Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.

The goal of this master's thesis is to provide the management of the selected undertaking with a view of possible weaknesses of their management, which may lead to problems in the future, threats present on the market having a negative external impact on the undertaking and to show the management opportunities arising from the external environment as well as strengths of their management. These recommendations will be formulated in the form of action plan. To achieve the goal of the master's thesis means to prepare the financial analysis, i.e. the internal analysis of the undertaking concerned that will serve as a source material on the basis of which strengths and weaknesses pertaining to the SWOT analysis will be formulated. To be able to prepare a competent SWOT analysis, I will perform two selected external analyses of the environment concerned, which are the PEST analysis and the Porter's Five Forces Model. These two external analyses will provide a framework depicting external factors such as opportunities and threats arising from the market. They will make it possible to compile a full-valued SWOT matrix. Based on this performed SWOT analysis, I will prepare the action plan formulating recommendations for the management of the undertaking focused on the elimination of the weaknesses of the undertaking as well as of the threats arising from the market, or possibly on the use of the opportunities present on the market and consolidation of the undertaking's strengths.

The subject of this thesis is to propose suitable business strategies that will lead to strengthening of the company's current situation and increase of sales. The thesis is divided into theoretical and practical part. The first part theoretically describes methods and procedures used in the practical part. The second part analyses external and internal environment of the chosen company and from the obtained results SWOT analysis and BCG portfolio matrix are created. Subsequently, new strategy is created separately for different individual strategic business units. In the end, chosen strategies are developed into four parts with regards to marketing, finance, R&D and product portfolio.

This diploma work deals with problems of financial analysis which is an important and indispensable instrument for managing of modern company. For this company was chosen AC Sparta Praha fotbal, a.s. In theoretical part of this bachelor work, there are determined and described basic importace of financial analysis, users of financial analysis, information sources for financial analysis, needs and techniques and methods of financial analysis. It also consists of description of corporate environment, which is very specific in this case.Practical part takes use of these theoretical knowledge to realize financial analysis of AC Sparta Praha fotbal, a.s., whereas the main importace was put on processing of analysis of chosen ratio indicators, cost and revenue analysis and the SWOT analysis. Conclusion contains results evaluation from practical part and suggestions and recommendation for financial recovery.

A strategic analysis of the company ZELENÝ OSTROV s.r.o. is done in this master's thesis. The company runs a small laundry with the same name in small city Dobřichovice in the central Bohemian region. The main goal of this thesis is to work out a strategic analysis, evaluate its results and try to suggest strategic recommendation which would lead to a future prosperity. Theoretical part of the thesis focuses on strategy, strategic management, strategic analysis, small and medium enterprises and social business. Practical part focuses on application of theoretical basis and doing strategic analysis of the chosen company. In the end, there is a list of business activities which are implemented into a new suggested company strategy.

The subject of my master thesis is creating a business plan. The theoretical part deals with the characteristics of business plan in its individual chapters. In each of these chapters I summarize and evaluate the theoretical methods that can be applied on the given area. The practical part deals with preparation of a business plan focused on cloud computing for small and medium-sized enterprises.

The final thesis deals with the topic "Czech business environment from the perspective of Italian entrepreneurs." It is divided into three chapters. The first chapter covers the business environment in general and evaluates the position of the Czech Republic in various competitiveness rankings or reports. The second chapter describes the Czech business environment -- its state and development from 1989 to the present and evaluates the Czech business environment using the PEST analysis. The last chapter is purely practical and outlines the view of Italian entrepreneurs on the Czech business environment, their opinions and experience gained during doing business in the Czech Republic. The whole thesis is summarized at the end in the SWOT analysis of the Czech business environment.

The main aim of this diploma thesis is a strategic analysis of a construction company. It is divided into several parts, where the first, theoretical, part explains the fundaments of strategic analysis and clarifies the principles of methods applied. The other, analytical, part of the thesis applies the mentioned theoretical knowledge onto an existing construction company. The PESTEL analysis has been used to analyze the external environment. Furthermore, the thesis focuses on the internal environment of the company -- namely its marketing mix and financial situation. The findings of those analyses are summarized through a simplified SWOT analysis, which leads to a proposal of a strategy, and furthermore proposes operative, tactical and strategic measures which would support the strengths and opportunities and minimize the weaknesses and threats of the Isolite, spol. s r. o. company.

The Master's thesis deals with strategic management, importance of strategy and with the basic methods of strategic analysis. Selected methods have been applied to particular company - The Paseka Publisher. The main objective is to make overall evaluation of strategic position of The Paseka Publisher in the context of the current book market. Furthermore, it is essential to reflect the current state of the publishing industry and highlight the main factors that directly affect the strategic position of publishers. On the basis of strategic analysis is possible to make synthesis of gained knowledge, which leads to the formulation of strategic recommendation for the core business activities.

The aim of this diploma work is an elaboration of a marketing plan of TEDOM Company. Then the analysis of marketing tools and creation of a new marketing communication and setting the budget for its implementation. The theoretical part of the work is focused on the characteristics of marketing plan and marketing communication. The practical part describes the company itself. Furthermore the marketing plan and marketing communications are developed.