abstract: Knowledge Management Systems have been actively promoted for decades within organizations but have frequently failed to be used. Recently, deployments of enterprise social networking platforms used for knowledge management have become commonplace. These platforms help harness the knowledge of workers by serving as repositories of knowledge as well as directories of knowledge holders. As with prior systems, a key challenge faced by organizations is how to initiate and maintain a minimum level of knowledge contributions. Existing IS literature on the causes of knowledge contributions shows conflicting findings. This work suggests that human factors, social networking platform technology and community factors, and environments internal to organizations are each necessary for understanding the causes of knowledge contributions. This work presents three studies that: 1) develop a framework for the analysis of knowledge contributions via social networking platforms, 2) demonstrate the impacts of different incentives and managerial controls, and 3) extend our understanding of group-level influences within organizations. With a better understanding of what drives knowledge contributions in a social networking platform used in organizations, we are better prepared as researchers to engage in research that reduces inconsistencies in the knowledge management literature, as well as more able to assist practitioners in designing optimal conditions for knowledge sharing within organizations. / Dissertation/Thesis / Ph.D. Information Management 2012

This sociological study uses online survey data from one hundred and six respondents to explore how social networking websites alter the social self. Critical and symbolic interactionist sociological theory is used as a means to understand the data. This dissertation specifically concerns how social networking websites shape identity, result in a more self-reflexive presentation of self, and serve as a means of both socialization and social control.

Master of Science / Department of Apparel, Textiles, and Interior Design / Melody L. A. LeHew / The Textile and Apparel (TA) industry has become increasingly criticized for its massive environmental pollution through unsustainable production and distribution. In addition, key stakeholders are equally recognizing the need for cleaning up the industry. However, TA manufacturers, brands, and retailers need to be more aware of the necessity of sustainable production and distribution. At the same time, TA consumers need to be more aware of the necessity of sustainable consumption, care, and disposal of clothing. The purpose of this study was to investigate whether social networking sites (SNS) have any potential to increase consumer awareness of TA-related environmental sustainability issues. The specific research objectives were to investigate 1) whether engagement with TA-related environmental information in a SNS platform (i.e., Facebook) enhanced participants’ knowledge of TA environmental sustainability issues; 2) which format of TA-related environmental information sharing stimulated a higher level of SNS engagement and greater knowledge change; and 3) which content of TA-related environmental information sharing stimulated a higher level of SNS engagement and greater knowledge change. One group pretest-posttest experimental design was used, and mixed method approach was employed. Participants responded to a study-specific textile and apparel environmental sustainability knowledge (TAESK) scale before and after a Facebook experiment. The experiment included engaging with TA environmental information for a two-week period in a Facebook page. The researcher was the creator and administrator of the page. Quantitative data analysis included descriptive statistics, the Wilcoxon Signed-Ranks test, and multiple regression analysis. Qualitative analysis included conventional content analysis techniques. Findings from Wilcoxon Signed-Ranks test indicated that the experiment increased participants’ knowledge of TA environmental sustainability significantly (Z= -5.274, p< 0.001). Descriptive statistics revealed that video and infographic-type posts stimulated greater participants engagement than weblink (i.e., text based) posts. Likewise, participants were engaged with water and waste-related content of TA environmental sustainability more so than chemical and energy related content. However, the multiple regression analysis which was employed to identify the weighted influence of different formats and content of TA environmental sustainability information towards knowledge gain, provided limited information. This exploratory study provided some support for the usefulness of incorporating SNSs as part of an educational strategy by TA brands and policymakers advocating for sustainable TA production and distribution. Such a strategy may be one way to increase consumer awareness. Also, the findings of this study may motivate TA educators to weigh the potential of SNSs in teaching and learning activities related to TA sustainability issues.

Este estudo aborda a utilização das mídias sociais como ferramenta para gestão de marcas. O tema se demonstra relevante por tratar de três assuntos considerados importantes na atualidade: gestão de marcas, marketing de relacionamento e redes sociais no ambiente virtual. A proposta do estudo é explorar se as organizações estão estabelecendo um relacionamento com seus clientes de forma que este promova o brand equity por meio do uso das redes sociais. Para se atingir os objetivos do estudo, foi realizada uma pesquisa exploratória de cunho qualitativo em que os dados foram coletados a partir do método netnográfico, ou seja, a partir da observação das informações que foram disponibilizadas publicamente nas páginas das marcas Coca-Cola, Microsoft e Google no site Facebook. A análise da pesquisa permitiu concluir que as três marcas observadas estão atuando no Facebook com o objetivo de se relacionar com seus consumidores, sendo que seu uso permite o engajamento natural das pessoas - seja por meio das mensagens postadas, que devem ser simples e conter em sua essência um conteúdo que promova o diálogo, a interação e confiança entre os participantes, evitando um teor que fale de si mesmo, ou seja por meio das ferramentas disponibilizadas. / This study addresses the use of social media as a tool for brand management. This is a (highly) relevant theme because it deals with three matters of current importance: brand management, relationship marketing and social networking in the virtual environment. The purpose of this study is to explore whether organizations are establishing a relationship with their customers so as to promote brand equity through the use of social networks. To achieve the objectives of the study, an exploratory qualitative character survey was conducted where data was collected from netnographic method, in other words, from the observation of the information that was publicly available on Coca-Cola, Microsoft and Google\'s pages on Facebook. The research analysis concluded that the three brands are seen using Facebook in order to relate to their customers, and its use promotes the natural engagement of persons - whether through postings, which should be simple and contain in its core a content that promotes dialogue, interaction and trust among participants, thus avoiding the company to speak of itself, or through the tools available.

The past decade has witnessed a proliferation of internet use for socialising with dedicated websites such as Facebook, and also for maintaining relationships using computer mediated communication. Individuals can extend the boundary associated with traditional forms of communication, and use technology to meet strangers online to share interests, or maintain existing relationships remotely. One of the most significant functions of computer-mediated communication (CMC) is its contribution to the evolution of social communication. CMC is “communication that takes place between human beings via the instrumentality of computers” (Thurlow, Lengel, & Tomic, 2004). As a consequence of the convenience and flexibility that this channel provides, CMC can be effectively used to orchestrate a variety of communication situations. Furthermore, social networks sites are becoming the choice in which individuals are maintaining relationships or meeting new people. The potential distinctions between these relationships and their offline counterparts remain contradictory. Online relationships may face different challenges, such as anonymity, restricted interaction (Walther, 1992), and the lack of physical presence. For example, sharing activities online such as playing games or visiting Web sites together differs from offline activities, such as going to the movies or dining together. These observations question whether CMC relationships have any parallels with real world relationships. Dunbar (1992) structured real world relationship by strength of ties and formulated the social brain hypothesis (SBH). This work uses the SBH as an interpretive lens in analyzing CMC relationship ties. Thus, a major focus of this work is to investigate implications of the SBH (Dunbar, 1992) within the context of CMC usage. It is recognised that CMC allows for the maintenance of a large number of friendships. Thus potentially, the use of CMC could alter the SBH ratios. Within the main findings consistency with SBH was found. Furthermore, CMC has many parallels with real world communication methods. Face-to-face communications were strongly preferred for maintenance of strong ties. Also phone usage was analysed and identified as an indicator of strong tie relationships, for both local and distant communications. The findings also address questions on displaced communities communication habits and their use of CMC. The phone was found to be most popular media and culture had a strong influence on communication content. The research used a mixed method approach, combining data collection via questionnaires, semi structured interviews and a diary study completed by participants. Based on the findings, a framework is proposed categorising groups on their level of real world socialising and CMC use. There are four essential contributions impacting on current theory. The findings offer new knowledge within the research of CMC and relationship maintenance theory. In our understanding these exploratory questions have not yet been addressed and therefore the findings of this research project are significant in their contributions.

Purpose This study explores Social Capital Theory. For the benefit of the business community it examines the role of social networking sites (SNS) in the accumulation and management of social capital for Black women entrepreneurs. This research project explores whether social media and technology have enabled a previously disadvantaged minority group to overcome their obstacles, particularly the lack of access networks that offer value. Significant research has been done on academic Social Capital Theory, but what remains understudied is the link between social capital and social networking sites, especially for minority and indigenous groups in Africa. The research is also applicable to other minority groups globally - adding value to Social Capital Theory in the context of a growing interest in knowledge economies, entrepreneurship and technology. The study makes a contribution to academic research and has implications for both policy and practice. Methodology The research is exploratory in nature and therefore applies a qualitative research methodology. It applies in-depth interviews with Black women entrepreneurs from different industries, and age groups to extract quality data that is analysed against theoretical propositions derived from the literature. Findings Bridging and bonding social capital are unique in how they empower entrepreneurs. Black women are a minority group because of cultural and historical consequences. As a result women are more disadvantaged than men, and minority women are more disadvantaged than white women. Negative stereotypes prejudice Black women from getting equal access to opportunities and resources. SNS, which is geared to accumulating bridging social capital, has the ability to empower Black women entrepreneurs to overcome these challenges. However, instead of using SNS for building bridging social capital - more essential for business growth - Black women entrepreneurs tend to use SNS to deepen bonding social capital which yields support and motivation. The potential value in SNS use should encourage Black women entrepreneurs to invest more resources in learning how to optimise SNS. Although SNS and government empowerment policies are contributing to equalizing access and use of social capital between different genders and races, men and the White business community still have an advantage. Future studies should consider exploring how generation theory and various social-economic issues affect accumulation and use of social capital through SNS use for minority groups / Dissertation (MBA)--University of Pretoria, 2013. / zkgibs2014 / Gordon Institute of Business Science (GIBS) / MBA / Unrestricted

This research is based on the assumption that social media sites – such as Facebook, Twitter and YouTube – have changed the way in which memes (culturally transmitted ideas) are transmitted or spread. Qualitative research is used in this study, particularly a literature study that applies and weighs the theories against a purposive sample of selected film examples between 2009 and 2010, to answer the question: what is the relationship between social media sites and the spread of memes? To answer this question, the way in which social media aids the spread of memes is analysed. It is argued that social media has provided the most fertile environment for the replication of memes to date. Also analysed is the way in which social media sites are represented in films, as well as the ways in which the offline lives of the characters are affected by their social media profiles, specifically as depicted in films Julie & Julia (Ephron 2009), Trust (Schwimmer 2010), and Catfish (Joost & Schulman 2010). Lastly, it is argued that one can construct an entirely new persona, or merely experiment with different aspects of who you are, on social media sites. This online persona can be influenced by the memes one chooses to spread online. Naturally, all memes carry connotations, values and judgements. These memes collaborate with one’s profile and, thus, the connotations attached to the memes one shares are then associated with one’s online persona (profile). This research is deemed relevant, also in a South African context, because the spread of memes does not respect national or international boundaries. / Dissertation (MA)--University of Pretoria, 2014. / lk2014 / Visual Arts / MA / Unrestricted

Magister Commercii (Information Management) - MCom(IM) / In recent years, the information systems / information technology industry has been one of the most fast growing industries. Regularly, existing technologies are being upgraded and new technologies are being introduced within the industry. For these reasons, business institutions have to stay abreast with market trends and understand what the market is doing. Since the inceptions of social media, a relatively new phenomenon within industry, institutions have to get on board in terms of using these technologies simply because of what the customers are doing. The augmentation of social media applications within business has proved valuable in the sense that institutions are capitalising on what the customers are really saying. Social media applications take many forms and in this particular paper, the benefits of social media within large financial institution will be analysed. The main aim is to identify the benefits of social media platforms and how large financial institutions are benefiting from these revolutionary communication mediums. In order to fully conceptualise the nature of this research study, it takes the form of a literature review at first, followed by empirical field research. Thereafter the research study uses case study methodology where interviews and survey questionnaires were used to make an in depth analysis of the benefits related to the financial companies. The outcomes of the study showed that there are many benefits of social media within financial institutions. The findings suggest that social media has the ability to enhance the brand, increase customer satisfaction as well as boost business services through innovation. Apart from this study adding to the existing body of knowledge, it could potentially create awareness of the benefits (if any) to financial industries and other industries as well and therefore could be advantageous. In essence, the study outcome could contribute to the improvement of current businesses.

The easy accessibility, ubiquity, and plurilingualism of popular SNSs such as Facebook have inspired many scholars and practitioners of second language teaching and learning to integrate networked forms of communication into educational contexts such as language classrooms and study abroad programs (e.g., Blattner & Fiori, 2011; Lamy & Zourou, 2013; Mills, 2011; Reinhardt & Ryu, 2013; Reinhardt & Zander, 2011). At the same time, the complex and dynamic patterns of interaction that emerge in these spaces quickly push back upon standard ways of describing conversational genres and communicative competence (Kern, 2014; Lotherington & Ronda, 2014). Drawing from an ecological interactional analysis (Goffman, 1964, 1981a, 1981b, 1986; Kramsch & Whiteside, 2008) of the Facebook communications of three German-speaking academics whose social and professional lives are largely led in English, the authors consider the kinds of symbolic maneuvers required to participate in the translingual conversational flows of SNS-mediated communication. Based on this analysis, this article argues that texts generated through SNS-mediated communication can provide classroom opportunities for critical, stylistically sensitive reflection on the nature of talk in line with multiliteracies approaches.

Increasing numbers of people worldwide engage in online social networking, most notably the site of Facebook, yet little is known about the impact of online social networking as a communication and networking tool on users’ relational selves, skills and relationships. Counselling Psychology, with its emphasis on relational working with and understanding of clients, may need to develop a greater understanding of this area. This research, using a grounded theory methodology, is an exploratory study of the possible relational implications of online social networking. Semi-structured interviews (11 face to face and 3 via email) were conducted with 14 Facebook users to gather information about their experiences of the site and the impact of social networking on their relationships and relational selves. The findings, grounded in the participants’ accounts, led to theory development about the complicated relational experiences of Facebook users, which challenge their psychological state. There are indications that the loss of separation between public and private life has implications for both clients and Counselling Psychologists. Recommendations for both practice and further research conclude the thesis. Key Words: Counselling Psychology, Online Social Networking, Facebook, Relational, Internet, Technology, Paranoid-Schizoid Position, Interpersonal, Intrapsychic, Psychodynamic