The main objectives of this thesis was to characterize the mission of the company, to reveal the market opportunities for business and to suggest several types of marketing management based on the gathered informations. In my thesis I focused on the activities of Eurotransport Josef Cibuzar company, which deals with international freight transport vehicles over 3.5 tonnes total weight.The thesis is divided into theoretical and practical part. The theoretical part deals with the marketing management in general. The practical part deals with the characteristics of the marketing management in the selected company. Furthermore the situational analysis is performed, where the macroenvironment is analysed by using the PEST analysis. Also the opportunities and menaces of the company are revealed by the OT analysis. The conclusion includes suggested procedures of the marketing management.

The aim of this thesis was to analyze the current export support in the Czech Republic. It has been given various export promotion instruments and organizations that are part of the Czech Republic, pro-export strategy. Gain insight was subsequently the basis for the practical part, in which individual instruments were applied to a specific enterprise environments. Pursued by the firm belongs to the category of SMEs. Sub-goal of the thesis was then assess whether the export promotion in the Czech Republic is also suitable for small and medium-sized enterprises and on the basis of situational analysis, make recommendations for the observed enterprise, the export promotion instruments might in their export activities to use. In the survey were contacted by companies that operate in the same area as the company pursued whether their export activities to utilize any form of support for exports

The aim of this thesis was to prove that availing services of the CzechTrade agency is a convinient investment for enterprisers and that the selected company do not have problems which are connected with the current economic crisis thanks to the possibilities of the state export assistance. The knowledge acquired in the theoretical part of the thesis was consequently the base for the practical part in which individual services were applied to the concrete company. This company affects so-called niche market which is characterized by certain specifics. The partial aim was to evaluate if availing services connected with the export assistance of the CzechTrade agency is beneficial for the company, and to decide if it is advantageous for the company to invest in its services in such way. The aim was also to point out which services worth availing and to find out if the company has preconditions for the extension of its influence on the foreign markets. The conclusion of the questionnaire investigation helped to find out how similar companies behave in this sphere and if these companies are interested in such an export assistance in general.

FundaÃÃo de Amparo à Pesquisa do Estado do Cearà / A partir da crÃtica do historicismo e do holismo, busca apresentar o mÃtodo das ciÃncias sociais como proposto por Karl Popper. ApÃs uma breve exposiÃÃo do mÃtodo das ciÃncias naturais e discussÃo sobre alguns de seus componentes, a saber os conceitos de mÃtodo dedutivo, falseabilidade, e corroboraÃÃo, o historicismo à definido e criticado. Por meio do uso de certos exemplos baseados na fÃsica do sÃculo XX, mostra como à possÃvel refutar o historicismo por provar que uma teoria em prima facie determinista nÃo pode assegurar o determinsmo do mundo nem de suas previsÃes. Define a chamada anÃlise situacional, que afirma ser a tarefa das ciÃncias sociais a explicaÃÃo de situaÃÃes tÃpicas. Mostra a origem desse mÃtodos e suas principais influÃncias, bem como seus limites. Exibe porque a anÃlise situacional nÃo pode ser o Ãnico mÃtodo das ciÃncias sociais e porque a psicologia nÃo pode ser eliminada do estudo de certas situaÃÃes sociais. / From the critic of the historicism and holism it searches to present the method of the social sciences as it is proposed by Karl Popper. After a short exposition about the method of the natural sciences and some of its components, namely the concepts of deductive method, falseability, and corroboration, historicism is defined and criticized. Through the use of some examples based in XX century physics it shows how is possible to disprove historicism, showing that a prima facie deterministic theory can not ensure the determism of the world, nor of its forecasts. It defines the so called situational analysis, which maintains social that the social sciences task is the explanation of typical situations. Indicates the origin of this concept e its major influences as well as its limits. Exhibits why situational analysis can not be the sole method of the social sciences, and why psychology can not be eliminated from the study of some social situations.

The theoretical part of the thesis focuses on basic characteristics and features of industrial markets and on the current development in this area. The methodical plan deals with the marketing strategy process. The practical part is divided into two parts. The former deals with the situational analysis of the company Kopp Elektrotechnika spol. s r.o. The latter links to the situational analysis and results in the marketing strategy proposal for the company.

The main goal of diploma paper is to design marketing plan of established student agency, which will insure that will bring agency to potential customer's notice and during its existence will be competitive. Marketing plan is design to get maximum effect with minimum financial costs. To fulfill this aim I will draft a marketing strategy, where I specify individual marketing instruments of marketing mix, with accent on optimalization of communication mix. Paper has two parts. Theoretical part defines specifics of services and strategic management especially planning and marketing plan. In practical part, I present the company and its product. On basis of results of situational analysis of surroundings of the business, I define segment and with regard to marketing goals and positioning of company I draft individual instruments of marketing mix.

The thesis offers a brief review of Czech massmedia market situation. The work particulary focuses on marketing communication of companies providing voice, data, or Internet connection services. According to international NACE CZ/EU standart: Voice services, data transmission and Internet connection services - The scope of the research does not include only the largest providers, but whole business category with smaller and local providers too. Therefore, it is possible to observe quite common situations, when some small local company penetrates the particular massmedia market, usually ruled by large monopolistic companies. Thus, the small companies can influent the market and the research rapidly. The thesis includes marketing campaigns implemented in TV broadcast, press, radio and Internet.

The aim of thesis is to create a marketing situational analysis of the brewery U Fleků. The main aim is to design better communication with customers, products portfolio and services for customers. The theoretical part describes the various aspects and met-hods of marketing situational analysis. In the practical part of the thesis I deal with the assessment of the current situation of the company through macro and micro enviro-ments and using various analyzes: SWOT traceable to TOWS, Porter, PEST, Bowman hours, positioning map, marketing mix with 4P and 4C. Based on these analysis deter-mines the new communication mix with the budget and control.

This master thesis "Marketing of the Gallery of the Central Bohemian Region in Kutná Hora and gallery visitors" consists of two major parts -- practical and theoretical. In the theoretical part there are explained terms such as arts marketing, marketing mix, marketing planning, situational analysis, marketing research, visitors of cultural institutions and targeted marketing. These terms are applied on the Gallery of the Central Bohemia. The main goal for this thesis is to produce complex situational analysis of marketing of the Gallery of the Central Bohemian Region, segmentation of the visitors and from these parts target on chosen segment of visitors.

This Diploma thesis is focused on the complete analysis of the company Jan Becher - Karlovarská Becherovka, a.s. in the context of the history, present and future potential. The main objective is to independently analyze and assess the current position on the market of bitter herbal drinks, find out where could be a gap and demand for the new product. The aim would be to suggest directions for Becherovka, and its majority owner Pernod Ricard, based on market research. In conclusion, this thesis will introduce the marketing mix and strategy for the new product.