The present dissertation is the design of a company's business plan, with a view to the construction of an automobile paint shop, with all the important factors such as economic and non-economic factors, and legislative changes in the branch taken into consideration. Last but not least, the economic standing of the company is also evaluated. The project is simultaneously assessed from the viewpoint of potential implementation of the proposed solution.

This diploma thesis focuses on stock management and related issues in the automotive industry. The thesis is divided into a theoretical and a practical part. The theoretical part discusses general concepts of logistics and stock management. There are described patterns of production and its connection to the warehouse and logistics issues and more. The practical part focuses on a specific environment of companies operating in the automotive industry and describes its parts and logistics processes that are somehow related to the stock management. The practical part is also more elaborated on Aftermarket issues.

his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part of 2010.

Master's thesis elaborates a business plan of real estate agency. On bases of theoretical knowledge and facts found, the thesis presents a concept of establishment, economical evaluation and a feasibility of the project realization.

The aim of this thesis is to undertake a comprehensive analysis of the company. In thesis is used in the analysis PEST Porter’s five forces model, SWOT analysis and fundamental analysis. Based on this analysis were identified shortcomings and proposed improvements. The main problems arising from the resulting analysis is a high percentage of the cost of goods sold, poor payment behavior of customers, through which the company is forced to proceed to bank loans and. It is therefore necessary to eliminate these problems that the company achieves higher margins and higher profit.

The diploma thesis focuses on the issue of establishing a new business - driving school. Specify all the important criteria, that must be taken into account when establishing a new business and summarizes important information used to compile a business plan focusing on the operating of driving school. Also included is a detailed financial plan for the next three years of business, giving an important information about the financial development of this company.

This master’s thesis contains the basis for the business plan of the project – real property sales. An evaluation of the strong and weak points of the project along with the elaboration of a financial and time analysis result from the thesis. Furthermore, the thesis offers a proposal for the most convenient way to continue in this business intention. A particular stress was placed on the cost estimate using the Monte Carlo method.

The Master´s thesis deals with proposal and creation marketing strategy. Thesis describes state of the Eurovia CS, a.s., analyzes microeconomics and macroeconomics surrounding and contains proposals of implementation marketing strategy in the company.

This thesis is focused on the marketing research of customer satisfaction travel agency Likotour. The aim of this work was to find out how much are customers satisfied with this company, with its services. The work should analyze the most important information resulting from the research. It should also sketch pertinent backlog depending on the competitive travel agencies. For the collection of the requisite information I have used questionnaire. On the research basis I have proposed my own suggestions and instructions to increase satisfacion of the customers.

The diploma thesis focuses on the proposition, implementation and evaluation of marketing research of customer satisfaction at 'Big One Fitness'. It addresses the issue of customer satisfaction, services and a questionnaire as the method of questioning. It also analyses the starting position of the company within the competitive environment. Based on the findings of this research it suggests recommendations to enhance customer satisfaction.