The goal of thesis is to make external and internal analysis of Kores Praha, spol. s r.o., then evaluate its results and suggest recommendations for the creation of strategy.

This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.

The Johnson City Community Health Center is one of over 1200 community health centers serving over 22 million patients across the United States. Community health centers primarily serve patients with low income or without health insurance, but most serve all the members of their communities. These centers provide many services and treat health problems in a holistic manner in order to improve the health of their communities and also allow the members of those communities to progress. The Johnson City Community Health Center is compared to successful CHCs from across the nation to determine if it has characteristics to be successful in this community. A SWOT Analysis is conducted by evaluating the Marketing Mix, or the Product, Price, Placement, and Promotion, of the center and also by examining the Political, Economic, Social, and Technological environments it operates in. This research determines the internal Strengths and Weaknesses and external Opportunities and Threats of the Johnson City Community Health Center and concludes that it does have the characteristics needed to be successful in the community. This research can be used by center management to improve services, but it can also be used by other researchers to continue evaluations of community health centers across the nation.

本研究以筆記型電腦產業為例，比較研究台灣與日本兩地的電腦產業結構、廠商之經營型態而合作關係。並且由五力分析、SWOT分析、價值鏈分析為分析工具。在五力分析的部分，從供應商、消費者、同業競爭者、潛在競爭者、替代品的構面，來探討台灣與日本廠商在面臨的因素，均衡狀態，配合環境的變動性發展前景等。皆下來在SWOT分析裡面找出整個筆記型電腦產業擁有的優勢、劣勢、機會而威脅，更深入瞭解台灣與日本廠商的現況，在該產業裡為了維持擁有競爭優勢，導出各產業要強化、改善的途徑。在價值鏈分析部分，引用台灣與日本之主要廠商的最近經營型態來舉例，仔細地瞭解而比較兩國廠商的經營方式。最後，並配合各分析的結果，直接進行訪問日台主要筆記型電腦廠商，經由深度訪談與深度蒐集研究的方式，套入產業結構之理論架構，會使得個案之研究更具完備性，找出未來台灣與日本筆記型電腦廠商間的合作關係。 因為筆記型電腦產業的變化非常快，五力、SWOT、價值鏈分析中的結構也隨著有變。本研究將環境之變化導入討論之中，使得產業研究更具動態的時效性，而盡量引用日本與台灣兩地的2000年第一季最新的資料，使得該研究具備動態效果。

印刷電路板產業被稱為「電子系統產品之母」，在我國工業中扮演極為重要的角色，而銅箔基板為印刷電路板生產製造所需之最主要原料，其不僅對印刷電路板產品之品質有很大的影響，也在其材料成本中佔最高的比重。銅箔基板產業上承樹脂、銅箔及玻纖布等原物料供應鏈，下接印刷電路板之製造，居印刷電路板產業鏈之樞紐位置，其重要性不言可喻。 歷經長期的發展，銅箔基板產業已逐漸由成長期步入成熟期，產業的競爭也已趨於白熱化。近年來的產業環境變化，如四C(電腦、通訊、消費性電子與汽車)產業的蓬勃發展、環保意識抬頭及其相關法令政策的制、修訂、大陸世界工廠的成形、以及業界的垂直整併與規模擴張等，除對業者造成衝擊與挑戰外，也帶來了新的機會，如何掌握機會並因應挑戰？考驗著經營者的智慧。 本研究採個案研究方式探討台灣銅箔基板產業之經營策略，首先檢視產業之外部環境，其中並以Porter之五力分析模型進行產業的結構與競爭分析，再彙整出外部環境變化所產生的機會與威脅；其次，透過資料蒐集及深度訪談方式，探討個案公司過去之經營策略與績效、其組織之策略困擾及挑戰、與其內部優、劣勢後，提出研究者對該公司經營策略的觀察與建議。也期望藉本個案研究可以讓台灣的銅箔基板廠商對整體外部環境之變化有更進一步的了解，並可供作其審視組織內部優、劣勢，及擬定經營策略時之參考。 關鍵詞：「印刷電路板」、「銅箔基板」、「經營策略」、「五力分析」、「SWOT分析」 / The printed circuit board (PCB) industry is called “the mother of the products of electronic systems” and plays a very important role in Taiwan’s industry. Copper clad laminate (CCL) is the most essential material necessary to the manufacturing of the PCB. It’s not only strongly related to the quality of the PCB products, but also accounts for the maximum proportion of the material cost. The CCL industry succeeds to the supply chain of materials such as resin, copper and glass cloth and connects with the production of PCB. It’s situated at the pivot position of the PCB industry and the importance of CCL industry is self-evident. After long-term development, CCL industry has gradually stepped into the “maturity stage” from the “growth stage” and the competition in this industry has become intense. The recent changes in the industry environment such as the prosperous development of the 4C industries (Computer, Communication, Consumer electronics and Car), environtal consciousness gaining ground and leading to the legislation and amendment of the related ordinances and policies, the forming of China as the world factory, the industrial vertical integration and scale-up expansion etc. not only result in the impact and challenges but also bring in new opportunities. How to grasp the opportunities and respond to the impact challenges the wisdom of the senior management. The business strategy of Taiwan’s CCL industry was looked into by means of case study in this present research. Firstly, the external environment of the industry was examined among which Poter’s five forces framework was used to analyze the industry structure and the competition inside. Then, the threats and opportunities resulted from the changes of external environment were summarized. Secondly, the case company’s business strategies and achievements in the past, the bother and the challenges of the organization in strategy formulation, the internal strengths and weaknesses of the corporate were investigated via data collection and depth interview. Eventually the observations and suggestions on the business strategy of the case company were addressed. It is hoped that this research could provide Taiwan’s CCL manufacturers with a further understanding to the changes of external environment and serve as a reference resource while the manufacturers examine their strengths and weaknesses and formulate their business strategies. Key Phrase: PCB, CCL, Business Strategy, Five Forces Analysis, SWOT Analysis

近幾年由於「山寨手機」的興起，吸引了大家對於山寨產品的注意力，改變了一般民眾對山寨產品的想法，然而，山寨手機的出現，已經不單是一個社會的獨特現象，它更影響了手機產業供應鏈的生態。因此本研究透過個案研究方法，以B公司做為研究對象，從收集的初級及次級資料中，利用SWOT分析與五力分析作為分析方法，試圖回答下列兩個問題：（1）瞭解「山寨產業」對於PCB產業有何衝擊？（2）面對「山寨產業」的衰退，台灣PCB廠商應如何因應？ 本研究發現，由於B公司初期的企業能力能夠滿足山寨手機的需求，因此能夠在山寨手機興起時從中獲利，然而，隨著山寨手機產業的衰退，本研究認為B公司須採用下列策略因應：（1）淡出山寨手機供應鏈，不再陷入削價競爭的窘境，將目標客戶轉為「白牌手機」廠商，（2）善用大陸市場與低價勞力，由於大陸市場已經從「世界工廠」轉變為「世界市場」，為了服務廣大的消費者，國際大廠紛紛在大陸設立據點，因此B公司應繼續增加昆山廠的生產線，同時，（3）要提高手機用PCB的研發費用，由於傳統山寨手機產業已經衰減，新的需求轉向高階智慧型手機，因此B公司必須手機產品主力從低階四層板，提升為高階的HDI板，除了可以回應智慧型手機的需要外，也慢慢將目標客戶轉移至品牌手機廠商。 本研究主要貢獻是提供企業深入了解山寨手機對手機產業供應鏈之影響，雖然仿冒抄襲是一個新興產業成長的必經之路，然而大陸的山寨手機產業所產生的影響不容小覷，因此本研究以一個曾經受惠於在山寨手機的PCB廠作為研究對象，試圖提出面對後山寨時代的來臨，企業應該用如何回應。 / The rise of bandit mobile phone industry has attracted people’s eye and change people’s mind on bandit products. “Bandit” is not just a unique social phenomenon, but an impact on the outside environment of mobile phone supply chain. This research used case study to investigate the B company, a Taiwanese PCB company as our research object. We utilized SWOT analysis and Porter’s five force analysis as tools with our primary and secondary data to clarify the following two questions: (1) what the influence did bandit industry arise on the PCB industry, and (2) what is the PCB company’s strategy when facing downturn of the bandit mobile phone industry. Our study has found that the B company’s capability matched the need of bandit mobile phone industry at the early stage. However, with the industry declined, we suggest the B company should adapt the following strategies in order to maintain its profit: (1) fade out from bandit mobile phone industry, and turn to white-box mobile phone industry; (2) take advantage of cheap labor cost in China and extend existing production lines; (3) enhance the R&D investment on mobile phone PCB. The major contribution of this research is to help firms understand the influence of bandit mobile phones on mobile phone’s supply chain. Although copy is the necessary evil in the developing industry, however, the impact from it still can’t be ignored. We choose a Taiwanese PCB company, which has been benefited from bandit mobile phones, as our case to identify what’s next for the PCB companies in post bandit mobile phone age.

¡@¡@At present, the essence situation of biotechnology industries in Taiwan lacks a market-oriented innovation system as sturdy as in advanced countries such as U.S.A., Canada, European Union, and Japan, et cetera. In the technology innovation processes including different gradations such as basic science, application research, technologies development and commercialization, all the R&D of biotechnology industries in Taiwan, ready for a innovation system, many strategies and projects with relation to R&D. However, in the commercialization gradation, having an unremarkable and approximate gap among biotechnology industries, venture capitals, authorities, academia, research institutes and corporations, with reciprocal effects to each other, that are inferior to these advanced countries. ¡@¡@The thesis research in estimating for the R&D performances of biotechnology industries in Taiwan, it makes use of the SPSS l0.0 and AMOS 5.0 for Windows to compute all raw data of sampling survey, after analyzing to demonstrate the structural equation modeling of estimating at the R&D performances of biotechnology industries of Taiwan, that the final result make sure of perfect goodness of fit for the model. The model could be transform into different structures to estimating at the R&D performances of all circles of biotechnology, to make up the gap between anticipated success and unexpected failure. ¡@¡@The conclusion reveals a special significance of business management, means that the R&D innovation system of biotechnology industries of Taiwan, should be operated in coordination with specific strategies and policies of the authorities, then certainty executing all science and technology projects to obtain the R&D performances in essence. In other words, the R&D innovation system of biotech industries of Taiwan still has many demands for investing more human resource, venture capital in R&D, having a well-arranged application for system resources, supplying the market with many well-appropriated laws and regulations, to communicating with international science and technology innovation systems in the world, et cetera. After accomplishing all as above, the R&D prospect of Taiwan¡¦s biotechnology industries will be well in the future.

Socioeconomic study is a procedure that ensures that the likely positive and negative impact of a new project on the socioeconomic life of a community is taken into account. It has become a crucial part of sustainable development process. The understanding of socioeconomic study procedures is an increasing necessity for all those involved in the process. Similarly, proper knowledge of the function of socioeconomic study during the environmental impact assessment (EIA) process is of paramount importance for the mitigation of the likely effects of the new development. Furthermore, as the world is gradually growing into a global village, it has become increasingly imperative that organizations integrate the people in their operations' areas in the overall objective of their businesses. Community engagement (CE) is a partnership process that can be used to assess and manage the problem affecting the well-being of a community because of a new development. This research work used the SWOT matrix technique to develop a management framework that companies can use to manage their weaknesses and threats because of inadequate community engagement strategy. To achieve this, the work evaluated the extent to which socioeconomic study is integrated into the EIA processes. It also assessed the extent to which oil companies are using community engagement as a development strategy. The findings of this dissertation revealed that oil explorations in the Niger Delta area have affected the well-being of the people both positively and negatively. Unfortunately, their negative impact outweighed their positive impact. Although they carry out socioeconomic studies, they have been neglecting the recommendations reported in the socioeconomic study document by experts. The level of community engagements therefore has also been very poor. SWOT matrix technique was used to develop the management framework for each company based on the perceived strengths, weaknesses, opportunities and threats of the companies as revealed in this research. This should serve as a guide for the companies in their CE strategies. / Thesis (M.Ing. (Development and Management Engineering))--North-West University, Potchefstroom Campus, 2009.

Socioeconomic study is a procedure that ensures that the likely positive and negative impact of a new project on the socioeconomic life of a community is taken into account. It has become a crucial part of sustainable development process. The understanding of socioeconomic study procedures is an increasing necessity for all those involved in the process. Similarly, proper knowledge of the function of socioeconomic study during the environmental impact assessment (EIA) process is of paramount importance for the mitigation of the likely effects of the new development. Furthermore, as the world is gradually growing into a global village, it has become increasingly imperative that organizations integrate the people in their operations' areas in the overall objective of their businesses. Community engagement (CE) is a partnership process that can be used to assess and manage the problem affecting the well-being of a community because of a new development. This research work used the SWOT matrix technique to develop a management framework that companies can use to manage their weaknesses and threats because of inadequate community engagement strategy. To achieve this, the work evaluated the extent to which socioeconomic study is integrated into the EIA processes. It also assessed the extent to which oil companies are using community engagement as a development strategy. The findings of this dissertation revealed that oil explorations in the Niger Delta area have affected the well-being of the people both positively and negatively. Unfortunately, their negative impact outweighed their positive impact. Although they carry out socioeconomic studies, they have been neglecting the recommendations reported in the socioeconomic study document by experts. The level of community engagements therefore has also been very poor. SWOT matrix technique was used to develop the management framework for each company based on the perceived strengths, weaknesses, opportunities and threats of the companies as revealed in this research. This should serve as a guide for the companies in their CE strategies. / Thesis (M.Ing. (Development and Management Engineering))--North-West University, Potchefstroom Campus, 2009.

The main purpose of dissertation was to be formed economic characteristics district Tabor with appreciation status of the small and middle companies in a given district and possibility their next development. The partial purpose was activity analysis to the local action groups, their comparison and meaning for the development of the small and middle companies. The first step in the processing of the thesis was the study of literature. For the diploma thesis was the method of comparison, the questionnaire and the method of SWOT analysis.