This diploma thesis analyses the specialized internet shop (e-shop), it's technical and business preparation, it's market entrance, first marketing activities, corrections and valuates it's economical situation.

Denna rapport vill belysa kunders problem med att hitta passande storlek när de handlar kläder i en webbutik. Fokusområdet är att undersöka om det är möjligt för kunder att ta tillförlitliga kroppsmått eller plaggmått med måttband, för att välja passande klädstorlek vid e-handel.   Först genomfördes en marknadsundersökning för att ta reda på hur klädföretag utformar sina storleksguider. Därefter utfördes en undersökning där 20 militärer deltog. De fick i uppgift att följa instruktioner för att ta kroppsmått på sig själva, ta samma mått på varandra och måtta av två utvalda plagg. Avslutningsvis fick de låta sig bli mätta av en designtekniker. Resultatet visade mycket stor spridning och flera av måtten hade ett spann från -6 cm till +6 cm i jämfört med att en professionell genomförde mätningen. En upptäckt var att vissa mätresultat blev bättre när någon annan än personen själv utförde kroppsmätningen. Deltagarna fick som avslut svara på några frågor. Hela 60 % av deltagarna i testgruppen trodde att en filminstruktion skulle ha underlättat mätningen. Slutsatsen är att det är viktigt att informera kunder hur de bör ta hjälp med att ta sina mått i användandet av storleksguiden, och att en instruktionsfilm kan underlätta mätningen. Ett komplement till kroppsmått kan vara plaggmått i storleksguiden. / The purpose of this report is to highlight customers' problems in finding the right size when shopping for clothes in an online store. The focus area is to investigate whether it is possible for customers to take accurate body measurements or garment measurements with a measuring tape in order to select appropriate clothing size in e-commerce.   A market investigation on the internet was conducted to find out how clothing companies design their size guides. Then a study took place with 20 participant soldiers. They were asked to follow the instructions for taking body measurements of themselves, to take measurements of each other and to measure two selected garments. Finally, they where measured by a garment technologist. The result showed a very large difference, and several of the measures had a span from -6 cm to +6 cm. One finding was that some measurement results were improved when someone else than themselves performed the body measuring. Afterwards the participants were asked to answer a few questions. Around 60 % of the them believed that a film instruction could facilitate the body measuring. The conclusion is that it is important to inform the customers in the size guide that it is important to get help to get as accurate measurements as possible and that an instructional film can facilitate the measuring. A complement to body measurements can be garments measurements in the size guide.

Made available in DSpace on 2010-04-20T20:15:29Z (GMT). No. of bitstreams: 0 Previous issue date: 1992-12-15T00:00:00Z / Analisa os programas de televisão que são, exclusivamente, para anunciar produtos e serviços. Para esse tipo de programa foi criada a denominação 'Shopping na TV' utiliza como estudo de caso o Shop Tour, um desses programas, exclusivo para anúncios de produtos e serviços a preços promocionais. Analisa esse novo estilo de propaganda sob o enfoque da teoria de marketing, abordando como referencial teórico: o processo de comunicação, a propaganda, a promoção de vendas e o comportamento do consumidor diante dessas formas de comunicação. Apresenta resultados da pesquisa de campo realizada com os anunciantes do Shop Tour.

Dissertation "The Origins of the Mass Consumption Society in Czechoslovakia 1945-1970. Trade, Consumption and Advertising" deals with the process of establishing consumption as a new category of human life in the communist dictatorship in Czechoslovakia. Through the analysis of the discourse the author shows how a network of specialized institutions and professionals producing thinking about consumption emerged in the milieu of the Ministry of Internal Trade. This network manifested itself in the planning of the trade infrastructure and in the adoption of a more subtle approach to the problem of consumption in an effort to maintain the legitimacy of the communist rule. The commerce as a sphere of economy was in the communist discourse initially reduced to the transmission lever between production and the consumer. This perception was accompanied by the pursuit of the social justice through the transformation of the consumer's experience, underpinned by a strong moral appeal. The key tools used in this process were the democratization of the access to the goods, the attempts to adapt the services to broad sections of the society, the chance given to the consumers to raise their own demands and also the "new language" of the trade practices. Political thaw after Stalin's death led to the...

This work studies factors of e-shops credibility on the field B2C. The aim of the work was to work out a summary of recommendations for businessmen, who deal with or consider internet marketing, and to introduce particular suggestions for a specific e-shop.

Magister Philosophiae - MPhil (LAS) (Land and Agrarian Studies) / Fish remains a vital source of food, income, nutrition and livelihoods for millions of people in Africa. This study investigated the modalities of trading in fish imported from sub-Saharan Africa into South Africa in the Cape Town Metropolitan area. The research analyses the opportunities and constraints faced by retail fish traders and importers regarding the South African and Southern African Development Community (SADC) policies that are in place, to ascertain how far the policies go in facilitating the intra-regional fish trade. In addition, the study analyses consumer factors underlying the attractiveness of imported fish, the channels used for importation as well as the types and forms of fish imported into South Africa. The study employs a qualitative approach using semi-structured interviews with purposively selected key informant retailers, traders and City of Cape Town officials to collect the information. Findings show that shop owners and traders face challenges in relation to obtaining the required documents for trading, sanitary and phytosanitary certification and tariff and non-tariff barriers at borders. Some of these challenges include long and tedious procedures to acquire documents, as well as the limitations placed on the amount of goods traders can import. Consumers (mostly from the diaspora) prefer the taste of fish that they are used to, thereby creating an increasing demand for imported fish. National and regional policies put in place do not facilitate the trade in fish as well as current municipal regulations for retailing imported fish and other food types. The study also raises critical questions about the implementation of sanitary and phytosanitary standards by officials in the food shops. The thesis concludes that is it critical for national and regional policies to be coordinated and harmonised for enhanced intra-regional fish trade, which could contribute towards increased food security, nutrition and livelihoods.

My diploma thesis is focused on creating an application for Electronic Register of Sales. The main sense of the application is to facilitate an implementation to e-shops, which were created on so-called "Greenfield". This application is supposed to help programmers in their work, because the most complex logic will be done by the app. Another big advantage of it is saving money to the e-shop owners. The implementation of my solution is more time saving than the implementation which is provided by Financial administration of the Czech Republic. The first part of my thesis is concentrated on Electronic Register of Sales issue. It's following by a description of technology and tools which I used for the app development. The selected technology and tools are the most modern and widely used nowadays. The end of the theoretical part is about introducing e-shop Tisknisi.cz In the practical part of the thesis I described the "E-EET" application and compiled its structure in terms of frontend and backend. Then I explained its technical solution. Code samples are accompanied by explanations. A phase "implementation solution" is described by POST request method. I've designed a price policy to ensure the profitability of "E-EET" application by myself.

The aim of the thesis was to analyze shopping behaviour of online supermarket customers in South Bohemia region and to suggests, which strategies could help the company improve its marketing communication. For this thesis was chosen an e-shop with grocery Plná taška ltd. Plná taška is the first e-shop with grocery in South Bohemia. The whole thesis is divided into a theoretical and a practical part. Theoretical part is based on study of scientific literature and especially on more recent internet resources. In theoretical part are described terms such as consumer behaviour, specifics of retailing, e-commerce and details of online sale of food are defined. The practical part includes analyses of buying behaviour in the field of the purchasing grocery online. The analyses are based on results of questionnaire survey with data collection from 404 respondents. Based on the results of research three target groups were defined. For these groups more specific consumer behaviour was determined. Based on this consumer behaviour personas and recommendations for marketing communication for them were defined. The thesis includes proposals of banner, which can be used on social network Facebook.

Submitted by SIMONE THEREZA ALEXANDRINO MAFFEI null (simone.maffei@hotmail.com) on 2016-03-09T00:00:04Z No. of bitstreams: 1 TESE_SIMONE_THEREZA_A_MAFFEI_SIMACEK.pdf: 10213408 bytes, checksum: cfd1b66d32dcfc8d083140ccce420888 (MD5) / Rejected by Juliano Benedito Ferreira (julianoferreira@reitoria.unesp.br), reason: Solicitamos que realize uma nova submissão seguindo as orientações abaixo: -Verifique se a ficha catalográfica é obrigatória em sua unidade. Há uma página em branco após a folha de rosto reservada para a ficha. Corrija estas informações e realize uma nova submissão contendo o arquivo correto. Agradecemos a compreensão. on 2016-03-09T18:46:29Z (GMT) / Submitted by SIMONE THEREZA ALEXANDRINO MAFFEI null (simone.maffei@hotmail.com) on 2016-03-10T19:52:32Z No. of bitstreams: 1 TESE_SIMONE_THEREZA_A_MAFFEI_SIMACEK.pdf: 10213476 bytes, checksum: e05feab4c8b3845d371bb42a7f841501 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-03-11T12:09:45Z (GMT) No. of bitstreams: 1 maffeisimacek_sta_dr_bauru.pdf: 10213476 bytes, checksum: e05feab4c8b3845d371bb42a7f841501 (MD5) / Made available in DSpace on 2016-03-11T12:09:45Z (GMT). No. of bitstreams: 1 maffeisimacek_sta_dr_bauru.pdf: 10213476 bytes, checksum: e05feab4c8b3845d371bb42a7f841501 (MD5) Previous issue date: 2016-01-26 / Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O design, em seus diversos campos, é um agente gerador de necessidades contínuas. Responsabiliza-se por causar o desejo de compra e isso se dá principalmente com a exposição de seus produtos em vitrinas. Mas um expositor pode também ser considerado um produto de design, pois, para chamar a atenção do consumidor e despertar-lhe prazer (visual), usa de estratégias que envolvem elementos de percepção e emoção. Luzes, cores, formas, elementos tridimensionais encenam valores sociais, econômicos e culturais e isso provoca no observador uma mistura de sentimentos. Porém as respostas emocionais que ocorrem diante de uma vitrina não são conhecidas pelos designers, tampouco quais são os elementos da vitrina que provocam esses retornos afetivos. Seriam os elementos de percepção ou os objetos expostos? Haveria alterações nessas respostas ao colocar um objeto de possível desagrado emocional, como uma cadeira de rodas? Além disso, conseguir compreender as respostas emocionais dos consumidores ao observa-los diante de uma vitrina geraria informações projetuais muito mais verdadeiras e seguras sobre o que se está observando, do que propor um questionamento. Questionar um consumidor sobre um produto pode pô-lo em situação desconfortável e sua resposta não seria, assim, verdadeira. Portanto essa pesquisa visa compreender as respostas emocionais de observadores de vitrinas, por meio de imagens das mesmas, aplicando metodologia observacional, e assim obter dados que possam corroborar o design, nos âmbitos do emocional e de moda. / The design, in its various fields, is a generator agent of needs. The responsibility of design is causing the desire to purchase and the mainly way to do this proposition is with the exposure of products in shop windows. But an exhibitor can also be considered a design product, therefore, to draw the consumer's attention and awaken them (visual) pleasure, uses strategies that involve elements of perception and emotion. Lights, colours, shapes, three-dimensional elements enact social, economic and cultural values and this causes in observers a mixture of feelings. But the emotional responses that occur in front of a shop window are not known by designers, nor what are the elements of shop window that cause these emotional returns. Would be the exhibits elements of perception? There would be changes in these responses when introducing a possible emotional dislike object, such as a wheelchair? In addition, be able to understand the emotional responses of consumers, by observation, in front of a shop window would generate data to design much more accurate and secure about what consumers are watching, than proposing them a question. Questioning consumers about a product can be an uncomfortable situation and their answer would not be true. Therefore this research aims to perceive the emotional responses of consumers in front of images of shop windows, applying observational methodology, and thus obtain data that can corroborate the design, in the emotional and fashion areas. / CAPES/PDSE: 13845/12-8 / CNPq/Programa Ciência sem Fronteiras: 248830/2013-9

Submitted by Alison Vanceto (alison-vanceto@hotmail.com) on 2017-01-05T11:34:30Z No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2017-01-16T12:56:55Z (GMT) No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2017-01-16T12:57:02Z (GMT) No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) / Made available in DSpace on 2017-01-16T12:57:09Z (GMT). No. of bitstreams: 1 TeseCFB.pdf: 7265467 bytes, checksum: 30543ef140945c783d91cea9b4431c1c (MD5) Previous issue date: 2016-10-14 / Outra / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / This thesis proposes to evaluate the effect of transfer batch size on lead time reduction in flow shop environments (balanced and unbalanced, with a bottleneck). In order to achieve this objective, Design Science was used as a research method, in which a static simulation model is proposed and several scenarios are analyzed and evaluated in relation to important Production Management theories. The model proposed to represent a flow shop uses the Factory Physics equations (HOPP; SPEARMAN, 2008) e considers the following shop-floor variables: i) the average setup time; ii) average defect rate; iii) mean time between failures; iv) mean time to repair the machine; v) variability in processing time; vi) variability of the time between arrivals of orders and vii) transfer batch size. The results demonstrate that for both balanced and unbalanced environment, transfer batch size has little effect on lead time, when operating with a process batch size away from optimal batch size (minimum point of the lead time - lot size curve proposed by Karmarkar et al. (1985)). To get a good lead time performance, it is first necessary to reduce process batch size before making efforts to reduce transfer batch. For an unbalanced environment, reducing process batch size only at the bottleneck, coupled to transfer batch size reduction across the flow shop, provided a lead time reduction on the order of 30%, while the remainder flow shop operated with large process batches. In such configuration, the contribution from setup time reduction at the bottleneck machine has generated a small effect on the lead time performance considering the parameters used in this work. / Esta tese se propõe a avaliar o efeito do tamanho do lote de transferência na redução do lead time em ambientes flow shop (balanceado e não balanceado, com a presença de um recurso gargalo). Para atingir tal objetivo, foi utilizado como método de pesquisa o Design Science, no qual um modelo de simulação estático é proposto e diversos cenários são analisados e avaliados em relação a grandes teorias da Gestão da Produção. O modelo aqui proposto para representar um flow shop utiliza as equações do Factory Physics (HOPP; SPEARMAN, 2008) e considera as seguintes variáveis de chão-de-fábrica: i) tempo médio de setup; ii) taxa média de defeitos; iii) tempo médio entre falhas; iv) tempo médio de reparo da máquina; v) variabilidade do tempo de processamento; vi) variabilidade do tempo entre as chegadas de ordens e vii) tamanho do lote de transferência. Os resultados demonstram que tanto para um ambiente balanceado quanto para um ambiente desbalanceado, o tamanho do lote de transferência tem pouco efeito no lead time, quando se opera com um tamanho de lote de produção longe do tamanho de lote ótimo (ponto mínimo da curva lead time – tamanho de lote de produção, proposta por Karmarkar et al. (1985)). Para se obter um bom desempenho em relação ao lead time, é preciso primeiramente reduzir o tamanho do lote de produção, antes de se empreender esforços para a redução do lote de transferência. Em relação a um ambiente desbalanceado, a redução do tamanho do lote de produção apenas no recurso gargalo, aliada à redução do tamanho do lote de transferência em toda a linha, proporcionou uma redução no lead time da ordem de 30%, quando o restante da linha operava com grandes lotes de produção. Nessa configuração, a contribuição da redução do tempo de setup da máquina gargalo gerou um efeito pequeno na redução do lead time, para os parâmetros utilizados nesse trabalho.