This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.

This master´s thesis deals with Invia.cz, a.s. performance analysis. First part of the thesis contains basic theoretical knowledge, regarding methods of company performance measurement. Next part is focused on description of the studied company and then performance assessment of the chosen company using START Model based on EFQM Excellence Model is elaborated. Proposals for improvement of the current situation are suggested in the last chapter.

The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.

The diploma thesis deals with a creation of a business plan which is about to analyze current situation of technological startup with the aim to stabilize it and create suitable solutions for expansion. The thesis contains some topics specific to technological startups. It also contains complete business plan of chosen strategy for the expansion.

The diploma thesis focuses by selected methods on complex situation of medium-seize firm offering comprehensive sanitation programs for professional users in the Czech Republic. The research period covers the period from 2008 to 2012. Based on the analyzed data, their accuracy and completeness, were suggested solutions that should lead to an improvement of the current situation.

The thesis is focused on the evaluation of the financial situation in the business company using various methods and indicators of financial analysis. The practical part is based on the analysis of financial statements of an analysis of absolute indicators, analysis of financial ratios and selected models of systems analysis indicators. In conclusion, on the basis of results of assessment of the financial health of the company and proposed measures to improve the operation of the company in the coming years.

This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.

This Master´s thesis focuses on analyzing a firm of my choosing. More specifically, it is a limited liability firm operating in the fields of architecture, design and construction. Using both external and internal analysis, including other selected analyses and their results, it clarifies the firm's position in the market in which it operates and evaluates its overall condition and structure. The conclusion advises on several proposals that lead to the overall improved state of the chosen firm.

The thesis is aimed at business plan forming for a company establishment, which would provide services in area of grafic design and advertising. This thesis includes all specifics taken into consideration at business plan realization. The contents of this business plan are the environment analysis, financial plan, evaluation of investments and risk analysis.

The aim of this thesis is to evaluate the financial situation of the company A.W. spol. s r.o. and with the help of the tools of the financial analysis and under its results propose appropriate measures which will lead to the improvement of the financial situation and to the increase the competitiveness of this company.