The main goal of this thesis is to create a real business plan for establishing a small brewery in Dolni Libchavy. The work consists of two parts, theoretical and practical. The theoretical part will acquaint us with basic terms, definition of required analysis and detailed description of each part of business plan. In the practical part is processed business plan for the brewery. There are analysis for internal and external environmental and finally financial cover of entire business.

The master´s thesis deals with the proposal for marketing communication improvement in chosen company. The thesis is divided into three parts. The first, theoretical part describes the important terms of marketing and presents theoretical framework for following parts. The second part is focused on the characteristics of selected company and describes its current situation. This part also analyses the internal and external environment, marketing and communication mix and contains the results of questionnaire survey. Based on results of analytical part, the third part contains proposals for marketing communication improvement.

Diplomová práca je zameraná na analýzu vybraného podnikateľského subjektu Oknoplast Slovensko, s. r.o. Na základe skúmaných analytických metód vnútorného a vonkajšieho prostredia podniku je zhodnotená celková situácia podniku. Pomocou Králičkovho Quick testu je zhodnotená finančná situácia podniku. V závere práce sú uvedené návrhy na zlepšenie momentálnej situácie.

The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.

The diploma thesis focuses on a business plan process for the establishment of a wine shop in the area of Jedovnice that will have a seating area. On the basis of theoretical knowledge, processed analysis and a questionnaire survey, a business plan has been established, including the financial plan, which is a basis for the successful establishment of a wine shop.

The thesis deals with the business plan of the online project Světotrip.cz. It is a travel portal that connects experienced travelers with people who don`t have much experience with individual travelling. The goal is to reach out to the public in general and offer them the possibility of low-cost travel. The introductory part contains theoretical starting points and explains the necessary terms. The second analytical part evaluates the market environment through external, internal and sectoral analyzes. The final part focuses on the development of a actual business plan. The reader will be thoroughly acquainted with the goal of the whole project, the various services offered, the competitive advantage and the specific business model of the whole project.

This master thesis deals with a proposal of a business plan for an expansion of the business of an entrepreneur, who is doing business in a field of domestic freight transport. The thesis is divided into three parts, in the first part are theoretical bases necessary for a processing of the given issue, second part deals with analyzes of internal and external environment of the company and in the last third part is created the business plan itself.

This diploma thesis deals with the creation of a business plan for the establishment of a small guesthouse with a wine shop in the tourist center of Velké Bílovice. The aim of the thesis is to design and evaluate the possibility of realization based on the processing of available data and analysis. At first, the paper describes the theoretical background related to the problem solved and further analyzes the current state of the company. The analysis carried out is based on the draft business plan, including the financial plan and the risk plan.

Aim of this thesis is to create a Proposal of Business Model for New Business using critical analysis. To achieve such a goal Business Model Canvas is used. It is dividend into two major parts. First part is theoretical and sums up main subjects of this topic. Second part is practical and offers current state analysis and the proposal itself.

The masters´s thesis deals with the establishment of a travel agency focused on corporate travel. The thesis is based od the theoretical knowledge gained through study, practice and market analysis are being taken the steps to set up a business.