Tato diplomová práce hodnotí finanční situaci podniku společnosti ABC v období let 2005 – 2008 pomocí vybraných metod finanční analýzy. Zjišťuje problémy a navrhuje možná opatření, jež povedou v budoucnu ke zlepšení stávající finanční situace podniku.

Master's thesis describes analysis of the financial situation of company VIA-REK, Ltd. in years 2005 – 2008 through the chosen methods of financial analysis. It shows strong and weak sides, threads and opportunities of company VIA-REK, Ltd. And propose possible solutions, which could lead to improvement of the company financial situation.

This master thesis deals with the evaluation of the financial situation of the company Chládek a Tintěra, Pardubice a.s. within years 2003-2007, supported by chosen financial indicators. It considers strengths, weaknesses, opportunities and threats of the company. On the basis of the financial situation are suggested possible solutions, which lead to the improvement of the current situation of the company.

My thesis is focused on the issue of marketing research, concretely marketing research of customer satisfaction. The aim of my thesis is gathering of available theoretical data and above all analysis of a chosen company Spa Hodonín with the aim of recognition, if the company attaches sufficient importance of acquiring and analysis of information concerning a customer satisfaction. Practical part is furthermore focused on propsal appropriate changes in activities of analyzed company accord to theoretical data and with the consideration of company conditions.

The subject of this master´s thesis is creating a business plan. Theoretical part describes basic terms about business plan, development and brownfields. Practical part deals with analyses of the problem and making proposals of using football stadium property.

Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.

This master’s thesis gives a development proposal for XYZ, s.r.o. The line of business of this firm is mainly a passenger transportation service by client’s own vehicle. The thesis contains a theoretical review of running a small business, providing a customer service and making a business plan. The development proposal itself provides a highly professional analysis of up to date status of the firm and gives a specific business development programme for the company. Implementation of the proposal will ensure a future growth and also the firm’s profit will increase.

The diploma thesis focuses on the issue of an introduction of a concrete company on the new market in the field of industrial markets (B2B). The theoretical part of the thesis analyses the issue of marketing plan creation and defines the relations, the process of creation and applicable methods. In the analytical part of the thesis the theoretical results are applied on the company MCAE Systems Ltd, which wants to offer their product on the casting market. The proposal part of the thesis proposes a possible process of penetration to the casting market.

The aim of diploma thesis is to analyze international project and optimize project management. Diploma thesis contains theoretical and practical parts. On the base of analysis, current state of non profit management project is identified and recommendations are drawn. These will lead to better planning of similar future projects.

The diploma thesis "Marketing strategy of a company“which is divided into theoretical, analytical and design. The main objective of this thesis is to design a marketing strategy of the manufacturing company, focusing on key products and strengthen its position in the chosen market segment. The chosen strategy is built on identifying key product (the product or at least profitable product, which is losing market position), its detailed analysis and recommendations for appropriate development activities, including its location on the selected market. These outputs are also the basis for the formulation and determination of optimal strategic objectives and action steps to comply with this proposed strategy.