This diploma thesis deals with a comprehensive analysis of the economic performance of the beer production in the Czech Republic in years 2007 - 2011. The theoretical-methodological part summarizes methods of economic analysis and the system of the sector analyzes. The practical analytical part of the thesis defines at first the studied industries, introduces the most important representatives in the industry and applies the methods and processes explained in the theoretical-methodological part. The results of the internal and the external analysis of the industry serve to identify its strengths and weaknesses, opportunities and threats, whose relationships and weights assesses SWOT analysis. Recommendations for increasing of the potential economic performance of the production of beer in the Czech Republic are formulated based on the results of analyzes in the ending.

The thesis analyses and evaluates current situation of Pivovar Jihlava, a. s. by theoretical knowledge. The thesis contains analyses of internal and external environment of the company through which are specified strengths and weaknesses, opportunities and threats. Based on obtained information, measures are suggested to lead to development and improvement of the current company situation on the market.

The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where the analysis was done. An analysis and assessment of marketing activities of the squash centre was carried out afterwards. Quantitative forms of research, especially interviews, were used. Informal conversations were also held with the management of the squash centre. The thesis results in some recommendations for the squash centre which are applicable for sports facilities in general.

Hereby presented diploma thesis "Financial analysis of ŠKODA AUTO a.s." introduces the financial performance of the joint-stock company ŠKODA AUTO and attempts to provide with comprehensive in-depth analysis and to determine financial situation over the period from 2009 to 2013. The work comprises two main parts- theoretical and practical. The first part discusses theoretical issues related to financial analysis and establishes framework for further implementation of methodology. It involves purpose and objectives of financial analysis, resources employed to conduct research and methods and techniques, namely, horizontal and vertical analysis, financial ratios and models for financial health assessment. The second part describes company profile, industry analysis and particularly focuses on implementation of financial analysis of ŠKODA AUTO. This research is processed on the basis of financial data derived from the annual reports of the firm, which are available for public. In order to evaluate the company's performance and demonstrate its development various approaches are applied. Specifically, I will implement trend and vertical analysis of the balance sheet and the income statement, analyze the cash-flow statement and compute the following financial ratios: liquidity, profitability, activity, debt and solvency indicators. In addition, DuPont decomposition of return on equity (ROE) will be presented. Furthermore, analysis of financial health and credibility of the firm represented by the Beaver Test, Kralicek Quick Test and the Altman-score model will scrutinize the company's stability, profitability and creditworthiness as well as assess the threat of bankruptcy. In the conclusion all results of conducted financial analysis are summarized and evaluated.

This diploma thesis entitled "Design of Promotion Strategie in the Hospitality Industry - a Comparable Study for the Czech Republic and Ireland" addresses strategic practices in different countries and further applies them. The aim was to assess whether it is possible to apply the same advertising procedures as in Ireland at domestic country. The evaluation was carried out on the basis of a semi-structured interview with a Irish resident working in the hospitality industry and a questionnaire survey which took place in the Czech Republic. In the conclusion the are formulated specific steps inspired by Ireland which can be applied in the Czech Republic.

The diploma thesis is focused on the elaboration of a business plan for placing a product on the market. It is a robotic device for the maintenance of single-wheel rails. The equipment will be placed on the Czech market by companies that will be newly created for this purpose. The business plan will be based on experience from joint machine research as well as relevant analyzes. The plan is therefore aimed at the company successfully completing its entry into the Czech market.

This diploma thesis is focused on the expansion of a selected company in a foreign market. The main goal is to determine if the company should enter a foreign market. The first part of the diploma thesis is devoted to theoretical knowledge in the area of expansion of the company in a foreign markets. In the analytical part will be performed analyzes that are important for this diploma thesis. In the practical part of the thesis I will introduce the company, propose a strategy for entering a foreign market and evaluate the whole proposal.

The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.

The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.

This diploma thesis deals with the marketing mix of Ing. Jozef Nedělník s.r.o. Based on the knowledge of the current state of the company is created a new design of the marketing mix with new opportunities and being found prosperity of the company which will make the company more prosperous.