The purpose of the theses is to make a business plan for the hotel with restaurant. The external and internal factor analyses are used for the given enterprise. The company is in restaurant and accommodation industry. The main focus is to create a plan and identify opportunities for the future growth.

The diploma thesis focuses on build a real business plan for a newly established company providing services. Specifies all the important criteria, that must be taken into account when establishing a new business. The business plan is a result of research based on market analysis and competition, potential customers and marketing research. The financial plan provides important information of the financial development of company and it is an important part of this thesis.

The thesis focuses on the financial situation in Stavona, spol. s r.o., a company specializing in the production and sales of plastic fillings. The financial situation is assessed through a set of financial analysis indicators. The main focus is placed on the application of certain methods of financial and strategic analysis, diagnostics of strong and weak aspects of the company’s financial economy and a proposal as to the solution of trouble spots in company finance and strategy management.

This diploma thesis is dealing with elaboration of a complex business plan, which main goal is its feasibility in practice. This plan is concerning with Seedea, s.r.o. company and its individual project, which arches over. In the first part I show a cross-section of theoretical basement, on which I elaborate my knowledge in analytics and practical part. Practical part is directly focused on elaboration of business plan itself, where the main emphasize is placed on feasibility in practice.

This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.

The goal of the submitted thesis "Evaluation of the financial situation and proposals for its improvement" is based on economic analysis, assessment of the performance of the selected enterprises Montáže inženýrských sítí spol. s r.o. and identify the weaknesses of the company and then propose solutions to eliminate them. The first part is defined to theoretical and methodological bases of economic analysis. In the second part are then selected methods applied to a specific company. In this work are used to evaluate the economic performance of enterprises methods of financial analysis, PEST analysis, Porter’s five forces analysis and SWOT analysis. The results of the calculations is the synthetic part of the work assessed and management measures designed to improve the financial situation of the company.

This master’s thesis deals with evaluating the financial situation of a company Dopravní podnik Mladá Boleslav, s. r. o. between 2007 and 2012. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analysis. In the second part there will be detailed information about the company, characterization of its situation, analysis of the external and internal surroundings and the financial analysis. Based on previous findings are suggested solutions for improving the current economic situation of the company.

The main objective of this thesis is to design a marketing strategy for the agency Motiv P Inc. The theoretical part of the thesis defines the basic concepts of marketing. The analytical part focuses on a comprehensive analysis of the current situation of the company. Based on this analysis, a marketing strategy will be developed that will include suggestions and recommendations for improvement, which will contribute to reaching more potential clients, brand building and consequently obtaining a stronger market position.

Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.

My master´s thesis will deal with the business plan for a new brewery. For it to be the ideal strategy to entail the enforcement of the consumer market. The thesis will focus primarily on how to achieve a successful and economically beneficial brewery. In particular the choice of an appropriate strategy is the cornerstone of predetermining the future success or failure of the project on the market. In my thesis will also report on the current state of problems brewing on the Czech market and abroad. The practical part will focus on the technical possibilities of building a brewery and the calculation will be made investments in technology and equipment brewery. There will also be calculated in the calculation of profits and expenses which affect the rate of return on investment in the brewery. Furthermore, I will support sales tools which will allow the successful startup company. It will also be designed optimal variant of websites including their calculations. It also made sociometric survey to obtain relevant information for designing optimal strategy for future production brewery.