This diploma thesis deals with a development project in Prague the name Residential Complex of the Green Town and development market analysis in Prague. The diploma thesis describes individual phases of the development project, summary SWOT analysis for construction, method of project financing and risk management plan. The analysis of development projects is focused on the development of supply, demand, the development of new flats depending on the financial availability and location, where the prices of flats are compared with my resolved apartment building.

The subject of this master's thesis is the analysis of the external and internal environment of Seats, a company operating on the automotive market. For the assessment of its current position, there were used the SLEPTE analysis, Porter´s five forces model, model 7S, and selected financial analysis methods. The results of these analyses are summarized in a SWOT analysis. Based on the executed analyses, recommendations to improve the company's economic situation have been suggested.

This diploma thesis deals with evaluation of the financial situacion of the company ABC s.r.o. from 2013 up 2015. The diploma thesis is divided into three main parts. In the first part is mentioned the theoretical knowledge from the prefessional literature. According them there are processed the financial analysis of the company. The company is introduced in the second part and there is worked up the financial and strategic analysis. In the last part there are suggested the measure on the basic of resuls that should lead to the improvement of the existing financial situation and long-term stability of this company.

The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.

This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.

The agency will deal with organising social and cultural events providing gastronomical services and unusual experiences based on customers’ orders. The thesis is composed of two parts – theoretical and practical. The theoretical part focuses on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. The practical part comprises of knowledge gained from specialised literature and experience in this field. The conclusion involves a comprehensive choice of one most suitable option which is completed from a wide range of possibilities in separate chapters.

The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix.

The diploma thesis deals with the assessment of the economic situation of a specific business between 2012 and 2016. The thesis contains several sections. The first section is dedicated to theoretical knowledge, which is later utilized for assessing the economic situation of the corporation via application of strategic analysis and financial analysis methods. The last section contains proposed measures based on analyses results that would lead to improvement of the the current economical situation.

The thesis deals with the evaluation of the performance of the chosen company by using modern indicators, specifically Balanced Scorecard. The work is divided into four parts. The first part defines the objectives, methods and procedures of processing work. The second part contains a theoretical work. The next section provides basic information about selected company and includes a strategic analysis and financial analysis. In the final fourth part I introduce based on the results of analyzes the suggestion for the implementation of the BSC model to improve the performance in the area of strategic management of the company.

Subject of this diploma thesis is to formulate development strategy for a company operating petrol station, hotel and restaurant. Specifically, it is about executing strategic analysis, analysis of internal and external factors to identify strengths and weaknesses of the company. Implementation of the proposed measures aims to improve company’s existing market position and secure its functioning even with major changes of environment.