Paper comprehensively summarizes the context and background of retail brokers on the Czech market and successfully leads through the various stages of setting corporate strategy on practical case, the company Directa Czech. The theoretical part provides basic information about the retail broker area, most traded instruments and describes differentiation between categories of retail brokers. In the practical part priority was given to situational analysis because it was necessary to establish a firm foothold for determining the appropriate corporate strategy. Chapter about analysis of the development potential properly extended and detailed knowledge of this situation analysis, which was used especially in determining the appropriate steps for implementation of the corporate strategy.

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Esta pesquisa analisa, do ponto de vista etnográfico, os visitantes da Pinacoteca do Estado, em São Paulo. Embora seja o museu de arte mais antigo da cidade, a Pinacoteca se encontra, junto a outras instituições culturais da região da Luz, no meio de processos de revitalização por meio da cultura. Tais processos fazem parte de fenômenos urbanos globais que vêm redefinindo o papel dos museus no contexto urbano e relacionando-os com processos econômicos mais abrangentes. No entanto, a presente pesquisa busca um afastamento das análises que entendem os museus como parte de uma cultura de consumo e vê seus frequentadores apenas como consumidores. Contudo, não se propõe aqui uma antropologia do consumo, que em que pese a notável superação de uma abordagem moral do tema se baseia numa ruptura entre sujeito e objeto e compreende as relações materiais apenas como formas de representação de classificações e divisões culturais mais profundas de grupos sociais. Tenta-se, na verdade, compreender o comportamento dos visitantes da Pinacoteca em suas formas de sociabilidade, bem como a relação desses visitantes com os objetos de arte tendo como base uma perspectiva antropológica da arte e da cultura material. Tal perspectiva permite conceber as obras de arte como pessoas, o que dinamiza e complexifica as relações com objetos materiais. Assim, analisa-se, situacionalmente, as relações dos visitantes da Pinacoteca de modo que, por meio das obras de arte e dos laços de sociabilidade, as interações sociais possam ser ampliadas e, em vez de ocasião para distinção simbólica e social, a visita possa ser entendida como oportunidade de construção pessoal. / This research analyzes, from an ethnographic point of view, the visitors of Pinacoteca do Estado, in São Paulo. Although it is the oldest art museum in the city, the Pinacoteca is, along with other cultural institutions in the region of Luz, amid processes of revitalization through culture. These processes are part of global urban phenomena that come redefining the role of museums in the urban context and relating them to broader economic processes. However, this research seeks a departure from the analyses that understand museums as part of a culture of consumption and see their visitors only as consumers. Nevertheless, it is not proposed here an anthropology of consumption in spite of the remarkable overcoming of a moral approach to the subject which is based on a split between subject and object and understands the material relations only as forms of representation of deeper classifications and cultural divisions of social groups. Actually, we try to understand the behavior of Pinacotecas visitors in their forms of sociability, as well as the relationship of these visitors with the objects of art based on an anthropological perspective of art and material culture. This perspective allows conceiving artworks as people, which dynamizes and complexifies relations with material objects. Thus, we analyze, situationally, the relationship of the Pinacotecas visitors so that by works of art and the bonds of sociability, social interactions can be expanded and instead of occasion for symbolic and social distinction, the visit can be understood as an opportunity for personal construction.

The main aim of this graduation thesis is a proposal of changes in a marketing strategy in the area of the B2B service marketing, to be specific in the area of special trainings. The theoretical part consists of two chapters. The topic of the first chapter is a process of the strategic marketing. The second chapter describes specifics of the B2B marketing, specifics of the service marketing and theoretical backgrounds of the employee education. The methodical part consists of remaining two chapters. The third chapter focuses on the situational analysis. It consists of an analysis of the external environment, an analysis of an internal environment and a market research. The fourth chapter is based on results of the third chapter. The main aim of the last chapter is to propose a concrete marketing strategy, including a budget proposal.

Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.

The aim of this thesis is operation and marketing strategy evaluation of previous fragrance online shop run by VEDICI, s.r.o. and to propose a marketing strategy for a new planned electronic shop within this business line based on analyses done. This proposal is built on comprehensive theoretical overview in terms of strategic and online marketing, as well as external and internal situational analysis, companywide and marketing SMART goals, and process of segmentation, targeting, and positioning. Outcomes are then applied during the strategy setting of marketing mix (i.e. product, price, promotion and placement). At the end the thesis includes an evaluation of proposed marketing strategy together with couple of recommendations for the future development.

A presente tese tem como tema a trama articulada em torno do recente processo de implementação de políticas públicas em duas favelas vizinhas da zona sul da cidade do Rio de Janeiro, às quais o poder público chama Complexo Pavão-Pavãozinho- Cantagalo. Tal processo envolve algumas das políticas de maior visibilidade no cenário político atual, como o Programa de Aceleração do Crescimento (PAC), a Unidade de Polícia Pacificadora (UPP) e ainda o processo de regularização urbanística e fundiária. A partir da análise situacional dessa trama, o trabalho evidencia as diferenciações, as rivalidades e também as alianças que perpassam a complexa dinâmica organizacional dos moradores do Cantagalo e do Pavão-Pavãozinho. Através da análise de seus discursos e também práticas espaciais, em diferentes situações sociais, a tese ressalta que os moradores dessas duas favelas não se percebem e, sobretudo, não atuam como um grupo único, coeso e integrado, tal como sugere a categoria Complexo Pavão-Pavãozinho-Cantagalo. A tese discute ainda os desafios colocados aos antigos arranjos do associativismo local ao longo do processo de implantação dessas políticas públicas. O trabalho descreve e analisa a forma como velhos e novos atores da política local \"participam\" do processo em curso, dando especial atenção às práticas das lideranças comunitárias e à noção de agência nelas encontrada. A tese aborda a multiplicidade de lógicas que orienta a ação dessas lideranças, problematizando, assim, a recorrente polarização em análises desse tema entre práticas individualistas e coletivistas. / This dissertation is articulated around the recent process of implementing public policies in two neighboring favelas in the zona sul of the city of Rio de Janeiro, which is known as Pavão-Pavãozinho-Cantagalo Complex. This process involves some of the most visible policies in the current political scenario, such as the Program for Accelerating Growth (PAC), The Pacification Police Units (UPP) and also policies for urban and land regulation. By employing a situational analysis of this drama, the work makes evident differentiations, rivalries, and also alliances that spread throughout the complex organizational dynamics of residents in both Cantagalo and Pavão-Pavãozinho. By analyzing discourses and spatial practices in distinct social situations, the dissertation emphasizes that residents in these two favelas dont perceive and, especially, dont act as one single unified group, cohesive and integrated, such as suggested by the category Pavão-Pavãozinho-Cantagalo Complex. The dissertation further discurses the challenges placed on previous arrangements of local associativism throughout the process of implementing these public policies. The work describes and analyzes how both old and new actors on the local political scene participate in the process underway, giving special attention to community leadership practice and the notion of agency as found therein. The dissertation takes up the multiple logics that guides action among these leaders, thus calling into question the recurrent polarization found in analyses of this topic among individualist and collectivist practices.

This study is concerned with furthering an understanding of the behaviour of organisational boundary personnel, or more exactly, with how boundaries act as psychological environments. The study has two complementary aims: to describe the psychological environment encountered by boundary personnel and to offer a theoretical model of the organisation as a psychological environment, the latter being a prerequisite of the former. It is held that a social psychological perspective is needed which can deal adequately with organisations as antecedent conditions of behaviour, and that situational analysis offers a useful social psychological framework for this purpose. The empirical investigation is an initial descriptive study of the psychological environment encountered by boundary personnel. It is argued that initial descriptive studies are necessary when dealing with largely unstudied phenomena, and that this stage in the scientific process has often been undervalued by social psychologists. A diary analysis followed by interviews were used to elicit a range of situations encountered by boundary personnel having direct and frequent contact with customers and clients. Four organisations were studied, each having a different primary task. A self-completion questionnaire was administered to elicit judgemental data, using the situations as stimuli. Multidimensional scaling was applied to analyse the data, treated as four sub-sets. This yielded the dimensions underlying each data set and the representation of situations according to these dimensions in each case. The results suggest that three common dimensions (formality, anxiety and socio-emotionality) underlie the cognitive representations of boundary personnel, and that the psychological environment encountered is complex. A taxonomy of situations is constructed and several important hypotheses relating to the psychological environment of boundary personnel formulated. Implications for future research are discussed.