The Diploma Thesis is focused on the problematic of the optimization and consecutive communication of the mobile application which is developed by one Prague shopping center for its needs. For that I will use suitable communication mix based on current experience since the launch of the app which was in September 2017. The communication of the application itself to all interest groups in managed by marketing agency in cooperation with marketing management of the certain shopping center. Though it seems on the first sight that it is mainly B-2-B market, main interest focus is on the final customer satisfaction and that is B-2-C market. There is a detailed analysis of the Prague shopping centers market with emphasis on another mobile applications of the same purpose made in the Thesis. Then there are the steps how to make the marketing communication of the application more effective a so make the awareness of the application better suggested from the results of the analytical part .

This thesis is decribing documentation of brand new shopping center building at the terms of project specification for the building permit. There are requirements set to the draft for the layout of the building in connection with ensuring construction in terms of static, thermal technical, fire safety, energy saving and safety in usage. The project is created in software AutoCad, the calculation for the assessment of thermal properties is created in the software Teplo a Ztráty. Calculation for the fire safety and static calculation of reinforced concrete panel is processed by manual calculation.

The objective of the thesis “Critical Analysis of the new retail and estimation of its future development” is to present a close overview about retail real estate issue in Czech Republic. First chapters are focused on theoretical issues of the retail. The practical part is focused on space-time analysis of market characteristics in the Czech Republic, which provides theoretical insights and diffusion process of expansion of shopping centers. The outcome of this paper is an estimation of the future development of the new retail from the optimistic, realistic, and pessimistic views of the market characteristics, and a definition of the competitive parameters of the retail development.

In recent years, shopping center becomes a more and more hot discussed topic in China due to its rapid development crossing China. The new retail format has brought both new opportunities and challenges. By comparing to western developed countries and region, China has not been involving the shopping center development for quite long time, the industry of shopping center development in China is more behind in terms of shopping center concpet development, design of a shopping center, investment model and the sysmatic professional way of shopping center development. How to lower the risks of shopping center development and have it to be a sustainable industry becomes a very crucial question to answer now. The paper will discuss those questions through literature review, interview, case study and comparison analysis. After all the research done in the paper, we can draw a few improving suggestions such as the government needs to have good commercial planning from the beginning, the developers shall have a healthy long term business model to support to have good shopping centers both for tenants and customers. Besides those, the developers should think about and use a professional way to do the shopping center development in China. The improving suggestion will need to focus on the customer needs and have long term business model.

Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement.Following this trend, marketers are continuously looking into new ways to increase offer attractivity and consequently spur customer engagement. Rituals represent a possible new lens to study consumer behaviour inside the mall landscape and disclose new hidden consumers' processes for value creation.By conducting a pre-study with two mall managers, we sensed their perspective of the mall and individuated the challenges of shopping centers future development and new consumer shopping trends. In a second phase, we focused on analysing the consumer perspective and utilization of the mall by observing their shopping rituals. Semi-structured interviews were conducted with 20 consumers constituting of both Young Professionals and families.In conclusion, different types of rituals were individualized and analysed. By applying rituals to the shopping behaviour of consumers inside shopping malls yielded several insights that resulted to be useful for managers and a valuable contribution to academic research. The results show that mall visitors consume specific rituals inside shopping malls depending on both the target groups (young professionals or families) of consumers as well as the mall experience type (seductive, functional, interactive museum or social). Young Professionals tended to be more spontaneous and socially oriented. However, families tended to shop for functional reasons and often have a planned script of their shopping ritual that they follow throughout their shopping journey at a shopping mall.

Through natural and constructed elements, landscape architects design public landscapes to engage the public in the great outdoors. While many local governments and designers actively create landscapes to keep the unsheltered and homeless out of public spaces, keep water in storm drains, and keep native plants on the periphery of the public landscape, my project, Safe Haven, is about creating an inclusive public landscape for people, water, and native plants. Preliminary research into the history of property ownership, discrimination, economic inequality, and government programs for the unsheltered created a picture of why certain demographics struggle with housing. Case studies of homeless encampments in the Washington DC area of NOMA, Abbot's Camp in Austin, Texas, and car camping in San Diego, California, and Seattle, Washington, gave insight into the current landscape needs of unsheltered people. Studies of the watershed and plants native to the site inspired a water retention system and a seasonal pallet of plants. The design incorporates existing infrastructure, new buildings, a natural playground, wilderness camping, a Mount Vernon-inspired vegetable garden, and a sunken garden designed to retain water while showcasing native plants. Describing the design are narratives sharing the perspective of water, native plants, the unsheltered, and the homeless. Lady Landscape guides the stories and offers her views on the responsibilities of a landscape architect. / Master of Landscape Architecture / Inclusive landscapes create a vision of places where children, older adults, people with and without disabilities enjoy the beauty of Mother Nature. There are ADA regulations that ensure everyone can be accommodated within a public landscape, but those regulations don't extend to the needs of unsheltered or homeless people. Their needs to enjoy public parks and recreation areas are different from housed people. They're looking for a home, and many public spaces are built to deter them from living on public lands. My project is a landscape designed with the unsheltered and homeless as the primary client. My project is about creating room for people without homes in the landscape - offering them dignity and meeting them where they are. Researching the needs of the homeless and what is presently available helped guide my design. After choosing an appropriate site in Fairfax City, Virginia, it became apparent that water and native plants would also need a home in this project. A thorough study of the water pattern over the area informed design elements that gave water a home through a Vegetative Swale and Sunken Garden while native plants found space in garden rooms. The thesis is presented as a narrative with Lady Landscape guiding the reader through the design by introducing them to the people and natural elements the landscape offers refuge to.

Submitted by SBI Biblioteca Digital (sbi.bibliotecadigital@puc-campinas.edu.br) on 2017-04-05T17:01:03Z No. of bitstreams: 1 ZULEICA MARIA QUEIROZ GUIMAR?ES MANENTE.pdf: 19864474 bytes, checksum: ba4fb840faf0d8656ea19f3903c0d0de (MD5) / Made available in DSpace on 2017-04-05T17:01:03Z (GMT). No. of bitstreams: 1 ZULEICA MARIA QUEIROZ GUIMAR?ES MANENTE.pdf: 19864474 bytes, checksum: ba4fb840faf0d8656ea19f3903c0d0de (MD5) Previous issue date: 2017-02-22 / This research investigates the present-day metropole (Metropolitan Area of Campinas) focusing on the dispersed urbanization and the urbanization process, as a part of which themall Shopping Iguatemi was built in the city of Campinas, considering it an indicator of regional sca/e dynamics, but with deep implications to the city and the local environment. Since Iguatemi opened its doors, almost three and a half decades ago, some changes have been happening in the city's dynamics, as much in the population profile as in its behavior, such as purchasing habits, culture and local and regional trade. There's an upper and middle class consumer displacement from downtown to the ma 11, as well as the pendulum-like motion of the Metropolitan Area of Campinas' population in pursue of new consumption options. Given this migration from downtown and Metropolitan Area of Campinas to the margins of the urban area (city expansion zone), some residential enterprises and business have a/so been built around Iguatemi. Since its opening, Iguatemi has been through five expansions and will soon build a residential complex as part of a larger project aiming the densification of its surroundings. The enterprise's primary expansions have been defined, in a way, by the new re/ationships amongst the city and the Metropolitan Area of Campinas, by the need to innovate in order to attract the consumer given the implementation of another eight malls in the c?ty, and the new consumption habits defined by the contemporary life in constant search for entertainment, leisure and specialized trade. This research is based on bibliographica/, documental and joumalistic sources, and it addresses how Shopping Iguatemi has been backing the dispersion of the eastem zone of Campinas in the last thirty-five years, given the rapid changes in the characterization of the urban environment. It a/so analyzes how entrepreneurs have identified market opportunities in this new consumer society, offering new leisure altematives to fulfill the demando This process has been happening since the 80s and it has been changing its outlines since the late 20th century. / Este trabalho investiga a metr?pole contempor?nea (Regi?o Metropolitana de Campinas) com enfoque na urbaniza??o dispersa e no processo de urbaniza??o no qual se insere o Shopping Iguatemi na cidade de Campinas, considerando este como ind?cio de din?micas na escala regional, mas com profundas implica??es para a cidade e para o contexto local. Nota-se que, a partir da inaugura??o do Shopping Iguatemi, ocorrida h? quase tr?s d?cadas e meia, algumas mudan?as foram ocorrendo na din?mica da cidade, tanto no perfil da popula??o, como nos costumes, com novos h?bitos de consumo, cultura e no com?rcio local e regional. Percebe-se um deslocamento do p?blico consumidor das classes alta e m?dia das ?reas centrais para o shopping, bem como a mobilidade pendular da popula??o da Regi?o Metropolitana de Campinas em busca de novas formas de consumo. Com essa migra??o do centro e da Regi?o Metropolitana de Campinas para as adjac?ncias da malha urbana (?reas de expans?o da cidade), alguns empreendimentos residenciais e estabelecimentos comerciais tamb?m come?aram a despontar na regi?o pr?xima ? localiza??o do Iguatemi. Desde a sua origem, o Shopping Iguatemi passou por cinco expans?es e em breve implantar? um novo complexo residencial como parte de um projeto maior para adensamento do seu entorno. As principais amplia??es do empreendimento foram determinadas, em parte, pelas novas formas de relacionamento entre a cidade e a Regi?o Metropolitana de Campinas, pela necessidade de inova??o para atrair o p?blico consumidor frente as implanta??es de mais oito shoppings no munic?pio e pelos novos h?bitos de consumo definidos pela vida contempor?nea em busca de alternativas de entretenimento, lazer e com?rcio especializado. Esta pesquisa foi embasada em fontes bibliogr?ficas, documentais e jornal?sticas e aborda como o Shopping Iguatemi vem contribuindo para a dispers?o da regi?o leste da cidade de Campinas nos ?ltimos trinta e cinco anos, tendo em vista as aceleradas mudan?as na configura??o do espa?o urbano. Analisa tamb?m como os empreendedores?investidores identificaram as oportunidades de mercado nessa nova sociedade de consumo oferecendo eventos de lazer para atender a demanda. Esse processo vem ocorrendo desde a d?cada de 1980 e atinge novos contornos no final do s?culo XX e na atualidade.

Made available in DSpace on 2016-04-04T18:21:54Z (GMT). No. of bitstreams: 1 Mariana Veneziano Faleiros.pdf: 15342512 bytes, checksum: 8f07b9962cccfb9d8e3a2eb15c146929 (MD5) Previous issue date: 2010-02-22 / This final paper analyses the urban impact caused after the Parque Dom Pedro Shopping implantation, in Campinas city, especially at his surrounding area. One of the main factors that characterize the enterprise is his regional insertion, since it is located far from consolidated urban fabric, and near to an area connected to many highways, such as Dom Pedro I e Anhanguera. It allows easy access to the equipment by the cities of Campinas Metropolitan Region, and, besides, connects it with inner and outer points of the city. The location factor results in a growing quest for big areas with these characteristics, to build large equipments, since regional roads increase value to the surrounding areas. The insertion of great enterprises, near to these roads, results even more increased value, and the consequent development of the surrounding areas. This urban occupation patterns are typical of the dispersed urbanization process, verified at Campinas, which study is the base for the understanding of the changes occurred at the shopping around areas, after its implantation, and will be the starting point of this paper. / Este trabalho analisa os impactos ocasionados pela implanta??o do Parque Dom Pedro Shopping, na cidade de Campinas, sobretudo no que diz respeito ?s suas ?reas envolt?rias. Um dos principais fatores que caracterizam o empreendimento ? a sua inser??o regional, uma vez que ele se situa distante do tecido urbano consolidado da cidade, em uma ?rea conectada por diversas rodovias, entre as quais, as Rodovias Dom Pedro I e Anhanguera. Ambas permitem um f?cil acesso ao empreendimento, a partir de munic?pios localizados na Regi?o Metropolitana de Campinas, al?m de estabelecer conex?es com pontos intra e inter municipais. ? cada vez mais freq?ente a procura por uma ?rea com tais caracter?sticas para a instala??o de equipamentos de grande porte, j? que as vias regionais s?o importantes elementos na atra??o da expans?o urbana, valorizando suas ?reas envolt?rias. A implanta??o de grandes empreendimentos, pr?ximos a essas vias, resultam em mais valoriza??o e conseq?ente desenvolvimento urbano do entorno. Esse padr?o de ocupa??o urbana ? t?pico do processo de urbaniza??o dispersa verificado no munic?pio de Campinas, cujo estudo ? a base fundamental para a compreens?o das transforma??es ocorridas nas ?reas envolt?rias ao Parque Dom Pedro Shopping, ap?s sua implanta??o, e ser? ponto de partida desta pesquisa. ..

Made available in DSpace on 2016-04-26T20:23:17Z (GMT). No. of bitstreams: 1 Andrea Sirotsky Gershenson.pdf: 766596 bytes, checksum: 45b208dcc2433702d551d1ded41d470b (MD5) Previous issue date: 2014-09-26 / This study analyzes the lease contract of a specific type of business organization: the Shopping Mall. We will analyze the characteristics of this kind of development and other aspects that make it a complex and unique structure and which also make it distinct from other commercial centers. Even after the Lease Law was sanctioned (Law 8.245/91), which defined the relationship between the entrepreneur and the shopkeeper as a location, it is possible to consider the peculiarities of this kind of business and notice that there is still controversy about the legal nature of this kind of contract. Thus, we will study the doctrinal positions on the legal nature of the mall, and later qualify it as a typical or atypical contract. The legal business will be contextualized within the modern view of contract law, analyzing its main principles, in particular social function, equity and good faith. We will analyze the Mall contract and its peculiar clauses under the perspective of those paradigms. We will then approach the subject of how the termination of this kind of contract would work in case of breach of its provisions, and its chances for revision or alteration. Finally, this study will weave considerations about termination or renewal actions as far as the lease contract in shopping malls is concerned / O presente estudo busca analisar o contrato de locação em um tipo específico de organização comercial: o Shopping Center. Serão analisadas as características dessa espécie de empreendimento e demais aspectos que tornam sua estrutura única e complexa, diferenciada dos demais formatos de centros comerciais. Mesmo após sancionada a Lei de Locações (Lei 8.245/91), que definiu a relação existente entre o empreendedor e o lojista como de locação, diante das peculiaridades dessa espécie de negócio, ainda existe controvérsia sobre a natureza jurídica do contrato. Assim, serão investigados os posicionamentos doutrinários acerca da natureza jurídica do shopping center, para posteriormente qualificá-lo como contrato típico ou atípico. O negócio jurídico será contextualizado dentro da visão moderna do direito contratual, analisando-se os seus princípios informadores, em especial o da função social, equidade e da boa-fé. Analisar-se-á sob a ótica dos referidos paradigmas o contrato de shopping center e suas cláusulas peculiares. Será abordado, então, como funciona a resolução dessa espécie de contrato diante do descumprimento de suas cláusulas e suas hipóteses de revisão ou alteração. Por fim, o presente estudo tecerá considerações acerca das ações revisionais e renovatórias do contrato de locação em shopping center

[pt] Desde o século XIX Belém teve espaços de sociabilidade, onde as relações de consumo se traduziam de maneira muito nítida. Com o desenvolvimento da cidade e seu processo de urbanização, a coexistência de pobreza e riqueza configuraram a Região Metropolitana de Belém, consequências do processo de integração da Amazônia ao chamado Espaço Nacional. Os Shoppings Centers são identificados pelos jovens como um dos principais espaços para o exercício de sua sociabilidade e de relações de consumo, em que seus finais de semanas são intensamente vividos no interior e nas escadarias dos Shoppings. Observando o comportamento dos jovens nos quatro maiores Shoppings de Belém - Pátio Belém, Castanheira, Boulevard e Parque Shopping-, foi possível perceber quais desses os jovens tinham maior idenditade e por isso os escolhiam para frequentar e porque. Declaradamente a escolha juvenil foi pelos Shopings Castanheira e Boulevard, nos quais um comportamento era muito presente em ambos, o fato dos jovens andarem...andarem...andarem...estava diante de andarilhoS contemporâneos que exercitavam sua sociabilidade demarcando seus espaços na cidade de Belém, em Shoppings declarados pelos mesmos como de rico e de pobre, onde espaços se definiram como consequências da desigualdade. A observação participante permitiu uma imersão extremamente rica, pois a vivência nos espaços trouxe expressões, captadas com a linguagem gestual, risos e falas espontâneas, fundamentais para percepção do jogo identitário entre os jovens. Ao longo de 18 meses, foram realizadas 55 entrevistas, com roteiro previamente elaborado. O resultado da vivência socioantropológica nos Shopping Boulevard e Castanheira declaram universos distintos, onde o consumo popular e a convivência com as marcas falsificadas aparecem junto aos estereótipos criados pelos próprios jovens. / [en] Since nineteenth century Belém had spaces of sociability, where the relations of consumption were translated very clearly. With the development of the city and its urbanization process, the coexistence of poverty and wealth shaped the Metropolitan Region of Belém, consequences of the process of integration of the Amazon to the so-called National Space. Shopping centers are identified by young people as one of the main spaces for the exercise of their sociability and consumer relations, in which their weekends are intensively lived in the interior and in the stairways of the Shopping Mall. Observing the behavior of the young people in the four largest Shopping Mall in Belém - Pátio Belém, Castanheira, Boulevard and Parque Shopping - , it was possible to see which of these youngsters had the greatest idendity and why they chose them to attend and why. Declared the youthful choice was the Shoppings Castanheira and Boulevard, in which a behavior was very present in both, the fact that the young people walk ... walk ... walk ... was facing contemporary walkers who exercised their sociability demarcating their spaces in the city of Belém, in malls declared by them as rich and poor, where spaces were defined as consequences of inequality. The participant observation allowed an extremely rich immersion, since the experience in the spaces brought expressions, captured with the sign language, laughter and spontaneous speech, fundamental for perception of the identity game among the young people. Over the course of 18 months, 55 interviews were conducted, with a previously prepared script. The results of the socio-anthropological experience at Shopping Boulevard and Castanheira declare distinct universes, where popular consumption and coexistence with counterfeit brands appear alongside stereotypes created by young people themselves.