This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.

The thesis deals with a survey of customer´s satisfaction in the company KABESTAV. The theoretic part describes the problematics of marketing research and a questionnaire as a tool for collecting information. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.

The Master’s thesis deals with the proposal of marketing strategy questions for store building materials in Velké Mezirící. Based on theoretical knowledge and analysis of present conditions of the store, marketing strategy was developed. It is supposed to improve incomes and strengthen awareness of existence store at the market in Velké Mezirící.

Předmětem diplomové práce je komplexní analýza firmy AKP spol. s r. o. Analýzou externího a interního okolí spolu se základní analýzou finančních ukazatelů je zjištěna současná situace společnosti. Na základě provedených analýz jsou navržena doporučení, která vedou ke zlepšení současné pozice firmy na trhu.

This thesis is focused on detailed analysis and evaluation of current marketing strategy of the company Camp Counselors and Work Experience USA s.r.o. On the basis of results of constituent marketing and financial indexes and overall evaluation of situation of this firm is processed a proposal for a new marketing strategy of this firm for the next period to increase competitive position on the market and then improve economic situation of the firm.

This thesis contains business valuation of company CHEMOSVIT ENVIRONCHEM, a.s. based on income approach. The first part discusses theoretical concepts and methods of valuation. The second part includes strategic, financial and SWOT analysis, financial plan and income based discounted cash flow valuation. In conclusion, the valuation statement as at 31.4.2011 is reported.

The main objective of this thesis is to design a business plan for further development company engaged in the distribution of cider in the Czech Republic. The first part deals with theoretical knowledge on setting up a business and creating a business plan. Further details will analyze internal and external environment in which the company will pursue. The last section is devoted to design my own proposal for implementing a business plan, including cost and risk assessment of its implementation.

This diploma thesis is worked as a business plan, which deals with founding a new firm, analyze its environment, determining of competitors, preparation of a production plan, marketing plan, financial plan. Main aim of this thesis is to determine if the firm is profitable.

Presented Master’s thesis characterizes, analyzes and assesses the current situation of Holba’s brewery, Ltd. The thesis includes theoretical resources, company analyses, mainly internal and external analyses. As a result of outside and inside analyses there are formulated opportunities and Threats, Strengths and Weaknesses. On the basis of findings, the thesis includes comprehensive proposal of strategy, development and improvement of company position, which should help to fix it’s position on market and take a step forward in today’s mobile world.

This master’s thesis deals with selection of optimal information system for medium sized engineering company. Decision to implement a new ERP system is a big step forvard and the main target of this thesis is to make the best possible recommendation how to proceed in this task. Main solution is a new ERP system for this company with economic evaluation and important benefits of this system.