The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.

This Master’s thesis deals with an analysis of the cosmetic company Mary Kay (Czech Republic), s.r.o. In the theoretical part, basic terms and analyses are described and afterwards used in the analytical part. To determine the current functioning state of the company, the Porter five forces analysis, the SLEPTE analysis, SWOT analysis, and analyses 7S are used. Results of the mentioned analyses provide suggestions and recommendations regarding improvement of the functioning of Mary Kay (Czech Republic), s.r.o. company.

Building a proper marketing strategy is very important for any company that develops its business to gain profits. A thoroughly thought-out marketing strategy is the first step to attracting as many customers as possible to the individual services or products offered by the company. The aim of this diploma thesis is to propose changes in Strachan Group's current marketing strategy with a view to gaining profit and gaining new customers. The thesis is divided into three chapters, one theoretical, one analytical and one practical. The theoretical part deals with the definition of basic theoretical knowledge fromthe field of marketing. The analytical part examines the current situation in and around Strachan Group as well as its current marketing strategy. At the end of the thesis, there are proposals that would complement the current marketing strategy of thecompany.

This diploma thesis called eGovernment from the perspective of interest groups engages with the current topic of the usage of eGovernment in the Czech Republic. The main goal of the thesis is to identify the main benefits and drawbacks of used eGovernment services from the perspective of selected interest groups. Supportive goals of the thesis are to identify interest groups that can view this issue differentially and characterize the actual status of eGovernment in the Czech Republic. A part of this thesis also focuses on the comparison of eGovernment status among the Visegrad Group countries. Benefits and drawbacks of eGovernment are identified by multiple methods, mainly by quantitative pre-research and qualitative research performed by the author of this thesis in the form of questionnaires and interviews with the representatives of selected interest groups. Prior to both types of research, the author conducted SWOT analyses of eGovernment services is conducted from the perspective of all selected interested groups. Furthermore, the thesis contains the analysis of settled Czech case-law that relates to eGovernment. At the basis of the research, the main benefits and drawbacks of eGovernment services are identified. At the end of the thesis, the potential solutions to the identified...

With the decreasing importance of national borders and rise of regions as main actors in economic activity, regional disparities are one of the pressing issues faced by many governments. The objective of this thesis is to look at the case study of trends of Mexican regional disparities. The paper draws from the New Economic Geography, which stresses importance of human and physical capital for economic growth, and Porter's theory of clusters which finds the importance of export for regional development. The paper divides Mexico into three regions: the North; the Centre and the South and uses the SWOT analysis for evaluation of each region. The thesis finds that the North is the region with highest economic performance which is the result of its export-based manufacturing industry. It benefits from its closeness to the US, but it lacks technological research connected to its products, as that takes place in the US. The Centre has been also experiencing growth. Most of its economic activity is located around Mexico City but various clusters have been created in other areas as well. Lastly, the South is the poorest and most diverse region. Its economy is based on oil, tourism and agriculture and it consists of well-performing states as well as of states in viscous cycles of poverty. The paper offers a...

This study examines the current situation regarding e-voting in four selected European countries as well as whether Sweden can implement e-voting and achieve success. With the help of a literature study, the study defines the advantages and disadvantages of e-voting and the traditional voting procedure and through a case study, the current situation is identified by the selected European countries and an interview is conducted to gain an insight into the Swedish voting procedure and where Sweden stands when it comes to e-voting. By analyzing the interview and doing a comparative analysis of the key factors that affected the failure or success of e-voting in the selected countries with the key factors identified in Sweden, the result will be clear whether an implementation in Sweden can be successful or not. / Denna studie undersöker den nuvarande situationen gällande e-röstning i fyra valda europeiska länder samt om Sverige kan implementera e-röstning och nå framgång. Med hjälp av en litteraturstudie definierar studien för- och nackdelarna med e-röstning samt det traditionella röstningsförfarandet och genom en fallstudie identifieras den nuvarande situationen av dom valda europeiska länderna samt att en intervju utförs för att få en inblick av det svenska röstningsförfarandet samt vart Sverige står när det gäller e-röstning. Genom att analysera intervjun och göra en jämförelseanalys av nyckelfaktorerna som påverkat misslyckandet eller framgången av e-röstning i dom valda länderna med dom nyckelfaktorerna som identifierats i Sverige kommer resultatet vara tydligt om en implementering i Sverige hade nått framgång eller inte.

Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. In order to find new opportunities in the environment of increasingly fierce competition, traditional garment enterprises have embarked on the road of strategic transformation.This study takes a garment company DLD as the research subject and displays the primary information through the Business Model Canvas. A case study, therefore, is the research strategy applied in this study, and data are collected through interviews and questionnaires. The primary method of analyzing data is a combination of qualitative and quantitative analysis. The purpose of this study is to provide a useful reference for the enterprise in the transformation of e-commerce. SWOT analysis is conducted under the background information based on the Business Model Canvas, which demonstrates the strengths, weaknesses, opportunities, and threats encountered in the transformation process of its sales channel from offline to online. Combined with the Enterprise Modeling, this study summarizes the strategic transformation of the DLD company and proposes corresponding strategies and recommendations. Implementing the O2O e-commerce mode and the C2B business mode effectively reduces the product backlog and improves the company's competitiveness in the market. In the process of implementing these two modes, establishing a consumer database, unifying product prices, and establishing online and offline coordination teams are some practical methods for adjusting conflicts between sales channels and increasing product update rates. Besides, through the questionnaire, the recommendations proposed in this study are evaluated, two of which required further investigation and design.

The global rail network every year is used to transport approximately 21 billion of people and 10 billion tons of cargo. These numbers is estimated that are going to increase in the future. Railway will become the transportation of the future. The actors involved in the rail market realizing these needs started to invest funds to upgrade both the network and the electronic systems on the trains to meet the demands and attract even more customers. Currently two different electronic systems are installed on-board trains, one related to safety and security and the other for passenger services. For safety and security two different systems have deployed for signaling and train control. The first one is ERTMS system that is mainly deployed in Europe, China and other regions of the world using GSM-R technology operating at 900 MHz while the other one is solely deployed in the USA operating at 220 MHz. For passenger-services more and more operators install Wi-Fi systems on-board the train. Each of these systems has different requirements to function. The common factor of these platforms is the train-borne antenna, which plays an active role to all the systems and can improve the quality of the services provided. SMARTEQ having experience in the transportation sector, more specifically in trucks wanted to explore this growth of rail transport followed by huge investments will create openings to enter the market and expand their business portfolio. The purpose of this report is to deploy a business case for train-antennas in order to help SMARTEQ decide if there is value in the rail sector. To achieve this goal a market analysis was conducted, followed by a technical description of the systems and the needs that exist on antennas and in the end concluding with a business model. This study reveals that antenna-rail market is really difficult to enter for a new company not related to train industry and needs proper acquaintances and partnerships to become a leading supplier. In addition due to the oligopoly of the market, competition is really high and needs a unique and competitive solution both price and technology-wise to attract the end customer.

The aim of this thesis is to asses the financial situation of a company based on the results of financial analysis and to present proposals for improvements in problem areas. The thesis is divided into three parts. In the first part were collected theoretical knowledge and procedures necessary to understand the nature of financial analysis. The second part applies the theoretical knowledge and assess the situation in the given company. In the third part of the work are then presented recommendations for improvement of a problematic areas.

Predmetom tejto diplomovej práce je vypracovanie podnikateľského zámeru pre založenie malej firmy podnikajúcej v oblasti informačných technológií. V teoretickej časti práce sú obsiahnuté teoretické východiská práce a vysvetlenie základných pojmov a konkrétnych metód. Výstupom analytickej časti práce je PESTEL a SWOT analýza spoločnosti a jej okolia. Práca by mala slúžiť ako pomocné vodítko pre zostavenie kvalitného podnikateľského zámeru z teoretického hľadiska.