This diploma thesis is focus on business valuation by using income - based valuation methods. The theoretical part comprises the fundamentals of valuation theory. Furthermore the strategic and financial analysis is done. The practical part includes the analysis and forecast of value drivers, financial plan and the valuation itself. The valuation is based on Discounted Cash flow method and Economic Value added method. In conclusion the statement about the value of the company at 31.12.2013 is reported.

This Master´s Thesis is focused on the analysis of the company PSG – International a.s. that operates in the construction, energy and petrochemicals in the Czech Republic and abroad. Based on the selected methods – Fundamental analysis, SLEPTE analysis, Porter´model and SWOT analysis, was performed a detailed analysis of the company. Based on the findings I present appropriate recommendations to improve performance, efficiency and financial situation of the analysed company.

This thesis deals with the processing of business plan for the establishment of cafe and wine bar in the area of Brno Černovice. The business plan is set up after processing market analysis and evaluation of marketing research and it is used for the successful implementation of cafe and wine bar. An integral part of the thesis is the financial plan, including the prediction results of operation and cash flow.

The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.

This diploma thesis is aimed at the firm’s value estimation by using income-based valuation approach. The theoretical concepts and methods of valuation are introduced in the first part of the thesis. The second part is focused on the concrete firm’s value estimation. It includes strategic analysis, financial analysis and SWOT analysis. The firm’s value is estimated at 31. 12. 2013 by using Discounted cash flow method.

This master´s thesis is focused on analysis of the company which is situated in the pro-duction of plastic windows and profile systems. Analysis of the actual state is made through the analysis of the inner and outer environment, financial situaction is estimated with the Kralicek Quick Test. Thesis includes suggestions and recommendations which will cause improvement of the situation at general in following years.

This Master's thesis is focused on the analysis of the trading company Water Element ltd. The aim of my thesis is to analyze this company and propose appropriate solution for improving company's market situation and company's efficiency. Analysis used in this thesis are internal and external environment analysis, SLEPTE analysis, fundamental and financial analysis, Porter's model and finally SWOT analysis. Thesis begins with theoretical section, where the applied analysis are described. This section is followed by practical part and the thesis results are proposals to improve the overall situation of trading company Water Element ltd.

This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.

The thesis focuses on creating a possible business plan for an economically prosperous commercial theater in Brno. The work is divided into three parts. The first part describes the typology of theaters and their possible legal form. The second part is an analysis of internal and external factors that affect the project. The final section provides possible solutions for running the theater.

The present dissertation is the design of a company's business plan, with a view to the construction of a servis, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.