchair? In addition, be able to understand the emotional responses of consumers, by observation, in front of a shop window would generate data to design much more accurate and secure about what consumers are watching, than proposing them a question. Questioning consumers about a product can be an uncomfortable situation and their answer would not be true. Therefore this research aims to perceive the emotional responses of consumers in front of images of shop windows, applying observational methodology, and thus obtain data that can corroborate the design, in the emotional and fashion areas. / CAPES/PDSE: 13845/12-8 / CNPq/Programa Ciência sem Fronteiras: 248830/2013-9

Submitted by Alison Vanceto (alison-vanceto@hotmail.com) on 2017-01-05T11:34:30Z No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2017-01-16T12:56:55Z (GMT) No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2017-01-16T12:57:02Z (GMT) No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) / Made available in DSpace on 2017-01-16T12:57:09Z (GMT). No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) Previous issue date: 2016-10-14 / Outra / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / This thesis proposes to evaluate the effect of transfer batch size on lead time reduction in flow shop environments (balanced and unbalanced, with a bottleneck). In order to achieve this objective, Design Science was used as a research method, in which a static simulation model is proposed and several scenarios are analyzed and evaluated in relation to important Production Management theories. The model proposed to represent a flow shop uses the Factory Physics equations (HOPP; SPEARMAN, 2008) e considers the following shop-floor variables: i) the average setup time; ii) average defect rate; iii) mean time between failures; iv) mean time to repair the machine; v) variability in processing time; vi) variability of the time between arrivals of orders and vii) transfer batch size. The results demonstrate that for both balanced and unbalanced environment, transfer batch size has little effect on lead time, when operating with a process batch size away from optimal batch size (minimum point of the lead time - lot size curve proposed by Karmarkar et al. (1985)). To get a good lead time performance, it is first necessary to reduce process batch size before making efforts to reduce transfer batch. For an unbalanced environment, reducing process batch size only at the bottleneck, coupled to transfer batch size reduction across the flow shop, provided a lead time reduction on the order of 30%, while the remainder flow shop operated with large process batches. In such configuration, the contribution from setup time reduction at the bottleneck machine has generated a small effect on the lead time performance considering the parameters used in this work. / Esta tese se propõe a avaliar o efeito do tamanho do lote de transferência na redução do lead time em ambientes flow shop (balanceado e não balanceado, com a presença de um recurso gargalo). Para atingir tal objetivo, foi utilizado como método de pesquisa o Design Science, no qual um modelo de simulação estático é proposto e diversos cenários são analisados e avaliados em relação a grandes teorias da Gestão da Produção. O modelo aqui proposto para representar um flow shop utiliza as equações do Factory Physics (HOPP; SPEARMAN, 2008) e considera as seguintes variáveis de chão-de-fábrica: i) tempo médio de setup; ii) taxa média de defeitos; iii) tempo médio entre falhas; iv) tempo médio de reparo da máquina; v) variabilidade do tempo de processamento; vi) variabilidade do tempo entre as chegadas de ordens e vii) tamanho do lote de transferência. Os resultados demonstram que tanto para um ambiente balanceado quanto para um ambiente desbalanceado, o tamanho do lote de transferência tem pouco efeito no lead time, quando se opera com um tamanho de lote de produção longe do tamanho de lote ótimo (ponto mínimo da curva lead time – tamanho de lote de produção, proposta por Karmarkar et al. (1985)). Para se obter um bom desempenho em relação ao lead time, é preciso primeiramente reduzir o tamanho do lote de produção, antes de se empreender esforços para a redução do lote de transferência. Em relação a um ambiente desbalanceado, a redução do tamanho do lote de produção apenas no recurso gargalo, aliada à redução do tamanho do lote de transferência em toda a linha, proporcionou uma redução no lead time da ordem de 30%, quando o restante da linha operava com grandes lotes de produção. Nessa configuração, a contribuição da redução do tempo de setup da máquina gargalo gerou um efeito pequeno na redução do lead time, para os parâmetros utilizados nesse trabalho.

Made available in DSpace on 2015-05-14T12:36:29Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2138461 bytes, checksum: b91d7f14f64fd9d32fd38aee2b19b970 (MD5) Previous issue date: 2010-07-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work approaches the problem of the tasks scheduling (Job Shop Scheduling) through the combination of the GRASP and Tabu Search metaheuristics. The study consists of using the GRASP (Greedy Randomized Adaptive Search Procedure) in the construction phase of the initial solution, suggesting for that, a specific procedure based on Coffman Gramah algorithm. However, such procedure was the great differential in this study, since it offers an initial solution qualitatively better, what allows the reduction of the local search time, where it was utilized the Tabu Search metaheuristic in the local search phase, which provided best results when it was compared with other metaheuristics that have the same structural base. The combination GRASP and Tabu Search were evaluated under two differentiated implementations, being one with Tabu Search in its form more simplified and another one with Tabu Search developing a process of optimized search, using an aditional mathematical model, which demonstrated great advancements in relation at processing time and the obtained results. The computational results, when compared with the existing ones in literature, they had shown that GRASP and Tabu Search combination are capable to produce good solutions. / Este trabalho aborda o problema de escalonamento de tarefas (Job Shop Scheduling) através da combinação das metaheurísticas GRASP e Busca Tabu. O estudo consiste em utilizar o GRASP na fase de construção da solução inicial, sugerindo, para tanto, um procedimento específico baseado no algoritmo de Coffman Gramah. Tal procedimento foi o grande diferencial deste trabalho, visto que oferece uma solução inicial qualitativamente superior, permitindo a redução do tempo de busca local, onde foi utilizada a metaheurística Busca Tabu, a qual demonstrou proporcionar melhores resultados, comparando-se com outras metaheurísticas que seguem a mesma base estrutural. A combinação GRASP e Busca Tabu foi avaliada sob duas implementações diferenciadas, sendo uma com a Busca Tabu em sua forma mais simplificada e outra com a Busca Tabu desenvolvendo um processo de busca otimizada com o auxílio de um modelo matemático , a qual demonstrou grandes progressos quanto ao tempo de processamento e a obtenção de resultados. Os resultados computacionais obtidos, quando comparados com os existentes na literatura, mostraram que a combinação GRASP e Busca Tabu é capaz de produzir boas soluções.

Este estudo elegeu para objeto de investigação o fazer, o saber e o saber-fazer de quinze agentes de enfermagem de nível médio que desenvolvem atividades assistenciais no Centro de Atenção Psicossocial II Prof. Luís da Rocha Cerqueira, sede do Programa de Integração Docente Assistencial em Saúde Mental da Secretaria de Estado da Saúde e Universidade de São Paulo. A escolha das agentes deu-se mediante a crença de que o grupo protagoniza a ação e o trabalho da enfermagem em saúde mental no campo psicossocial porque é quem prevalentemente oferece ação de saúde mental no cenário de estudo. Esta pesquisa utilizou a Oficina de Trabalho como procedimento metodológico para a captação, análise e reconstrução do fazer e do saber das agentes de enfermagem. A construção compartilhada do conhecimento indicou duas dimensões da produção de produtos de saúde. Na primeira dimensão as agentes de enfermagem de nível médio produzem e oferecem ação de saúde mental mediatizada pelo fazer impregnado de saber alinhado ao campo psicossocial do coletivo institucional e compartilham a autoria da ação de forma subalternizada ao agente com formação de nível superior. A segunda dimensão do fazer agrega significado à ação de saúde e permite a apropriação da autoria da produção de produtos de saúde, configurando o trabalho da enfermagem: o cuidado em si de enfermagem em saúde mental. Os resultados indicam ainda uma prevalência de produção e oferta de produtos de saúde que atinge o usuário individual, no interior da instituição, indicando a necessidade institucional de buscar aprofundamento e coerência aos pressupostos do campo psicossocial no que tange à articulação do serviço com o território, à inclusão de ação de saúde para familiares e à ampliação da produção de produtos na esfera da vertente crítica da reabilitação psicossocial. A Oficina de Trabalho revela-se um instrumento potente para a particular aquisição de consciência crítica quando amplia o repertório teórico das pesquisadas, eleva o relato de experiência para o patamar do saber construído coletivamente e promove a mudança objetiva da posição das agentes de enfermagem no cenário do poder institucional. / The object of this study was the to do, the knowledge and the how to do of the fifteen medium level nursing agents who perform assistance activities in the Center of Psychosocial Attention II, Prof. Luis da Rocha Cerqueira, home office of the Program of Academic Assistance Integration in Mental Health of the State Health Secretary and University of São Paulo. The agent choice was performed according to the belief that the group performs the action and the nursing work in mental health in the psychosocial field because this is the individual who predominantly offers action in mental health in the study environment. This research used the Work Shop as a methodological procedure to achieve, analyze and reconstruct the to do and the knowledge of the nursing agents. The shared construction of the knowledge showed two dimensions to produce health products. In the first dimension, the medium-level nursing agents produce and offer intermediated mental health action by the do impregnate of knowledge aligned to the psychosocial field of the institutional collective and share the authorship in a subordinated way to the academic agent. The second dimension of the to do adds meaning to health action and allows the appropriation of the authorship of the production of health products, determining the nursing work: the care itself of nursing in mental health. The results showed a prevalence of production and offering of health products which reaches the individual user, within the institution thus indicating the institutional need of search for deepening and coherence of purposes in the psychosocial field regarding articulation of the service with the territory, inclusion of action of health action for relatives and to expand the production of products in the critical sphere of the psychosocial rehabilitation. The Workshop showed to be a strong instrument to specifically acquire critical consciousness when expanding the theoretical repertory of the investigated, raising the experience report up to the level of the knowledge collectively constructed and to promoting an objective change of the nursing agent’s position in the institutional power environment.

The ability to reach a wider public using the Internet has brought the world a wide varietyof online retailers offering their customers to purchase almost anything from the comfortof their home. With this increase in online retailing, a need for automation has been developedby the users. To be able to decrease the administrative tasks to a bare minimum allowsretailers to focus on their core business instead. With this new request for automation, businesssystems are becoming more and more popular and to be able to integrate the web sitewith a business system results in lower administrative workload. A variety of systems arealready available for the public to use for integrating a web shop to a number of differentbusiness systems. These systems are however often restrictive and will provide a frameworkfor developing the web shop themselves. One web content management system that lacksthis kind of support is SiteVision. On behalf of Soleil IT, a Proof of Concept was developedto investigate the feasibility of integrating a web shop developed in SiteVision, with a businesssystem for automation of administrative tasks. The implementation included featuressuch as retrieving products from the business system and displaying them on the web site,and the ability to purchase a set of products which should generate an order in the businesssystem. RESTful web services was used to transmit data between the business system andthe web shop. This project resulted in a successful integration of the business system VismaAdministration and a web shop developed in SiteVision. The project showed the feasibilityof performing such an integration and also exposed any restrictions that the setup may have.

This master’s thesis deals with the e-shop marketing communication. The first part is focused on the theoretical knowledge from this area. The content of the next section is a detailed analysis of the marketing communication mix and the most used tools in internet advertising. In the last section, there are included suggestions to improve the e-shop marketing communication, especially by optimizing those internet advertising campaigns that are already used.

This diploma thesis focuses on the issue of implementation of ERP system for small company, and proposes a solution to create a custom enterprise system for e-commerce, which is integrated with the ERP system. Author´s proposals are conceived in the form of a project, including definition of goals, definition of the logical framework, time analysis, risk analysis and economic evaluation.

This thesis deals with problematics of customer satisfaction in company OKAY electronics. The whole research and final asking were done in Brno, in two selected shops of the company. The work connects theoretical knowledge, from the field of satisfaction research, with the practical part made by asking customers personally. From those surveys the final conclusions and recommendations are made. Based on the conclusions from questionnaire result, some areas were defined, which should be improved by workers of company OKAY.

The aim of this dissertation is to investigate how public spaces in the Swedish History Museum in Stockholm have materialized in relation to cultural policy objectives and ideals of a democratic and inclusive museum. The investigated time period spans from 1943 to 2013. The Swedish History Museum is a state-run archaeological museum, where norms and values are expressed through various governmental policy- and control documents. Hence, entering the museum also means entering a symbolic national space. The fact that the museum has been politically regulated throughout the studied period makes it illustrative of changing democratic public ideals in the 20th century. Unlike other similar studies, the empirical focus is not on exhibitions, but on other public spaces that visitors encounter; the entrance, the shop, children’s spaces and the courtyard. These spaces are less invisible in the museum hierarchy. At the same time, they are often central spaces to visitors. The museum building is not as fixed as it might appear to be. Drawing on ideas from Bruno Latour and Doreen Massey – and their perspectives on space, materiality and power – I explore how the social and spatial changes of the museum affect each other. Efforts have continuously been made to alter these public spaces, and the outlines and uses have repeatedly changed. By combining archival materials, interviews and observations, I investigate how democratic ideals have been negotiated in material forms, and what kind of audiences/visitors these spaces have conceptualized over time. Linking different kinds of sources, that speak from various levels and positions, has been an analytically important method. The analysis describes the museum as a meaning producing network that materially embody different, and sometimes conflicting ideologies. The public spaces have been shaped by tensions; between education versus pleasure, collecting versus showing, and by the dichotomy between culture and commerce. What is communicated thorough various materialities and inscriptions in the shop, the entrance, and the spaces for children sometimes contradict perspectives produced in exhibitions and educational programmes. Hierarchies between professional positions and knowledges propagate as social extensions towards the visitors, and sometimes, reproduce structural hierarchies. Museum functions literally “takes place”, depending on how they are valued and assigned meaning. The museum has increasingly included children, while also becoming a space for commerce. Various, and sometimes incompatible ideals on equality and inclusion have been implemented, simultaneously. At the same time, the public spaces carry unique spatial qualities, which can benefit inclusion. Concluding, the dissertation stresses that the entrance, the shop, the children spaces and other public spaces perceived as “peripheral” need to be viewed as central, not as superficial services or add-ons to the “real” museum experience, i.e. the exhibition.