Magister Commercii (Information Management) - MCom(IM) / In recent years, the information systems / information technology industry has been one of the most fast growing industries. Regularly, existing technologies are being upgraded and new technologies are being introduced within the industry. For these reasons, business institutions have to stay abreast with market trends and understand what the market is doing. Since the inceptions of social media, a relatively new phenomenon within industry, institutions have to get on board in terms of using these technologies simply because of what the customers are doing. The augmentation of social media applications within business has proved valuable in the sense that institutions are capitalising on what the customers are really saying. Social media applications take many forms and in this particular paper, the benefits of social media within large financial institution will be analysed. The main aim is to identify the benefits of social media platforms and how large financial institutions are benefiting from these revolutionary communication mediums. In order to fully conceptualise the nature of this research study, it takes the form of a literature review at first, followed by empirical field research. Thereafter the research study uses case study methodology where interviews and survey questionnaires were used to make an in depth analysis of the benefits related to the financial companies. The outcomes of the study showed that there are many benefits of social media within financial institutions. The findings suggest that social media has the ability to enhance the brand, increase customer satisfaction as well as boost business services through innovation. Apart from this study adding to the existing body of knowledge, it could potentially create awareness of the benefits (if any) to financial industries and other industries as well and therefore could be advantageous. In essence, the study outcome could contribute to the improvement of current businesses.

New technological advancements have resulted in a shift of medium. Music interaction has moved from physical media such as CDs and MP3-players to digital music services on the Internet. Vast catalogues of music is today available from any device with Internet access for either a monthly cost or even in some cases for free. Even though many users subscribe for the music they consume the music industry still experience an uncertain economy. New interaction opportunities and new design principles have derived from the new medium. According to users some functions are more important than others, some functions are even missing. Which are these? Are the users’ needs equivalent to the web development and the current supply of function the services offer? With vast consumption and immense establishment together with the tie in economic factors and technological development music streaming services is a given media technological phenomenon. This study’s purpose is to analyze three important components in the case of music streaming services: the supply, the user’s perspective and the position according to the web development. In order to increase the understanding of these parts this study has completed an inventory of current supply of functions in seven music streaming services and a questionnaire to conclude the user’s perspective. The study uses the theory of Web 1.0, Web 2.0 and Web 3.0 to examine current position of the services in web development. Possibly in this way the study might discover strengths and weaknesses in the supply of the music streaming services and thereupon contribute to suggestion of improvement and functions. Functions which might help the development of music streaming services and increase more paying consumers. This study show that the current supply of functions music streaming services offer is in general equivalent to the users’ need. However, the users don’t value social functions as an important part in music streaming services. They value a great catalogue of songs and great accessibility with commercial free use. The supply of functions doesn’t differ a lot from service to service. Spotify is the leading services both in quantity of functions and in number of users. Regarding the position of functions most functions is placed within Web 2.0. Thus, the user show an indication of the importance of accessibility which suit the vision of the ubiquitous and pervasive webb of Web 3.0. Even though the theory of Web 2.0 was coined 15 years ago the interactive music web service is mostly a product of Web 2.0. Despite of the satisfaction in supply, in terms of sustainability, it might always be a value to continue to examine the user’s need, the industry’s demands and the technological development to reach the highest form of contentment from all parts.

This c-level essay examines Sweden’s municipalities’ tourist sites in web development in relation to web 2.0. The study’s main purpose is to give a general overview of how Swedish municipalities use the web as a communication channel for their tourism information. The study also examines differences between large and small municipalities, because smaller enterprises have different conditions than larger enterprisers. First all Swedish municipalities’ sites were studied focusing on tourist information. Then, a theory was developed that categorizes the sites on a scale between web 1.0 and web 2.0 based on a number of criteria. Some examples of criteria that have been studied are whether the sites are interactive and how they make use of social media. The results of the study show that the majority of the tourist sites can be classified as web 1.3. None of the Swedish municipalities achieve web 2.0 through its tourist sites. The study also shows that the results differ between large and small municipalities; the larger ones are at the forefront.

Web 2.0低技術門檻、雙向溝通等特性是非營利組織電子化的立基，然而，相關的實證研究顯示，大部分的非營利組織皆無法有效利用網路作為互動溝通的工具。因此，本研究針對倡議型非營利組織的網站，以滾雪球抽樣法進行線上檢閱，並挑選合適個案進行深度訪談，藉此瞭解倡議型非營利組織應用Web 2.0的實務情況，欲檢視Web 2.0對於倡議型非營利組織的優勢何在以及應如何運用，以此作為其他類型的非營利組織運用Web 2.0時的參考。由於非營利組織與政府同樣具有政策倡議的本質，因此，本研究也將提出對政府機關在應用Web 2.0時的建議。 研究結果顯示，本研究所觀察的非營利組織明顯將Web 2.0網站作為傳播組織相關資訊的工具，藉此與潛在支持者建立關係，部分組織一開始並非有系統且規劃地運用，但是在實務的運用經驗中，也逐漸發掘出各類平台的優勢與特點，發展出不同的網站應用策略，並達成這些平台當初使用的目的:與他人開啟對話空間並進而建立關係。另外，根據研究結果亦可發現，臉書逐漸取代部落格在訊息傳播的功能，而部落格則因其具備優秀的資料儲存與整理能力，而被作為議題的資料庫。最後，雖然根據相關研究顯示，多數非營利組織無法善用臉書與潛在支持者溝通，但本研究發現，倡議型非營利組織利用臉書與潛在支持者開啟對話，而有利於倡議。 根據以上研究發現，本研究可以針對不同對象提出實務建議。就非營利組織而言，本研究建議其可以善用網頁分析工具、發展完善的整合策略、發揮網頁募款的潛能以及積極發揮Web 2.0的對話潛能。就政府機關而言，本研究建議其可利用Web 2.0概念增加政府網頁的創新性與便利性，以及利用社群網站增加政府資訊的流通性。 / The characteristics of Web 2.0 promote effective communication and require low skill. These characteristics are niche for nonprofit organizations (NPOs). According to the relevant studies, however, most NPOs can’t effectively communicate with potential supporters by making the best use of the Internet. Hence, the study aims to explore whether and how advocacy NPOs utilize Web 2.0 and the efficacy. The study samples advocacy NPOs and their websites. By snowball sampling, content analysis and in-depth interviews, the results show that these NPOs have been apparently utilizing Web 2.0 technologies as one of their tools to disseminate information and connect potential supporters. At first, most observed NPOs didn’t adopt Web 2.0 systematically, but they have found strengths of Web 2.0 from their practice, developed many strategies and succeeded in building relationship with their potential supporters. Additional findings indicate that the NPOs which use their websites to disseminate information gradually replace blogs with Facebook. Blogs, however, remain useful for the NPOs due to its advantage on information storage and information arrangement. Finally, although relevant research shows that most NPOs can’t utilize Facebook to communicate, our findings support that advocacy NPOs utilize Facebook to communicate and advocate. The research findings contribute to suggestions on NPOs and governments in practice. NPOs should improve their website’s content, develop integrated strategy to coordinate online and offline activities, enable their websites for fundraising and communication. In addition, government should increase convenience and creativity of their websites by applying Web 2.0 technology and disseminate information by social networking sites.

Previous research has found a diverging trend between utilising social media (web 2.0) and traditional news media (web 1.0) on citizens trust towards democracy and democratic processes. This essay aims to investigate if this trend holds true in a Swedish context during a non-election year, and in doing so hope to advance the understanding of said trend. Thus, the following essay will investigate the change in trust towards the representative bodies within Sweden, with regards to the effects of either using social media or traditional media online as a means to take part of the digital flow of information.                       This is done by utilizing the SOM-survey, which collects information regarding citizen’s attitudes and general opinions towards political, social and medial habits every year. The data from this survey is then transformed into various indexes, with regards to citizens use of either web 1.0 or web 2.0, and their trust towards political institutions, and tested in an MRA-analysis. The findings of this study confirm the diverging trend between using web 1.0 and web 2.0 on citizen’s political trust. However, the positive correlation between web 1.0 and trust loose its statistical significance when a higher level of education is a factor. That is to say, academics tend to be less affected by web 1.0 with regards to their trust in representative bodies within the democracy. However, on the other hand the opposite holds true for web 2.0, where an inclusion of a higher level of education strengthens a negative correlation.

The main goal of the diploma thesis is to present a complex view of the online communication, standing on three main pillars. The first pillar is the market environment that creates the basic conditions for the online communication. Second important point is the digital communication itself. In the thesis there are described the specifics of the mostly utilized digital media. The last key element is the internet user. Thanks to many segmentation criteria we can distinguish between the users and define unique characteristics of the users that can be useful for market targeting and positioning. For that reason, the main theme of the practical part of the thesis is the segmentation of the internet population of Czech Republic. The segmentation was performed via advanced analytical and segmentation software Data Analyzer that is working with the database MML-TGI collected by the research agency Medián.

Submitted by Núcleo de Pós-Graduação Administração (npgadm@ufba.br) on 2017-08-09T20:02:46Z No. of bitstreams: 1 Valfredo Lima da Silva_.pdf: 2665531 bytes, checksum: 70665a16e7160f4c359411738960f4de (MD5) / Approved for entry into archive by Maria Angela Dortas (dortas@ufba.br) on 2017-08-09T21:19:58Z (GMT) No. of bitstreams: 1 Valfredo Lima da Silva_.pdf: 2665531 bytes, checksum: 70665a16e7160f4c359411738960f4de (MD5) / Made available in DSpace on 2017-08-09T21:19:58Z (GMT). No. of bitstreams: 1 Valfredo Lima da Silva_.pdf: 2665531 bytes, checksum: 70665a16e7160f4c359411738960f4de (MD5) / Esta pesquisa tem como tema as redes sociais e nela buscou-se compreender a importância do fenômeno das ferramentas de redes sociais virtuais (FRSVs) no processo de disseminação da informação em bibliotecas, por intermédio dos profissionais da informação, dos campi do Instituto Federal da Bahia (IFBA). O presente trabalho procurou responder ao seguinte problema: de que forma as redes sociais são utilizadas como instrumento de disseminação da informação pelos bibliotecários do Instituto Federal da Bahia? Foi levantado o pressuposto de que o uso das ferramentas tecnológicas, por parte dos bibliotecários, não atende ao processo de disseminação da informação, em função da ausência de estratégias adequadas e do pouco incentivo ao uso das redes sociais virtuais. Na metodologia utilizou-se como abordagem o estudo de caso de investigação exploratória, e de procedimento metodológico do tipo qualitativo, com análise do conteúdo de questionários. O sujeito da pesquisa é constituído por bibliotecários (as) dos oito campi do IFBA que utilizam ferramentas de redes sociais: Porto Seguro, Eunapólis, Camaçari, Paulo Afonso, Vitória da Conquista, Santo Amaro, Valença e Salvador. A intenção final é trazer novas contribuições nos serviços em redes na seara da biblioteconomia, bem como ajudar os servidores federais a disseminarem o uso das ferramentas sociais no ambiente institucional de forma mais adequada. Os principais resultados apontam para o uso do Facebook é divulgar informações e conteúdos e em seguida as interações profissional e que as principais barreiras e obstáculos enfrentados na implementação das redes sociais foram de ordem política, estrutural e de lógica de redes. / This research has as its theme the social networks and it is aimed to understand the importance of the phenomenon of virtual social networking tools in the process of dissemination of information in libraries, through information professionals, the campuses of the Federal Institute of Bahia (IFBA). This study sought to answer the following problem: how social networks are used as a tool for dissemination of information by the librarians of the Federal Institute of Bahia? The assumption that the use of technological tools on the part of librarians, disregarded the process of dissemination of information, the lack of an adequate policy to encourage the use of social networks was raised. Methodology was used as the case study approach to exploratory research and qualitative methodological procedure with content analysis of questionnaires. The research subject is composed of librarians (as) IFBA using social networking tools: Porto Seguro, Eunapólis, Paulo Afonso, Vitória da Conquista, Santo Amaro, Valença and Salvador. The ultimate intention is to contribute to provide new contribution in the network, to helping federal employees to disseminate the use of social tool in the institutional environment more appropriately. The main results point to the use of Facebook is to disseminate information and content and then the professional interactions. The main barriers faced and obstacles in the implementation of social networks were political, structural and logical networks.