541 |
Implementace ekonomicko-informačního systému ve společnosti CELKOM Praha, spol. s r.o. / Implementation of economics information system in CELKOM Praha, spol. s r.o. companyVolejníček, Tomáš January 2008 (has links)
This master thesis deals with implementation information system for small store. IS should make easy work for staff, secure simple and fast selling and provide inspection. Target of this project is also to provide a implementation procedure manual for simillar companies.
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542 |
Návrh internetové komunikační kampaně / Project of Internet Communication CompaignePetyrková, Kateřina January 2009 (has links)
The topic of this thesis is the prosperity of an internet presentation of a small company and the company’s communication with its potential customers by means of the internet. It deals with various ways of advertising and the introdution of an online shop as an important business channel
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543 |
Model optimalizovaného elektronického obchodu / Optimized E-shop ModelValentová, Markéta January 2010 (has links)
This diploma thesis is focused on creating an optimized e-shop model for the company. The theoretical basis includes e-shop and e-marketplace characteristics and deals with legal aspects important for e-commerce. The practical part describes a determined company and analyses chosen competing e-shops. The model of optimized e-shop is created on the basis of theoretical knowledge and this analysis.
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Posouzení stávajícího elektronického obchodování firmy Top Moravia Q a návrh změn / Assessment of the Top Moravia Q Company Current e-commerce Status and Change ProposalZavadil, Lukáš January 2010 (has links)
Presented thesis analyses current e-commerce of a specific Czech middle-size company, finds problems and then suggests a comprehensive solution of those problems, including practical implementation.
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545 |
Návrh marketingové strategie v elektronickém obchodě / Purpose of Marketing Strategy in E-commerceKulhánek, Jan January 2010 (has links)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Podnikatelský záměr / Business PlanKunstová, Petra January 2010 (has links)
In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.
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547 |
Model internetového obchodu / The Model E-shopStejskal, Martin January 2012 (has links)
This thesis is concerned with designing an internet shop for company. Based on the knowledge and information gained in the theoretical part and in the company's proposed solution shop which will improve the promotion of the company and bring new customers.
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548 |
Návrh změny organizační kultury společnosti COOP v Albrechticích nad Orlicí / Proposal for Organizational Culture Change at COOP in Albrechtice nad OrliciServus, Jiří January 2012 (has links)
This thesis is focused on improving the organizational culture in the COOP Albrechtice Orlici. The current organizational culture is established on basis of own observation and consultation with the Head shop. Proposals to change the organizational structures emerge from the survey when they were surveyed customers' views and attitudes to the selected store. Based on this survey will be designed to improve to meet the requirements of all customers.
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549 |
Podnikatelský plán pro založení franchisové prodejny / Business Plan for the Establishment of Franchise ShopMusilová, Pavla January 2013 (has links)
This master’s thesis deals with the establishment of a new Fornetti Café shop which is operating as a franchise. The opening part is focused on theoretical knowledge, basic notions and methods of creating of a business plan. The analytic part evaluates the current situation of the chain and the future franchisant. The final, practical part of the thesis contains the business plan for setting up of the franchise shop.
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550 |
Návrh podpory prodeje elektronického obchodu / Proposal of Sales Promotion for E-shopLiebscher, Lukáš January 2015 (has links)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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