Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.

The aim of master´s thesis is the suggestion of marketing strategy for Motiv Press company. The first part of the thesis is a detailed descreption of theoretical resources which I gained during my studying Faculty of Business and Management. The second part of the master´s thesis is focused on the complex analysis of the current situation of the company. On the basis of these facts I Works out a marketing strategy which contains a couple of proposals and designs including their time frame and economic characteristics.

Diplomová práce se zabývá zhodnocením současné situace společnosti NOVÝ DOMOV. Jsou zde představeny různé metody analýzy firmy a finanční analýzy, které jsou následně použity. Návrhy opatření ke zlepšení jsou odvozeny z výsledků analýz.

inancial analysis is an essential element when assessing a firm's growth. It helps to reveal current and also future development of particular economical index thus giving basis for operative and strategic management. I have concetrated on the financial analysis of a company called STAREZ-SPORT,a.s. And it is divivided into theoretical and practical part. Using technical literature I have tried to compile all the fact of this issue in the theoretical part. Then I have performed specifically the company's analysis using chosen index.

This Master’s thesis Entrepreneurial Intention of Business Development deals with analysis of the present situation of the company OTIS Escalators s.r.o.. The first part the company is presented. This includes also theoretical data. The aim of the other part is to reveal the real state of the company and on the basis of the findings a proposal how to improve the business development is submitted.

The thesis deals with the processing of business plan of cafeteria foundation, whose main clients are mothers with young children. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and SWOT analysis and draft of the business plan with predicted financial plan.

Master´s thesis is based on making analysis of the present state company Dutch Impuls s.r.o. From this analysis are made the proposals for getting better than actual situation. In the first part there is explained the theoretical introduction to the problem, there are defined basic notions and methods. The second part is based on analysis present situation of the company. In the final part there are drawn up the proposals thanks to making business plan.

The Diploma thesis is focused on evaluation the financial health of company by methods of financial analysis. Financial analysis will be performed by analyzing ratio system and further using analysis of absolute, ratio and differential indexes. The solutions for the company will be based on the results of financial analysis, which could help to improve actual situation of company.

The master thesis is focused on financial analysis of the company OHL ŽS, a.s. The theoretical part consists of definitions of financial analysis, its elements and implementation. In the practical part, there is the financial analysis of the company and its neighborhood business applicated according to the infromation collected. The results will serve as a tool to find out the proper disposals for improvement of the current company situation.

The Master’s thesis deals with a four-star hotel in the Brno city center. The main objective is to evaluate the financial situation of the company through financial statements and knowledge acquired during university studies. The thesis uses methods of financial analysis, analysis of internal and external business environment and the method of induction and deduction.