In my Master’s thesis I am engaged in problems related to business plan proposals. The work analyses problems related to proposals of solutions for company extension in the field of service provision. On the basis of the analysis there have been processed the proposals of procedures, recommendations and measures suitable for supporting the company orientation in the market, strengthening its position in the market, increasing its market share as well as rendered service quality improvement and new clients obtaining. These suggestions and recommendations should be a guide – they should help a small company to develop and they should also lead to the company aims fulfilment.

The master‘s thesis deals with the change of management system of chosen company. The main aim of this thesis is to chose suitable analyses, to execute an analysis of present state and to sugest a management system according to managerial functions. The main outcomes of this thesis are proposals and recommendations of management system which should improve a position of the company at the market and improve a situation inside this company.

This Master´s thesis is concerned with creation of business plan for establishing an internet portal for easy launch of internet shops including thein follow-up administration. Thesis contains market analysis, competition analysis, the process of establishing such portal and sequential maintenance.

The main objective of this thesis is to analyze the real and actual state of Laufen CZ, and propose measures. It is an analysis of internal and external environment company. How to cope with the impact of firm financial and economic crisis tell us analysis like SWOT, SLEPT, Quick test, fundamental analysis and Porter five forces.

This diploma thesis concerns in the first part on conditions for entrepreneurship in Spain and in Czech Republic. It also analyses current position of family companies in the hospitality industry, both spanish and czech. In the conclusion I suggest steps which should lead into growth of attendance of the czech brasserie, it´s bigger popularity and increase in effectivness. Finally, the implementation of such proposals in practice should mean higher customers‘ satisfaction.

This thesis assesses market value of company Mont Karviná a.s. by using income-based valuation method. The first part of this thesis includes strategic, financial and SWOT analysis. Afterwards particular valuation methods are applied. In conclusion statement of value as at 31.3.2009 is reported.

This master’s thesis assess the financial health of the company in 2005-2008 with using suitable methods of the financial analysis. It also suggests convenient proposals for strengthen financial situation of the company.

This diploma thesis deals with the valuation of financial situation of the company Symbol Technologies. It focus on calculation of financial indicators, systems of indicators and evaluation of strategic analysis. On this basis are formulated proposals, which it should focus on improving the economic situation of company.

My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.

This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.