Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.

This diploma work tried to analyse problems concerned with proposal of internet commerce in a firm and especially it includes the proposal of optimal solution for start internet commerce in a company.

The thesis deals with a survey of customer´s satisfaction in Jiří Mahen Library in Brno. The theoretic part describes the problematics of marketing research, the branch of allowance organizations and a questionnaire as a tool for collecting information. The practical part of the diploma work analyses and presents the results from the questionnaire investigation, recommendation and suggestions for improvement, which could lead to increase an of the visit rate of the Jiří Mahen Library, to an improvement of the quality of library services, and customers´ satisfaction.

The diploma work deals with complex analysis of the firm. The theoretical part specifies selected method for analysis. The analytical part applies the findings into the selected firm and followes them up to the recommendation as for decreasing them as for solving some of them , all in condition of the enterpreneurship branch and contemporary economical situation.

Purpose of financial analysis is to evaluate overall financial and economic situation of the company. The financial analysis points out not only strengths, but also helps to find out possible discrepancies in financial economy. Conclusions of financial analysis are used for investment and financial decision-making process and also to inform owners, creditors and other concerned party.

Cielom tejto diplomovej prace je navrhnut podnikatelsky plan na rozvoj malej firmy. V prvej casti je teoreticky opisane prostredie malych firiem. Dalej je skumane obchodne prostredie firmy a adopcia praktik riadenia vztahu so zakaznikmi (CRM) v oblasti malych firiem. V poslednej casti autor navrhuje podnikatelsky zamer jednoduchej webovej CRM sluzby Zakaznici.eu a detailnejsie specifikuje projekt rozvoja.

The aim of master´s thesis is to implement a marketing analysis of company WELLE J.N.K., and then propose changes in the marketing comunication strategy and ensure further development of the company. The emphasis was on analysis of current state and calculate costs in the proposed section, which should help in deciding on its adoption.

The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.

My graduation thesis deals with the questions of opening a new youth hostel. The objective of my thesis is to create the company which runs a hostel. The first part contents theoretic introduction to the problems and definitions of the esential concepts. The other part concerns application of the theory of setup new business in practice - processing a business plan and analysis of competition.

In my master´s thesis I analyse on efficiency of investment project of the company SPAME Ltd. considering the financial analysis. The company intends to implement within the extension of its business activities. Substance of work is assessment of present circumstances of company and its financial analysis, recommendation on business plan and elaboration of planned income statement and its economic evaluation.