Många företag använder Twitter i sin marknadskommunikation, men misslyckas. Uppsatsen syftar till att belysa ett e-handelsföretag, Sportamore, i Sverige som använder plattformen i dess fulla potential och därmed skapar vänskapsrelationer. Uppsatsen baseras på en dialogisk analys av tweets till och från e-handelsbolaget under åren 2010, 2012, 2014. Det är en kvalitativ studie med ett hermeneutiskt perspektiv. Resultatet visar hur ett företag med hjälp av dialog kan skapa mervärde och relationer på Twitter. Studien visar hur relationerna bidrar till att företagets kunder kontinuerligt marknadsför företaget på plattformen. Twitter blir därmed en Silver Bullet i företagets marknadsföring då arbetet på plattformen inte syftar till ekonomisk lönsamhet utan snarare relationsskapande. Studien avser inte att undersöka vad företag gör som är dåligt på Twitter utan fokuserar på vad som är lyckosamt för att skapa relationer via dialog. Relationsskapande är viktigt då marknadsföring och public relations har ändrat karaktär. I och med att mängden marknadsföring, och kanaler för marknadsföring, har ökat är det svårare än någonsin för företag att nå genom bruset. Det är alltså viktigt att företagens marknadskommunikation anpassas efter nya förutsättningar. / Lots of corporations use Twitter in their marketing - but fail to succeed. This essay´s purpose is to illuminate a corporation that is positioned as an e-commerce company, which uses Twitter to its full potential and thereby creating friendships with their followers. This is a qualitative study based on a dialogic analysis of the interaction on Twitter to and from the account @sportamore during the years 2010, 2012 and 2014. This study shows how corporations can use dialogic strategies on Twitter to create value and relations with their followers. It also shows that relations, or friendship, leads to that followers are continually marketing Sportamore within tweets and in interaction with others. Twitter with its primary purpose of developing relations becomes a Silver Bullet for marketers when Twitters not about making economic profit. This study does not have the purpose to search for weaknesses in the communication of Sportamore on Twitter. In order to the fact that marketing and public relations are re-shaping and its harder for corporations to reach trough the clutter of campaigns, social media and marketing – relationship building is important in today´s marketing efforts.

The telecommunication industry is dominating the world. Most recently there have been technological advancements made in mobile telecommunication. There are currently a few telecommunication organizations in South Africa. These organizations each have their own unique approach to service delivery. The strong competitive nature of the telecommunication industry is taking telecommunications in South Africa to greater heights. All these advancements necessitate the need for better security and controls of the telecommunications networks. RICA legislation was brought into effect to accomplish just this. The research focuses on the contingent use of systems development methodologies in the telecommunication industry in South Africa. The study determines how these telecommunication organizations choose a systems development methodology when developing systems. This study looks at how these organizations are currently implementing system development methodologies to keep up with the changes and competition within the industry. An interpretive approach was used to conduct the research. Four of the leading telecommunication organizations in South Africa were studied by using case studies. Each case study focused on a single telecommunication organization to gain in depth data regarding the use of systems development methodologies. The case studies were conducted by using structured interviews to gain data from multiple sources within the organizations. The data was analyzed using ATLAS.ti and a cross case analysis was done to answer the research questions. The results indicate that there is a contingent use of systems development methodologies within telecommunication organizations. The telecommunication organizations each use criteria to determine which systems development methodology to use. The results of the study indicate that there are different levels of contingency, and it examines how this is accomplished by each organization individually. Each of the organizations has a unique approach when selecting systems development methodologies. The systems development methodologies that are used by the telecommunication organizations are also tailored in some cases. / Thesis (M.Sc. (Computer Science))--North-West University, Potchefstroom Campus, 2011.

The telecommunication industry is dominating the world. Most recently there have been technological advancements made in mobile telecommunication. There are currently a few telecommunication organizations in South Africa. These organizations each have their own unique approach to service delivery. The strong competitive nature of the telecommunication industry is taking telecommunications in South Africa to greater heights. All these advancements necessitate the need for better security and controls of the telecommunications networks. RICA legislation was brought into effect to accomplish just this. The research focuses on the contingent use of systems development methodologies in the telecommunication industry in South Africa. The study determines how these telecommunication organizations choose a systems development methodology when developing systems. This study looks at how these organizations are currently implementing system development methodologies to keep up with the changes and competition within the industry. An interpretive approach was used to conduct the research. Four of the leading telecommunication organizations in South Africa were studied by using case studies. Each case study focused on a single telecommunication organization to gain in depth data regarding the use of systems development methodologies. The case studies were conducted by using structured interviews to gain data from multiple sources within the organizations. The data was analyzed using ATLAS.ti and a cross case analysis was done to answer the research questions. The results indicate that there is a contingent use of systems development methodologies within telecommunication organizations. The telecommunication organizations each use criteria to determine which systems development methodology to use. The results of the study indicate that there are different levels of contingency, and it examines how this is accomplished by each organization individually. Each of the organizations has a unique approach when selecting systems development methodologies. The systems development methodologies that are used by the telecommunication organizations are also tailored in some cases. / Thesis (M.Sc. (Computer Science))--North-West University, Potchefstroom Campus, 2011.

This study examines the hedging effectiveness of the Silver Bullet Fund created by AuAg Funds. The Silver Bullet Fund will be examined alongside a financial proxy and an industry proxy, to assess whether to hedge or not during turbulent times.     The study examines the hedging performance of the Silver Bullet fund by utilizing a static model to capture the behavior of a crisis at a specific point in time, alongside a dynamic model to capture the behavior of crises over time. Further research suggests that several other econometric models can be used for analysis with the same purpose. However, the evidence in this study suggests that a hedged portfolio outperforms an unhedged portfolio during crisis for the S&P500 Index, while for the STOXX 600 Europe Automobiles & Parts Index should not be hedged during the crisis under the static assumption. Moreover, there are also occasions where the standardized returns for the three variables lies outside of the confidence intervals. The study also finds that under the dynamic model, the financial proxy Hedge Ratios during all three crises, compared to the industry proxy, sees the highest value of the Hedge Ratios, however, presenting low hedging effectiveness.