The album Siembra (Fania 1978) by Rubén Blades and Willie Colón marked the arrival of Salsa consciente -- a strain of New York City Salsa inspired by the global youth revolution of 1968 and the cultural nationalism of the Afro-American Black Panthers and Puerto Rican Young Lords, which gave audible form to Latinidad -- the sociopolitical identity of Latinos in the U.S. and beyond. This dissertation analyzes the development of Salsa consciente as a musico-poetic movement that emerged in the mid 1970's and continued as a leading trend at least until 1991. This musical phenomenon expressed the ethnic consciousness of urban immigrants who came to feel that they all lived in una sola casa (one and the same house) or, in the same meta-barrio (urban meta-neighborhood or ghetto), a semiotically constructed abstract meeting space where Latino and Latin Americans interact through the lingua franca of politicized dance music. The style was catalyzed by performers such as Willie Colón, Ray Barretto, Cheo Feliciano, and Eddie Palmieri, following the intellectual lead of composers Rubén Blades and Catalino "Tite" Curet Alonso. The term consciente applied to Salsa evokes the idea of class consciousness in the Marxist sense (1971, cf. Lukacs' History and Class Consciousness) and/or an ethical conscience that rejects consumerist individualism in favor of social solidarity. The artists may have intentionally chosen ambiguity as a means of defying existing political labels. Spread through the media of vinyl records and commercial radio, Salsa consciente was rapidly embraced by communities of various national origins as the socio-musical signature of Latino ethnicity in New York and beyond (cf. Zea, 1986; Padilla 1989; Davila, 2002; Ramirez, 2002; Aparicio, 2003; Caminero-Santangelo, 2007). The genre and its context are documented here through fieldwork combined with textual and sonic analysis of representative tracks, which are linked for this purpose at www.salsaconsciente.wordpress.com.

Thesis (Ph. D.)--University of California, San Diego, 2006. / Title from first page of PDF file (viewed June 27, 2006). Available via ProQuest Digital Dissertations. Vita. Includes bibliographical references (p. 853-893).

Dissertação (mestrado)—Universidade de Brasília, Instituto de Ciências Biológicas, Departamento de Fitopatologia, 2007. / Submitted by Ruthléa Nascimento (ruthleanascimento@bce.unb.br) on 2015-10-05T16:20:07Z No. of bitstreams: 1 Dissert_Anelise Orilio.pdf: 2146597 bytes, checksum: 218ace7315aad0f1ee3fc2b4fd23b756 (MD5) / Approved for entry into archive by Ruthléa Nascimento(ruthleanascimento@bce.unb.br) on 2015-10-05T16:20:31Z (GMT) No. of bitstreams: 1 Dissert_Anelise Orilio.pdf: 2146597 bytes, checksum: 218ace7315aad0f1ee3fc2b4fd23b756 (MD5) / Made available in DSpace on 2015-10-05T16:20:31Z (GMT). No. of bitstreams: 1 Dissert_Anelise Orilio.pdf: 2146597 bytes, checksum: 218ace7315aad0f1ee3fc2b4fd23b756 (MD5) / A mandioquinha-salsa é uma planta propagada vegetativamente e durante o seu cultivo sucessivo pode ocorrer o acúmulo de patógenos de infecção sistêmica como vírus, resultando em decréscimo da produção. No Brasil, é comum observar plantas de mandioquinha-salsa apresentando sintomas de mosaico, mosqueamento e deformação foliar, semelhantes a infecção por vírus. Evidências de ocorrência de vírus infectando esta cultura já foram relatadas, porém nenhum estudo de identificação e caracterização havia sido realizado. O objetivo do presente trabalho foi caracterizar biológica, sorológica e molecularmente um vírus isolado de mandioquinha-salsa e desenvolver técnicas para a sua detecção. Um isolado de vírus foi obtido a partir de mandioquinha-salsa coletada para estudo de micropropagação, denominado isolado C17, e que foi selecionado para a caracterização. Este vírus causa em Nicotiana benthamiana, hospedeiro usado para manutenção, sintoma de deformação foliar, bolhosidades e mosaico. O isolamento biológico foi realizado a partir do extrato da planta original de mandioquinha-salsa infectada em Chenopodium quinoa. Este isolado apresentou círculo de hospedeiros restrito e foi transmitido por afídeos de maneira não persistente. Partículas virais foram purificadas e análise ao microscópio eletrônico revelou partículas alongadas e flexuosas, típicas de espécies de Potyvirus. Em gel de poliacrilamida, a capa protéica apresentou uma proteína com peso molecular de aproximadamente 33 kDa, que em teste de Western blotting foi reconhecida especificamente pelo anti-soro policlonal produzido contra a proteína da capa do isolado C17. O anti-soro produzido em coelho a partir de partículas purificadas apresentou alta especificidade e sensibilidade. Amostras de campo do banco ativo de germoplasma de mandioquinha-salsa da Embrapa Hortaliças foram avaliadas por ELISA. A detecção foi positiva em 93 % das amostras, demonstrando a grande aplicabilidade do antisoro em testes diagnósticos de amostras do campo. A porção 3´ terminal do genoma do vírus (1,7 kb) foi clonada por RT- PCR e sequenciada em sequenciador automático. A análise da seqüência nucleotídica do fragmento clonado revelou uma fase aberta de leitura incompleta (sem o códon de iniciação) que codifica uma parte da proteína NIb (polimerase viral) e capa protéica (CP), seguida de uma região 3´ não traduzida (3’ UTR). A sequência nucleotídica da CP e da 3' UTR apresentou baixa porcentagem de identidade com seqüências de outros potyvírus depositados em bancos de dados públicos. A maior porcentagem de identidade nucleotídica da CP foi de 63 % para Araujia mosaic virus e da seqüência de aminoácidos foi de 60 % para Narcissus late season yellows virus (NLSYV). A análise filogenética confirmou o agrupamento do C17 com o NLSYV e sugeriu que estes podem ter evoluído de um ancestral em comum. De acordo com o critério molecular para demarcação de espécies de Potyvirus, 82 % e 76 % de identidade na comparação da seqüência de aminoácidos e nucleotídeos da CP, respectivamente, o isolado C17 de mandioquinha-salsa pode ser considerado como uma nova espécie de vírus pertencente ao gênero Potyvirus, e o nome Arracacha mottle virus é proposto. Com o intuito de desenvolver uma ferramenta de detecção mais sensível que a sorologia, primers específicos foram desenhados e avaliados. Um par de primers mostrou excelentes resultados de especificidade e sensibilidade, sendo recomendados para o uso em testes de detecção em situações de necessidade de alta sensibilidade. A seqüência da região 3’ terminal genômica deste vírus foi bastante distinta dos demais potyvírus, portanto a clonagem do genoma para sequenciamento completo foi realizada. Utilizou-se a estratégia de RT-PCR com primers desenhados em regiões conservadas do genoma dos potyvírus mais próximos. Um total de dez clones foram obtidos, o que corresponde a 90% do genoma do vírus. A seqüência nucleotídica destes clones estão sendo determinados por primer walking. Até o momento, 70 % da seqüência de nucleotídeos do genoma já foi determinada. Este é o primeiro relato de identificação e caracterização de vírus infectando mandioquinha-salsa no Brasil. ________________________________________________________________________________ ABSTRACT / Arracacha plant is vegetatively propagated and during its continuous cultivation accumulation of systemic pathogens, such as viruses, can occur resulting in decreased production. In Brazil, it is common to observe arracacha plants with symptoms of mosaic, mottling and leaf deformation, similar to virus infection. Evidences of virus occurrence have been reported, but their identification and characterization were not carried out. The objective of this study was to characterize at the biological, serological and molecular level a virus isolated from arracacha, and to develop detection techniques. The virus isolate was obtained from an arracacha plant collected for micropropagation studies. This isolate was named C17, and selected for characterization. This virus caused in Nicotiana benthamiana plants, the maintenance host, symptoms of leaf deformation, blistering and mosaic. Biological isolation was conducted from the extract of the original arracacha plant inoculated in Chenopodium quinoa leaves. This isolate had a narrow host range and was transmitted by aphids in a non-persistent manner. Viral particles were purified and EM analysis revealed flexuous and filamentous particles, typical of Potyvirus species. A SDSPAGE revealed a coat protein of ca. 33 kDa, which was specifically recognized by the C17 polyclonal antiserum by Western blotting. This antiserum was produced in rabbits from purified particles, and was shown to be highly specificic and sensitive. Samples of the germplasm bank of arracacha of Embrapa Hortaliças were tested by ELISA. A total of 93% were positive for the presence of C17, demonstrating the applicability of this antiserum in diagnostic tests in field collected samples. The 3’ genomic portion of the virus genome (1,7 kb) was cloned by RT-PCR and sequenced in an automated sequencer. Nucleotide sequence analysis of the cloned fragment showed a partial ORF (without the start codon) encoding the 3’ portion of the NIb protein (viral polymerase), and the coat protein (CP), followed by a 3' untranslated region (3'UTR). The CP and 3’ UTR nucleotide sequence shared low identity with other potyvirus sequences in public databases. The highest nucleotide identity was 63 % with Araujia mosaic virus (ArjMV), while the highest amino acid identity (60 %) with Narcissus late season yellows virus (NLSYV). The phylogenetic analysis confirmed the clustering of C17 isolate with NLSYV and suggested that they may have evolved from a common ancestral. According to the species demarcation criterion for Potyvirus species (82% and 76% identity of CP amino acid and nucleotide sequence, respectively), C17 isolate can be considered as a novel virus belonging to the Potyvirus genus. The name Arracacha mottle virus is proposed. In order to develop a detection tool more sensitive than serology, specific primers were designed and evaluated for the use in RT-PCR. One primer pair showed excellent specificity and sensitivity results and is recommended for application in detection tests when high sensitivity is needed. The sequence of the 3' terminal end of this virus was quite different from other potyviruses, hence complete genome cloning was attempted. The strategy used was based on RT-PCR with primers designed towards conserved regions of the potyvirus genome. A total of ten partial clones were obtained, which corresponded to 90% of the viral genome. Inserts of these clones are being sequenced by primer walking. To date, 70% of the nucleotide sequence has already been determined. This is the first report of the identification and characterization of a virus infecting arracacha in Brazil.

El Perú tiene una gran diversidad agropecuaria y gastronómica en las tres regiones naturales del país. La variedad culinaria de la costa y de la sierra predomina en los consumidores de Lima Metropolitana, y el acompañamiento preferido de las comidas son las cremas o salsas picantes hechas principalmente a base de rocoto o ají amarillo. A pesar del boom gastronómico de los últimos años, parte de la población desconoce acerca de los insumos y productos de la región amazónica. Según un estudio elaborado por Ipsos, el 89% de la población peruana consume alguna salsa picante con una frecuencia de 3 a 5 veces por semana, esta costumbre hace que en nuestro país se consuma más de 17,000 toneladas de ají al año. Sin embargo, las salsas picantes hechas a base de insumos amazónicos son aún desconocidas por el consumidor limeño de los NSE A, B y C. Para conocer acerca de la preferencia de salsas picantes en los consumidores descubrimos que la mayoría de personas prefiere el consumo del rocoto; sin embargo no descartan el experimentar con una salsa picante nueva de origen amazónico. Es por ello que presentamos nuestro producto “Selvana”, una salsa picante que está hecho a base de insumos naturales provenientes de la selva peruana tales como la cocona, el ají charapita y el sacha culantro. Esta es una nueva opción de salsa picante de sabor rico, exótico y natural que puede llegar a satisfacer el paladar de hombres y mujeres que viven en la ciudad de Lima y convertirse en el acompañamiento perfecto para realzar el sabor de sus comidas. / Peru has a great agricultural and gastronomic diversity in the three natural regions of the country. The culinary variety of the coast and the mountains predominates in the consumers of Metropolitan Lima, and the preferred accompaniment of the meals are spicy sauces made mainly with rocoto or ají amarillo. In spite of the gastronomic boom of recent years, part of the population is unaware of the inputs and products of the Amazon region. According to a study carried out by Ipsos, 89% of the Peruvian population consumes some hot sauce with a frequency of 3 to 5 times a week, this custom makes that our country consumes more than 17,000 tons of chili peppers a year. However, the spicy sauces made from Amazonian inputs are still unknown to the Lima consumer of NSE A, B and C. In order to know about the preference of spicy sauces in the consumers we discovered that the majority of people prefer the consumption of the rocoto; nevertheless they do not discard experimenting with a new spicy sauce of Amazonian origin. That is why we present our product "Selvana", a hot sauce that is made from natural inputs from the Peruvian jungle such as cocona, charapita chili and sacha culantro. This is a new option of spicy sauce with a rich, exotic and natural flavor that can satisfy the palate of men and women who live in the city of Lima; and become the perfect accompaniment to enhance the flavor of their meals. / Trabajo de investigación

En este proyecto se manifiesta una idea de negocio planteada por un grupo de estudiantes de la UPC. Los conocimientos aprendidos a lo largo de la carrera de cada uno han sido expuestos en el siguiente Trabajo. En primer lugar, hemos identificado el problema donde el usuario se ve en la necesidad de quedarse en casa tras el temor a la inseguridad ciudadana, en donde los altos índices de delincuencia han hecho que las personas opten por permanecer en casa o un lugar privado para pasar un buen momento. Por esta razón, creamos un producto para que las personas disfruten de un momento ameno sin exponerse. Siendo nuestro público objetivo personas de 18 a 60 años de edad de los NSE A - B de las zonas 7 y 8 de la ciudad limeña. Por esta razón, fundamos Tantay, una salsa de ají con finas hierbas 100% natural, elaborada con ingredientes de calidad de procedencia peruana y bajo un proceso artesanal, siendo una opción de acompañamiento para snacks u otros alimentos. Una combinación de sabores y texturas es lo que representa nuestra salsa, gracias a la amplia variedad de insumos nacionales que proporcionarán frescura y naturalidad al producto. Para lograr todo lo mencionado, hemos desarrollado un análisis donde se desarrollará planes estratégicos que abarquen Plan de Marketing, Plan operacional, Plan de Recursos Humanos, Plan de Responsabilidad Social y el Plan Financiero para poder evaluar la empresa y desarrollar el proyecto con éxito. / This project manifests a business idea raised by a group of UPC students. The knowledge learned throughout the career of each one has been exposed in the following Work. Firstly, we have identified the problem where the user sees himself in the need to stay at home after fear of citizen insecurity, where high crime rates have made people choose to stay at home or a private place to have a good time. For this reason, we create a product for people to enjoy a pleasant moment without exposing themselves. Our target audience is people between 18 and 60 years of age from the NSE A - B of zones 7 and 8 of the Lima city. For this reason, we founded Tantay, a chili sauce with fine herbs 100% natural, made with quality ingredients of Peruvian origin and under an artisanal process, being an accompaniment option for snacks or other foods. A combination of flavors and textures is what our sauce represents, thanks to the wide variety of national ingredients that will provide freshness and naturalness to the product. To achieve all of the aforementioned, we have developed an analysis where strategic plans will be developed that include the Marketing Plan, the Operational Plan, the Human Resources Plan, the Social Responsibility Plan and the Financial Plan in order to evaluate the company and carry out the project successfully. / Trabajo de investigación

El presente proyecto de investigación consiste en el desarrollo del negocio Chamu Chamu. Este proyecto trata de una línea premium de salsa de ají charapita con Camu Camu y Granada. Este trabajo nos permite ver la viabilidad que tiene este proyecto en corto, mediano y a largo plazo a través de las distintos estudios ejecutados en Lima metropolitana para personas entre 25 a 55 años de edad del nivel socioeconómico A y B. Es por ello que se pudo evidenciar que el público objetivo desea experimentar el poder captar en su paladar un nuevo sabor de salsa de ají para que pueda acompañar a sus platos favoritos. Sin embargo, esta necesidad no se puede satisfacer en los distintos puntos de venta como mercados, ferias, tiendas físicas, los cuales no tienen este tipo de producto lo que causa una insatisfacción en los consumidores. Al desarrollar este proyecto se realizó distintas entrevistas online, encuestas, marketing digital en redes sociales. Realizando una investigación a fondo sobre el mercado de ajíes para poder llevar a cabo este trabajo. / This research project consists of the development of the Chamu Chamu business. This project is about a premium line of chili pepper sauce with Camu Camu and Granada. This work allows us to see the viability of this project in the short, medium and long term through the different studies carried out in metropolitan Lima for people between 25 and 55 years of age of socioeconomic level A and B. That is why it was evident that the target audience wants to experience being able to capture a new flavor of chili sauce on their palates so that they can accompany their favorite dishes. However, this need cannot be satisfied in the different points of sale such as markets, fairs, physical stores, which do not have this type of product, which causes dissatisfaction in consumers. When developing this project, various interviews online, surveys, digital marketing on social networks were carried out. Carrying out research on the chili pepper market in order to carry out this work. / Trabajo de investigación

This thesis investigates Brasil’s Nightclub, a Philadelphia salsa club, as a site at which notions of Latino/a identity are produced and performed. Research for the thesis was conducted over the course of five months and was ethnographic in nature. From February 2016 until June 2016, the author attended Brasil’s Nightclub and collected participant observations and interviews. Findings reveal how the club accommodates multiple conflicting narratives of Latino/a identity and how these narratives are embodied through salsa dance practices. / Dance

FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgico / Caracterizar as incapacidades fÃsicas, a limitaÃÃo de atividade e restriÃÃo da participaÃÃo social de pessoas no momento pÃs-alta de hansenÃase diagnosticadas no perÃodo de 2004-2006 no MunicÃpio de Fortaleza/CE. METODOLOGIA. Estudo transversal realizado em unidades bÃsicas de saÃde da Secretaria Executiva Regional III, no perÃodo de agosto de 2008 a maio de 2009. Foram avaliados 45 pacientes em pÃs-alta de hansenÃase. Realizou-se avaliaÃÃo simplificada das funÃÃes neurais. AlÃm disso, foram aplicados a escala Triagem para LimitaÃÃo de Atividade e ConsciÃncia de Risco (âSALSAâ) e a escala de ParticipaÃÃo Social. RESULTADOS. A populaÃÃo do estudo foi composta em sua maioria por mulheres (60%), com idade mÃdia de 53,5 anos. Os participantes, em sua maioria, eram multibacilares (55,6%). Constatou-se um aumento de pacientes com graus 1 e 2 na atualidade, comparado com o momento da alta da poliquimioterapia. 60% dos pacientes apresentaram escore EHF (eye, hand, foot) 0. A maioria (84,4%) dos pacientes nÃo apresentou restriÃÃo à participaÃÃo social, 66,6% nÃo apresentaram limitaÃÃo funcional, mas 75,5% exibiram consciÃncia de risco 0. Houve correlaÃÃes significativamente positivas entre os escores SALSA e EHF (p=0,0254; rho=0,3330), SALSA e ParticipaÃÃo Social (p=0,0004; rho=0,5056) e ParticipaÃÃo Social e EHF (p=0,0100; 0,3800). CONCLUSÃES. Existe necessidade da continuidade da assistÃncia visando à integralidade da atenÃÃo, de forma a assegurar aÃÃes preventivas, curativas e de reabilitaÃÃo. O perÃodo pÃs-alta da doenÃa necessita de cuidados e acompanhamento dos pacientes, em razÃo do risco do desenvolvimento de reaÃÃes, incapacidades fÃsicas e restriÃÃo à participaÃÃo social dos indivÃduos. / To describe clinical and psychosocial aspects of leprosy patients after release from treatment, who were diagnosed from 2004-2006 in the city of Fortaleza (Cearà State, Brazil); to describe in these patients activity limitation, safety awareness and social participation. METHODS. A cross-sectional study was carried out in primary health care centers of Fortaleza, from August 2008 to May 2009. Forty-five patients after release from treatment were included. A structured questionnaire was applied, and neural functions of peripheral nerves were assessed. In addition, the Screening of Activity Limitation and Safety Awareness (SALSA) and the Social Participation scale were applied. RESULTS. The majority of the study population consisted of females (60%), with a mean age of 53,5 years, mainly of underprivileged socio-cultural status. 55,6% were classified as multibacillary. We observed an increase of disability grading 1 and 2, as compared to the date of release from treatment with multidrug therapy. Sixty % of the patients presented with an EHF score of 0. The majority (84,4%) did not show any restriction of social participation, 66,6% did not have any functional limitation, and 75,5% did not present any safety awareness. There was a positive correlation between SALSA and EHF scores (p=0,0254; rho=0,3330), SALSA and Social Participation (p=0,0004; rho=0,5056), and Social Participation and EHF score (p=0,0100; rho=0,3800). CONCLUSIONS. Considering the fact that a considerable part of patients presented with sequels and light functional limitations, and that few had low safety awareness, we conclude that patients need special attention after release from multidrug therapy. Health education activities should be intensified, as the majority of patients, even after treatment, had limited knowledge about the disease and as a considerable part suffered from discrimination.

El presente trabajo de investigación consiste en el desarrollo de un proyecto de negocio que tiene como nombre "PIKAY- Salsas Gourmet", el cual es una salsa picante a elaborada a base de maracuyá con ají charapita. Este negocio refleja viabilidad en un corto, mediano y largo, mediante el estudio ejecutado en la zona 6 (Jesús María, Lince, Pueblo Libre, Magdalena, San Miguel) y zona 7 (Miraflores, San Isidro, San Borja, Surco, La Molina) de Lima Metropolitana, específicamente con los sectores de nivel socioeconómica "A" y "B". Por consiguiente, se pudo evidenciar el escaso conocimiento que existe en el mercado actual sobre las salsas a base de productos originarios de la Selva. El público objetivo que desee experimentar nuevos sabores en su paladar y/o acompañar a sus platos, piqueos, entre otros suelen no encontrar variedad, respecto a los sabores en las salsas. No obstante, los mercados, puntos de venta y ferias no tienen este tipo de productos para ofrecer al mercado de manera masiva. Es por ello la insatisfacción de los consumidores, debido a la escasa presencia de las salsas con sabor exótico en el mercado.Para la ejecución del proyecto se desarrollaron entrevistas, encuestas, participación a ferias, puntos de ventas y redes sociales. Asimismo, se realizó una ardua investigación sobre la industria alimentaria y, de esta manera, considerar los recursos claves relacionados al negocio para llevar a cabo el proyecto. / The present research work consists of the development of a business project, that gets the name of ""PIKAY- Salsas Gourmet"", which is a spicy sauce made of passion fruit and Charapita pepper. This business reflects viability in a short, medium and long period, by means of the study carried out in the area 6 (Jesús María, Lince, Pueblo Libre, Magdalena, San Miguel) and the area 7 (Miraflores, San Isidro, San Borja, Surco, La Molina) from the city of Lima, specifically in the sectors of socioeconomic level “A” and “B”. Therefore, it shows there is little knowlegde that exists in the current market about sauces made from native products of our jungle. The target market that wishes to experiment and taste new flavours in their meals, snacks, among others, do not usually find a variety of different sauces. However, the markets, points of purchase and fairs do not have this type of products to offer to the public on a massive scale. That is the reason why a lot of customers are dissastified, due to the lack of sauces with exotic flavours in the market. To execute this project, interviews, polls, participation in fairs, points of purchase and social networks were developed. Adittionally, an arduous investigation was done about the food industry, and it considers the key resources related to the business to carry out this project.. / Trabajo de investigación

La timba es un fenómeno musical de gran impacto social, pues, facilitó la expresión de las emociones populares y elevó una voz de protesta en el contexto socioeconómico de Cuba. Así mismo, es comprendida como un nuevo sonido de la salsa cuyo origen se debe a la influencia de música estadounidense como el jazz, el funk y el rock mezclado con ritmos afrocubanos. En el Perú, la timba ha sufrido diversos cambios, a través de lo que llamamos “simplificación musical”, debido a que su interpretación requiere de un nivel técnico que no todos los músicos locales poseen y, para adaptarla al mercado peruano, haciéndola más sencilla y comercial. Todo ello motivó a investigar sobre el tema y plantearse las siguientes interrogantes: ¿En qué se diferencia la timba en Cuba y en Perú? ¿En qué consiste la simplificación de elementos musicales en la sección vientos del tema “Fururu Farara” de la agrupación “Los Conquistadores de la Salsa” del Perú? Siendo este el objetivo se analizó tanto el tema anterior como “No se Puede Tapar el Sol” de la agrupación NG la Banda, de Cuba. Asimismo, se realizaron entrevistas a seis músicos y productores para indagar acerca de su experiencia y así comparar y contrastar sus respuestas. En esta investigación cualitativa básica se llevó a cabo una estrategia de triangulación metodológica, tomando en cuenta las bases teóricas, el análisis musical y las entrevistas realizadas, para luego concluir en que la agrupación “Los Conquistadores de la Salsa” simplificó los elementos musicales en la sección vientos del tema “Fururu Farara”, haciendo los arreglos técnicamente más accesibles para los músicos locales y más atractivos para el público consumidor