Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff. All in all, the wholevisit can be seen as an experience. For the fashion web shops, this is not possible andhence, they have to find other ways.Our purpose with this study is to describe how web shops replace the physical roomfor communication. We will do that by identify and describe the different functionsoffered to the fashion web shops' customers. Further we aim to find out whichfunctions can be regarded as standard, and which are extra and hence could be seen ascompetitive advantages. Based on these descriptions we will be able to present anormative model for best practice for the fashion web shop industry.Our literature review begins with a general introduction to marketing, marketcommunication and how Internet has affected these two areas. This is followed by amore focused review on the literature of web shops and the various functions relatedto them, for example product presentation and different kinds of services. Theprimary aim of our literature review was to formulate our research questions but it hasalso provided us with concepts and models for the structuring of our findings.We started our study by mapping the field of web shops by making observations onthe Internet. Then we divided our material in categories so that we could limit ourfurther part of the study. We chose H&M, Nelly and Acne as study cases for our indepthstudy, and we chose another seven web shops for comparisons. The functionsthat were observed more thorough were product presentation, purchase related andrelation oriented functions. Our empirical material was then analysed according toKotler’s levels of product. By doing this we also present the normative model for bestpractice.We have found that web shops use several different methods to replace the physicalfunctions. Both virtual dressing rooms and video clips of catwalks will probably be apart of best practice in the future. The loss of the physical functions makes it difficultII Ifor web shops to fully compete with physical shops. There are however severalbenefits of web shops that customers can’t get from a physical shop, for example thelarge range of products, and the 24-hours availability. In conclusion, physical andvirtual shops convey different kinds of experiences for the customer. Web shops canbe a complement to physical shops, but they will probably not be able to fully replacethem.This Bachelor thesis will follow in Swedish. / Program: Textilekonomutbildningen

This thesis is devoted to the logistics of online commerce in a particular company. It focuses on various forms of logistical routes to move goods from manufacturer through to the final retail customer. It deals with claims that various logistical process makes the information flow between supply chain entities. In the first three chapters of the notion of e-business, describes the logistics chain, freight forwarders. The following are the above-mentioned theoretical knowledge is applied to the situation in an online store www. kabelky-obchod.cz. In conclusion, several recommendations and trends with which the company would be counted in the future and gain a competitive edge in logistics.

This thesis deals with the marketing strategy of the company HPhobby s.r.o., which is realising its activities only through the online store www.hphobby.cz. The aim is to analyze the company and its competitors and apply this data to marketing strategy focused on Internet marketing tools. The first chapter deals with the analysis of the company and its competitors, for this chapter the SWOT, PEST analysis and BCG matrix are used. The second chapter concerns the segmentation of the consumer, for this MML-TGI ČR data, Czech statistical office data, questionnaire and internal company data are used. The third chapter deals with the marketing strategy, where I define marketing objectives of the company. Another part of this chapter deals with the marketing mix, including budget, monitoring and evaluation of the company.

The aim of this thesis is operation and marketing strategy evaluation of previous fragrance online shop run by VEDICI, s.r.o. and to propose a marketing strategy for a new planned electronic shop within this business line based on analyses done. This proposal is built on comprehensive theoretical overview in terms of strategic and online marketing, as well as external and internal situational analysis, companywide and marketing SMART goals, and process of segmentation, targeting, and positioning. Outcomes are then applied during the strategy setting of marketing mix (i.e. product, price, promotion and placement). At the end the thesis includes an evaluation of proposed marketing strategy together with couple of recommendations for the future development.

Made available in DSpace on 2017-05-12T14:42:37Z (GMT). No. of bitstreams: 1 Elementos pretextuais.pdf: 427305 bytes, checksum: 5e025cf40d93c855405e097e76fd8ad4 (MD5) Previous issue date: 2010-10-27 / This research looked for to understand the implications of the industrial employment in the West of Paraná, specifically in the refrigerating industries of birds, contemplating about the possible transformations for the workers' life, that is to say, if it is possible to affirm that through this employment in the butcher shops there is improvement for the life conditions. This way, the objective of this work went research to expansion of the industrial capitalism in this area, the economic activity that stands out in the area it is the agricultural production gone back to the soy cultivation and corn with strong performance of the cooperatives, however, these companies pass to act not just in the commercialization of grains, but also in the productive chain of the chicken meat with strong expansion of the employment. Another prominence of the research is regarding the study in the ways and concepts that the poverty assumes, starting from the varied researched references, assuming direct relationship with the inadequacy of income, therefore having intrinsic relationship with the insert of the poor population in the labor market and in the case, in the butcher shops of birds. Starting from the reflections and mainly starting from the workers' of the butcher shops of birds depositions it is possible to affirm that the characteristics of the generated employments are related to the extreme degradation of the worker's health, with several problems of health, long work day and deterioration of the family contact, if on one side the employment facilitated access to the signed work wallet, for other, it presents degradation of the workers' life, inside and out of the work. It is like this perceptible that the poverty doesn't just show in the workers that are out of the formal labor market, but in the ambit of the formal employment. / Esta pesquisa buscou compreender as implicações do emprego industrial no Oeste do Paraná, especificamente nas indústrias frigoríficas de aves, refletindo sobre as possíveis transformações para a vida dos trabalhadores, ou seja, se é possível afirmar que através deste emprego nos frigoríficos haja melhoria para as condições de vida. Desta maneira, o objetivo deste trabalho foi pesquisar a expansão do capitalismo industrial nesta região, a atividade econômica que se destaca na região é a produção agrícola voltada para o cultivo de soja e milho com forte atuação das cooperativas, no entanto, estas empresas passam atuar não apenas na comercialização de grãos, mas também na cadeia produtiva da carne de frango com forte expansão do emprego. Outro destaque da pesquisa é referente ao estudo das formas e conceitos que a pobreza assume, a partir das variadas referências pesquisadas, assumindo relação direta com a insuficiência de renda, portanto havendo intrínseca relação com a inserção da população pobre no mercado de trabalho e no caso, nos frigoríficos de aves. A partir das reflexões e principalmente a partir dos depoimentos dos trabalhadores dos frigoríficos de aves é possível afirmar que as características dos empregos gerados estão relacionadas à degradação extrema da saúde do trabalhador, com vários problemas de saúde, longa jornada de trabalho e deterioração do contato familiar, se por um lado o emprego possibilitou acesso à carteira de trabalho assinada, por outro, apresenta degradação da vida dos trabalhadores, dentro e fora do trabalho. Assim é perceptível que a pobreza não se manifesta apenas nos trabalhadores que estão fora do mercado de trabalho formal, mas no âmbito do emprego formal.

Due to the successful application in internet related fields, Extensible Markup Language (XML) and its related technologies are being explored as a revolutionary software file format technology used to provide increased interoperability in the discrete-event simulation (DES) arena. The National Institute of Standards and Technology (NIST) has developed an XML-based information model (XSD) called the Shop Data Model (SDM), which is used to describe the contents of a neutral file format (NFF) that is being promoted as a means to make manufacturing simulation technology more accessible to a larger group of potential customers. Using a two step process, this thesis evaluates the NIST SDM information model in terms of its ability to encapsulate the informational requirements of one vendor's simulation model information conceptually and syntactically in order to determine its ability to serve as an NFF for the DES industry. ProModel Corporation, a leading software vendor in the DES industry since 1988, serves as the test case for this evaluation. The first step in this evaluation is to map the contents of ProModel's information model over to an XML schema file (XSD). Next, the contents of this new XSD file are categorized and compared to the SDM information model in order to evaluate compatibility. After performing this comparison, observations are made in relation to the challenges that simulation vendors might encounter when implementing the proposed NIST SDM. Two groups of limitations are encountered which cause the NIST SDM to support less than a third of the ProModel XSD elements. These two groups of limitations are: paradigm differences between the two information models and limitations posed due to the incomplete status of the NIST SDM specification. Despite these limitations, this thesis shows by comparison that XML technology does not pose any limitation which would invalidate its ability to syntactically represent a common information model or associated XML NFF. While only 28% of the ProModel element are currently supported by the SDM, appropriate changes to the SDM would allow the information model to serve as a foundation upon which a common information model and neutral file format for the DES industry could be built using XML technologies.

No description available.

Balancing trade-offs between production cost and holding cost is critical for production and operations management. Utilization of an operating room affects production cost, which relates to makespan, and patient flowtime affects holding cost. There are trade-offs between two objectives, to minimize makespan and to minimize flowtime. However, most existing constructive heuristics focus only on single-objective optimization. In the current literature, NEH is the best constructive heuristic to minimize makespan, and LR heuristic is the best to minimize flowtime. In this thesis, we propose a current and future deviation (CFD) heuristic to balance trade-offs between makespan and flowtime minimizations. Based on 5400 randomly generated instances and 120 instances in Taillard’s benchmarks, our CFD heuristic outperforms NEH and LR heuristics on trade-off balancing, and achieves the most stable performances from the perspective of statistical process control.

La gestion des blocs opératoires est actuellement l'objet de multiples questionnements, aussi bien sur le court terme que sur le long terme. Elle se heurte en effets aux problèmes aigus d'emploi des ressources aussi bien humaines que matérielles, qui sont aujourd'hui toutes deux disponibles en capacité finie. Dans l'investigation de cette problématique, nos travaux de recherche ont été effectués selon trois axes principaux. En premier lieu, dans une perspective initiale descriptive, nous avons analysé les différentes activités, ressources et flux du processus opératoire. Cette analyse nous a permis d'identifier les forces et faiblesses d'un existant et de modéliser ses différentes entités de gestion. Ensuite, nous avons proposé les différentes étapes d'une organisation de gestion d'un processus opératoire. Nous nous sommes limités dans notre étude aux périodes pré- (avant l'intervention) et per-opératoire (pendant l'intervention). Enfin, nous avons proposé des outils de résolution et expérimenté la capacité de ceux-ci à répondre aux différents problèmes de gestion. Quatre problèmes de gestion ont été identifiés : la programmation des interventions, la définition des plages horaires d'ouverture des salles d'opérations, la planification du bloc opératoire et enfin l'ordonnancement des salles d'opérations. Nous avons conçu une extension de la méthode Hongroise pour la résolution des problèmes de programmation et de planification opératoire. La définition des plages horaires d'ouverture des salles d'opérations a été définie comme un problème linéaire. L'ordonnancement des salles d'opérations a été identifié comme un problème de type Flow-Shop Hybride à trois étages sans temps d'attente avec contraintes de précédences. Il a été résolu à l'aide des règles connues d'ordonnancement et d'affectation.<br />Ces travaux nous ont permis de démontrer que des méthodes d'analyse et outils de résolution issus du manufacturier peuvent être appliqués au domaine hospitalier.

Dans cette thèse, notre objectif est de présenter une nouvelle approche de résolution pour des problèmes d'ordonnancement de type job-shop. Les problèmes traités sont de grande taille, ce qui, du fait de la complexité du problème, ne permet d'envisager que l'utilisation d'heuristiques. Cette approche propose une alternative aux algorithmes basés sur des règles de priorité, généralement utilisés. Le principe de l'approche est de construire une succession d'ordonnancements partiels, en agrégeant les jobs les uns après les autres. L'agrégation consiste à insérer toutes les opérations du job à agréger sans changer l'ordre des opérations dans l'ordonnancement partiel précédent. Dans un premier temps, des méthodes issues de l'approche sont proposées pour résoudre le problème classique du job-shop. Ensuite, ces méthodes sont étendues pour traiter des problèmes de job-shop généralisé, ou l'affectation des opérations aux machines n'est pas fixée au départ. Pour finir, des problèmes de job-shop dynamiques et réactifs sont abordés. Dans ceux-ci, l'arrivée aléatoire de jobs et l'arrêt de machines sont pris en compte. Les méthodes agrégatives sont particulièrement bien adaptées à la résolution de ce type de problème.