This master thesis deals with implementation information system for small store. IS should make easy work for staff, secure simple and fast selling and provide inspection. Target of this project is also to provide a implementation procedure manual for simillar companies.

The topic of this thesis is the prosperity of an internet presentation of a small company and the company’s communication with its potential customers by means of the internet. It deals with various ways of advertising and the introdution of an online shop as an important business channel

This diploma thesis is focused on creating an optimized e-shop model for the company. The theoretical basis includes e-shop and e-marketplace characteristics and deals with legal aspects important for e-commerce. The practical part describes a determined company and analyses chosen competing e-shops. The model of optimized e-shop is created on the basis of theoretical knowledge and this analysis.

Presented thesis analyses current e-commerce of a specific Czech middle-size company, finds problems and then suggests a comprehensive solution of those problems, including practical implementation.

Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.

In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.

This thesis is concerned with designing an internet shop for company. Based on the knowledge and information gained in the theoretical part and in the company's proposed solution shop which will improve the promotion of the company and bring new customers.

This thesis is focused on improving the organizational culture in the COOP Albrechtice Orlici. The current organizational culture is established on basis of own observation and consultation with the Head shop. Proposals to change the organizational structures emerge from the survey when they were surveyed customers' views and attitudes to the selected store. Based on this survey will be designed to improve to meet the requirements of all customers.

This master’s thesis deals with the establishment of a new Fornetti Café shop which is operating as a franchise. The opening part is focused on theoretical knowledge, basic notions and methods of creating of a business plan. The analytic part evaluates the current situation of the chain and the future franchisant. The final, practical part of the thesis contains the business plan for setting up of the franchise shop.

The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.