全球主要國家正積極推展「行動電視」服務，手持式行動電視將整合無線電視台、手機、電信以及創意與內容產業，被視為新媒體藍海，電視業者與電信業者都有意搶攻行動電視這塊商機。手機結合電視將成為未來行動多媒體影音平台主流，但基於台灣在發展數位廣播技術與相關接收設備產品的時程，遠落後其他已開發國家及開發中國家，因此未來發展的不確定性仍高。本研究主要以SRI情境分析法，對未來五年內台灣行動電視產業的發展進行分析預測，亦進一步探討世界主要國家其行動電視市場發展成功的關鍵因素以及台灣行動電視產業的主要影響因素。針對上述研究問題，本研究之研究結論如下： 1. 在世界各國其行動電視市場發展成功的關鍵因素方面，包括終端設備的多樣性、政府對產業的整體態度、業者策略聯盟的效應、多元或專屬的內容、彈性的營運模式及市場內需需求量。 2. 在台灣行動電視產業發展主要影響因素方面，主要涵蓋政策、技術標準及市場環境等三大構面。 3. 在我國政府與業者在行動電視產業未來的發展策略方面，主要有四大重點策略包括重視軟體研發能力、成立獎勵投資方案、創造產品差異性以及強化進入障礙屏障。 / The world's major countries are actively promoting the "Mobile TV" service, handheld mobile TV will be integrated wireless television stations, cell phones, telecommunications, and the creativity and content industry, as new media’s BlueOcean, the television industry and the telecommunication operators have the intention to grab this business opportunities. Mobile TV will be a multimedia platform for future mainstream, but based on Taiwan in the development of broadcasting technology and related products, far behind other developed countries and developing countries, therefore the future development of the uncertainty is still high. This research is based on SRI scenario forecasting methodology to predict mobile TV industry development trend in Taiwan in the next coming 5 years period, also further explore the key success factors of major countries mobile TV market, and the main influence factors of Taiwan mobile TV industry. The following is the conclusion of this research. 1. The key success factors of major countries mobile TV market, inclusive of the diversity of terminal equipment, government’s attitude, the effects of strategic alliances, Diversity of content, Flexible business model and Market demand for domestic. 2. The main influence factors of Taiwan mobile TV industry, included policies, technical standards and market environment. 3. The future development strategy at mobile TV industry, inclusive of software development capacity, encourage investment program, create product differentiation and strengthen the barrier of entry barriers.

幹細胞在組織器官再造中的價值已成共識，由幹細胞體外培養誘導的細胞、組織和器官，用於移植時可避免免疫排斥。未來，幹細胞將在組織工程領域搶盡頭采，逐步取代傳統的異體移植。因為成體幹細胞在人體內的數目通常不多，骨髓中每1 萬個到1 萬5 千個細胞才有一個造血幹細胞(hematopoietic stem cell)，必須要經過特殊的血球分離系統才能取得足夠量，目前醫界與學界所採用的血球分離儀器主要分為螢光細胞免疫分析儀(FACS)，另外，有鑑於使用者對於可攜式的需求加上半導體技術的成熟，目前還有一項全新的微導流技術被開發，因此對於幹細胞的研究，無論是胚胎幹細胞或是造血幹細胞，一個良好適用的血液分流系統都是必須而且重要的，我們也可以看見，隨著幹細胞的運用日趨廣泛，血液分流系統技術未來成長潛力更加可以預期。 本研究係採用SRI情境分析方式，透過包含學界及實務界的專家群會議，輔以腦力激盪的方法討論出關鍵決定因素與驅動力量，並以二個不確定軸面形成情境主軸，發展擴充成為情境內涵，再就各選定之情境(微導流領先，技術導向，美麗舊時光)內容進行SWOT及策略發展分析，並發展出細胞分流技術之市場及技術共同發展策略： 1. 積極推動幹細胞研究，增加市場需求。 2. 與國際同步建立儀器的確效與驗證模式，減少法規對於儀器的限制。 3. 積極推動產業的國際化，增加產業範疇 4. 積極發展奈米技術，同步提昇微小化技術與染色技術。 5. 流體與驅動技術的持續開發。 6. 光電偵測系統的研發方向。 7. 國家介入釋放舊的半導體製程技術。 關鍵字：SRI情境分析法，細胞分流技術，微導流技術，螢光細胞分析儀，情境預測，SWOT分析。 / Stem cell's value in the tissue engineering is given a new lease of life to has already become the common understanding, train the cell , tissue and organ from stem cell, can prevent the immunity from repelling when being used for transplanting. In the near future, the stem cell will rob the end to adopt in the field of tissue engineering, will replace traditional allograft to transplant progressively. Because body stem cell usually few figure having in human body, every ten thousand have a hematopoietic stem cell in the bone marrow, must pass the special cell sorting system to make enough quantity. No matter in clinical use or academic research use, fluorescence active cell sorting system is only way to separate stem cells from blood or bone marrow. For adding the maturity of the technology of the semiconductor to with the demand of the type, a brand-new cell sorting technology with micro fluidic system is developed at present, so the research to the stem cell, no matter embryo stem cell or hematopoietic stem cell, one good suitable cell sorting system must and important, we can see with application of stem cell being becoming extensive, cell sorting systematic technology grow up potentiality may it is expected future too. This research adopts SRI scenario analysis, through include academic researchers and expert groups of meeting, commercial end users, it produce the key decisive factor and drive strength to discuss so as to method that mental work agitate to complement, and with form the situation main shaft the 2 uncertain axle, development expands and becomes situation intension, selected situation content analyzed SWOT and tactics development each, erupt simultaneously and exhibit the market that the cell sorting technology and common development tactics of technology. In this research, our conclusions are as follows: 1. Actively prompt nano- technology research. 2. Actively promote stem-cell research. 3. Actively promote the research of cell's mark. 4. Develop monoclonal antibody commercialized channel and research. 5. Develop Micro fluidics and micro pumping system technology. 6. Develop the photo electricity detecting system. Key word: S R I scenario analysis methods, cell sorting system, micro fluidics system, fluorescence active cell sorting system, technology forecasting, scenario forecasting.

有鑑於台灣將於2006 年全面轉換現有類比電視系統，進入數位 電視時代，此趨勢亦將帶動數位電視未來的成長與發展，但基於台灣 數位視訊服務與接收設備產品正處於起飛的階段，未來發展的不確定 性仍高，因此其市場商機與未來技術之發展就非常值得進行研究與探 討。故本研究藉由SRI 情境預測法，對台灣未來5 至10 年的有線數 位機上盒(Digital Cable STB)的功能、技術需求與市場狀況做分析預 測，並針對可能發生的情境，提出因應策略，以提供有線數位式機上 盒供應商做未來策略決策時的參考。 本研究係透過包含學界及實務界的專家群會議輔以腦力激盪的 方式循序討論出關鍵決定因素與驅動力量，並以三個不確定軸面形成 情境主軸，發展擴充成為情境內涵，再就各選定之情境(風雲年代、 市場導引、技術革命及夕陽餘暉)內容進行SWOT 及策略發展分析， 並發展出有線數位STB 供應商之市場及技術共通發展策略： 在市場發展策略方面，建議台灣數位有線STB 供應商考慮： 1.形成同業默契，避免掀起價格戰，維持合理利潤。 2.為避免分散力量，造成惡性競爭。應尋求同、異業結盟，擴大業務 規模及市場佔有率，並提高對供應商的議價力量。 3.與TV 業者結盟，推廣HDTV 市場。 4.取得主要CA 供應商授權，共同開發高成長潛力市場。 5.與MSO 業者結盟，合力推動數位視訊市場發展。 在技術發展策略方面，則建議應考量： 1.核心技術之提昇，如CA，寬頻通訊及HDTV 技術。 2.多功能STB 之開發，如DVD, Home Theater, Cable Modem, VoIP 及PVR 等。 3.與台灣半導體業者合作開發關鍵零組件(IC)以降低成本並掌握關鍵 技術。 4.Open Cable 之開發，以因應不同CA 系統之需求。 5.XDSL STB 與無線寬頻技術之研究。 / Taiwan government has formally announced to switch to digital TV program broadcasting from present analog TV program broadcasting system starting year of 2006. At present, digital video service in Taiwan is still in infant stage and with high uncertainty in future d evelopment trend. Therefore, it provides the motivation of studying the market potential and technological development of digital cable industry. This research is based on SRI scenario forecasting methodology to predict future functional, technological needs and the market status of digital cable set-top-box (STB) industry in Taiwan in the coming 5 to 10 years period. Then provide strategic directions to local digital cable STB manufacturers as the reference of strategic decision making. This research will go through a panel discussion with experts from cable industry and with professors’ involvement. To find out the key decision factors and driving forces, then select three uncertainty axes to develop the scenario content. Based on the discussion and voting result to pick up four most possible scenarios (Glory Day, Pull Enforce, Technology Revolution and Beautiful Sunset) for SWOT analysis and common strategies development from market and technology viewpoints. On the market strategies, suggest local digital cable STB manufacturers should consider: 1. Reach consensus with other digital cable STB manufacturers for pricing strategy, in order to maintain reasonable business profit and not fall into price-cutting competition. 2. Strategic alliance with other manufacturers to enlarge the business scale and strengthen the bargain power to suppliers. 3. Allied with TV manufacturers to stimulate the market demand of HDTV. 4. Authorized by major CA provider, co-develop the high potential market. 5. Allied with key MSOs to promote and accelerate digital video market growth. On the technological strategies, suggest local digital cable STB manufacturers should consider: 1. Core technologies enhancement, such as CA, broadband communication and HDTV technologies. 2. The development of multifunctional STB, such as DVD, home theater, cable modem, VoIP and PVR function built in STB. 3. Co-develop the key components (asics) with local semiconductor manufacturer to lower product cost and hold the key technology. 4. The development of open cable to meet different CA system’s requirement. 5. The research of XDSL STB and wireless broadband technology.