This Master’s Thesis is engaged with creating an Entreprenurial Project. The Thesis includes appropriate and right strategies to accomplish a high success of a business firm. To considerate the level of progress, a detailed marketing plan and financial analysis were created. Thesis also deals with human resources management as well as other important parts of an entreprenurial project This Thesis consists of the theoretical part, analysis of the current situation and of the part designing own business solution.

The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.

This Diploma Thesis deals with an analysis of the company made by selected methods. External environment of the company is analysed using PESTLE analysis and Porter’s five-factor model. The internal environment is analysed by means of Kralicek Quick test and Fundamental analysis. SWOT analysis represents opportunities and threats of the external environment with the strengths and weaknesses of the company. The proposal of betterment of the company’s economic management is designed on the basis of the SWOT matrix.

This thesis deals with the performance measurement of REMAK, a.s. In the theoretical section are explained performance related concepts, there are descriptions of individual systems for performance measurement and analysis used in the desription of the current state of company. The following part focuses on the description of the analyzed company and a description of the current situation using individual analyzes and model START PLUS. Next part is own suggestions for solutions and benefits of the proposals.

The thesis „ Evaluation of the financial situacion of a company and proposals for its improvement“ deals with the financial evaluation of the company and its purpose is to provide recommendations for improving financial situacion and competitiveness of the company.

Diplomová práce analyzuje možnosti vstupu Burda Auction, s.r.o. na filatelistický trh Spolkové republiky Německo. Obsahuje zhodnocení teoretických poznatků a používaných analytických metod, které jsou poté aplikovány při analýze německého trhu s filatelií a konkurenčního prostředí. A poté navrhuje vhodné strategie pro expanzi firmy Burda Auction, s.r.o. na německý trh.

This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.

Purpose of this thesis is to create strategies based on market analyses for optimized inventory management in area of small batch production and enforce meaning of the supply chain marketing within KLM company. This thesis providing ABC analysis, new system developed for efficient identification of the parts and suppliers. Based on these analyses new quotation system for spare parts management has been proposed.

This thesis focuses on the steps that are necessary for the establishment of the civic association and follow-up activities done by the Association upon registration at the Ministry of the Interior. Theoretical resources are devoted to accounting, tax and financing especially. The practical part contains analysis of the current situation of the association. The findings are applied to the facts. The result of this thesis are proposals for further steps that increase the professionalism of the association and it will contribute to a better management of the acquired funds of the association.

The master´s thesis deals with the processing of business plan for foundation of confectioner ´s. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.