The aim of this diploma thesis is to create a draft business plan for establishing a small company that trades in information and communication technology in the town of Moravský Krumlov. The diploma thesis is divided into three linked parts – theoretical, analytical and the draft. The basic notions and terms are defined in the theoretical part. The analytical part – by means of strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions. The draft presents the business plan itself, i.e. the description of the company; its vision and mission; business, marketing and organisational plans; risk evaluation; and the financial aspects of the business plan.

The work deals with the processing of business plan of cafeteria foundation, designed for different age groups of customers and customers with different interests. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation, SLEPT analysis, SWOT analysis and draft of the business plan with predicted financial plan.

This master’s thesis is focused on evaluation of performance and current state of the company Diadex Ltd. With the help of specific analysis and tools, described in the theoretical part, this thesis describes the environment, in which the company operates, and reveals pros and cons, that significantly affect corporate activities. Based on the results of financial and non-financial indicators, this work exposes the strengths and weaknesses. In conclusion, the selected methods should refer to the areas, which require increased attention, and possibly propose a solution for change and improvement in particular area or overall situation.

The thesis topic is "Entrepreneurial Intention of Business Development". The main purpose of this work is to assess the current state of AUTOCZ, spol. s.r.o. and to make suggestions that will lead to development of the company. For this purpose a comprehensive analysis consisting of an analysis of company‘s external and internal environment has been performed. Overarching analysis is SWOT analysis, which represents possibility to the statement of measures that should improve competitive ability and further development of the company.

The subject of my thesis, entitled A Marketing Plan for the company Sika CZ, Ltd, which deals in the production of chemicals for the building industry, is an analysis of the current situation of the company. The first part, entitled The Newest Theoretical Data, is devoted to a proposal of the methods, analyses and elements of marketing communication that are essential for the creation of a marketing plan. The analytical part of the thesis involves the individual analyses that form the basis for the following part, entitled My Proposals for a Solution. In the chapter My Proposals and Solutions, I subsequently put forth a comprehensive marketing plan that would lead to the attain-ment of the company’s specific goals.

The master´s thesis is focused on founding a gym for women Fit4Women in Brno. The proposal for founding is based on theoretical knowledge, analysis and practical knowledge. The thesis contains draft of business plan for successful establishment of the business.

This master‘s thesis is dealing to the draft business plan for the establishment of the company SportHC s.r.o., which will sell sports equipment through the shop and online store. I will write the thesis in three parts. The first part will focus on the theoretical solutions of work suitable for the business plan, in the second the analysis part i will focus on the analysis of the external and internal surroundings of the company and in the third the practical part I will try to present findings from the parts theoretical nad analysis into a viable business plan.

The thesis aims to achieve competitive business by handling marketing strategy. The proposed marketing strategy process based on evaluation of the current situation and opportunities for implementation.

This thesis deals with a business plan for establishing a company named WelFit. The company will provide service in accomodation, fitness and welness. Given Business plan will be supported by an analysis of the external factors, sector analysis and complemented by a SWOT analysis. Conclusion of the thesis will consisst of a business plan and a financial plan.

Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.