Globally, cement industry is one of the most energy consuming industries. Moreover, production of emissions as dust, CO2, NOX, SO2 and heavy metals from manufacturing process is considered as environmentally harmful. However according to predictions of World Wildlife Found (WWF) and International Energy Agency (IEA) global cement demand is going to increase in next decades. For appropriate cement industry understanding data about production of harmful emissions were collected and cement production process was described in the thesis. The thesis mainly analyzed potential for Upper Austrian Company Kappa GmbH to install dedusting system on Czech or Slovak cement plants in next 2-3 years. Kappa´s dedusting systems are able to significantly reduced dust emissions exhaust from cement plants. However as for Company Kappa GmbH cement industry is a new industry branch in which company would like to operate in future, therefore certain objectives have be to overcome. The thesis found those objectives and gives recommendations for their solutions.

The aim and object is to undergo analysis of bicycle trails in terms of their qualifications within time and technical aspects, creation of SWOT analysis, evaluating strengths and weaknesses, threats and opportunities of bicycle trails, exploration and financing, looks at the development of bicycle trailsin Olomouc because of the focus on practical part of the project of the biking trails located in this area. In the practical part of the project the biking trails are evaluated according to cost-benefit analysis method using CBA SW eCBA where all the necessary characteristics of cycle paths and their identification and quantification in terms of financial and economic analysis of the project is described. The outcome of this project is to evaluate the methodology for dou-term sustainability. Finally, the evaluation of cycle paths as a stimulus for development of area.

This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind a business plan for the market penetration of this new product. This thesis also contains a review of today’s products in the general area, measures taken before the commencement of potential sale, a distribution plan, promotion strategy, economical evaluation and a plan for the lead-in of the produkt onto the market.

This thesis named Risk Manufacturing Companies in the Field of Human Resources reacts to increasing concern for risks nowadays. The theoretical part is dealing with general definition of risk, is giving examples of risk distinguishing and is implicating a risk factor into a company´s decision. Current theoretical knowledge of risk is connected to human resources area. Risk analysis is focusing on manufacturing process of specific company, specifically for a possible origin of risk situations caused by human factor which are employees. SWOT analysis, Ishikawa diagram, FMEA and risk matrix were used as risk methods. These helped to reveal risks and both preventive and corrective measures were proposed.

MACHÁTOVÁ, M. Risk Assessment of Trading on International Markets. Diploma thesis. Brno: 2014. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the teoretical part, problem of international trade is defined and important concepts of the risk management are explained. Later on a concrete enterprise and its entrepreneurship are introduced. The practical part analyzes the internal and external environment of the company and its market position compared to the competition. Furthermore the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.

The theme of this thesis is to create a business plan for the reopening of the mountain hotel Panorama in Deštné v Orlických horách. The first part describes the theoretical basis of the work consiste of an explanation of basic concepts and description of specific analytical methods. The analysis of the current status rate a market environment by using internal and external analyses. The final section focuses on the creation of a concrete business plan.

The diploma thesis deals with an evaluation of the financial health of the company Bosch Rexroth, spol. s r.o. Using various methods of financial analysis evaluates performance and financial health of the company. At the end of this thesis the possible proposals for future strategy are suggested.

The diploma thesis „Impacts of Customer Satisfaction Assessments on the Marketing Mix“ analyzes the marketing mix and customer satisfaction provider of long-term accommodation Chillhills Apartments. First chapter summarizes the basic concepts of marketing and customer satisfaction through the European Customer Satisfaction Index ECSI. The main aim of the second chapter is analysis of current marketing mix and quantified client satisfaction conducted marketing research and calculation of ECSI. In the last chapter are recommended specific changes in the marketing mix which would lead to an increase of client satisfaction. The last chapter is about the economic evaluation of the proposed changes and their benefits for a business entity.

This thesis deals with business development of company KRÁLOVOPOLSKÁ, a.s. First part of the thesis is focused on theory, basic terms and methods used in business. Based on the theoretical basis, current status of the company and market environment will be analyzed. The major goal of the thesis is a proposal part including recommendations in order to gain new customers, strengthen relationships with the existing ones and maintain the current company’s market position.

The topic of the diploma thesis is proposal for improvement of Avanti hotel services. The thesis deals with evaluation of the hotel services and areas that relate to their providing. It contains proposal for staffing, improvement of accommodation services, improvement of technical support and financial evaluation of this proposal.