This work deals with reporting as a tool for the creation of a comprehensive system of data and indicators testifying about the company's activities in an understandable and user-compact format. Further demonstrated by the practical use of examples and forms of reports to highlight the crucial and often repetitive deficiencies and errors in the use of business information. Based on detailed analyzes are evaluated selected reports and recommendations are defined to make the process of reporting more effective. Selected reports are supplemented by a range of new information that will enhance the management process and therefore lead to savings. These savings are discussed in detail in one of the recommendations of the work on the introduction of CRM IS.

This Master´s thesis deals with the business plan for establishment of a corporation TOP Baits. It is in the business of manufacturing and selling baits for carp fishing. The thesis is divided into several chapters are devoted to theoretical knowledge ofbusiness analysis, general and business environment and its own proposals for solutions.

This diploma thesis deals with customers satisfaction survey of company MATEZEX s.r.o. The aim of the diploma thesis was to determine by this survey what is the satisfaction of existing customers with offering services of the company. Acquired data were analyzed and from these results were created measure proposals so as to lead to greater customer satisfaction.

This thesis deals with the proposal for the development of small business. The thesis analyzes the present situation of the company by analyzing of the internal and external surroundings. The aim is to suggest changes and choose the appropriate strategy for the development of small business. This thesis will serve as a document for implementation of the proposed changes to the business owner.

This diploma thesis is the proposal of a marketing plan for the product of Starobrno Brewery, which falls under the brewery group Heineken Czech Republic, a.s. The marketing plan is compiled based on best practices from the theoretical background of the thesis elaborated in the first part. The necessary step for the design of an adequate plan is to implement required analyzes of macro and micro environment, marketing communications. Based on the information obtained from the analytical part of the thesis, is compiled marketing plan for special beer Starobrno Medák for the year 2014/2015.

The thesis is focused on creating a business plan for a new business offering services in the field of accounting. The theoretical part is followed by processing analysis the internal and external environment and creating the SWOT analysis. The core of the work is to create a business plan with its appurtenances.

This thesis was written in company J.P Plast, Ltd. Contains all important parts to managed the risks. In the theoretical part we have done general definition of risks, risk management and etc. The first part of work includes analyzes of actual situacion at the company. In the practical part I did it actual situation by SLEPT analysis, SWOT, finance analysis and etc. According to analyzes we found risks and suggested actions to improve the competitive position of company on the market.

This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.

This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.

This diploma thesis is focused on the business plan for creating a new company in agriculture. The first part of the thesis is theoretical and defines key terms, analysis useful for creating a business plan, and procedure of creating a business plan. The second part is analytical. It deals with market and competition analysis, analysis of the external surroudings, risk analysis and Porter analysis. The last part od the thesis is the proposal of the business plan. The conclusion will assess the viability and feasibility of this project.