The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.

This master thesis is focused on performance evaluation of company AGRI CS a.s., namely the evaluation of financial and business performance using benchmarking. The theoretical part deals with some approaches and methods suitable for the company performance evaluation with an emphasis on benchmarking. The main part however is in-depth case study on business performances of selected company. The core part is financial performance benchmarking based on public data from financial annual accounts. For this purpose I use database Amadeus. I analyzed most of the performance indicators for an average of industry branch as well as for 14 most intense competitors. Final remarks of the thesis discuss the main findings and conclusions of the whole performance analysis. On top of that I present possible recommendations for the selected company in order to enhance or even eliminate identified weaknesses.

Master's thesis deals with the development of business activities in the retail sale of goods. The first part of thesis summarizes the theoretical knowledges, terms and tools related to this issue. The second part of the master's thesis is devoted to the analysis of the current condition of retail market and to a concept of strategy for business development. Above all, improving competitiveness and consolidate its position as the market using modern information technology.

This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.

The aim of the thesis is proposal of marketing plan of Horsefeathers trademark. The theoretical part deals with individual steps of marketing planning, this knowledge are based on specialized literature. In the practical part of thesis is described current situation in company and process analysis. At the end thesis presents proposal for improvements marketing plan based on gained theoretical knowledge.

The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.

This thesis deals with evaluating the financial situation of the company LIPOELASTIC a.s. through deployment of specific tools of financial analysis. The data necessary for financial analysis comes from financial statements of the company. Structure of the thesis is divided onto three parts. Theoretical part contains a set of crucial terms, methods and workflows which are important for designing the individual parts of financial analysis. These methods are practically applied in the practical part. Last part includes the proposals and measures for enhancing financial situation of the company.

The diploma thesis is focused on a preparation of a business plan for the establishment of a new home furnishing fabrics and decorations e-shop. It examines the present market and competition state. It contains a project implementation draft including a financial budget.

My diploma thesis concerns assessment of the company's information system and the following proposal of amendments. Theoretical part comprises a complex summary of the essential problems related to information systems terminology. In the analytical part, the company is assessed with the analytical methods for detecting the current state. The proposed part of the solution systematically comes out of the analytical part and this section`s main objective is a proposal of innovative information system that will bring higher added value to the company and subsequent economic evaluation of this information system.

This master’s thesis deals with ADH Group, s. r. o. performance analysis. The work is divided into two parts. The theoretical part describes the issue of benchmarking on the basis of scientific literature. The practical part is focused on the description of the chosen company and analysis of the coincident situation by using strategic analysis. Afterwards benchmarking method is applied in target to improve business performance. In the conclusion there are proposed some possible measures to increase the company performance.