The diploma thesis focuses on developing a business plan to project Cinema-café. The goal is an overall assessment of the viability of the business plan, developing the financial plan, marketing strategy, SWOT analysis, evaluation of project risks and their elimination.

South Africa, like most developing countries, has one of the highest levels of unemployment. Within South Africa’s borders the highest levels of unemployment are found in areas of the Eastern Cape Province, which is one of the poorest provinces. In these areas, Small Medium Micro Enterprises (SMMEs) have grown out of the necessity for employment. For these SMMEs to succeed, good support programmes from development agencies is vital. It is also important that the recipients of the support perceive this support to be meeting their needs. This research surveyed the perceptions of Eastern Cape Development Corporation (ECDC) supported SMMEs regarding the support services they received in the OR Tambo District municipality. The findings confirmed that the SMME entrepreneurs surveyed perceive the ECDC’s financial and non-financial support as particularly instrumental in helping them start up their businesses. The biggest perceived challenge is that ECDC does not have enough programmes to help SMMEs to grow beyond start-up stage. Furthermore, the SMME entrepreneurs are dissatisfied with the quality of service they receive from ECDC employees. The lessons of this study are that the SMME entrepreneurs realise the important role that ECDC plays in contributing to their business success. They also believe that ECDC has to evolve constantly with the times by having programmes targeted at start-up businesses, strengthening existing businesses, and growing established businesses to higher levels. The study results suggest that ECDC needs to improve on the quality of their programmes to meet the needs of all types of SMMEs, create more awareness about its programmes, but most importantly, ECDC needs to equip its employees with the skills to support SMMEs of various backgrounds.

The policies of the previous dispensation created racial disparities in South Africa and resulted in a need for transformation of public procurement systems to enable historically disadvantaged individuals (HDIs) to access government procurement opportunities. The Preferential Procurement Policy (PP Policy) was adopted to regulate preferential procurement in government in order to accelerate the award of procurement opportunities to companies that are owned by HDIs. The purpose of the research was to investigate the benefits of preferential procurement to HDIs in the light of the perception that the PP Policy is not achieving its objectives. The qualitative methodology was used to collect and analyse the data using the case study design. The research revealed that, although the results of implementing the policy are still below the expected outcomes due to stringent legislative requirements and corruption, many emerging HDI-owned enterprises benefit from preferential procurement opportunities. The study further contends that the achievement of the intended objectives of PP Policy can be improved by reviewing the model of implementation of the policy, improving awareness and accountability of the key stakeholders and providing unconditional support for SMMEs.

Cette thèse s'intéresse à la Responsabilité Sociale des Petites et Moyennes Entreprises en contexte particulier, à savoir leMaroc.Elle vise à explorer la relation entre la vision stratégique des dirigeants et la RSE dans les PME, ainsi que les raisons del'intégration stratégique des principes de responsabilité sociale dans lesdites structures à travers le concept de la visionstratégique. L'intérêt de mobiliser ce dernier se justifie par sa capacité à éclairer l'aspect implicite et peu formel quicaractérise les stratégies des PME, y compris la stratégie RSE.La première partie de cette thèse est consacrée à l'élaboration du cadre conceptuel de la recherche, articulant lesfondements de la vision stratégique, des PME et de leur RSE et analysant l'apport du concept de la vision stratégiquepour appréhender la stratégie RSE des PME. La deuxième partie de la thèse aborde empiriquement la problématique denotre recherche. La relation étroite liant les PME à leurs contextes influence aussi bien leur perception que leurdémarche RSE. Avant d'entamer notre étude de cas, une démarche de contextualisation s'est donc avérée nécessaireadapter notre grille de lecture à la réalité marocaine. Notre étude qualitative exploratoire porte sur quatre cas de PMEmarocaines labellisées RSE. Elle met en évidence la relation entre RSE en PME et vision slratégique du dirigeant ainsique les facteurs qui construisent cette vision stratégique intégrant la RSE. Enfin, nous proposons une typologie de quatrevisions stratégiques de dirigeants de PME marocaines labellisées. / This thesis focuses on the Social Responsibility of Small and Medium Enterprises in a particular context, namely Morocco.It aims to explore the relationship between the strategic vision of CEOs and CSR in SMEs, and the reasons for thestrategic integration of the principles of social responsibility in these structures through the concept of strategic vision.The interest in mobilizing this concept is justified by its ability to shed light on the implicit and informal aspect thatcharacterizes SME strategies, including the CSR strategy.The first part of this thesis is devoted to the elaboration of the conceptual framework of research, articulating thefoundations of the strategic vision, SMEs and their CSR and analyzingthe contribution of the concept of the strategicvision to understand the CSR strategy in the SMEs. The second part of the thesis aproaches empirically the problematicof our research. The close relationship between SMEs and their contexts influences both their perception and their CSRapproach. Before starting our case study, a contextualization process was therefore necessary to adapt our literature to theMoroccan reality. Our qualitative exploratory study focuses on four cases of Moroccan SMEs labeléd CSR. It highlightsthe relationship between CSR in SMEs and the strategic vision of the executive and the factors that build this strategic visions integrating CSR. Finally, we propose a typology of four strategic visions of CEOs of Moroccan SMEs labeled.

Nos últimos anos, a adoção de TI nas empresas tem se caracterizado pelo crescente uso dos sistemas integrados de gestão, particularmente dos sistemas ERP (Enterprise Resource Planning). Devido à sua natureza integrada e abrangente, esta ferramenta traz grande potencial de crescimento às empresas que o utilizam, através da melhoria de seus processos de negócio. As pequenas e médias empresas formam um mercado atrativo para os fornecedores de tais sistemas, dado que a oferta de ERP para empresas desse porte ainda é pequena; por outro lado, a necessidade das pequenas e médias empresas por uma solução de TI que a ajude a crescer faz com que a demanda por sistemas ERP seja crescente. O presente estudo buscou entender como atua o fornecedor de sistema ERP na transformação dos processos de negócio da pequena e média empresa. Este entendimento foi viabilizado através de um estudo de caso realizado em uma empresa de médio porte do ramo de fundição. No caso estudado, o sistema ERP implantado era adequado às necessidades da empresa e sua implantação acabou por ocorrer de forma bem-sucedida, porém houve atraso e gastos maiores que os esperados. Isto ocorreu porque a empresa que implantou o ERP ainda não havia realizado implantações em empresas de menor porte, e provavelmente supôs que poderia realizar a implantação na empresa estudada como se esta fosse de grande porte. Concluiu-se que o fornecedor do sistema ERP tem papel decisivo no sucesso da implantação desses sistemas em pequenas e médias empresas, fazendo com que a empresa onde o sistema foi implantado efetue saltos qualitativos nos níveis de maturidade de seus processos de negócio e de gestão. Porém, os fornecedores precisam levar em consideração as diferenças de maturidade entre as empresas de pequeno e médio porte e as de maior porte, para as quais o ERP era normalmente ofertado; as empresas de menor porte têm processos mais simples, possuem orçamentos de TI menores e seus funcionários têm menos intimidade com ferramentas de TI e de técnicas gerenciais mais profissionais que os funcionários de empresas de grande porte. Para obter benefícios dos sistemas ERP implantados, é necessário que essas características sejam consideradas num efetivo esforço do fornecedor do sistema ERP para transformar os processos de negócio e a gestão da pequena e média empresa, de forma a possibilitar um crescimento sustentado através do uso pleno de seus recursos. / In past years the adoption of IT in companies has been marked by the growth in integrated management systems, in particular ERP (Enterprise Resource Planning) systems. Because of its integrated nature this tool has given enormous potential for growth in companies that use it and improvements in business negotiation. Small to medium business have been enticed by suppliers of such systems, given that an offer of ERP to companies of this size remains small, on the other hand, the necessities of these small and medium sized companies for an IT solution that will assist in their growth makes that the demand for such a system as ERP is on the increase. The present study brought understanding as to how the supplier of the ERP system can transform the business process in the small and medium company. This understanding was made possible through the study of a company in foundries market. In this study, the ERP system installed was adequate to the needs of the company and its implementation was well received. However there was delay and expenses were more than expected. The reason for this was that the company supplying the ERP system had not previously dealt with a company of the size and treated the company as if it were of a larger size. We conclude that the supplier of the ERP system plays a decisive role in the success and implementing of these systems in small to medium companies, meaning that they have an affect on the growth and maturity of the companies? powers of negotiation in business. However, the suppliers need to take into consideration the differences in growth and maturity between companies of small to medium size and larger companies where ERP is normally found. Small to medium sized companies have a simpler running system, their IT budgets are smaller, and their employees have less contact with IT and managerial tools than the employees in larger companies. To obtain the most benefit, it is necessary that these points be taken into consideration in a real way by the ERP supplier to make able the changes necessary in the small to medium company enabling real and sustainable growth through full use of ERP resources.

Este trabalho tem como objetivo desenvolver um roteiro que auxilie as pequenas e médias empresas (PMEs) a adotarem os sistemas ERPs (ENTERPRISE RESOURCE PLANNING) como ferramenta de mudança organizacional. As PMEs, antes de decidirem sobre a aquisição de um ERP, necessitam fazer uma análise da solução que se considere a mais adequada para seus problemas, procurando garantir que os investimentos, escassos neste setor, tragam os benefícios esperados. Elas devem avaliar os impactos que o sistema acarretará e as mudanças incorridas por sua introdução e seu uso. Para atingir o objetivo mencionado, realizou-se, primeiramente, um estudo bibliográfico, focalizando-se os seguintes temas: mudança organizacional, sistemas ERPs e pequenas e médias empresas. Após este estudo, conduziu-se um trabalho de campo, em duas etapas. A fase I consistiu em uma pesquisa de campo exploratória, que possibilitou identificar os sistemas ERPs existentes no mercado bem como as PMEs, situadas na região da grande São Paulo, que os utilizam. A fase II compreendeu um estudo de casos, implicando observação direta intensiva combinada com a aplicação de um roteiro que envolveu duas empresas, selecionadas dentre as estudadas na fase I, para análise mais detalhada. Como resultado final, apresenta-se um roteiro desenvolvido para guiar as decisões das PMEs referentes à adoção de sistemas ERPs, no contexto da mudança organizacional. Como contribuição da pesquisa fornecem-se subsídios que os empresários das PMEs podem utilizar em suas decisões sobre a aquisição de ERPs, evitando iludirem-se pelo \"modismo\" administrativo e empresarial do momento, e informações que os fabricantes deste tipo de solução podem usar na identificação de possíveis carências das PMEs, não contempladas pelos sistemas disponíveis atualmente. / This thesis aims to develop a plan in order to help small and medium enterprises (SMEs) to adopt the Enterprise Resource Planning (ERP) as a tool for organizational change. Before deciding about te ERP\'s adoption, SMEs need to carry out a deep analysis about which solution better fits their problems, thus aiming to guarantee that investments, which are scarce in this sector, may bring the expected benefits. Besides this analysis about the necessary investments, SMEs should evaluate the impacts the system will cause, as well as the changes incurred by its introduction and use. In order to reach this objective, we first carried out a bibliographical study about the following subjects: organizational change, ERP systems and SMEs. After this study, we conducted a field research, carried through in two steps. The first step, which we called Preliminary Survey, has consisted in an exploratory field research, where we identified the ERP systems that were avaiable in the market as well as some SMEs, located in the São Paulo region, that utilized these systems. In the second step we made a field research, through intensive direct observation combined with the applying of the plan we developed in this work. In this second phase, we picked up two enterprises, among those studied in the first step, and they were analyzed in a more detailed way. As a final result, we present a plan developed to guide the decisions of SMEs in which relates the adoption of ERPs systems, in the context of organizational change. As a contribution of the research we will propose some subsidies aiming to help SMEs\'businessmen in their decisions about the acquisition of ERPs, avoiding being deluded by \"managerial fads\"; we will also present some information that ERPs producers may utilize in order to identify possible lacks, not contemplated by current avaiable ERPs systems.

O objetivo principal desta pesquisa consiste em analisar os processos de aprendizagem das PME\'s de software. A habilidade para criar e utilizar conhecimento para gerar inovação em produtos e processos é um grande desafio imposto às empresas de qualquer tamanho ou porte. Nesse contexto, o desenvolvimento de competências e capacitações é um fator crucial para a obtenção e a sustentação de vantagens competitivas. As interações estruturadas de cooperação constituem-se um meio importante para ampliar e melhorar as condições de inserção na atividade produtiva, sobretudo das PME\'s. As redes de cooperação interorganizacionais têm sido apontadas como o novo locus da inovação. Por meio delas, o conhecimento, através dos processos de aprendizado, pode ser gerado de forma mais eficiente e rápida. A metodologia usada neste trabalho consistiu de uma pesquisa exploratória e qualitativa através do estudo de multicasos em três arranjos produtivos de software. Os resultados contribuem para o entendimento da dinâmica dos processos de aprendizado formal e informal, como as empresas se relacionam com as principais fontes externas de conhecimento local, como é a estrutura de governança local e os aspectos institucionais que influenciam os processos de aprendizado e difusão do conhecimento das PME\'s de software. / The main purpose of this research is to analyze the learning processes of SME\'s of software. The ability to create and use knowledge to generate innovation in products and processes is a great challenge to all companies, no matter their size. In this context, the development of abilities and qualifications is a crucial factor to attain and sustain competitive advantages. The cooperation through structuralized interactions is an important way to enlarge and to enhance the conditions of insertion in the activity of production. The inter-organizational networks of cooperation have been seen as the new locus of innovation. By using the learning process, they can generate knowledge faster and in a more efficient way. The methodology applied in this research consisted of an exploratory and qualitative research through a multicase study in three productive arrangements of software. The results contribute to the understanding of the dynamics of the processes of formal and informal learning, how the relationship is between companies and the main external sources of local knowledge, how the local governance is structured, as well as the institutional aspects that influence the learning processes and the diffusion of knowledge in SME\'s of software.

Pequenas e médias empresas (PMEs) cumprem um importante papel no desenvolvimento econômico e social das nações: geram riquezas, empregos e produzem inovação. Empresas como Apple® e Microsoft®, maiores do mundo na atualidade, já figuraram na dimensão dessas empresas. Entretanto, compreender a dinâmica desse universo empresarial tem se revelado um desafio para a pesquisa acadêmica. No contexto mundial constata-se que em torno de 25% das empresas nascentes sobrevivem menos de dois anos e, em torno de 50%, menos de cinco. O objetivo desta Tese consistiu em identificar e testar os fatores que determinam a sobrevivência e o desempenho de PMEs. A amostra foi formada por 410 empresas da região centro-sul do Estado do Paraná, sendo 74 empresas inativas (não sobreviventes) e 336 ativas (sobreviventes). A medida de desempenho resultou de oito indicadores, e foi testada sob três modalidades: a) sobrevivência versus não sobrevivência; b) grupos: não sobreviventes, sobrevivência marginal e alto desempenho, e; c) desempenho como variável contínua. As variáveis independentes foram distribuídas em oito dimensões: capital humano, capital social, características gerenciais, condições do ambiente, características organizacionais, motivação e percepção do risco, demografia pessoal e tamanho que, por sua vez, formaram as oito hipóteses declaradas no estudo. As inferências foram realizadas no contexto de cada uma das dimensões e em relação ao conjunto geral, mediante utilização das estatísticas análise fatorial, regressão linear múltipla e regressão logística. Das oito dimensões, seis (capital humano, capital social, características gerenciais, condições do ambiente, características organizacionais e tamanho) apresentaram pelo menos um indicador influente, e tiveram a hipótese nula rejeitada. A maior densidade nas evidências foi apresentado pelo modelo logístico geral (R2 = 75%) onde o suporte governamental, experiência ocupacional, capital social, sazonalidade e a qualificação dos empregados foram os indicadores que apresentaram maior poder discriminatório, demonstrando que as chances de sobrevivência de PMEs aumentam com a melhora desses fatores. Pelo modelo multinomial (R2 = 80%) constatou-se que o planejamento antes da abertura da empresa, a disponibilidade de recursos, o acesso ao crédito e as fontes e os custos de financiamento de curto prazo apresentaram maior capacidade de discriminação, demonstrando que o empobrecimento e a deterioração das características gerenciais e de fatores de capital social diminuem a probabilidade da empresa sobreviver ou de obter elevado desempenho. Na regressão linear (R2 = 42%) a qualificação dos empregados (32%) e o suporte governamental (22%) melhor explicaram o desempenho de PMEs. Constatou-se, ainda, que aproximadamente 35% das variáveis influentes estão associadas com a fase anterior à abertura da empresa, como: planejamento ou plano de negócio, experiências e disponibilidade de capital. / Small and medium enterprises (SMEs) play an important role in economic and social development of nations: they generate wealth, jobs and innovation. Companies like Apple® and Microsoft®, the world\'s largest today, have already appeared in the size of these companies. However, understanding the dynamics of these enterprises has proven a challenge for academic research. In the international context it appears that about 25% of new companies survive less than two years, and about 50%, less than five. The aim of this study consisted in to identify and test the factors that determine the survival and performance of SMEs. The sample consisted of 410 companies in the central southern State of Paraná, including 74 inactive companies (non-survivors) and 336 active (survivors). The performance measure resulted from eight indicators, and was tested in three ways: a) survival versus non-survival b) groups: no survivors, marginal survival and high performance, and; c) performance as a continuous variable. The independent variables were divided into eight dimensions: human capital, social capital, managerial characteristics, environmental conditions, organizational characteristics, motivation and perceived risk, personal demographics and size, that, in turn, formed the eight hypothesis reported in the study. Inferences were made in the context of each of the dimensions and in relation to the general assembly by use of statistical factor analysis, multiple linear regression and logistic regression. Of the eight dimensions, six (human capital, social capital, managerial characteristics, environmental conditions, organizational characteristics and size) had at least one influential indicator, and had rejected the null hypothesis. The highest density was presented by the general logistic model (R2 = 75%) where government support, occupational experience, capital, seasonality and quality of staff were indicators that showed greater discriminatory power, demonstrating that the chances of survival of SMEs increase with the improvement of these factors. By multinomial model (R2 = 80%) found that planning before of the opening of the company, the availability of resources, access to credit and the sources and costs of short-term financing had higher capacity discrimination, demonstrating that the impoverishment and deterioration of managerial characteristics and factors of capital decrease the likelihood of the company surviving or get high performance . In OLS regression (R2 = 42%) the quality of staff (32%) and government support (22%) best explained the performance of SMEs. It was noted also that about 35% of influential variables are associated with earlier stage the opening of the company, such as planning or business plan, experience and availability of capital.

The purpose of this thesis is to analyze ongoing processes in the selected small and medium-sized enterprise Pokorny - Sítě s.r.o. Further, to find the bottlenecks, suggest how to improve them and to determine whether these improvements were reflected in the calculations of the products which are made in the company Pokorny - Sítě s.r.o. The thesis is divided into two parts: theoretical and practical. The theoretical part is divided into several chapters that describe the basic parts like the process, the process management, the process maps, the process management improvement, the reengineering and others. This section helps us to understand and to describe the basic concepts and definitions related to the process control. The practical part is based on analysis of business processes, observations and interviews with the employees and management of the company Pokorny - Sítě s.r.o and identify the bottlenecks which impede the ongoing processes to continue. After the bottlenecks were identified, the changes of the production process were proposed and applied to the production process of the company. The new layout of the production process led to the elimination of the bottlenecks and the reduction of the production time and also impoved the efficiency and continuity of ongoing production process. Subsequently, new calculation formula was propounded. The new calculation formula provides more information per product (costs - fixed and variable, margin, profit per product etc). The result of the applied changes in the production process is the streamlining production, reduced costs and increased company's profit per product.

Este trabalho tem por objetivo ampliar o conhecimento sobre as teorias de ciclo de vida e de Contabilidade Gerencial investigando a relação existente entre o estágio do ciclo de vida organizacional e os artefatos da Contabilidade Gerencial adotados pelas Pequenas e Médias Empresas (PMEs) que mais cresceram no Brasil entre 2008 e 2010, sendo esta não muito explorada em pesquisas e literatura, contribuindo, deste modo, para um melhor entendimento dos problemas enfrentados pelas PMEs, uma vez que a estas empresas possuem grande relevância na economia e na sociedade Brasileira. Para tanto, foi realizado um estudo envolvendo 37 PMEs, dentre as 250 PMES que mais cresceram no Brasil entre 2008 e 2010, por meio de questionário eletrônico enviado durante o mês de Setembro de 2012 que tinha como objetivo investigar a relação existente entre o estágio do ciclo de vida organizacional e os artefatos de Contabilidade Gerencial adotados pelas 250 PMEs. Sendo uma pesquisa descritiva e quantitativa o tratamento estatístico dos dados foi submetido ao teste de Qui- Quadrado para independência. No que diz respeito aos resultados da pesquisa, foi constatado que, das 37 organizações pesquisadas, 26 estavam no estágio nascimento, oito no estágio crescimento, uma no estágio maturidade e duas no estágio declínio. A identificação dos estágios do ciclo de vida organizacional das empresas pesquisadas foi realizada de forma descritiva e com uma abordagem cross-sectional. Os artefatos de Contabilidade Gerencial foram escolhidos com base nas recentes pesquisas sobre o tema, com especial destaque para a tese de Borinelli (2006) e para cada um dos artefatos escolhidos o teste estatístico foi realizado, concluindo que quatro artefatos dos 12 artefatos escolhidos, possuem relação com o estágio do ciclo de vida, ou seja, sendo este um achado da presente pesquisa, pode-se inferir que é possível que PMEs adotem artefatos que façam mais sentido com relação ao seu ciclo de vida obtendo com isto melhor controle da operação. Sendo assim o trabalho contribuiu para clarificar as possíveis inter-relações entre a o uso de artefatos de Contabilidade Gerencial e o ciclo de vida organizacional de PMEs, contribuindo adicionalmente para criar um arcabouço empírico e metodológico para futuras pesquisas e aprofundamentos em outras PMEs. / This work aims to increase knowledge about the life cycle and Management Accounting theories investigating the relationship between the stage of organizational life cycle and the use of management tools adopted by the 250 fatest growing Small and Medium Enterprises (SMEs) between 2008 and 2010, which is not much explored in research and literature, thus contributing to a better understanding of the problems faced by SMEs, since these companies have great relevance in the Brazilian economy and society. Therefore, a study was conducted involving 37 SMEs, among the 250 fastest growing SMEs in Brazil between 2008 and 2010, through an electronic questionnaire sent during the month of September 2012 which aimed to investigate the relationship between the stage of organizational life cycle and management tools adopted by 250 SMEs. Being a descriptive and quantitative research, statistical treatment of the data was subjected to chi-square test for independence. It was observed that out of the 37 SMEs, 26 were in the birth stage, eight in the growth stage, one at mature stage and two at decline stage. The identification of the stages of organizational life cycle for companies surveyed was performed with a descriptive and cross-sectional approach. Management tools were chosen based on recent research on the subject, with particular emphasis on the Borinelli\'s thesis (2006) and for each of the management tools chosen statistical test was conducted, concluding that four of 12 management tools chosen, have relation to the stage of the life cycle, ie, being a finding of this research, it can be inferred that it is possible for SMEs to adopt management tools that make more sense in relation to its life cycle getting better control of this operation. So the work has helped to clarify the possible inter-relationships between the use of management tools and organizational life cycle of SMEs, contributing further to create an empirical and methodological framework for future research and insights in other SMEs.