Cangurin.com nace de una investigación sobre las oportunidades y necesidades de los padres de familia del NSE B-C en lima metropolitana, con relación a las compras que realizar para sus hijos menores de cinco años de productos de segundo uso a través de plataformas virtuales. Además de comprar, también podrán vender estos productos que ya no utilizan, a un precio accesible. La solución ofrecida es una tienda virtual que estará disponible las veinticuatro horas de día, los siete días de la semana, donde los usuarios, previa inscripción en dicha plataforma, podrán subir contenido de los productos que quieran ofrecer, estos serán evaluados por el equipo de Cangurin.com antes de su publicación. Se cargará una comisión por venta realizada y el envío estará a cargo del usuario. Cabe precisar que la empresa dará soporte en asesoramiento a los usuarios ara que garanticen una buena experiencia a los clientes. La estrategia de comunicación será a través de medios digitales como redes sociales, Influencers, anuncios en buscadores y en vía pública. Para el inicio de las operaciones se requiere una inversión de S/ 96,219.00 donde el 60% será financiamiento propio y el 40% será externo. Cangurin.com es un proyecto que tiene como objetivo posicionarse en el segmento de padres de familia con hijos menores de 5 años que buscan alternativas de ahorro y concientizar en el cuidado del medio ambiente con la compra de productos de segundo uso. / Cangurin.com is the result of a research about opportunities and needs of parents from the social economic level B-C located in Lima city, with their purchase behavior of second use products for their children, under five years, through virtual platforms. They can also sell these products that they no longer use, at an affordable price. The solution offered is a virtual store that will be available twenty-four hours a day, seven days a week, where users, after registering on the platform, will be able to upload content of the products they want to offer, these will be evaluated by the team of Cangurin.com prior to publication. A commission will be charged on the sold product and the shipment will be the responsibility of the user. It should be noted that the company will provide advisory support to the users to ensure a good experience for customers. The communication strategy will be through digital media such as social networks, influencers, search engine ads and billboards. An investment of S / 96,219.00 is required to start operations, where 60% will be own financing and 40% will be external. Cangurin.com is a project that aims to position itself in the segment of parents with children under 5 years of age who seek savings alternatives and raise awareness about caring for the environment with the purchase of second-use products. / Trabajo de investigación

El presente trabajo de investigación desarrolla un proyecto empresarial enfocado en la comercialización de ropa para bebes de cero a dos años. Un aspecto relevante de este emprendimiento social es que nuestro modelo de negocio implementara una campaña de ayuda social mediante las donaciones de las prendas en buen estado de nuestros clientes los cuales serán llevados a hospitales para las madres de familia de bajos recursos, con esto queremos incentivar a otras empresas a realizar responsabilidad social. El trabajo está estructurado en siete partes: (i) Aspectos generales, (ii) Planeamiento estratégico, (iii) Investigación de validación de mercado, (vi) Plan de Marketing, (v) Plan de operaciones, (vi) Estructura Organizacional y de Recursos Humanos y (vii) Planeamiento Económico Financiero. Se trata de un proyecto rentable. Se ha calculado una Tasa Interna de Retorno TIR FCNI de 195.77%. Se observa que este proyecto genera un VPN FCNI de S/ 968,153 lo cual demuestra la viabilidad de este. / This research work develops a business project focused on the commercialization of clothes for babies from zero to two years old. A relevant aspect of this social enterprise is that our business model will implement a social aid campaign through donations of our clients' clothes in good condition which will be taken to hospitals for low-income mothers, with this we want to encourage other companies to carry out social responsibility. The work is structured in seven parts: (i) General aspects, (ii) Strategic planning, (iii) Market validation research, (vi) Marketing Plan, (v) Operations plan, (vi) Organizational and management structure. Human Resources and (vii) Financial Economic Planning. It is a profitable project. An Internal Rate of Return IRR FCNI of 195.77% has been calculated. It is observed that this project generates a NPV FCNI of S / 968,153 which demonstrates its viability. / Trabajo de investigación

El proyecto Sleepy Car, es un taller automotriz que opera durante la noche y madrugada para ofrecer a los clientes sus autos en estado óptimo para su uso al día siguiente. De esta forma, los conductores no sufren la ausencia de su vehículo durante el día. Constantemente, la sociedad está en la búsqueda de mejores alternativas para poder ahorrar tiempo y disponer de este para incrementar su productividad, ingresos, usarlo como ocio, etc. Por ello, este proyecto se enfoca en personas que valoran significativamente su tiempo y están dispuestos a pagar por un servicio Premium que permita un ahorro de tiempo, calidad de atención, variedad de servicios a un precio ligeramente por encima del mercado. Sleepy Car representa un servicio que busca convertirse un aliado para las personas altamente dinámicas en el día, y de igual forma no deban de invertir su tiempo en el envío y recojo del carro al taller, puesto que nuestro servicio se encarga de ello. Adicionalmente, Sleepy Car brinda servicios clásicos (pintura, lavado, etc), lavado de salón y servicios especializados (detailing), de tal manera que cubre ambos flancos y ofrecer un servicio completo y para todas las necesidades. Finalmente, Sleepy Car tiene un gran reto en el aspecto de la confianza, ya que deberá construirla y fortalecerla con el tiempo, a través de buenas referencias y gratas experiencias. / The Sleepy Car project is an automotive workshop that operates during the night and early morning to offer customers their cars in optimal condition for use the next day. In this way, drivers do not suffer from the absence of their vehicle during the day. Society is constantly looking for better alternatives to save time and have it available to increase productivity, income, use it as leisure, etc. Therefore, this project focuses on people who significantly value their time and are willing to pay for a Premium service that allows time savings, quality of care, a variety of services at a price slightly above the market. Sleepy Car represents a service that seeks to become an ally for highly dynamic people in the day, and in the same way they should not invest their time in shipping and collecting the car to the workshop, since our service takes care of it. Additionally, Sleepy Car provides classic services (painting, washing, etc.), salon washing and specialized services (detailing), in such a way that it covers both sides and offers a complete service for all needs. Finally, Sleepy Car has a great challenge in the aspect of trust, since it must build and strengthen it over time, through good references and pleasant experiences. / Trabajo de investigación

The aim of the diploma thesis is to design new mixed-used building in Drásov. This building is situated on the outskirts of the town. The mixed-used building is design as detached building with four-storey and with partial basement. In the basement there are technical utilities, small storages and meeting room. On the firt floor there are commercial space as shoe store, sports equipment, household goods and hourer´s shop. On the second floor there are two separeted office premises. On the third and four floor there are eight flats. On the each foor there are four flats type 3+kk. Structural system of the building is design from ceramic masonry type Therm and from permanent formwork. There are ceilings from prestressed concerete floor slabs. The roof of the building is design as single-layer flat roof.

En los últimos años se ha podido ver una tendencia al comercio de ropa de segunda mano en distintas partes del mundo, lo que se entiende como un modelo de negocio que se adapta a las necesidades de las personas de poner a la venta diversas prendas que probablemente tienen en desuso, por las cuales desean obtener un ingreso extra. Este es un tipo de negocio que nace a raíz de las diversas personas que no realizan un uso frecuente de sus prendas al adquirirlas, por distintas razones, y por ello deciden ponerlas en venta, dando apertura a la posible adquisición por parte de otras personas. Actualmente el mercado textil se encuentra en constante crecimiento a raíz de las tendencias de moda que vienen apareciendo continuamente lo cual permite desencadenar diversas formas de implementar negocios relacionados a ello que permiten a las personas ser partícipes del mismo de distintas maneras. Es por ello que nace Closet Out, una marca y modelo de negocio presentado bajo una plataforma web que permite interconectar a aquellas personas que deseen comprar o vender prendas de vestir de segunda mano y de alta calidad. / In recent years it has been possible to see a trend in the trade of second-hand clothing in different parts of the world, which is understood as a business model that adapts to the needs of people to put on sale various garments that probably they have in disuse, for which they want to obtain an extra income. This is a type of business that was born as a result of the various people who do not make frequent use of their garments when acquiring them, for different reasons, and for this reason they decide to put them up for sale, opening up the possible acquisition by other people. Currently the textile market is constantly growing as a result of the fashion trends that are continuously appearing which allows to unleash various ways of implementing related businesses that allow people to participate in it in different ways. That is why Closet Out was born, a brand and business model presented under a web platform that allows people who wish to buy or sell second-hand and high-quality clothing to interconnect. / Trabajo de investigación

No description available.

Die aktuelle Ausgabe des Newsletter für Freunde, Absolventen und Ehemalige der Technischen Universität Chemnitz.

Die aktuelle Ausgabe des Newsletter für Freunde, Absolventen und Ehemalige der Technischen Universität Chemnitz.

Olofsfors is a steel product manufacturer in Nordmaling, Sweden, producing steel edges for snowplows, tracks for forest machines, and wear edges for buckets on heavy equipment. Most of their products are heated to 900◦ C and then cooled down in water, so-called quenching, during the hardening process. A group of ovens and quench machines together form an oven system and this is used for the hardening. Since it takes a long time for the ovens to reach operating temperature, they are always kept on, which is why it is important to utilize them as effectively as possible. This project investigates the potential utilization increase of one of the three oven systems in the wear edge production unit. This oven system is part of a production line that consists of a saw and a mill, and can process products up to two meters in length, and is hereon called the two-meter line. The two-meter line has a natural inflow through the saw, but raw material produced in other parts of the factory can also be fetched from another inlet. The use of the other inlet is limited by the operator of the two-meter line who has to fetch the material with a forklift. This could be automated so that the operator would not have to handle this inlet. The purpose is to investigate the potential increases in utilization of the oven system for different degrees of automation in order to make the most of the machines and the operator at the two-meter line. In the end, a recommendation is given with a set of ideal properties of the investment that could improve productivity the most. The main method applied in order to explore the potential use of the oven system is a re-entrant flow shop scheduling model. As preceding steps, the production line is first mapped in order to find potential routes for different product families, then the order quantities in the production data are translated into jobs to be scheduled with the help of packing problems and batching rules. The scheduling model of the production line is then solved heuristically with a genetic algorithm based on the sequence of jobs entering the production line followed by a method for creating a deterministic schedule based on this initial sequence of jobs. Lastly, a sensitivity analysis is applied to the processing time for the steps performed by the operator to evaluate the results' robustness. The conclusion is that there is a substantial potential to increase the utilization of the oven system of the two-meter line. The largest potential is when the operator is not actively working at the production line; a maximum of 15.6 h on average. There does also exist a potential to increase utilization while the operator is working at the production line; a maximum of 3.9 h on average. The automation degree needed is high in both cases but due to different reasons. When the operator is not working, the automatic solution needs to work without supervision for longer periods of time, while, in the other case, it needs to be smart enough to adjust to not disturb the operator’s work. For the future, the recommendation is to focus the next step on finding investment options that could exploit the time when the operator is not working. By further specifying the potential investment alternatives, the cost factor can be added to the analysis as well. / Olofsfors AB är en stålproduktstillverkare i Nordmaling, Sverige, som producerar vägstål till bland annat snöplogar, band till skogsmaskiner och slitstål till entreprenadmaskiner. De flesta av deras produkter hettas upp till 900 C och släcks sedan i vatten under härdningsprocessen. En grupp av ugnar och härdmaskiner kallas tillsammans för ett ungsystem och det används till härdningen. Eftersom det tar lång tid att värma upp ugnarna står de alltid på-slagna och det är därför viktigt att använda dem så effektivt som möjligt.  I detta projekt har potentialen att öka användandet av ett av tre ugnsystem i slitstålsproduktionen undersökts.  Ugnsystemet i fråga är en del av en produktionslinje som också består av en såg och en fräs och kan härda artiklar med längder upp till två meter och kallas därför här tvåmeterslinjen. Den naturliga ingången för råmaterial i produktionslinjen är genom sågen, men det finns även en alternativ ingång för råmaterial som förbehandlats i tidigare produktionssteg i fabriken. Användandet av den andra ingången till produktionlinjen begränsas av att operatören i produktionslinjen måste hämta materialet med truck. Detta in-flöde skulle gå att automatisera så att operatören inte skulle behöva hämta dessa artiklar.  Syftet är att undersöka det potentiella ökade nyttjandet av ugnsystemet för olika grader av automation för att bäst använda maskiner och operatör i tvåmeterslinjen. I slutet ges en rekommendation gällande vilka egenskaper investeringen bör ha för att öka produktiviteten mest.  Huvudmetoden för att undersöka möjligt ökat nyttjande av ugnarna är en schemaläggningsmodel. Som underliggande steg kartläggs först produktionslinjen och de olika rutter som olika produktfamiljer tar genom produktionslinjen. Produktkvantiteterna för varje order i produktionsdatan omvandlas sedan till jobb som kan schemaläggas genom packningsproblem och regler för laststorlekar i de olika maskinerna. Schemaläggningsmodellen löses sedan heuristiskt med hjälp av en genetisk algoritm som bestämmer den initiala sekvensen av jobben i första steget, tillsammans med en deterministisk metod för att skapa ett helt schema baserat på den initiala sekvensen av jobben. Slutligen genomförs en känslighetsanalys på processtiderna för steg som motsvarar operatören för att undersöka hur robust resultatet är.    Slutsatsen är att det finns en stor potential att öka nyttjandet av ugnsystemet i tvåmeterslinjen. Den största potentialen är när operatören inte arbetar aktivt vid produktionslinjen, med ett maximum på ca 15,6 h per dag. Det finns också en möjlighet att utöka nyttjandet av ugnarna under tiden som operatören arbetar aktivt med ordrar och outnyttjad tid då är 3,9 h i genomsnitt. Graden av automation är hög oberoende av vilken tid som ska utnyttjas men på grund av olika anledning. Om tiden då operatören inte aktivt jobbar utnyttjas, måste den automatiserade lösningen fungera autonomt under längre tid. Om den istället förväntas fungera parallellt med operatören måste den anpassas smart så att den inte stör operatörens arbete och flöde. Rekommendationen är att fokusera på att hitta konkreta investeringsalternativ som utnyttjar tiden då operatören inte aktivt arbetar för att få bättre kostnadsunderlag att ha med i den vidare analysen.

Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). Therefore, the Disneyization concept which is influenced by the previous was applied as it focuses on providing differentiated services. However, the purpose of this research was to explore how theming and performative labour have been used in Small-Medium-Enterprises (SME) cafés as a differentiation strategy, thus only 2/4 Disneyization principles were looked into. Together with their teamwork differentiation was established against homogenised Fika cafés in Sweden. Three sub-questions have been created to allow the authors to answer the main question accurately. Deductive reasoning has been adapted for theory collection, while qualitative research was used when collecting primary data, through purposive sampling, due to criteria having to be met. A total of seven cafés participated through face-to-face semi-structured interviews. A thematic analysis was followed to analyse, code, review, and define themes. The themes in the findings were cross-referenced with the literature review, thus the use of both interpretive and positivist research has shown slightly different results from previous studies. The findings state that when theming, all cafés cared about the different sensory elements such as interior design, sounds and smell for creating uniqueness. However, different from big enterprises, the passion of owners towards the theme was a significant factor in creating a successful theme as well. Nevertheless, theming alone was found to be not efficient enough as a differentiation strategy. Performative labour is needed to complement it which includes the concepts of emotional and aesthetic labour. Aesthetic labour had not a high effect on differentiating services, rather the extent of its application depends on the place and theme itself. On the contrary, emotional labour, which was connected with the service provided had a significant effect on instead, through interaction. Interaction is what is found to provide a unique service, creating a customer experience, thus loyal ones. Furthermore, the execution of theming and performative labour through a strong team is what creates a differentiation strategy in the face of competitors. Therefore, a Differentiation Strategy (DS) model for SME cafés was developed from the Disneyization model to include interaction and teamwork. The empirical data suggest that if a SME café successfully implements the model, it will create a differentiated strategy for itself.