The Diploma thesis deals with the possible strategies that non-profit organizations can use for the establishment of a social enterprise. These strategies were designed on various relationship models non-profit and social enterprise can have. These models are different in the extent to which social enterprises and non-profit organizations share social and economic activities. These models and also possible motivations of non-profit organizations, which lead to the establishment of a social enterprise are described in the theoretical section. In the practical part, these models are applied to the decision-making process of non-profit organization Life 90, z. ú., which is planning to establish a social enterprise. is evaluated considering its pros and cons from the point of view of non-profit organisations.. These findings and each model and its applicability for Czech non-profit organizations were evaluated as a result of my thesis. KEY WORDS Social entrepreneurship, non-profit organizations, NGOs, commercialization, hybridization, case study, EMES International Research Network

This thesis deals with the application of human resource marketing methods in social enterprises. Its aim is to find out how human resource marketing is implemented in social enterprises and what methods of internal and external human resource marketing are used by the social enterprises under study. The thesis describes the specifics of social entrepreneurship and social enterprises, individual methods of human resource marketing, phases of staff planning and distinguishes between the concepts of human resource marketing and employer branding. The empirical part uses a semi-structured interview and a questionnaire for research and is based on the experience of human resource managers with the application of human resource marketing and on the perception of its application by the employees of the enterprise. It describes the weaknesses and strengths of the methods and differences between the enterprises under study. The output is also a recommendation for human resource managers and a comparison of human resource marketing methods used in the enterprises under study with those described in professional publications.

Se ve al emprendimiento social como el futuro del emprendimiento, pues se requiere que las empresas se involucren más con la resolución de problemas sociales (Goyal, Sergi y Jaiswal, 2016). El presente estudio aborda el campo del emprendimiento social y emprendimiento tradicional, analizados desde su impacto en la sociedad, con el objetivo de contrastar las diferentes posturas sobre el emprendimiento social y tradicional. Es un estudio comparativo con enfoque hermenéutico, basado en la lectura y análisis de papers entre los años 2010 al 2020. Este trabajo describe cómo el concepto del emprendimiento social no tiene consenso y en cuanto al emprendimiento tradicional, se observan diversas definiciones lo que genera una confusión en algunos investigadores. Además, de las características del emprendimiento se distingue al social por tener fines sociales y económicos, a diferencia del tradicional cuyo fin primordial es incrementar sus recursos financieros, privilegiando el talento humano y las funciones que debe desempeñar. De lado de la evaluación del impacto social, se observó que existen diferentes métodos, sobre todo para el emprendimiento social, sobre el que algunos autores hacen notar el carácter subjetivo que puede tomar la medición. Por último, una de las principales problemáticas que enfrenta el emprendimiento es la dificultad en el acceso a financiamiento, que en el caso de las empresas sociales, se hace más crítico. Aunado a ello los emprendedores sociales tienen desafíos por el doble objetivo que persiguen: social y económico. / Social entrepreneurship is seen as the future of entrepreneurship, since companies are required to become more involved with solving social problems (Goyal, Sergi and Jaiswal, 2016). This study addresses the field of social entrepreneurship and traditional entrepreneurship, analyzed from their impact on society, with the aim of contrasting the different positions on social and traditional entrepreneurship. It is a comparative study with a hermeneutical approach, based on the reading and analysis of papers from 2010 to 2020. This work describes how the concept of social entrepreneurship does not have a consensus and as for traditional entrepreneurship, concepts based on different variables and their creation are observed. In addition, the characteristics of the enterprise distinguish the social one for having social and economic purposes, unlike the traditional whose primary purpose is to increase its financial resources, prioritizing human talent and the functions that it must perform. On the side of the evaluation of social impact, it was observed that there are different methods, especially for social entrepreneurship, on which some authors note the subjective nature that measurement can take. Finally, one of the main problems faced by entrepreneurship is the difficulty in accessing financing, which in the case of social enterprises, becomes more critical. In addition to this, social entrepreneurs face challenges due to the double objective they pursue: social and economic. / Trabajo de Suficiencia Profesional

This diploma thesis is focused on the contribution and importance of financial resources of social entrepreneurship for nonprofit organizations. The main goal is to analyze the evolution of nonprofit organization's funding from Czech public funds and to identify benefits and importance of financial resources of social entrepreneurship for nonprofit organizations. The theoretical part brings description of financial resources for nonprofit organizations and explanation of social entrepreneurship concept and social enterprise definition. The research of diploma thesis brings the analysis of evolution of nonprofit organization's funding from Czech public funds from 1999 to 2009 and the identification of benefits, importance and share of financial resources of social entrepreneurship in specific nonprofit organization - Domov Sue Ryder, o.p.s. The identification of benefits and importance of financial resources of social entrepreneurship is based on the analysis of evolution of sources, costs and own revenues (sources) from 2001 to 2010 in selected nonprofit organization. The output of this diploma thesis is the evaluation of benefits and importance of financial resources of social entrepreneurship for nonprofit organizations.

Šímová, Jana. 2015. Sustainability of social enterprises supported by Call no. 30 of the global grant HREOP Social Economy. Diploma Thesis. Prague: Faculty of Humanities, Charles University. The diploma thesis focuses on the sustainability of social enterprises founded by NGOs after the end of their projects supported by the Call no. 30 HREOP "Social Economy". The first part contains the theoretical definition of the concepts of social economy and social entrepreneurship and conception of social enterprise in the Czech environment. More attention is paid to work integration social enterprises. The concept of sustainability of social enterprises is presented from the perspective of international research and also the only one Czech survey on this subject - Evaluation of Supporting Social and Inclusive Entrepreneurship in HREOP. The research examined the ability of 11 work integration social enterprises to operate their business after the end of financial support from HREOP. The research is also analysing other support possibilities for social enterprises. All surveyed enterprises operate after the end of the project and most of them are financially self-sufficient or at least heading to it. They would, however, appreciate further support, ideally in another form than additional grant. There is...

Many large multinational energy company leaders lack strategies to successfully enter and thrive in bottom of the pyramid (BOP) markets. The purpose of this single case study was to explore strategies using a purposeful selection of 7 senior managers from a U. S. based global multinational energy leader with experience in BOP markets in the Republic of Cameroon. The BOP concept served as the conceptual framework for the study. Data were collected through semistructured interviews with senior managers, relevant websites, and government publications. Several themes emerged that were narrowed through categorical aggregation to identify strategies. Major themes included BOP readiness for social entrepreneurship, field knowledge to facilitate partnerships, and customer service. Findings suggest multinational energy company leaders seeking BOP opportunities should create internal corporate structures dedicated to the BOP markets. Leaders should know how businesses operate and thrive in the BOP, especially when working with BOP governments and a poorly informed population. Equally important is product choice, quality, and reliability for the BOP market. Customer service and satisfaction metrics are necessary to support brands. Participants highlighted the need for positive social change to improve lives, which could occur through capacity building, entrepreneurship, job creation, enhanced governance, increased wealth, and improved quality of life for local people.

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[pt] Esta pesquisa avalia se existem diferenças significativas nos modelos de negócio e no acesso a recursos no ecossistema, que permitam distinguir e classificar as Iniciativas de Empreendedorismo Social (IES). Também busca compreender como essas diferenças influenciam a criação de valor social. Na ausência de definições teóricas capazes de representar esses aspectos, partiu-se em busca dos critérios de seleção de investimentos sociais e de premiações, considerando inicialmente as quatro maiores organizações globais de apoio ao empreendedorismo social e depois os investidores sociais portugueses. Dados online e entrevistas passaram por análise de conteúdo e de padrões para formar modelos de ressonância e mobilização participante. Esses modelos destacam objetivos, motivações e a forma como as soluções são propostas. A pesquisa exploratória ajudou a superar as limitações teóricas e a incorporar a diversidade de pontos de vista necessária à compreensão do empreendedorismo social. Também permitiu propor uma nova forma de abordar valor social. O enfoque no valor social é uma estratégia de consolidação para o campo de pesquisa, devido a esse construto ser comum à maioria das definições de empreendedorismo social. Esta tese propõe que a multidimensionalidade da criação de valor assuma uma perspectiva de avaliação objetiva e outra subjetiva, considerando-as complementares A perspectiva objetiva reflete quantificação de resultados, comum em pesquisas que buscam identificar o valor social ou as IES. A perspectiva subjetiva relaciona-se com a complexidade de um conceito essencialmente contestado, incorpora o ponto de vista do beneficiário e a relação com o contexto, buscando isolar os efeitos da IES de outros atuantes sobre o problema social. Foi adotada uma estratégia multimétodos para identificação de arquétipos e classificação das IES, propondo uma taxonomia. A metodologia baseia-se na identificação de padrões através de análise qualitativa e quantitativa. As IES estudadas representam 43,63 por cento da população e um investimento público estimado de 29.348.180,00 euros. Atendem juntas 268.533 beneficiários, criam 1078 postos de trabalho remunerados e contam com 5227 voluntários. A partir dos fatores proposta de valor inovadora, capacidade de inovação, disponibilidade de recursos e acesso a investimento, foram identificados os arquétipos Persistente, Ousado e Inovador. A taxonomia é compatível com a literatura e coerente com relatórios oficiais portugueses. As IES inovadoras criam mais valor social de maneira mais eficiente. As IES persistentes são a maioria das novas IES e têm grande potencial de criar valor subjetivo. Porém, são limitadas por sua estrutura organizacional. As IES ousadas criam maior valor objetivo, com menor eficiência na utilização de recursos. A taxonomia permitiu compreender dinâmicas do ecossistema português, esclareceu questões relativas à estrutura das IES e sobre sua influência na criação de valor social. Os resultados contestam a divisão binária onde IES tradicionais têm maior dificuldade de combinar objetivos sociais e econômicos do que as novas. Porém, corrobora e destaca o papel da inovação na combinação complementar desses objetivos. O ecossistema português favorece IES inovadoras e tende a produzir inovações incrementais. Os resultados apontam progresso em relação a fragilidades sinalizadas em estudos anteriores e sugerem a dinamização do ecossistema com um aumento de 31,3 por cento no surgimento de IES. / [en] This research evaluates if there are significant differences in the business models and in the access to resources in the ecosystem, which allow to distinguish and classify the Social Entrepreneurship Initiatives (SEI). It also seeks to understand how these differences influence the social value creation. In the absence of theoretical definitions capable of representing these aspects, the social investment and awards criteria were researched, initially considering the four largest global social entrepreneurship support organizations and then Portuguese social investors. Online data and interviews went through content and patterm-macthing analysis to form models of resonance and participatory mobilization. These models highlight goals, motivations and the way solutions are proposed. Exploratory research helped to overcome theoretical limitations and to incorporate the diversity of points of view needed to understand social entrepreneurship. It also made it possible to propose a new way to address social value. The focus on social value is a consolidation strategy for the research field, due to the fact that this construct is common to most social entrepreneurship definitions. This thesis proposes that the value creation multi-dimensionality assumes an objective and subjective evaluation perspective, considering them as complementary. The objective perspective reflects results quantification, common in research that seeks to identify social value or SEI. The subjective perspective is related to the complexity of an essentially contested concept, it incorporates the beneficiary s point of view and the relationship with the context, seeking to isolate the SEI’s effects from others that strikes the social problem. A multi-method strategy was adopted to identify archetypes and classify SEI, proposing a taxonomy. The methodology is based on patterns identification through qualitative and quantitative analysis. The SEI studied represent 43.63 per cent of the population and an estimated public investment of 29,348,180.00 euros. Together they serve 268,533 beneficiaries, create 1078 paid jobs and have 5227 volunteers. Based on the factors such as innovative value proposal, capacity for innovation, availability of resources and access to investment, the archetypes Persistent, Bold and Innovative were identified. Taxonomy is supported by the literature and consistent with official Portuguese reports. Innovative SEI create more social value more efficiently. Persistent SEI are the majority of new SEI and have great potential to create subjective value. However, they are limited by their organizational structure. Bold SEI create greater objective value, with less efficiency in the resources use. Taxonomy made it possible to understand the dynamics of the Portuguese ecosystem, clarified issues related to the SEI’s structure and their influence on the social value creation. The results contest the binary division where traditional SEI have greater difficulty in combining social and economic goals than new SEI. However, it corroborates and highlights the innovation role in the complementary combination of these goals. The Portuguese ecosystem favors innovative SEI and tends to produce incremental innovations. The results point to progress in relation to weaknesses signaled in previous studies and suggest the dynamization of the ecosystem with an increase of 31.3 per cent in the emergence of new SEI.

[pt] Diante do cenário de agravamento de crises devido à pandemia da COVID- 19, essa pesquisa buscou compreender como, em um contexto brasileiro de pandemia, a educação empreendedora busca construir um conhecimento reflexivo e propositivo acerca do papel do empreendedor na sociedade, e de que forma uma educação crítica pode contribuir com esse processo. O estudo qualitativo analisou os dados recolhidos em um processo de observação participante do pesquisador em uma disciplina de empreendedorismo de uma universidade de grande reconhecimento na temática, os documentos relacionados à referida disciplina e depoimentos de docentes e estudantes, concedidos por meio de entrevistas. A partir de uma abordagem temática, a análise foi estruturada sob a perspectiva de dois grandes temas e seus subtemas: (1) Ser empreendedor; (1.1) Perfil Empreendedor, (1.2) Educação Empreendedora, (1.3) Eu Produto, (1.4) Indivíduo padronizado; e (2) Ser um empreendedor agente de mudança; (2.1) Visão Coletiva versus Visão Individualista, (2.2) Mudança positiva versus mudança negativa, (2.3) Empreendedorismo social. Dessa forma, a pesquisa evidencia uma contribuição pouco efetiva para a formação de indivíduos críticos e com potencial de transformação social. Portanto, o estudo sugere, a partir de um alicerce consistente da pedagogia crítica de Paulo Freire, entre o empreendedorismo social, de impacto e o ensino do empreendedorismo, uma reavaliação deste último enquanto instrumento político, democrático e de liberdade, que trabalhe a serviço da visão coletiva, desenvolvendo sujeitos capazes de interagir com as demandas reais e atuar de forma propositiva, promovendo mudanças positivas frente aos problemas socioambientais que fazem parte das realidades brasileiras. / [en] In light of the aggravation of crises due to the COVID-19 pandemic, this research sought to understand how, in a brazilian pandemic context, entrepreneurial education tries to build a reflexive and propositive knowledge about the role of the entrepreneur in the society and how a critical education can contribute with this process. The qualitative study analyzed the data in a participant observation process of the researcher in an entrepreneurship class of a well recognized university in this topic. The documents related to that discipline and testimonies were obtained through interviews with professors and students. From a thematic approach, the analysis was structured under the perspective of two major themes and their sub-themes: (1) Being an entrepreneur; (1.1) Entrepreneurial Profile, (1.2) Entrepreneurial Education, (1.3) Me as a Product, (1.4) Standardized individual; and (2) Be a change agent entrepreneur; (2.1) Collective Vision versus Individualistic Vision, (2.2) Positive change versus negative change, (2.3) Social entrepreneurship. Thus, the research shows an ineffective contribution to the formation of critical individuals with potential for social transformation. Therefore, the study suggests, based on a consistent foundation of Paulo Freire s critical pedagogy, between social, impact entrepreneurship and the teaching of entrepreneurship, a reassessment of the latter as a political, democratic and freedom instrument that works at the service of collective vision, developing subjects capable of interacting with real demands and acting purposefully, promoting positive changes in the face of socioenvironmental problems that are part of Brazilian realities.