This diploma thesis focuses on export of Czech products to Romanian market. The author proposes a suitable way of exporting bathroom radiators produced by company Thermal Trend, s.r.o. to Romanian market, with the aim of expanding company’s operations sales.

The diploma thesis is focused on creation of a business plan for establishing a new company. Company makes a new computer sets with water cooling system and own design. The analysis of internal and external environment of the company and particular bisuness plan, are based on theoretical part resources.

The diploma thesis focuses on the analysis and evaluation of proposals to increase customer satisfaction in Paolo Caff. The first part is devoted to the theoretical background of the topic. The next part is an analysis of the current situation of the internal and external environment of the company, as well as an analysis of customer satisfaction following an evaluation of questionnaire-based

The thesis is focused on development of business activities in company PC Dodo s.r.o. This thesis is divided into three parts. The first part is theoretical and it is necessary to understand the issue. The second part analyzes the company and uses knowledge of the theoretical part.The last part deals with own design solutions.

The main goal of this thesis is to create a realistic business plan for small company specialized in the production of bicycle bags in Bučovice. The thesis consists of three basic parts. The first part describes the basic terms, definitions of used analyzes and requirements for the business plan. The analyzes of internal and external environment are performed in the second part. Suggested business plan and schedule of its implementation are described in the last part of the thesis.

The master´s thesis is a proposal of a business plan for establishment of catering company in the city Náměšť nad Oslavou. The theoretical part is focused on the structure of the business plan, necessary analyses, sources of financing, and legal forms of business. In the practical part there is the theoretical knowledge applied to the particular situation, where the feasible entrepreneurial plan will be created.

This master’s thesis “Development of HR management in the company” analyses a way of a management of human resources in a middle sized company, which produces and distributes fibreglass. The goal is to identify a current status and propose corrective measures, which will lead to the improvement in human resource area. By that, company should improve their efficiency, economy and future growth.

This diploma thesis focuses on the design of marketing strategy of new product implementation at dance club Olymp Olomouc, which are courses for seniors. On the basis of theoretical knowledge and application of selected marketing methods is formed the proposal of appropriate marketing strategy. The outcomes of this thesis are specific proposals for individual parts of the marketing strategy by the extended marketing mix.

Master’s thesis is focused on business development of the Rajnošek s. r. o. company. This thesis is divided into four parts. At the beginning there is a description of the problem and there is also introduced the main aim of this thesis and related aims. The next part includes theoretical statements on which the practical part is based on. The practical part deals with issue of the basic information about chosen company and its analysis of current status. At the final part of this thesis are presented the proposals which should guarantee new customers and reduce the seasonal risks.

This thesis deals with a proposal of business development of the company HUDECZEK SERVICE, s. r. o. which provides servicing of industrial electrical equipment. The theoretical part contains characteristics of potential development of the company and description of selected analyses of company’s external and internal environment. These analyses are then applied in the practical part where they are used for appraisal of company’s current situation. The results of these analyses are subsequently processed into concrete proposals for development opportunities leading to a consolidation of current position on the marketplace and an increase of company’s competitiveness.