The subject of the thesis is to create a business plan for establishment an advertising agency. The theoretical part follows the analytical part, which contains important information and analysis. In the practical part is created a timetable, a business plan and evaluated the risks.

This diploma thesis investigates the topic of strategic management of human resources in the selected healthcare organization. The aim of thesis is to define short-term and long-term strategic goals of human resources management connected to the basic mission and vision of the department in the healthcare organization. The development of appropriate strategic objectives will be based on the analysis of the internal environment and also will include the results of analysis of external environment. The theoretical part of the diploma thesis involves chapters about human resources as part of strategic management, its history and possible views on that. Other chapters define the human resources management in healthcare, what are the prerequisites for successful management and strategy development. This is also related to personnel management tasks. Afterwards, the specific relevant focus is on ensuring human resources from the point of view of the organization - human resources planning, recruitment and selection of employees, the subsequent adaptation process and staff evaluation. The last chapter summarizes the latest findings and trends in human resources management. The empirical part of diploma thesis deals with the organization and its current personal status. This is followed by the analysis of...

China’s growth and development have opened the door to a new world. Shandong province’s 90 million inhabitants are entering into a consumption society and the waste stream from households, restaurants and commercials has become a challenge. So far, the waste has mostly been burned in backyards, thrown into rivers, put on open dumps or taken to landfills. The environmental consequence is strong. This study was carried out in Shandong province and presents the current situation of the municipal waste management. The result of the study is organised into social, economical, technical and environmental parameters. It mostly covers the years 2006 to 2010. In the discussion, the strength, weakness, opportunities, and threats to the management are analysed, which gives an overview of the complex situation. The final conclusion is that there are a lot of opportunities in developing municipal solid waste management in Shandong province since the work and planning is new and economy is good. Threats are for example a larger waste stream. The municipal waste management has some strengths, such as a lot of projects going on, but also a lot of weakness for instance implementation of the regulations and laws. / Kinas starka tillväxt håller på att skapa ett konsumtionssamhälle som påminner om det västerländska. Med högre konsumtion och starkare ekonomi växer avfallsmängderna snabbt. I Shandong provinsen finns mer än 90 miljoner invånare som varje dag gör sig av med 0,5 – 1,5 kg sopor. Det är en utmaning för samhällsplanerana och ingenjörerna att ta hand om dessa volymer. Hittills har det mesta av avfallet bränts på bakgårdar, kastas i vattendrag, ut i naturen eller lagts på deponi. Miljöskadorna är stora. Denna studie beskriver avfallshanteringens situtation i Shandong provinsen. Faktan är uppdelad utefter sociala, ekonomiska, tekniska och ekologiska parametrar. Studien täcker åren 2006 till 2010. Olika avfallsanläggningar och konstruktioner besöktes, utländsk litterlatur användes och en handledare från ett kinesiskt provinskonstruktionsföretag bidrog med information och data. Studien är delvis dokumenterad med foton. I diskussionen analysers styrkor, svagheter, möjligheter och hot med avfallshanteringen för överblick av situationen. I slutsatsen framgår det att det finns många möjligheter i utvecklingen av ett avfallshanteringssystem eftersom det är nytt, flexibelt och ekonomin är god. Det finns även hårda miljö och säkerheteslagar som påminner om EUs och USAs. Till hoten räknas stora avfallsvolymer som kan vara svårkontrollerade, samt att alldeles för hårda lagar kan hindra nya innovationer och teknik. Styrkor som finns är att fler än 111 stycken projekt är på gång, och att kunskap finns på högre ledningsnivå. Svageheterna är dålig implementering av lagar samt dålig kunskap på lägre nivå. Eftersom avfallhanteringen är i ett initierande stadie så kan de val som görs nu påverka på väldigt långt sikt.

L’activité physique est de plus en plus utilisée comme moyen d’intervention en réadaptation pour aider à gérer les symptômes persistants des adultes de 18 à 65 ans à la suite d’un traumatisme craniocérébral léger (TCCL). Toutefois, il n’existe pas d’intervention en activité physique destinée à être offerte en modalité de télésanté auprès des adultes qui ont des symptômes persistants de ce traumatisme depuis plus de trois mois et qui reçoivent des services de réadaptation. Cette thèse vise à répondre à ce besoin clinique. Ainsi, elle est structurée autour de deux objectifs distincts. Le premier objectif est de documenter les composantes essentielles des interventions existantes qui utilisent l’activité physique auprès des personnes ayant des symptômes persistants d’un TCCL. Le second objectif est de développer et d’évaluer la faisabilité, la sécurité, l’acceptabilité ainsi que d’explorer les effets sur la santé d’une intervention progressive de marche offerte en télésanté à des adultes ayant des symptômes persistants d’un TCCL. Quatre projets ont été réalisés pour atteindre ces objectifs. Le premier est une revue de la portée des écrits scientifiques et de la littérature grise au sujet des interventions en activité physique pour la réadaptation des personnes ayant subi un TCCL. Le deuxième est une étude transversale utilisant un sondage électronique auprès de professionnels travaillant dans 16 points de service offrant de la réadaptation spécialisée à ses usagers au Québec. Le troisième est une étude qualitative portant sur les perspectives d’experts cliniques et d’usagers d’une intervention en activité physique fournis par un de ces programmes. Les résultats de ces trois premiers projets ont généré les connaissances nécessaires pour informer la conception d’une intervention progressive de marche de huit semaines en télésanté pour cette clientèle. L’évaluation de la faisabilité, de la sécurité, de l’acceptabilité et l’exploration des effets sur la santé de cette nouvelle intervention font l’objet du quatrième projet. Vingt adultes ayant des symptômes persistants d’un TCCL ont participé à ce dernier projet qui utilise un devis mixte parallèle convergent. Puisque les résultats de l’évaluation de la nouvelle intervention en activité physique démontrent qu’elle est faisable, sécuritaire, acceptable et potentiellement bénéfique pour la santé des adultes ayant un TCCL, cette nouvelle intervention prometteuse devrait faire l’objet d’autres études pour déterminer son efficacité. Si elle s’avère efficace, elle pourrait ultimement être implantée en milieux cliniques. Les résultats des projets de cette thèse représentent un pas important vers une plus grande accessibilité aux services en activité physique pour les adultes avec des symptômes persistants d’un TCCL. / Physical activity is increasingly being used as a rehabilitation intervention to help manage persistent symptoms of adults following a mild traumatic brain injury (mTBI). However, there is no physical activity intervention designed to be delivered via telehealth to adults receiving rehabilitation services who have persisting symptoms for more than three months following a mTBI. This thesis aims to address this clinical need. As such, it is structured around two distinct objectives. The first objective is to identify the essential components of existing physical activity interventions for people with persistent symptoms of mTBI. The second objective is to develop and evaluate the feasibility, safety, acceptability and explore the health effects of a progressive walking intervention offered via telehealth to adults with persistent symptoms of mTBI. Four projects were conducted to meet these objectives. The first is a scoping review of the scientific and grey literature on physical activity interventions for the rehabilitation of individuals with mTBI. The second is a cross-sectional study using an electronic survey of professionals working in 16 sites across Quebec offering specialized rehabilitation for people who have suffered an mTBI. The third is a qualitative study of the perspectives of clinical experts and users of a physical activity intervention provided by one of these programs. The results of these first three projects generated the knowledge necessary to inform the development of an eight-week progressive telehealth walking intervention for adults with mTBI symptoms. Evaluating the feasibility, safety, acceptability, and exploring the health effects of this new intervention is the focus of the fourth project. Twenty adults with persistent symptoms of mTBI participated in this latter project, which uses a parallel convergent mixed-method design. Since the results of the evaluation of the new physical activity intervention demonstrate that it is feasible, safe, acceptable, and potentially beneficial to the health of adults with mTBI, this promising new intervention should be further studied to determine its effectiveness. If proven effective, it could ultimately be implemented in clinical settings. The results of the projects within this thesis contribute significantly to increasing accessibility to physical activity services for adults with persistent symptoms of mTBI.

Syfte Rapportens syften var att undersöka möjligheter för att ta fram en upcyclingskollektion i Sverige, där materialet är överbliven och obrukad andrahandstextil som Human Bridge samlat in. Metod En kvalitativ forskningsstrategi med induktiv forskningsprocess har använts som metodansats. Den kvalitativa forskningen är mer flexibel och mindre strukturerad än den kvantitativa. Utöver litteraturstudier är rapporten huvudsakligen baserad på en semistrukturerad intervju med personal från Human bridge. För att analysera den insamlade datan användes Business Model Canvas och SWOT-analys. Resultat Resultatet visar att det finns potential för en upcyclingskollektion, men även en del risker. Exempelvis ser vi att det finns en kunskapsbrist när det gäller textil inom organisationen men att det inte råder brist på upcyclingsmaterial. Originalitet/Värde I motsats till majoriteten av forskning vi kunnat hitta, så fokuserar denna rapport på upcycling som en affärsmodell istället för som en designstrategi. / Purpose The purpose of the report was to investigate possibilities for producing an upcycling collection in Sweden, where the material is leftover second hand textiles collected by Human Bridge. Method A qualitative research strategy with an inductive research process has been used as a methodological approach. Qualitative research is more flexible and less structured than quantitative research. In addition to literature studies, the report is mainly based on a semi-structured interview with staff from Human bridge. Business Model Canvas and SWOT-analysis were used to analyze the collected data. Results The results show that there is potential for an upcycling collection, but also some risks. For example, we see that there is a lack of knowledge regarding textiles within the organization, but that there is no shortage of upcycling materials. Value In contrast to the majority of research we have been able to find, this report focuses on upcycling as a business model instead of as a design strategy.

Структура магистерской диссертации включает в себя введение, три главы, заключение, список использованных источников и приложения. В первой главе были обобщены и систематизированы различные подходы к определению финансовой устойчивости банк как профессионального участника финансового рынка как хозяйствующего субъекта. Во второй главе проведены исследования, позволяющие оценить применимость современных методик предполагаемых различными авторами и организациями для оценки финансового положения банк. В третьей главе осуществлен SWOT- анализ деятельности АО ОТП банк и выявлены наиболее значимы для данного кредитного учреждения факторы. В заключении сформированы основные выводы. / The structure of the master's thesis includes an introduction, three chapters, a conclusion, a list of sources used and appendices. The first chapter summarizes and systematizes various approaches to determining the financial stability of a bank as a professional participant in the financial market as an economic entity. In the second chapter, studies were conducted to assess the applicability of modern methods proposed by various authors and organizations to assess the financial situation of the bank. In the third chapter, a SWOT analysis of the activities of OTP Bank JSC was carried out and the most significant factors for this credit institution were identified. In conclusion, the main conclusions are formed.

Работа посвящена сравнительному исследованию продвижения в социальной сети с помощью SMM-маркетинга на русском и английском языках на примере бизнес-аккаунтов отечественного и зарубежного агентств недвижимости. Объектом исследования выступают особенности продвижения бизнес-профилей в социальной сети с помощью SMM-маркетинга, предметом – использование инструментов SMM-маркетинга в продвижении агентств недвижимости в социальной сети. Цель исследования: обосновать и исследовать эффективность применения инструментов SMM-маркетинга в продвижении агентств недвижимости с помощью проекта онлайн-анкеты. Материал исследования составили англоязычные и русскоязычные медиа-тексты, опубликованные на страницах агентств недвижимости в социальных сетях за 2020–2022 гг. Корпус проанализированного материала составляет 60 медиа-текстов на русском языке и 60 медиа-текстов на английском языке. В первой части работы раскрывается понятие, сущность и основные инструменты SMM-маркетинга. Кроме того, рассматриваются особенности маркетинговой лингвистики и изучаются механизмы ее функционирования в продвижении бизнес-профилей в социальных сетях. Во второй части исследования проводится обзор агентств недвижимости и сравнительный анализ языковых стратегий и тактик, используемых в контенте их социальной сети, на основе разработанной нами классификации. В данной части работы также представлена классификация стратегий и тактик в продвижении агентств недвижимости в социальной сети. В третьей главе в соответствии с проектом онлайн-анкеты проводится опрос целевой аудитории агентств недвижимости, анализируются и интерпретируются полученные результаты. Даются рекомендации по использованию эффективных SMM-инструментов в продвижении агентств недвижимости в социальной сети. Результаты проведенного нами сравнительного анализа медиа-контента агентств недвижимости, а также организации проекта онлайн-анкеты для определения эффективности продвижения в социальных сетях могут быть использованы в ходе маркетингового анализа и продвижения других компаний в социальных сетях. В приложениях приводится корпус проанализированных медиа-текстов и проекты онлайн-анкет на русском и английском языках. / The work is devoted to a comparative study of social network promotion using SMM in the Russian and English languages on the example of business accounts of domestic and foreign real estate agencies. The target of the study is the features of promoting business profiles in a social network using SMM; the scope is the use of SMM tools in promoting real estate agencies in a social network. The purpose of the study is to investigate the effectiveness of the use of SMM tools in the real estate agencies promotion through the online questionnaire project. The research material was composed of the English and Russian media texts published on the real estate agencies accounts of social networks. The corpus of the analyzed material is 60 media texts in Russian and 60 media texts in English. The first part of the research reveals the concept, essence and main tools of SMM. In addition, the features of marketing linguistics are considered and its functioning in the promotion of business accounts in social networks are studied. The second part of the study provides an overview of real estate agencies and a comparative analysis of the language strategies and tactics used in the content of their social network, based on the classification we created. This part of the research also presents the classification of strategies and tactics in the real estate agencies promotion in social networks. In the third part a survey of the target audience of real estate agencies is conducted with the use of the online questionnaire, and the results are analyzed and interpreted. Recommendations on the use of effective SMM tools in the real estate agencies promotion in a social network are given. The results of the comparative analysis of real estate agencies media content, as well as the online questionnaire project to determine the effectiveness of promotion in social networks, can be used in marketing analysis and promotion of other companies in social networks. The appendices contain a corpus of analyzed media texts and online questionnaires in Russian and English.

I och med den ryska invasionen av Ukraina har Försvarsmakten identifierat behovet av en ökad pansarvärnsförmåga. Detta har lett till prov och försök av ett nytt pansarvärnsrobotsystem. Införandet av ett nytt vapensystem med nya egenskaper är en utmaning. När detta vapensystem är en pansarvärnsrobot vars förmåga inom markstridande förband har varit nedprioriterade i flera år, kan införandet ta tid. Arbetet generera underlag för att belysa de tekniska och doktrinära skillnaderna mellan Robot 58 och befintliga pansarvärnsrobotsystem som brukas i Försvarsmakten. Arbetets tillvägagångssätt var en intervjustudie där fyra individer intervjuades. Dokumentär forskning genomfördes för att komplettera och utvidga den data som samlats in från intervjuerna. De fyra olika pansarvärnsrobotsystemen egenskaper och prestanda analyserades genom en SWOT-analys. Analysen belystes ur Försvarsmaktens grundläggande förmågor, specifikt rörlighet och verkan. Resultatet av analysen visar att även fast systemen är ämnade för samma syfte, är Robot 58 väsentligt mer utvecklad och påvisar varför den tillhör generation fyra till skillnad från de andra robotsystemen. Robot 58 nya egenskaper, däribland indirekt eldgivning, kommer vapensystemet att bidra starkt till den tredimensionella striden för infanteriförbanden och utgöra ett stort hot mot motståndarens mekaniserade förmåga. Det som krävs är att chefer på lägre förbandsnivåer övar med förmågorna Robot 58 har att erbjuda. / Due to the Russian invasion of Ukraine, the Swedish Armed Forces have identified the need for an increased anti-tank capability. This has led to the test and trial of a new anti-tank missile. The introduction of a new weapon system with new characteristics can be a challenge. When this weapon system is an anti-tank missile which capabilities in ground combat units have been down prioritized for several years, the implementation can take time. The purpose of this paper was to generate data to highlight the technical and doctrinal differences between rbs 58 and existing anti-tank missiles used by the Swedish Armed Forces. The approach of the work was an interview study where four individuals were interviewed. Documentary research was conducted to complement the data collected from the interviews. The characteristics and performance of the four different anti-tank missile systems were analyzed with a SWOT analysis. The analysis was highlighted from the perspective of the Swedish Armed Forces' basic operational capabilities, specifically mobility and effectiveness. The result of the analysis showed that even though the systems are intended for the same purpose, rbs 58 is significantly more developed and demonstrates why it is considered to belong as a generation four missile unlike the other anti-tank missile. Rbs 58 new characteristics, including indirect fire mode, will greatly contribute to the three-dimensional battle for infantry units and pose a major threat to the opponent's mechanized units. The requirement is that officers at lower unit levels practice with the capabilities rbs 58 has to offer.

The logistics sector has been severely affected by recent societal crises. Simultaneously, there is a need for research on how to ensure civil logistics during crisis situations. This study aims to investigate how Integrated Logistic Support (ILS) can be utilized within the civil industry, with the intention of strengthening the logistic flow against potential societal crises. The goal of the study is to propose a framework for how the civil industry can implement ILS.  The study demonstrates how ILS can be applied to a product in the civil industry by compiling a structure consisting of an exploded view, a component list and a mapping of the product’s logistics chain. Subsequently, a critical flow was identified using a SWOT analysis, followed by determining the risks associated with the flow through an FMECA. The conclusion of the study is that ILS can strengthen a product’s logistics flow in anticipation of a potential crisis. The challenges with applying ILS to a logistics flow arise from the need to analyze each sub-flow to include all different risk scenarios. The recommendation for manufacturing companies is to review their logistics flows and subsequently engage in risk management as a preventive measure.

The study investigated the possibility of developing a monitoring and evaluation tool to capacitate the South African Department of Home Affairs towards the sustainability of its mobile unit project. As South Africa has a history of gross discrepancies in the appropriation of services by the citizenry, a fleet of 117 mobile trucks was deployed as part of the 2004 Turnaround Strategy. The chosen structural-functionalist theoretical vantage point informed a quantitative baseline survey in which the views of thirty eight respondents in six provinces and across various ranks were gauged. The majority expressed positive views about the sustainability of the mobile units beyond project phase. They expressed confidence in the goals, relevance and realistic nature of the mobile units. In the SWOT analysis, the respondents expressed more strengths and opportunities than weaknesses and threats. These findings form the baseline for the development of the intended M&E framework. / M.A. (Sociology)