The Master Thesis deals with a business plan for setting up a Boulder Centre in Brno. The centre will comprise of a gym for rock climbing and a bar. The bussines plan is based on economic analyses and determines the conditions and chances of the project implementation.

The dissertation objective is to judge impacts of the crisis on the engineering firm and determinate possibility of their elimination , possibly soften their consequences.

Diploma thesis evaluates the financial situation of the company Z Studio Ltd. in the time period of 2005 - 2009 based on selected methods of financial analysis. It contains recommendations and proposals on possible solutions to improve the current situation and consolidation the financial situation in the future.

This thesis deals with the use of financial and economic indicators in the business. The thesis focuses on assessing business performance based on economic and financial indicators and is primarily based on the balance of financial statements and profit and loss report. The thesis presents suggestions and steps to improve business performance.

This thesis aims to assess the situation of selected organization based on SWOT analysis, Porter's analysis, SLEPTE and Quicktest analysis controlled for some period. The thesis will first explain the different methods and then will be used in real conditions of the selected organization.

The diploma thesis deals with all the steps necessary for preparing a company for the entry of a strategic partner. The output of the analytic part is the SWOT analysis of the company and its field of business. Based on theoretical outputs regarding the investors´deciding over capital input, two major weaknesses are highlighted, the solution to which is the contents of my practical part of the thesis. More specifically, it deals with the changes concerning property evaluation and HR management of the company.

The master’s thesis deals with marketing survey, concretely analysis of customers satisfaction in a sport shop, Florbalovaprodejna.cz, with floorball equipment. In the practical part , the marketing analysis of the company is made with accomplishment and evalutation the customers satisfaction survey. This practical part comes from the theoretic basis of the master’s thesis.The survey of customers satisfaction research is carried out using the questionnaire method. On the basis of learned and evaluated information, acquired from the survey, a suggestion is formed for maintenance of customers satisfaction with sequentially increase the level of satisfaction.

Master’s thesis evaluates the financial situation of DZIMAS Steel, Inc. during the years 2004–2009 by selected methods of the financial analysis. Based on the results of performing analysis the proposal for improvements in problematic areas of company’s financial management are formulated.

The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.

This master`s thesis deals with comprehensive proposal of new web pages design with e-commerce. It contains analysis of actual website, actual trends and design of optimal e-commerce solution, as new web pages design, functions, design of code structure and content structure and its implementation to internet server. It also includes economic point of view and strategic concept of new web with e-commerce.