Although there has been much work done in the industry and academia on developing the theory and application of social networks as well as recommender systems, the relation between these research areas is still unclear. An innovative idea, which enables to integrate these areas, and applies recommendation systems to the online social network systems, is proposed in this thesis. Recommendation systems for social networks differ from the typical kinds of recommendation solutions, since they suggest human beings to other ones rather than inanimate goods. Thus, conventional recommendation methods should be enhanced by social features of the networks and their members. This thesis presents the result of the study on the recommendation framework for virtual communities. It also contains an overview of recent approaches to recommendation systems and social networks, as well as description of the online social network systems.

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Le partage d'informations dans les systèmes de réseaux sociaux (SRS) suscite des inquiétudes concernant de possibles abus impactant la vie privée. La possibilité pour les utilisateurs de contrôler les informations qu'ils partagent avec le fournisseur de SRS et avec les autres utilisateurs peut être améliorée par la décentralisation des données personnelles et par une gestion appropriée des conflits entre politiques. Prenant son inspiration dans l'approche de décentralisation, la première contribution de cette thèse est la proposition de propriétés relevant de la conception du SRS et impactant la vie privée lorsqu'elles sont considérées par rapport à une gradation de la décentralisation. Ces propriétés ont été organises dans une grille d'analyse multicritères conçue pour analyser et comparer les SRS. L'application de la théorie des treillis à cette grille permet d'évaluer, de classifier et de visualiser différents SRS dans une hiérarchie partielle. Alors que la décentralisation résoudre des problèmes impliquant le fournisseur de SRS, les politiques de vie privée jouent un rôle majeur dans la protection contre les accès non autorisés par d'autres utilisateurs. La seconde contribution de cette thèse consiste en l'introduction du concept d'équité dans le contexte de la gestion des conflits entre politiques. Un algorithme conçu pour maintenir l'équité entre les utilisateurs de SRS est introduit pour résoudre les conflits pouvant survenir entre les politiques de plusieurs utilisateurs, évitant que certains puissent gagner un avantage sur d'autres. L'évaluation montre que l'approche introduite dans cette thèse conduit à de meilleurs résultats que les stratégies classiques de résolution de conflits, réduisant ainsi les iniquités existantes en termes d'application des politiques. / In Social Network Systems (SNSs), the sharing of information leads to many privacy concerns about potential abuses of personal information. Users’ control over information shared with the SNS provider and with other users could be improved in SNSs through the decentralization of personal data, and the proper management of policy conflicts. Inspired by the decentralization approach, the firrst contribution of this thesis is the proposal of SNS design properties relevant to privacy when considered along a gradation of decentralization. These properties are organized in a multi-criteria analysis grid, designed to analyze and compare SNSs. The application of a lattice structure on this grid allows to evaluate, classify and visualize different SNSs within a partial hierarchy. While decentralization solves issues involving the SNS provider, privacy policies play a leading role in the protection of unauthorized data access from other users. The second contribution of this thesis consists in the introduction of the concept of equity in the context of policy conflict management. An algorithm to maintain equity between users in SNSs is introduced to solve conflicts that may arise between the privacy policies of several users, avoiding that some users take advantage over others. The evaluation shows that the equity approach introduced in this thesis leads to better results than classical conflict resolution strategies, reducing existing inequities in terms of policy enforcement.

Le partage d'informations dans les systèmes de réseaux sociaux (SRS) suscite des inquiétudes concernant de possibles abus impactant la vie privée. La possibilité pour les utilisateurs de contrôler les informations qu'ils partagent avec le fournisseur de SRS et avec les autres utilisateurs peut être améliorée par la décentralisation des données personnelles et par une gestion appropriée des conflits entre politiques. Prenant son inspiration dans l'approche de décentralisation, la première contribution de cette thèse est la proposition de propriétés relevant de la conception du SRS et impactant la vie privée lorsqu'elles sont considérées par rapport à une gradation de la décentralisation. Ces propriétés ont été organises dans une grille d'analyse multicritères conçue pour analyser et comparer les SRS. L'application de la théorie des treillis à cette grille permet d'évaluer, de classifier et de visualiser différents SRS dans une hiérarchie partielle. Alors que la décentralisation résoudre des problèmes impliquant le fournisseur de SRS, les politiques de vie privée jouent un rôle majeur dans la protection contre les accès non autorisés par d'autres utilisateurs. La seconde contribution de cette thèse consiste en l'introduction du concept d'équité dans le contexte de la gestion des conflits entre politiques. Un algorithme conçu pour maintenir l'équité entre les utilisateurs de SRS est introduit pour résoudre les conflits pouvant survenir entre les politiques de plusieurs utilisateurs, évitant que certains puissent gagner un avantage sur d'autres. L'évaluation montre que l'approche introduite dans cette thèse conduit à de meilleurs résultats que les stratégies classiques de résolution de conflits, réduisant ainsi les iniquités existantes en termes d'application des politiques. / In Social Network Systems (SNSs), the sharing of information leads to many privacy concerns about potential abuses of personal information. Users’ control over information shared with the SNS provider and with other users could be improved in SNSs through the decentralization of personal data, and the proper management of policy conflicts. Inspired by the decentralization approach, the firrst contribution of this thesis is the proposal of SNS design properties relevant to privacy when considered along a gradation of decentralization. These properties are organized in a multi-criteria analysis grid, designed to analyze and compare SNSs. The application of a lattice structure on this grid allows to evaluate, classify and visualize different SNSs within a partial hierarchy. While decentralization solves issues involving the SNS provider, privacy policies play a leading role in the protection of unauthorized data access from other users. The second contribution of this thesis consists in the introduction of the concept of equity in the context of policy conflict management. An algorithm to maintain equity between users in SNSs is introduced to solve conflicts that may arise between the privacy policies of several users, avoiding that some users take advantage over others. The evaluation shows that the equity approach introduced in this thesis leads to better results than classical conflict resolution strategies, reducing existing inequities in terms of policy enforcement.

Humans have the fundamental need to communicate with others and the eruption of social network systems’ (SNSs) have made this easier since we are connected all the time. One SNS that is growing more popular among graphic designers is Behance and this platform, along with its effects is investigated in this paper. Prior research has shown that humans are perceived as creative creatures and possess the need to compare themselves to others. With the development of SNSs these behaviors have moved online, along with the effects on creativity. This study investigated how Behance may affect creativity among Swedish graphic designers, along with how the usage of Behance affects their perception about their own abilities and graphical work. With the use of a triangulation method, consisting of a quantitative online survey and three qualitative informant interviews empirical data was gathered. Afterwards, the data was analyzed and connected to previous research and theoretical framework. The result entails that Behance does affect creativity among graphic designers mostly positively and that designers perception may be influenced by Behance usage in both positive and negative ways. The conclusions are drawn upon our empirical data and two existing theories: the componential theory of creativity & the theory of social comparison. To research this subject further one might do a study with a bigger number of participants or a longer study where the researcher observes the users’ behaviour on the platform instead.

This paper will dive into the topic of fitspiration on SNS and the effects it has on people’s subjective well-being. Fitspiration is a common type of content that is widely spread across multiple platforms, especially on Instagram. This content is often posted by fit people that share content regarding exercising or diets. Previous research has demonstrated that people have an inner desire to compare themselves to others on SNS which might have effects on people’s well-being. Therefore, this paper aims to find out how users perceive fitspiration on SNS as well as the perceived influence it has on their subjective well-being when comparing themselves to others. By using a qualitative approach where focus groups were conducted, empirical data was collected which could provide a deep understanding of the topic. The findings could conclude that fitspiration was perceived as unrealistic and exposing users to body ideals and unachievable perfection. Regarding effects on the user's subjective well-being, fitspiration has both positive and negative outcomes. The positive outcomes were especially associated with inspiration, while the negative effects were predominantly related to body image and self-esteem. The reason why they would be affected negatively or positively, would depend on to whom they would compare, how they were feeling at that specific time or if they would compare their appearance or their performance. Future research could look at different types and features of fitspiration content, how people engage with it and why, to see if it would affect user’s perceived well-being in different ways. Moreover, this paper confirms that fitspiration might promote negative experiences for users, why future studies could investigate how these experiences could be prevented or decreased.