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Bakgrund Den djupt rotade rela;onen mellan människa och djur användsidag ibland av reklammakare. A: använda djur som e:designelement för a: få kontakt mellan mo:agaren ochannonsens budskap kan appliceras på olika vis av varierandeorsak. Idag saknas det studier på svenska av magasinannonsermed djur som designelement.SyHe SyHet med denna studie är a: kartlägga användandet av djur imagasinannonsering, för a: få en översikt på hur en annonssom innehåller djur designas ur e: grafiskt perspek;v ochvilken roll djuret har i annonssammanhang.Metod Strategin som använts i denna studie är kvan;ta;vinnehållsanalys. Metoden är visuell analys som baserar sig påli:eraturstudier, de:a föregås av en pilotstudie för a:kartlägga ;llgängligt material och definiera urval.Resultat Resultatet, som omfa:ar 36 magasinannonser med djur, visar a:den populäraste magasingenren bland annonser är Mode ochSkönhet och det djur som oHast påträffas är Hunden. Denvanligaste rollen som djuret representeras som är som Kär vän;ll människan. Inget framträdande mönster över användningenav färg, kontrast eller något annat grafiskt designval iuOormningen av annonserna.Slutsatser Slutsatser som kan dras denna studie visar a: användningen avdjur i magasinannonser är e: sä: för reklammakaren a: skapaen rela;on ;ll mo:agaren, framför allt genom a: använda detpopulära husdjuret Hund. Djurets roll är oHa passivt iannonssammanhang, men de är enkla a: känna igen och kandärför bidra ;ll a: fånga mo:agarens uppmärksamhet.Rekommenda;oner Denna studie kan ses som en grund för vidare forskning inomnågon av det kartlagda området. Förslagsvis kan man förlängaundersökningsperioden och analysera annonser med djurunder en längre ;dsram. / Background The deeply set rela;onship between man and animals aresome;mes used today by adver;sers. Using animals as arecognizable connector between the viewer and the message ofthe adver;sement can be applied in different ways and withvariable purposes. Today there is a lack of research made onSwedish magazine adver;sements that employ animals as adesign elementAim The aim of this study is to map the use of animals in magazineadver;sing, in order to get an overview of how ads with animalsas a design element are implemented, in a graphical sense, aswell as what role the animal plays in the ad seUng.Method The strategy for this study is quan;ta;ve content analysis. Themethod is a visual analysis based on a literature review, this ispre-empted by a pilot study in order to map the availablematerial and to set boundaries for the selec;on.Results The result, that includes 36 magazine ads, shows that the mostpopular magazine genre in which to adver;se using animals asdesign elements are Fashion and Beauty, and the most commonanimal used is The Dog. The most commonly used rollrepresented by an animal Is as a Loved one to man. Nodiscernible pa:ern has been discovered in the use of colour,contrast or any of the graphic design of the ads.Conclusions Conclusions that can be drawn from this study is that the use ofanimals in magazine adver;sing is a way for the adver;sers tocreate a rela;onship with the viewer, primarily through the useof the popular pet The Dog. The role of animals in adver;sing areoHen as a passive element, but they are easily recognizable.RekommendationsThis study can be seen as a base for con;nual research in someof the mapped subjects. It is advised that the research period isextended, and the ;meframe of the study material expanded.

Individuals who consider themselves both scholars and fans represent not only a subculture of fandom but also a subculture of academia. These liminal figures seem suspicious to many of their colleagues, yet they are particularly positioned not only to be conduits to engaged learning for students but also to transform the academy by chipping away at the stereotypes that support the symbolic walls of the Ivory Tower. Because they are growing in number and gaining influence in academia, the scholar-fans of the television series Buffy the Vampire Slayer (Buffy) and other texts by creator Joss Whedon are one focus of this dissertation. Though Buffy academics or Whedon scholars are not the only ones of their kind (e.g., academic- fan communities have cropped up around The Simpsons, The Matrix Trilogy, and the Harry Potter franchise), they have produced more literature and are more organized than any other academic-fan community. I approach all of my subjects—fandom, academia, fan-scholars, and scholar-fans—from a multidisciplinary perspective, employing various methodologies, including autoethnography and narrative inquiry. Taking several viewpoints and using mixed methods best allows me to begin identifying and articulating a rhetoric of scholar-fandom. Ultimately, I claim that Whedon academic-fans employ a discourse marked by intimacy, community, reciprocity, and transformation. In other words, the rhetoric of Whedon scholar-fandom promotes an epistemology—a way of knowing—that in Parker J. Palmer’s paradigm is personal, communal, reciprocal, and transformational.

Individuals who consider themselves both scholars and fans represent not only a subculture of fandom but also a subculture of academia. These liminal figures seem suspicious to many of their colleagues, yet they are particularly positioned not only to be conduits to engaged learning for students but also to transform the academy by chipping away at the stereotypes that support the symbolic walls of the Ivory Tower. Because they are growing in number and gaining influence in academia, the scholar-fans of the television series Buffy the Vampire Slayer (Buffy) and other texts by creator Joss Whedon are one focus of this dissertation. Though Buffy academics or Whedon scholars are not the only ones of their kind (e.g., academic- fan communities have cropped up around The Simpsons, The Matrix Trilogy, and the Harry Potter franchise), they have produced more literature and are more organized than any other academic-fan community. I approach all of my subjects—fandom, academia, fan-scholars, and scholar-fans—from a multidisciplinary perspective, employing various methodologies, including autoethnography and narrative inquiry. Taking several viewpoints and using mixed methods best allows me to begin identifying and articulating a rhetoric of scholar-fandom. Ultimately, I claim that Whedon academic-fans employ a discourse marked by intimacy, community, reciprocity, and transformation. In other words, the rhetoric of Whedon scholar-fandom promotes an epistemology—a way of knowing—that in Parker J. Palmer’s paradigm is personal, communal, reciprocal, and transformational.