published_or_final_version / abstract / toc / Education / Master / Master of Education

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-07-11T12:43:19Z No. of bitstreams: 1 Fabricio Marques Franco.pdf: 19008905 bytes, checksum: 33a2d57a1e59df9be5f05d42419f6adb (MD5) / Made available in DSpace on 2017-07-11T12:43:19Z (GMT). No. of bitstreams: 1 Fabricio Marques Franco.pdf: 19008905 bytes, checksum: 33a2d57a1e59df9be5f05d42419f6adb (MD5) Previous issue date: 2017-06-30 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / This paper is a study on the presence of perverse characters in mass culture, having as its scope the choice of the villain known as The Joker, nemesis of the comic strip superhero Batman. In order to do that, within the domain of psychoanalytic semiotics and fundamentally supported by the semiotics of Charles Sanders Peirce, I intend to analyze the construction and representation of the character throughout its history in different media formats. Through a semiotic analysis of its first appearance in a comic book his fundamental characteristics will be extracted. Next, the social, cultural and historical contexts will be analyzed, with emphasis on two specific moments (1940-1954 and 1973-2008), and always with an intention to establish relationships between the life journey and the reformulations suffered by The Joker. Finally, the psychoanalytic theories of Sigmund Freud and Jacques Lacan will serve as basis for a study on perversion and on how its presence in current days' social link may be articulated with the Joker's persistence and ubiquity in the media, as well as with its relevance to the consumer audience of cultural products / Esta pesquisa é uma investigação sobre a presença de personagens perversos na cultura de massa, tendo como recorte o vilão Coringa, nêmese do super-herói Batman. Para tanto, na alçada da semiótica psicanalítica e apoiado fundamentalmente na semiótica de Charles Sanders Peirce, pretende-se analisar a construção e a representação do personagem ao longo de sua história em diferentes mídias. Por meio de uma análise semiótica da primeira aparição do personagem em uma História em Quadrinhos serão extraídas suas características fundamentais. Em seguida, os contextos sociais, culturais e históricos serão analisados, com ênfase em dois momentos (1940-1954 e 1973-2008), sempre com a intenção de estabelecer relações com a trajetória e as reformulações sofridas pelo personagem. Por último, as teorias psicanalíticas de Sigmund Freud e Jacques Lacan serão a base para um estudo sobre a perversão, e de que forma sua presença, como montagem no laço social contemporâneo, pode estar articulada com a persistência e ubiquidade do Coringa nas mídias e, ainda, com a sua relevância para o público consumidor de produtos culturais

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-12-19T11:25:22Z No. of bitstreams: 1 André Arias Fogliano de Souza Cunha.pdf: 17556139 bytes, checksum: ac98804f001288313f01f7b5326db4f4 (MD5) / Made available in DSpace on 2017-12-19T11:25:25Z (GMT). No. of bitstreams: 1 André Arias Fogliano de Souza Cunha.pdf: 17556139 bytes, checksum: ac98804f001288313f01f7b5326db4f4 (MD5) Previous issue date: 2017-12-07 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The thesis is a semiotic and biopolitical approach to the revolts of June 2013 that occurred in Brazil. The Brazilian uprising is apprehended, in connection with the world-struggles taking place since 2011, as an aberrant semiosis. This semiosis has destabilized the present state of things and words with which the governamentality of integrated world capitalism operates locally and worldwide. The research problem pursued through the work is to evaluate the mode in which the processuality of affects, statements and images was expressed in a complex network of sense and sensations, taking into account the macro and micro political vicissitudes resulting from the current neoliberal logic. The hypothesis mobilized consists of affirming this aberrant semiosis as a movement that has abolished the state of perception consensually established into what is now conventionally defined as the Anthropocene, thereby unleashing a relational field of conceptual experimentation. The relevance of such a study resides in the fact that the June rebellions have generated a transvaluation of the actual perceptual and discursive regime, which must be studied in order to reach a adequate understanding of the contemporary semiotic-political context. The aim of this research is to cartograph the logical concatenation of the revolt’s semiosis, tracing the affects, images and enunciates proliferated in its interstices. Hence, it’s necessary to recalibrate or to recreate the concepts available according to the frequencies irradiated during the upheaval. The specific objective is to manage modalities of critical readings connected to an ethico-aesthetical paradigm along with the multinaturalist perspectivism. The conclusion reached points to a possibility to establish, following the current cycle of world-struggles, a diagnostic procedure to the events’ sign surface, named as a savage or perspectivist semiotics. Thereunto, it puts in motion a conceptual machine in alliance with philosophical thought produced by Espinoza, Deleuze, Guattari, Foucault, Viveiros de Castro, Pelbart, Manning, Rolnik, etc / Esta tese é uma leitura semiótica e biopolítica das revoltas de Junho de 2013 no Brasil. O levante brasileiro é apreendido, em conexão com o ciclo de lutas-mundo aberto em 2011, como uma semiose aberrante que desestabilizou o atual estado de coisas e de discursos com o qual a governamentalidade do capitalismo mundial integrado opera no país e no mundo. O problema da pesquisa é avaliar o modo pelo qual a processualidade dos afetos, dos discursos e das imagens das revoltas se exprimiu em sua complexa rede de sentidos e de sensações, consideradas as vicissitudes micro e macropolíticas decorrentes da racionalidade neoliberal vigente. Nossa hipótese é que essa semiose aberrante pode ser lida como um movimento que desarmou o estado de percepção consensualmente estabelecido no que se convencionou chamar de Antropoceno, abrindo assim um campo de possíveis experimentações conceituais. A justificativa para tal estudo reside no fato de que as revoltas de Junho provocaram uma transvaloração do regime perceptivo e discursivo vigorante o qual é preciso estudá-lo a contrapelo para atingirmos um entendimento adequado do contexto político-semiótico contemporâneo. O objetivo da pesquisa é traçar o encadeamento lógico da semiose revoltosa, cartografando os afetos, os enunciados e as imagens que proliferaram no seu interstício. Por essa razão, é preciso recalibrar os conceitos dos quais dispomos dentro da frequência irradiada no decorrer do levante. O objetivo específico é experimentar modalidades de leitura crítica em aliança com o paradigma ético-estético e com o perspectivismo multinaturalista. A conclusão alcançada aponta para a possibilidade de se estabelecer, a partir do atual ciclo de lutas globais, um procedimento de diagnóstico da superfície sígnica dos acontecimentos sociais definido como semiótica selvagem ou perspectivista. Para isso, lançamos mão de uma máquina conceitual energizada pelo pensamento de Espinoza, Deleuze, Guattari, Foucault, Viveiros de Castro, Pelbart, Manning, Rolnik, entre outros e outras

The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health (South Africa) magazine – as a case study – represents and constructs masculinities in South Africa? The following three subsidiary research questions were formulated to address this topic: • What is the literature revealing with reference to the media as producers of meaning in relation to masculinity and visual texts? • How and in which way can a semiotic visual analysis multimodal model be developed with the purpose of contributing to the analysis of visual texts? • What is the outcome of the visual analysis multimodal model with reference to the case study about the representation and construction of masculinities in visual texts in MH? The first aim of this research was to establish an overview of masculinities and to explore the visual representation of masculinity with reference to mediation, reality, and ideology in the media. With reference to the media as producers of meaning in relation to masculinity and visual texts, a semiotic visual analysis and social semiotics were used to unpack culture as a site of the production of meanings. The media is one of the main sources from which men receive their entertainment and information about the world. In this sense, the media makes sense of the world. Mass media plays a key role in discourse and constructing the relationships between reality and ideology. During this construction, the media reflects on existing opinions and attitudes in society. A quantitative content analysis and a qualitative semiotic multimodal visual analysis were conducted on 27 visual texts purposively selected from MH to include editions from July 2010 to June 2011. This population covered 12 front covers, 12 editorials and three flip covers. The developed visual multimodal model was tested qualitatively on nine visual texts since these texts included the front covers, flip covers and editorials of the three editions with flip covers. v A second major aim of the study was to establish the way in which a semiotic visual analysis multimodal model needed to be developed and used for analysing visual texts, as well as for analysing the visual texts according to the multimodal model in order to understand how the multimodality and social semiotic resources were applied in MH to represent and construct masculinities. The rationale for the development and design of this model was based on the premise that a basic understanding of semiotics and visual language was needed. Without such an understanding, the vast amounts of visual messages that confront the reader would remain incomprehensible. Consequently, a productive dialogue in relation to visual communication cannot take place. The multimodal model developed in this thesis highlights visual text layout, in conjunction with language-in-use, that does not occur in isolation and that is deeply reliant on other forms of making meaning. The heptagon multimodal model consists of concept maps of the six functions of the designed hexagon model. This multimodality approach includes analysing simultaneously occurring semiotics and their various roles in conjunction with detailed, all-inclusive discourses. In the quantitative content analysis and the qualitative multimodal semiotic analysis, the six components of the developed heptagon model (visual grammar, positioning, typography, colour, modality, and iconography) are illustrated. The quantitative research supported the main research design, i.e. the qualitative multimodal semiotic analysis. It is envisaged that the development and construction of a multimodal semiotic model will make a contribution to the scholarly field of semiotic analysis. By discussing the fluidity of the variations of masculinities and male identities, by giving a brief overview of the role of the media in constructing masculinities, and by focusing on the discourses that took place in MH, the researcher creates an awareness of the inherited patriarchal masculinities by recommending envisioned masculinities to be inclusive as a component of the solution. This approach is illustrated by the use and findings of the multimodal semiotic visual analysis. / Communication Science / D. Litt. et. Phil

The main question of this study was: How and in what way can a multimodal semiotic visual analysis model be developed and used for contributing to the analysis and understanding of the manner in which the Men’s Health (South Africa) magazine – as a case study – represents and constructs masculinities in South Africa? The following three subsidiary research questions were formulated to address this topic: • What is the literature revealing with reference to the media as producers of meaning in relation to masculinity and visual texts? • How and in which way can a semiotic visual analysis multimodal model be developed with the purpose of contributing to the analysis of visual texts? • What is the outcome of the visual analysis multimodal model with reference to the case study about the representation and construction of masculinities in visual texts in MH? The first aim of this research was to establish an overview of masculinities and to explore the visual representation of masculinity with reference to mediation, reality, and ideology in the media. With reference to the media as producers of meaning in relation to masculinity and visual texts, a semiotic visual analysis and social semiotics were used to unpack culture as a site of the production of meanings. The media is one of the main sources from which men receive their entertainment and information about the world. In this sense, the media makes sense of the world. Mass media plays a key role in discourse and constructing the relationships between reality and ideology. During this construction, the media reflects on existing opinions and attitudes in society. A quantitative content analysis and a qualitative semiotic multimodal visual analysis were conducted on 27 visual texts purposively selected from MH to include editions from July 2010 to June 2011. This population covered 12 front covers, 12 editorials and three flip covers. The developed visual multimodal model was tested qualitatively on nine visual texts since these texts included the front covers, flip covers and editorials of the three editions with flip covers. v A second major aim of the study was to establish the way in which a semiotic visual analysis multimodal model needed to be developed and used for analysing visual texts, as well as for analysing the visual texts according to the multimodal model in order to understand how the multimodality and social semiotic resources were applied in MH to represent and construct masculinities. The rationale for the development and design of this model was based on the premise that a basic understanding of semiotics and visual language was needed. Without such an understanding, the vast amounts of visual messages that confront the reader would remain incomprehensible. Consequently, a productive dialogue in relation to visual communication cannot take place. The multimodal model developed in this thesis highlights visual text layout, in conjunction with language-in-use, that does not occur in isolation and that is deeply reliant on other forms of making meaning. The heptagon multimodal model consists of concept maps of the six functions of the designed hexagon model. This multimodality approach includes analysing simultaneously occurring semiotics and their various roles in conjunction with detailed, all-inclusive discourses. In the quantitative content analysis and the qualitative multimodal semiotic analysis, the six components of the developed heptagon model (visual grammar, positioning, typography, colour, modality, and iconography) are illustrated. The quantitative research supported the main research design, i.e. the qualitative multimodal semiotic analysis. It is envisaged that the development and construction of a multimodal semiotic model will make a contribution to the scholarly field of semiotic analysis. By discussing the fluidity of the variations of masculinities and male identities, by giving a brief overview of the role of the media in constructing masculinities, and by focusing on the discourses that took place in MH, the researcher creates an awareness of the inherited patriarchal masculinities by recommending envisioned masculinities to be inclusive as a component of the solution. This approach is illustrated by the use and findings of the multimodal semiotic visual analysis. / Communication Science / D. Litt. et. Phil

The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising. / African Languages / M.A. (African languages)

At the very heart of variationist Sociolinguistics is the notion that language has an underlying structure, and that this structure varies according to external linguistic variables such as age, gender, social class, community membership, nationality, and so on. Specifically, this study examines variation in initial and final segments, as well as sentence final particles in Cantonese in Macau Special Administrative Region (SAR). Results of this study indicate that external linguistic constraint categories play a role in the realization of how and when initial and final segments, as well as sentence final particles are used in Macau Cantonese. Finally, this dissertation illustrates that pragmatic functions in the systematic use of linguistic variables requires explanations that draw from variationist sociolinguistic research that has an ethnographic and interpretive basis. / Linguistics / M.A. (Sociolinguistics)

The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising. / African Languages / M.A. (African languages)

At the very heart of variationist Sociolinguistics is the notion that language has an underlying structure, and that this structure varies according to external linguistic variables such as age, gender, social class, community membership, nationality, and so on. Specifically, this study examines variation in initial and final segments, as well as sentence final particles in Cantonese in Macau Special Administrative Region (SAR). Results of this study indicate that external linguistic constraint categories play a role in the realization of how and when initial and final segments, as well as sentence final particles are used in Macau Cantonese. Finally, this dissertation illustrates that pragmatic functions in the systematic use of linguistic variables requires explanations that draw from variationist sociolinguistic research that has an ethnographic and interpretive basis. / Linguistics and Modern Languages / M.A. (Sociolinguistics)